IOT Plus
IOT Plus is a UAE-based IoT remote monitoring solutions provider, integrating 50+ wireless sensors, gateways, and a cloud/on-premises platform for mid-market and enterprise customers across healthcare, food service, facilities management, agriculture, data centers, and retail in the Middle East and Australia.
- Company typePrivate
- Founded2013
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What IOT Plus does
IOT Plus Middle East for Control Equipment LLC, operating as IOT Plus, is a private IoT solutions provider incorporated in Abu Dhabi, UAE in 2013. The company delivers wireless remote monitoring solutions built around three core components: 50+ types of battery-powered sensors (temperature, humidity, water detection, open/close, AC current, voltage, motion, gas detection, air quality, soil moisture, and others), gateways that relay encrypted sensor data to the platform, and the IoT Plus Platform accessible via web dashboards and iOS/Android mobile apps. Hardware is sourced predominantly from Monnit's ALTA sensor line, with IOT Plus providing the integration, custom sensor development, on-premises deployment option, and ongoing managed service layer. The company serves mid-market and enterprise customers across healthcare, food service and cold-chain, property and facilities management, agriculture, data centers, and retail, with named deployments at Royal Opera House Muscat, Aswaaq Retail, Executive Gourmet, Pop City, Aramex, and Meat & Livestock Australia.
IOT Plus monetizes through a three-stream revenue model: (1) one-time hardware sales of sensors and gateways, (2) annual per-sensor platform licenses that include support and calibration, and (3) non-recurring setup and onboarding services quoted per project. The go-to-market is direct enterprise sales with a consultative approach — free live consultations, on-site audits of customer premises, sensor selection, full installation, and legacy system integration. Distribution is regional, with offices in Abu Dhabi (headquarters), Dubai, and Perth, Australia. The company employs 1-10 people, is privately held without disclosed institutional investors, and is led by founders Rida Abi Farraj (General Manager) and Mahmoud Charif (Chief Technology Officer).
The strategic positioning is that of a regional system integrator and value-added reseller for industrial IoT monitoring, with breadth of sensor types and verticals rather than depth in any single use case. Key constraints are the small team, dependence on Monnit's underlying hardware platform, lack of disclosed AI/analytics differentiation, and absence of funding history — all of which bound how quickly the business can scale without external capital.
IOT Plus firmographics
Firmographics- Name
- IOT Plus
- Legal name
- IOT Plus Middle East for Control Equipment LLC
- Website
- https://iotplus.ae
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IOT Plus is a UAE-based IoT remote monitoring solutions provider, integrating 50+ wireless sensors, gateways, and a cloud/on-premises platform for mid-market and enterprise customers across healthcare, food service, facilities management, agriculture, data centers, and retail in the Middle East and Australia.
- Ownership category
- akta.pro rank
IOT Plus industry classification
Industry- Product category
- Industrial IoT Remote Monitoring
- NAICS
- Telecommunications (517), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Computer Communications Equipment (3576), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH)
- akta.pro secondary industries
- Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ), Continuous/Remote Monitoring Systems (IoT Sensors, Telemetry, Networks) (EUAHACAL), Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD), Smart Home Hubs & Home Gateways (IoT Edge) (HDAFAIAL)
Keywords
Where IOT Plus is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
IOT Plus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware (Sensors, Gateways): Sale of wireless IoT sensors and gateways - the physical devices that form the monitoring infrastructure. Sensors include temperature, humidity, water detection, AC current, voltage, open/close, motion, gas detection, air quality, soil moisture, and 50+ other types. Gateways relay sensor data to the platform.
- Annual Platform License: Platform license cost is based on number of sensors and paid annually. Includes support services and ongoing platform access. Calibration services for temperature and humidity sensors included in annual charge.
- Setup/On-boarding Services: Non-recurring set-up and on-boarding charges applicable to products and services, quoted based on project scope and size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Sensor-based annual platform license |
| One time/ perpetual license | Pay-as-you-go | Setup/on-boarding services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
IOT Plus product offering
Product offeringCore offering
IOT Plus sells wireless IoT remote monitoring solutions for commercial and industrial facilities, comprising 50+ types of wireless sensors (temperature, humidity, water leak, AC current, voltage, motion, gas, air quality, etc.), gateways that relay encrypted sensor data, and the proprietary IoT Plus Platform accessible via web dashboard and mobile apps. Offerings include cloud-based or on-premises platform deployment, SMS/phone alerting, and setup, installation, and legacy-system integration services for B2B customers in healthcare, food service, property management, agriculture, data centers, and retail.
Product overview
IOT Plus offers a comprehensive Remote Monitoring Solution consisting of three core components: (1) 50+ types of wireless sensors (temperature, humidity, water detection, open/close, AC current, voltage, motion, gas detection, air quality, pressure, vibration, light, soil moisture, and more), (2) Gateways that relay encrypted sensor data to the platform, and (3) an IoT Plus Platform accessible via web dashboards and mobile apps (iOS/Android) for real-time monitoring, alerting, and notification management. The solution supports both cloud-based and on-premises deployment, with gateway capacity of up to 100 sensors per unit and signal range up to 300 meters.
