C&C London Homes

What C&C London Homes does

C&C London Homes (legally Central and Cecil Housing Trust) is a London-focused not-for-profit charitable housing association providing housing and care services for Londoners aged over 55. Its portfolio comprises nearly 1,300 sheltered housing units (studios and one-bedroom apartments with warden call systems), approximately 300 general needs homes, and four care homes delivering personal, dementia, respite, and palliative care across a total of 124 beds in Camden and Richmond. Resident-facing technology includes the MyAster customer portal for rent payments and repairs, Nourish-powered digital care plans, motion-detection sensor mats for falls prevention, and remote health monitoring with GP-accessible real-time data; pilot work is underway on VR experiences and voice-activated doors/lights alongside a digital concierge service.

Revenue is generated through recurring weekly/monthly rental and care fees from self-funding residents and local authority/NHS-funded placements, supplemented by service charges and shared-ownership sales receipts from new developments such as The Silverton in Silvertown (62 apartments launched October 2025) and Grace House (170 units opened 2022 in St John's Wood). GTM motion combines sales-led local authority referrals for sheltered housing with direct-to-consumer admissions for care homes, supported by a central Service Hub and an active event-driven community engagement programme (1,489 classes and 9,000+ attendances in FY24/25). Since becoming a subsidiary of Aster Group in early 2022, C&C operates under shared HR, communications, and digital infrastructure while retaining its London brand and charitable mission of reinvesting all fees into resident services.

Name

C&C London Homes

Legal name

Central and Cecil Housing Trust

Website

https://ccht.org.uk

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

251–500 employees

Short description

C&C London Homes (Central and Cecil Housing Trust) is a London not-for-profit charitable housing association providing sheltered housing, general needs homes, and residential/dementia care for Londoners aged over 55, operating as a subsidiary of Aster Group since 2022.

Ownership category

akta.pro rank

Product category

Senior Housing and Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Senior & Assisted Living Residential Property Management (BPAJAFAE)

akta.pro secondary industries

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Home-Based Primary Care / Medical House Call Practices (HLAFAEAI)

Keywords

• Sheltered housing services
• Residential care homes
• Dementia care services
• General needs housing
• Shared ownership housing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Sheltered Housing Rent: Rental income from nearly 1,300 sheltered housing properties across London for residents over 55. Properties are primarily studios and one-bedroom apartments with warden call systems and housing management services.
2. General Needs Housing Rent: Rental income from approximately 300 general needs homes across London, ranging from studios to two-bedroom properties for families, couples, and individuals who can live independently.
3. Care Home Fees - Self-Funded Residents: Weekly private fees from self-funding care residents. Fees vary depending on room type and level of care services required. As a charitable organization, all fees are reinvested into C&C services.
4. Care Home Fees - Publicly Funded: Fees from local authority and NHS funded residents. C&C accepts publicly funded residents and works with social services to determine third-party contributions as required.
5. Shared Ownership Properties: The Silverton development in Silvertown offers 62 apartments for affordable rent and shared ownership, providing an additional revenue stream through property sales and shared ownership arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

C&C London Homes (Central and Cecil Housing Trust) provides housing and home care services to older Londoners and other London residents, operating nearly 1,300 sheltered housing apartments for over 55s, approximately 300 general needs homes, and four boutique residential care homes providing personal, dementia, respite and palliative care. As a not-for-profit charitable organisation, C&C reinvests all fees into its services and also develops new properties for affordable rent and shared ownership (such as Grace House and The Silverton) across London boroughs.

