Lundqvist EL
Lundqvist EL AB is a regional Swedish electrical installation contractor in Uppsala offering certified elinstallation, solar panels, EV charging, battery storage, and renovation services to both private individuals and enterprise clients, now operating as a unit within Assemblin El AB.
- Company typePrivate
- Founded2001
- HeadquartersUppsala, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lundqvist EL does
Lundqvist EL AB is a regional Swedish electrical installation contractor (elfirma) headquartered at Libro ringväg 19, 752 28 Uppsala, serving private individuals and businesses across Uppsala med omnejd. Founded in 2001 by Johan Lundqvist Götz and now operating as a separate unit within Assemblin El AB's region East following a 2022 share acquisition, the firm employs between 11 and 50 people and bills SEK 775 per hour including VAT plus a service vehicle fee. The service portfolio spans general electrical installation (elinstallation), troubleshooting (felsökning av el), safety inspection (IN-Eltest), bathroom, kitchen, and heating installations, ROT-eligible renovations, alarm systems (via partner Uppsala Larmteknik), lighting, telecommunications/data, and energy measurement.
The company's most differentiated capability is in green technology services: solar panel installation (solceller), EV charging (laddbox/laddstolpe), and battery storage system installation (batterilager) — all structured to qualify Swedish end customers for the grönt avdrag (up to 50% tax deduction on green technology investments) and ROT-avdrag (up to 30% on renovation labor). The technical stack is fundamentally trades-based, augmented by professional diagnostic equipment such as thermal cameras (värmekameror) for fault detection; there are no software products, APIs, or AI components disclosed.
Go-to-market operates on two parallel tracks: a direct-to-consumer residential motion driven by website content, free quote requests, and Swedish tax incentive awareness, and a B2B commercial motion evidenced by framework agreements with named enterprise clients including Castellum Aspholmen, Coor, Jernhusen, Lantmännen, Vasakronan, and Svenska Kyrkan Uppsala. Demand generation runs through a content-marketing-led website, Facebook and LinkedIn organic channels, and an industry association membership with Installatörsföretagen. Within the Assemblin group, Lundqvist El retains its brand identity and regional operating autonomy but gains access to group-level competencies and specialist expertise across major technology areas.
Lundqvist EL firmographics
Firmographics- Name
- Lundqvist EL
- Legal name
- Lundqvist EL AB
- Website
- https://lundqvistel.se
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lundqvist EL AB is a regional Swedish electrical installation contractor in Uppsala offering certified elinstallation, solar panels, EV charging, battery storage, and renovation services to both private individuals and enterprise clients, now operating as a unit within Assemblin El AB.
- Ownership category
- akta.pro rank
Lundqvist EL industry classification
Industry- Product category
- Electrical Contracting Services
- NAICS
- Electrical Contractors and Other Wiring Installation Contractors (23821)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Electrical Contracting (Commercial/Industrial) (IMAIABAC)
Keywords
Where Lundqvist EL is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Lundqvist EL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electrical Installation Services: The company generates revenue through professional electrical installation services charged at an hourly rate of 775 SEK including VAT, with additional fees for service vehicle. Services include electrical installations, solar panel installations, charging station installations, troubleshooting, and renovation projects (ROT-renoveringar). The business serves both private individuals and companies, leveraging government incentives like ROT-avdrag (tax deductions for renovation) and grönt avdrag (green technology tax deductions).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hourly rate for electrical services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lundqvist EL product offering
Product offeringCore offering
Lundqvist EL is an electrical contracting firm (elfirma) providing professional electrical installation, troubleshooting, and maintenance services for residential and commercial customers in Uppsala, Sweden and surrounding areas. Core services include general electrical installations, electrical safety inspections (IN-Eltest), troubleshooting, solar panel installations, EV charging station installations, battery storage systems, lighting, heating, alarm systems, and telecommunications/data wiring. The company emphasizes green technology installations eligible for the Swedish grönt avdrag (up to 50% tax deduction) and ROT renovation work (up to 30% labor cost deduction).