Differentiator
Problem solved
Functional benefit
Products and services
- Wireless IoT Sensors
- IoT Gateways
- IoT Plus Platform
Quantifiable outcome
- 27 hours lost per location per year without remote monitoring
- +5 more outcomes
Companies that use IOT Plus
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles1 record
IOT Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
IOT Plus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MonnitcoreIOT Plus utilizes Monnit's ALTA sensor line for their IoT monitoring solutions. Monnit ALTA sensors are referenced extensively across the website for products including temperature sensors, air velocity sensors, pulse counters, and wireless solutions. The partnership provides the hardware foundation for IOT Plus's monitoring platform.
- iWire GlobalminorMentioned as a key industry player in the Middle East & Africa IoT market alongside IOTPlus in Fortune Business Insights market report. iWire Global is noted for receiving USD 34 million Series A funding led by Noor Capital.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
IOT Plus competitors and assessment
Company assessmentRegional players
- iWire Global: UAE-headquartered IoT solutions provider focused on the Middle East & Africa market, cited alongside IOT Plus in MEA IoT market reports. It is a regional IoT peer with comparable enterprise/government targeting and recently raised a USD 34M Series A, giving it materially more capital to compete.
Direct peers
- Monnit: Monnit is the manufacturer of the ALTA wireless IoT sensor line that IOT Plus deploys; it also sells directly to end customers worldwide in remote monitoring. It is the closest functional peer and an upstream technology partner, making it both a supplier and a direct competitor.
- Disruptive Technologies: Norwegian provider of miniature wireless IoT sensors with long battery life and cloud platform for building and asset monitoring. Highly comparable product profile to IOT Plus's Monnit-based deployments, particularly on sensor longevity and wireless range.
Broad incumbents
- Samsara: Samsara provides wireless IoT sensors and a cloud platform for asset, equipment, and facility monitoring across industrial and commercial customers. Although primarily known for fleet/logistics, its environmental and asset monitoring products directly overlap with IOT Plus's facilities and cold-chain use cases.
- Schneider Electric (EcoStruxure): Schneider Electric's EcoStruxure platform combines sensors, gateways, and analytics for facility and energy monitoring. Its presence in UAE via regional offices makes it a direct competitor in property/facilities management and data center monitoring.
- Honeywell Building Technologies: Honeywell offers integrated building management, environmental sensors, and remote monitoring for commercial facilities globally. Its reach in regulated verticals like healthcare and data centers overlaps with several of IOT Plus's core segments.
- Bosch IoT (Building Technologies): Bosch provides IoT-enabled sensors and platforms for commercial buildings, including environmental and condition monitoring. Strong overlap with IOT Plus's facilities management and healthcare facility segments.
- Siemens MindSphere / Building X: Siemens offers industrial IoT platforms and building monitoring solutions with deep penetration in MEA. Competes for the same enterprise facilities, healthcare, and data center customers that IOT Plus targets, though at significantly larger scale and with broader analytics capabilities.
Emerging players
- Vontu / Awair (air quality sensors): Awair focuses on indoor air quality monitoring with consumer/SMB-grade sensors and a cloud platform. While narrower in scope than IOT Plus, it competes in the air quality and environmental monitoring portion of IOT Plus's 50+ sensor portfolio.
- Notion (by Coca-Cola HBC / Notion Smart Home): Notion offers multi-function smart home/facility sensors (water leak, temperature, smoke, motion) with a mobile app and notifications, directly overlapping IOT Plus's residential and SMB facility use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IOT Plus social profiles
Digital presenceIOT Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
IOT Plus leadership team
Management profileNumber of profiles
Profiles2 records
IOT Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IOT Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IOT Plus
What does IOT Plus do?
IOT Plus sells wireless IoT remote monitoring solutions for commercial and industrial facilities, comprising 50+ types of wireless sensors (temperature, humidity, water leak, AC current, voltage, motion, gas, air quality, etc.), gateways that relay encrypted sensor data, and the proprietary IoT Plus Platform accessible via web dashboard and mobile apps. Offerings include cloud-based or on-premises platform deployment, SMS/phone alerting, and setup, installation, and legacy-system integration services for B2B customers in healthcare, food service, property management, agriculture, data centers, and retail.
Is IOT Plus a public or private company?
IOT Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IOT Plus founded?
IOT Plus was founded in 2013. It employs 1 to 10 people.
Where is IOT Plus based?
IOT Plus is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does IOT Plus make money?
Three revenue lines are on record. Hardware (Sensors, Gateways) is the primary driver. The others are annual Platform License and setup/On-boarding Services.
Who are IOT Plus's main competitors?
iWire Global is listed as a regional player. Direct peers are Monnit and Disruptive Technologies. Broad incumbents are Samsara, Schneider Electric (EcoStruxure), Honeywell Building Technologies, Bosch IoT (Building Technologies) and Siemens MindSphere / Building X. Emerging players are Vontu / Awair (air quality sensors) and Notion (by Coca-Cola HBC / Notion Smart Home).
Does IOT Plus have an API?
No public API is recorded for IOT Plus.
What industry is IOT Plus in?
IOT Plus's product category is Industrial IoT Remote Monitoring. Its primary akta.pro industry code is HDAIAKAH, Site Security, Monitoring & Remote Operations (NOC/IoT), with a secondary code of HSAPAPAJ, Asset Tracking, RTLS & Equipment Monitoring (Facilities). Its NAICS code is 517 and its SIC code is 3576.