Watch and Pen LLC

What Watch and Pen LLC does

Watch and Pen LLC is a family-owned luxury goods retailer and repair specialist founded in 1926 in Richmond, Virginia, originally as Watch, Pen, and Pencil. The company operates from a physical storefront (most recently relocated to Chesterfield County at 3523 Courthouse Rd, with prior locations in the James Center and the American Heritage Building) and an e-commerce website (watchandpen.com) serving Richmond metro professionals, Central Virginia, and a national/international customer base. Its product portfolio spans fine jewelry, certified conflict-free diamonds (AGS/GIA/EGL), luxury watches (Pulsar, Citizen, plus service for Rolex, Omega, Patek Philippe, Vacheron Constantin and others), fine writing instruments (Mont Blanc, Cross, Pelikan, Aurora, Sheaffer, Waterman, Apogee), clocks, and sterling/pewter holloware including signature Virginia and Jefferson cups.

The company's core technical capability is on-site watch repair and restoration performed by a Certified Master Horologist (CMH) and Accredited Quartz Watch Technician (David L. Cooper), with access to OEM manufacturer parts unavailable to most competitors. Additional technical capabilities include diamond-tipped on-site engraving (with same-day/next-day options) and jewelry repair using a standardized Blue Book pricing methodology for cost transparency. The business services more than 10,000 watches annually across its own retail clients and a wholesale channel serving other jewelry stores nationwide. All repairs are performed on-premises using original OEM parts.

Watch and Pen generates revenue through two primary mechanics: one-time retail sales of luxury goods (jewelry, watches, pens, clocks, diamonds, holloware, limited-edition collectibles priced up to $1,795) and professional service fees for watch repair, jewelry repair, pen restoration, and engraving. The company operates a sales-led, relationship-driven go-to-market combining in-store personalized service, an e-commerce storefront, an email newsletter, social media presence (Facebook, Twitter, Google+), and a refer-a-friend program. Customer segments include Richmond metro professionals (politicians, bankers, lawyers, doctors), Central Virginia residents, corporate gift buyers, and a B2B wholesale repair channel. Pricing is unit-based across all categories, with flat-rate domestic ($6.95) and international shipping. The company holds SWAM certification and participates in Virginia's eVA government procurement system.

Name

Watch and Pen LLC

Legal name

Watch & Pen, LLC

Website

https://watchandpen.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Watch and Pen LLC is a family-owned luxury goods retailer and watch/jewelry/pen repair specialist founded in 1926 in Richmond, Virginia. It serves Richmond metro professionals, Central Virginia, and national wholesale clients through a physical storefront, e-commerce site, and Certified Master Horologist-led repair services handling 10,000+ watches annually.

Ownership category

akta.pro rank

Product category

Luxury Goods Retail and Repair

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873), Jewelry, Precious Metal (3911)

akta.pro primary industry

Watch Repair, Servicing & Restoration (CRAKADAN)

akta.pro secondary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

Keywords

• Luxury goods retail
• Watch repair services
• Jewelry retail
• Fountain pen sales
• Engraving services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Goods Sales: Retail sale of luxury items including jewelry, watches, pens, clocks, sterling holloware, pewter items, diamonds, and engravable gifts. Products sold through e-commerce and physical store.
2. Watch Repair and Service: Expert watch repair, restoration, battery replacement, and maintenance services. Services over 10,000 watches annually for own clients, jewelry stores, and other retailers.
3. Jewelry Repair and Restoration: Full-service jewelry repair including ring sizing, stone setting, pearl restringing, rhodium plating, clasp replacement, and custom jewelry design.
4. Pen Repair and Restoration: Fountain pen repair, resaccing, refinishing, and restoration services for vintage and modern pens.
5. Engraving Services: On-site engraving services for awards, trophies, jewelry, watches, pens, and other items with same-day, next-day, and second-day options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Watch and Pen LLC is a family-owned luxury goods retailer and full-service jeweler that sells fine jewelry, watches, fountain pens, clocks, certified diamonds, sterling and pewter holloware, and engravable gifts through a Richmond, VA showroom and an e-commerce website. The company provides on-site professional services including expert watch repair and restoration performed by a Certified Master Horologist, jewelry repair and custom design, fountain pen repair, and diamond-tipped engraving with same-day, next-day, and second-day options.