Product overview
Lundqvist EL is an electrical installation services company (elfirma) based in Uppsala, Sweden, offering a comprehensive portfolio of professional electrical services for both residential and commercial customers. The core service offering centers on general electrical installations, troubleshooting, and electrical safety inspections (IN-Eltest). The company has developed particular expertise in green technology services, including solar panel installation (solceller), EV charging station installation (laddbox/laddstolpe), and battery storage systems (batterilager) — all of which qualify for Swedish green technology tax deductions. Supporting services include bathroom, kitchen, and heating installations, security alarm systems, lighting solutions, telecommunications/data wiring, and energy measurement services. The company also offers project planning (projektering) and ROT-renovation services with tax deductions for eligible electrical work. As a subsidiary of Assemblin El AB, the company maintains regional operations under its own brand while leveraging broader corporate competencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Elinstallation (Electrical Installation) General electrical installations for residential and commercial properties, including new installations, renovations, and upgrades of electrical systems.
- Felsökning av el (Electrical Troubleshooting) Professional electrical troubleshooting and fault diagnosis services to identify and resolve electrical problems using tools such as thermal cameras.
- IN-Eltest (Electrical Safety Inspection) Comprehensive electrical inspection and safety testing service for homes and properties, particularly recommended for buildings over 50 years old.
- Installation av solceller (Solar Panel Installation) Solar panel installation services for homes and businesses, enabling customers to generate their own renewable electricity and reduce energy costs. Qualifies for grönt avdrag green technology tax deduction.
- Installera laddbox (EV Charging Station Installation) EV charging station (laddbox/laddstolpe) installation for homes and businesses, enabling electric vehicle charging with eligible green technology tax deductions.
- Installation av batterilager (Battery Storage System Installation) Battery storage system installation for homes and businesses, enabling storage of solar energy and excess electricity for later use, reducing energy costs and providing backup power.
- Installera belysning (Lighting Installation) Professional lighting installation services including indoor, outdoor, LED retrofits, and energy-efficient lighting solutions for residential and commercial spaces.
- Värmeinstallation (Heating Installation) Heat installation services including underfloor heating systems, electric heating solutions, and integration with existing heating infrastructure.
- Badrumsinstallationer (Bathroom Installations) Professional bathroom electrical installations including wiring, outlets, lighting, and underfloor heating for bathrooms and wet rooms.
- Köksinstallation (Kitchen Installation) Kitchen electrical installation services including wiring, outlet placement, lighting, and appliance connections for kitchen renovations.
- ROT-renoveringar (Renovation Electrical Work) Renovation electrical work eligible for Swedish ROT tax deductions (up to 30% labor cost reduction), including rewiring and modernization of older properties.
- Larminstallationer (Alarm System Installation) Security alarm system installations including burglar alarms, passage alarms, door alarms, and comprehensive security solutions for homes and businesses.
- Installation av telefoni och data (Telecommunications and Data Installation) Telecommunications and data network installation services including fiber optic connections, network wiring, and broadband infrastructure.
- Energimätning (Energy Measurement) Energy measurement services for residential associations and property owners to monitor and analyze energy consumption.
- Projektering (Electrical Project Planning and Design) Electrical project planning and design services for new construction and renovation projects.
Quantifiable outcome
- LED lighting upgrades can reduce energy consumption by 50% with payback within 2 years
- +2 more outcomes
Companies that use Lundqvist EL
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Lundqvist EL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lundqvist EL partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Uppsala LarmteknikcoreLundqvist El collaborates with Uppsala Larmteknik for alarm system installations. The partnership provides comprehensive security solutions including villalarm (home alarms), passagelarm (access alarms), dörrlarm (door alarms), and larger alarm systems for businesses.
