Picnic

What Picnic does

Picnic is a privately held MarTech agency and creative-technology studio headquartered in Miraflores, Lima, Peru, operating since approximately 2011–2012 with a senior team of 50+ professionals. The firm delivers five interconnected service lines: Estrategia y Crecimiento (digital strategy, SEO, analytics, chatbots, AI agents), Desarrollo Escalable (websites, mobile apps, e-commerce, Headless CMS, communities, e-learning), Soluciones Empresariales (CRM, ERP integrations, process automation, BI dashboards, custom platforms), Videojuegos (branded games, advergaming, gamification), and Experiencias Interactivas (VR, AR, XR, IoT installations). In 2024, Picnic added a sixth line — Consultoría en IA (Picnic AI Consulting) — providing corporate AI readiness audits, 12–24 month roadmaps, 4–8 week Quick Wins prototypes, and AI Academy training.

The underlying technology spans Headless CMS web architecture, custom CRM platforms (Canal Online for Menorca, Pentágono for Pacasmayo), community and e-learning platforms (Constructores del Futuro for Etex Peru), mobile applications (Señal de Vida for UNACEM, Cuenta Sueldo for Banco Falabella, Perú te llama for Movistar), and integrations with Google Analytics, Google Tag Manager, WhatsApp Business, OCR, GPS, and Peruvian tax authority SUNAT. AI modalities include text (chatbots, AI agents), image (OCR, AR overlays), audio (interactive experiences), structured data (lead scoring, dashboards, A/B testing), and multimodal (XR). No proprietary foundation models, patents, or research publications are documented.

Picnic operates on a professional services revenue model combining project-based engagements, scoped diagnostic phases (e.g., 3-week AI Discovery Workshop), multi-year retainers, and event/campaign-based billing across six service streams. The customer base skews toward enterprise and consumer brands across banking (BCP, BBVA, Banco Falabella, Pacífico), retail (Sodimac, Saga Falabella, Maestro, Toulouse Lautrec), construction materials (Pacasmayo, Etex, UNACEM, Saint-Gobain), telecommunications (Movistar, Claro), food and beverage (Gloria, Molitalia, Laive, La Ibérica), education (UPC, UNIFE, Zegel/IDAT), and NGOs (Amnesty International, Techo). The firm is founder-led, with no parent company, no subsidiaries, no disclosed investors, and no public funding rounds; ownership is private and concentrated. Operations are concentrated in Peru with international recognition including 2 Cannes Lions, 3 Effie Awards, 7 El Ojo de Iberoamérica awards, and additional regional awards.

Name

Picnic

Legal name

Picnic

Website

https://picnic.pe

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Picnic is a privately held Peruvian MarTech agency and creative-technology studio serving enterprise and consumer brands across banking, retail, construction, telecommunications, and education with digital strategy, scalable development, enterprise CRM/ERP integrations, branded games, VR/AR experiences, and corporate AI consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Strategy and Growth: Digital strategy consulting engagements including SEO, AEO, tracking, digital advertising, CRO, UX/UI sales optimization, email marketing, funnels, chatbots, AI agents, web analytics, A/B testing, and dashboards. Typically project-based or ongoing retainer engagements.
2. Product Development Services: Design and development of digital products including websites, landing pages, Headless CMS implementations, mobile apps, e-commerce platforms, UX/UI design, communities, and e-learning solutions. Billed per project or milestone.
3. Enterprise Solutions: Process automation, CRM/ERP implementations, business intelligence dashboards, automated reporting, API integrations, and custom platforms. Enterprise-level engagements requiring ongoing relationship.
4. Video Game Development: Branded games, advergames, promotional mini-games, and gamified experiences for brand campaigns. Per-project or campaign-based engagements.
5. Interactive Experiences: VR/AR/XR experiences, interactive installations, IoT solutions, and physical-digital activations for events and retail. Event/project-based engagements often requiring on-site deployment.
6. AI Consulting: AI readiness assessments, roadmap development, quick wins prototyping, and AI Academy training. Structured engagement from diagnosis through implementation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Picnic is a Peruvian MarTech agency and creative-technology studio that designs and develops integrated marketing, technology, and data solutions for enterprise brands. They deliver six interconnected service lines: digital strategy and growth, scalable web/app/e-commerce development, enterprise CRM and ERP solutions, branded video games, immersive VR/AR interactive experiences, and corporate AI consulting. Engagements are project-based or retainer professional services delivered to corporate clients across banking, retail, construction, telecommunications, food and beverage, and education sectors in Peru.