Product overview

Watch and Pen LLC is a family-owned luxury jewelry and gift retailer founded in 1926, operating as a full-service jeweler and luxury gift destination. The company offers a diverse portfolio of fine products including watches (Pulsar, Citizen), pens and fountain pens (Mont Blanc, Apogee, Cross, Sheaffer), jewelry, diamonds, clocks, and sterling/pewter holloware. Services include expert watch repair by a Certified Master Horologist, jewelry repair, pen repair, on-site engraving, and diamond brokerage. The business serves as an authorized dealer for multiple brands and specializes in vintage watch restoration and custom jewelry design. The company is known for signature Virginia and Jefferson cups produced in Richmond, Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Watch Repair Services On-site expert watch repair, restoration, and servicing performed by a Certified Master Horologist for automatic, mechanical, quartz, chronograph, and pocket watches from brands including Rolex, Omega, Patek Philippe, Vacheron Constantin, Audemars, Jaeger-LeCoultre, Tag Heuer, Movado, Seiko, Citizen, Bulova, Breitling, Concord, and Ebel. Serves both vintage and new calibre movements and models using original OEM manufacturer parts.
• Fine Jewelry Fine jewelry including diamond solitaires, engagement rings, charms, and custom pieces, sold through the Richmond showroom and e-commerce site.
• Pens and Fountain Pens Fine writing instruments from brands including Mont Blanc, Aurora, Caran d'Ache, Cross, Pelikan, Sheaffer, and Waterman, plus limited edition pens.
• Clocks Clocks from brands including Chass, Seiko, Bulova, Howard-Miller, Hampton, Infiniti Collection, Linden, Seth Thomas, and S.T. Concepts.
• Certified Diamonds Certified conflict-free diamonds including fancy and exotic colors, certified by AGS, GIA, or EGL laboratories, sourced through the Stuller diamond inventory listing system.
• Engraving Services On-site diamond-tipped engraving on a wide range of materials including metal, pewter, sterling, and more, with same-day, next-day, and second-day express options for awards, trophies, rings, watches, and other items.
• Pen Repair Services Professional fountain pen repair, resaccing, polishing, refinishing, and restoration services for vintage and modern pens.
• Jewelry Repair Services Full-service jewelry repair including pearl restringing, clasp replacement, ring sizing, stone setting, rhodium plating, and custom jewelry design, using standardized Blue Book pricing.
• Sterling and Pewter Holloware Sterling silver and pewter holloware including signature Virginia cups, Jefferson cups, tankards, vases, trays, bowls, and tabletop gifts produced in Richmond, Virginia.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• StullerminorOthersWatch and Pen offers Stuller Diamond Bangle Bracelet and references Stuller's diamond inventory listing system for updated diamond inventory.
• Gemological Institute of America (GIA)minorOthersProfessional affiliation as a leading gem grading organization. Watch and Pen references GIA certification for their diamonds.
• American Gem Society (AGS)minorOthersProfessional affiliation. Watch and Pen references AGS certification for their diamonds.
• Pen Collectors of America (PCA)minorOthersProfessional organization for pen collectors listed as an affiliate resource.
• World Gold CouncilminorOthersIndustry resource for gold information and pricing listed as an affiliate.
• eVA Procurement SystemminorOthersSWAM certified and participates with Virginia's electronic procurement system for government purchasing.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Govberg Watch Repair: Govberg is a luxury watch repair and retail specialist serving clients nationwide via mail-in service, directly comparable to Watch and Pen's expert repair and authorized dealer model. Both serve high-end brands and emphasize certified horological expertise.
• Timpson Watch Repair: Timpson operates a large network of high-street watch repair, key cutting, and shoe repair shops in the UK with a strong service-led culture. Comparable to Watch and Pen as a service-first luxury repair specialist, though operating at much larger scale and different geography.

Regional players

• Long's Jewelers: Long's Jewelers is a multi-generational, family-owned regional jeweler with multiple locations on the U.S. East Coast, offering luxury watches, jewelry, and on-site repair services — closely matching Watch and Pen's family-owned, full-service luxury model with strong local brand recognition.
• Reis-Nichols Jewelers: Reis-Nichols is a family-owned regional luxury jeweler based in Indianapolis with deep multi-generational brand equity, offering fine jewelry, watches, and on-site services. Highly comparable to Watch and Pen in terms of family ownership, regional prestige, and full-service luxury positioning.
• Fink's Jewelers: Fink's Jewelers is a regional, family-rooted luxury watch and jewelry retailer with locations across the Mid-Atlantic and Southeast U.S. Comparable to Watch and Pen in serving affluent professional customers with branded luxury watches and personalized service.
• Diamonds Direct: Diamonds Direct is a regional diamond and fine jewelry retailer with multiple U.S. locations in the Southeast. Comparable to Watch and Pen in its Southeast regional footprint, focus on certified diamonds, and serving professional customers.

Broad incumbents

• Ben Bridge Jeweler: Ben Bridge is a 100+ year-old authorized dealer for luxury watch and jewelry brands across multiple U.S. West Coast and Western states. As a broader incumbent, it competes with Watch and Pen for luxury retail customers and authorized brand relationships, though at significantly larger scale.
• Zales: Zales is a national chain jewelry retailer owned by Signet Jewelers, offering watches and jewelry across price tiers. As a broad incumbent, it competes with Watch and Pen for mid-market watch customers but does not match its luxury authorized-dealer depth or expert repair specialization.
• Helzberg Diamonds: Helzberg Diamonds is a national chain jewelry retailer carrying watches and fine jewelry across U.S. shopping malls. Comparable to Watch and Pen in offering branded watches and jewelry, though positioned at broader price points without comparable watch repair expertise.

Emerging players

• MyJewelryRepair.com: MyJewelryRepair.com is a U.S.-based online mail-in jewelry and watch repair service that competes directly with Watch and Pen's wholesale-to-jewelers repair channel. Comparable in offering expert watch servicing through mail-in, but lacks physical retail presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/watchandpenllc
• YouTubeyoutube.com/user/WatchandPen
• Facebookfacebook.com/watchandpen
• LinkedInlinkedin.com/company/watch-and-pen-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watch and Pen LLC