- InstallatörsföretagencoreLundqvist El is a member of Installatörsföretagen (The Installation Companies), a non-political and independent industry and employer organization for Sweden's electrical and telecommunications companies. The organization works to strengthen members' conditions for successful business operations and promotes active social responsibility to develop the electrical engineering industry.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Lundqvist EL competitors and assessment
Company assessmentBroad incumbents
- Bravida Sverige AB: Largest Nordic technical installation company (electrical, heating & plumbing, security), with deep Swedish coverage including the Uppsala region. Directly comparable in service portfolio but operates at vastly greater scale as a publicly listed group rather than a regional subcontractor.
- Caverion Sverige AB: Nordic-based provider of building solutions and technical installations including electrical contracting, energy efficiency upgrades, and EV charging infrastructure. Comparable offering and customer base, but operates as a large publicly listed multinational rather than a single-city firm.
Direct peers
- Elajo AB: Mid-sized Swedish electrical contractor operating across the Mälardalen/Uppsala region, offering installation, service, and green technology solutions for residential and commercial customers. Closely comparable in size, geography, and service mix, making it the most direct head-to-head competitor for Lundqvist EL.
- Eitech Sverige AB: Swedish electrical and instrumentation contractor with operations in the Uppsala/Mälardalen area serving both private and enterprise customers. Similar mix of installation, service, and renewable technology work, positioning it as a comparable mid-market peer.
- Sandbäcken AB: Regional Swedish electrical contractor offering installation and service to residential and commercial clients with a strong focus on energy-efficient solutions. Comparable in scale and service breadth to Lundqvist EL, serving as a regional benchmark for similar municipalities.
- NVS Installation AB: Swedish technical installation firm covering electrical, lighting, and energy solutions for both residential and commercial segments nationwide. Comparable end-to-end electrical service offering, but with broader geographic reach than Lundqvist EL's Uppsala focus.
- TK Energi AB: Swedish electrical contractor with a long operating history delivering installation, service, and energy efficiency projects to public and private sector clients. Similar positioning around established brand, certified electricians, and institutional customers.
Regional players
- OneCo AS: Nordic infrastructure and electrical services provider with strong Norwegian presence and growing Swedish operations. Similar end-to-end electrical contracting and green tech capabilities, but primarily competes in a different Nordic geography from Lundqvist EL's Uppsala base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lundqvist EL social profiles
Digital presenceLundqvist EL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lundqvist EL leadership team
Management profileNumber of profiles
Profiles6 records
Lundqvist EL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lundqvist EL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lundqvist EL
What does Lundqvist EL do?
Lundqvist EL is an electrical contracting firm (elfirma) providing professional electrical installation, troubleshooting, and maintenance services for residential and commercial customers in Uppsala, Sweden and surrounding areas. Core services include general electrical installations, electrical safety inspections (IN-Eltest), troubleshooting, solar panel installations, EV charging station installations, battery storage systems, lighting, heating, alarm systems, and telecommunications/data wiring. The company emphasizes green technology installations eligible for the Swedish grönt avdrag (up to 50% tax deduction) and ROT renovation work (up to 30% labor cost deduction).
Is Lundqvist EL a public or private company?
Lundqvist EL is a private company. It is classified as corporate owned and is currently operating.
When was Lundqvist EL founded?
Lundqvist EL was founded in 2001. It employs 11 to 50 people.
Where is Lundqvist EL based?
Lundqvist EL is headquartered in Uppsala, Sweden, in the Europe region.
How does Lundqvist EL make money?
One revenue line is on record: electrical Installation Services.
Who are Lundqvist EL's main competitors?
Broad incumbents on record are Bravida Sverige AB and Caverion Sverige AB. Direct peers are Elajo AB, Eitech Sverige AB, Sandbäcken AB, NVS Installation AB and TK Energi AB. OneCo AS is listed as a regional player.
Does Lundqvist EL have an API?
No public API is recorded for Lundqvist EL.
What industry is Lundqvist EL in?
Lundqvist EL's product category is Electrical Contracting Services. Its primary akta.pro industry code is IMAIABAC, Electrical Contracting (Commercial/Industrial). Its NAICS code is 23821 and its SIC code is 1731.