Fairtree
- Company typePrivate
- Founded2006
- HeadquartersStellenbosch, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingServices
Fairtree firmographics
Firmographics- Name
- Fairtree
- Website
- https://fairtree.com
- Company type
- Private
- Founded year
- 2006
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Fairtree is headquartered
LocationHeadquarters
- HQ city
- Stellenbosch
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Fairtree business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Fairtree product offering
Product offeringCore offering
Fairtree is an investment manager that manages investment portfolios for a diversified selection of local and offshore clients. The firm provides discretionary investment management services across multiple strategies to clients based primarily in South Africa and select offshore markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Portfolio Management Discretionary investment management service that builds and manages diversified investment portfolios on behalf of a diversified selection of local (South African) and offshore clients.
Companies that use Fairtree
Customer profileIdeal customer profiles1 record
Fairtree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fairtree competitors and assessment
Company assessmentDirect peers
- Sygnia: JSE-listed South African investment management and administration firm offering index-tracking and active strategies. Comparable to Fairtree in serving South African institutional and retail clients with diversified portfolios.
- Ninety One: Dual-listed South African and UK asset manager with deep institutional and offshore client books. Comparable to Fairtree as a South Africa-rooted, globally distributed investment manager.
- Coronation Fund Managers: JSE-listed asset manager managing institutional and retail portfolios across South African and offshore mandates. Closely comparable to Fairtree in serving diversified local and international clients with multi-asset strategies.
- Ashburton Investments: South African investment manager (part of FirstRand) offering multi-asset, single-asset, and alternative strategies to institutional and retail clients. Comparable to Fairtree in product scope and target client base within the South African market.
- Allan Gray: One of South Africa's largest independent investment managers, offering unit trusts, discretionary portfolios, and offshore funds. Directly comparable to Fairtree as a Stellenbosch-headquartered, privately controlled South African investment manager serving local and offshore clients.
Broad incumbents
- STANLIB: One of South Africa's largest asset managers, part of the Standard Bank Group, offering institutional and retail investment products. Comparable to Fairtree in client base but with materially larger AUM and balance-sheet backing.
- Old Mutual Investment Group: Large South African investment manager within the Old Mutual group, managing substantial AUM across multiple strategies. Comparable to Fairtree in product breadth but at meaningfully greater scale and with broader institutional reach.
- Sanlam Investments: South African investment arm of the Sanlam Group offering multi-manager, single-manager, and alternative strategies. Comparable to Fairtree at the level of client segments and product mix but operating as part of a much larger financial services group.
Emerging players
- Roxburgh Asset Management: Smaller South African investment manager offering balanced and equity portfolios to retail and institutional clients. Comparable to Fairtree as a niche, locally focused active manager competing for similar segments of the South African market.
Regional players
- M&G Investments: UK- and Southern Africa-focused investment manager offering multi-asset and fixed-income strategies. Comparable to Fairtree in providing portfolio management across multiple asset classes, primarily serving UK and South African clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Fairtree social profiles
Digital presenceFairtree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairtree leadership team
Management profileNumber of profiles
Fairtree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairtree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairtree
What does Fairtree do?
Fairtree is an investment manager that manages investment portfolios for a diversified selection of local and offshore clients. The firm provides discretionary investment management services across multiple strategies to clients based primarily in South Africa and select offshore markets.
When was Fairtree founded?
Fairtree was founded in 2006. It employs 51 to 100 people.
Where is Fairtree based?
Fairtree is headquartered in Stellenbosch, South Africa, in the Africa region.
Who are Fairtree's main competitors?
Direct peers on record are Sygnia, Ninety One, Coronation Fund Managers, Ashburton Investments and Allan Gray. Broad incumbents are STANLIB, Old Mutual Investment Group and Sanlam Investments. Roxburgh Asset Management is listed as an emerging player. M&G Investments is listed as a regional player.
Does Fairtree have an API?
No public API is recorded for Fairtree.