Product overview

Picnic is a Peruvian MarTech agency and creative-technological studio offering five interconnected service lines: Estrategia y Crecimiento (digital strategy, SEO, analytics, chatbots, AI agents), Desarrollo Escalable (web, app, e-commerce, Headless CMS, communities, e-learning development), Soluciones Empresariales (CRM, ERP integrations, process automation, custom platforms, BI dashboards), Videojuegos (branded games, advergaming, gamification for brands), and Experiencias Interactivas (VR, AR, XR, IoT installations for events). The newly launched Picnic AI Consulting provides corporate AI readiness, roadmaps, quick wins, and AI Academy training. Sub-products include Canal Online (Menorca's lead management CRM), Pentágono (Pacasmayo's centralized lead platform), Constructores del Futuro (Etex's community and e-learning ecosystem), Señal de Vida (UNACEM's emergency GPS app), and branded apps for Banco Falabella and Movistar.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia y Crecimiento (Digital Strategy and Growth) Digital strategy and growth service covering SEO, AEO, tracking, digital advertising, conversion rate optimization, sales-focused UX/UI, email marketing, funnels, chatbots, AI agents, web analytics, A/B testing, and dashboards. Designed for enterprise marketing teams seeking data-driven digital transformation.
• Desarrollo Escalable (Scalable Development) Scalable digital product development including websites, landing pages, Headless CMS implementations, mobile apps, e-commerce platforms, UX/UI design, digital communities, and e-learning platforms, using agile methodologies, DevOps, and modular architecture.
• Soluciones Empresariales (Enterprise Solutions) Enterprise process transformation including process automation, CRM systems, ERP integrations, business intelligence dashboards, automated reporting, enterprise API/webhook integrations, and custom platforms such as BIDashboard, DABIPIC, Automático, CRMVentas, PICMK, Workflow, PICTIOP, APIERP, TIPIC, Custom, and PICUXTI.
• Videojuegos (Video Games) Development of branded games, advergames, gamification, educational games, interactive social media experiences, and promotional minigames for digital campaigns, deployable across TV, mobile apps, tótems, arcade, VR, and AR platforms.
• Experiencias Interactivas (Interactive Experiences) Immersive interactive technologies for events and brand activations including VR, AR, XR, 360° tours, IoT solutions for smart spaces, tactile interfaces, motion tracking, and physical-digital installations. Solution family spans INTERACT, SENSING, CONNECT, XR, IMMERSION, AR, EXPLORE, SPACES, MOTION, TOUCH, PLAY, and TRACKING.
• Consultoría en IA (Picnic AI Consulting) Corporate AI consulting under the Picnic AI Consulting brand offering AI Readiness assessment (data infrastructure audit), 12-24 month AI Roadmap development, 4-8 week Quick Wins prototypes (internal assistants, automated reporting, document classification, decision-support), AI Academy training for leaders and staff, and AI governance frameworks. Structured from initial AI Discovery Workshop through full AI transformation.

Quantifiable outcome

• Early analytics and conversion signals typically emerge within weeks with proper measurement implementation.
• +3 more outcomes

Named customers37 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature10 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Serviceplan Group: Serviceplan is Europe's largest independent agency group combining strategy, creative, media, digital, and technology under one roof. Its full-service agency+tech model parallels Picnic's MarTech positioning and cross-disciplinary service architecture.
• Huge: Huge is a global digital experience agency delivering strategy, design, marketing, and technology services with deep CRM, e-commerce, and interactive experience capabilities. Its offering and mix of services overlap closely with Picnic's Estrategia y Crecimiento, Soluciones Empresariales, and Experiencias Interactivas lines.
• R/GA: R/GA is a global digital agency and innovation consultancy combining strategy, design, technology, and emerging media to build brand experiences. It mirrors Picnic's integrated marketing-technology-data model and its focus on interactive experiences, products, and AI-enabled transformations for enterprise clients.
• VMLY&R: VMLY&R is a global creative commerce and marketing agency with strong capabilities in digital strategy, branded experiences, CRM, data, and commerce. Comparable to Picnic in serving enterprise brands with integrated creative, technology, and commerce solutions.

Regional players

• McCann Lima: McCann is a globally networked creative advertising agency with strong presence in Lima, serving many of the same Peruvian enterprise brands (e.g., BCP ecosystem). It competes directly with Picnic in strategy, creative campaigns, and brand activations in Peru.
• Young & Rubicam (Peru): Y&R is a global creative agency with established Peru operations serving enterprise clients across LATAM. As a direct local competitor, it competes for the same brand-transformation mandates Picnic targets in the Peruvian market.

Broad incumbents

• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis specializing in business and technology consulting combined with creative, engineering, and data. Comparable to Picnic's Soluciones Empresariales and AI Consulting practices serving large enterprise clients.
• Globant: Globant is a large Latin American digital and IT services company building AI, digital, and cognitive solutions for enterprise clients. While broader and more engineering-heavy than Picnic, it competes for similar enterprise digital transformation and AI mandates across LATAM.
• Monks (MediaMonks / S4 Capital): Monks is a global digital advertising and content production company spanning creative, media, data, and emerging technology. Its broad portfolio of content, interactive experiences, and production services parallels Picnic's multidisciplinary offering and international brand serving model.
• Wunderman Thompson (VML): Wunderman Thompson (now part of VML) is a major WPP-owned digital agency combining creative, data, technology, and commerce capabilities. Operates across Latin America and competes with Picnic for enterprise brand mandates and CRM/e-commerce engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agenciapicnic
• LinkedInlinkedin.com/company/picnic-lab
• Instagraminstagram.com/picnic_lab
• TikToktiktok.com/@picnic_lab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picnic