Product overview

C&C London Homes (Central and Cecil) provides housing and care services across London for people aged over 55, operating as part of Aster Group since 2022. The portfolio comprises nearly 1,300 sheltered housing units, approximately 300 general needs homes, four care homes (Cecil Court, Homemead, Compton Lodge, Rathmore House), and new development The Silverton. Resident-facing digital services include the MyAster online customer portal for rent payments and repairs, supported by Nourish-powered Digital Care Plans in care homes. The organisation also employs remote health monitoring and sensor mat falls detection technology across its care homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Sheltered Housing Nearly 1,300 self-contained studio and one-bedroom apartments across London for individuals over 55, enabling independent living with warden call systems, on-site housing management services, and engagement activities.
• General Needs Housing Nearly 300 general needs homes across London ranging from studios to two-bedroom properties for families, couples, and single people living independently.
• Cecil Court Care Home 46-bedroom residential, dementia and respite care home in Kew, Richmond, rated Good with Outstanding for leadership by the CQC. Manager Fiona Saadat was awarded the British Empire Medal for services to people living with dementia.
• Compton Lodge Care Home 32-bedroom personal and dementia care home in Swiss Cottage, Camden, featuring specialist dementia residential care and temporary respite care within an arts-focused community setting.
• Homemead Care Home 26-bedroom personal and dementia care home in Teddington, Richmond, rated Good by the CQC and a 2022 finalist in the Markel 3rd Sector Care Awards for pioneering use of technology in care.
• Rathmore House Care Home 20-bedroom residential, dementia, respite and palliative care home in Swiss Cottage, Camden, rated Good by the CQC and operating with a minimum 1:5 staff-to-resident ratio for personalised care in a Grade II listed Edwardian building.
• Grace House 170-unit modern sheltered housing development in St John's Wood, offering contemporary apartments for older Londoners as part of C&C's sheltered housing portfolio.
• The Silverton 62-apartment residential development in Silvertown (London Borough of Newham) offering one-, two- and three-bedroom apartments available for affordable rent and shared ownership, with sales handled through the Regenta Sales team.

Quantifiable outcome

• 93% of residents would recommend C&C homes as a place to live
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Aster GroupcoreStrategic or Co-development Partner · 1 January 2022Parent organization following merger at start of 2022. C&C now part of Aster Group, with shared services including HR, communications, and customer portal (MyAster). Vacancies processed at Groupwide level.
• The Royal Albert HallcoreStrategic or Co-development PartnerPartnership providing residents at sheltered schemes opportunity to participate in music, theatre and dance projects. Enhances cultural engagement for older Londoners through access to world-class performances.
• Birmingham Royal BalletcoreStrategic or Co-development PartnerCultural partnership enabling residents to engage with ballet performances and related arts activities. Part of C&C's strategy to provide enriching cultural experiences.
• Camden People's TheatrecoreStrategic or Co-development PartnerPartnership providing access to theatre productions and performing arts activities for residents in the Camden area.
• Lord's Cricket GroundcoreStrategic or Co-development PartnerFitness and sports partnership providing social and physical activities for residents through cricket-related events and engagement programs.
• Age UKcoreStrategic or Co-development PartnerSocial and fitness activities partnership supporting older residents' wellbeing through coordinated programs and services.
• The Old ViccoreStrategic or Co-development PartnerIntergenerational project partnership bringing together older residents and school children through theatre-related activities and cultural engagement.
• InCommonminorStrategic or Co-development PartnerIntergenerational projects partner facilitating connections between older adults and younger generations in community settings.
• The British MuseumcoreStrategic or Co-development PartnerFree access to major exhibitions for residents, providing cultural enrichment and educational opportunities through world-class museum collections.
• The National GallerycoreStrategic or Co-development PartnerFree access to exhibitions and art collections, supporting C&C's arts program and residents' engagement with visual arts.
• The BarbicancoreStrategic or Co-development PartnerFree access to performances and cultural events at the Barbican centre, expanding cultural offerings for C&C residents.
• Paintings in HospitalsminorStrategic or Co-development PartnerArtwork loans program providing paintings for display in care homes, enhancing therapeutic and aesthetic environment for residents.
• London South Bank UniversityminorImplementation/ SI/ Consulting PartnerStudent placement partnership facilitating occupational therapy student placements in C&C care homes for practical training experience.
• Ben Uri Art GalleryminorImplementation/ SI/ Consulting PartnerArts therapy student placement partnership providing arts therapy experience in care home settings for student development.
• MyLifeFilmscoreTechnology or IntegrationCharitable partnership producing autobiographical films for residents living with dementia. Life story films featuring childhood memories, adult life discussions, and family interviews help manage and reduce anxiety. Project now being rolled out across all C&C care homes.
• Nourish CarecoreTechnology or IntegrationDigital care planning software provider. C&C uses Nourish platform for real-time care documentation, medicine administration tracking, and information sharing across care teams.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Housing 21: Large UK provider of retirement living, extra care, and supported housing for older people, operating sheltered housing schemes and on-site care services. Closely comparable to C&C's combined housing-and-care model for over-55s.
• Anchor Hanover: UK's largest not-for-profit provider of housing and care for older people, operating over 60,000 units of retirement housing and care homes. Comparable operating model combining sheltered housing and residential care for seniors.
• Hanover Housing Association: UK housing association specialist providing housing and support services exclusively for older people, operating retirement/sheltered housing schemes nationwide. Directly comparable to C&C in mission, customer segment, and operating model, though with broader geographic reach.
• Royal Star & Garter: UK charity operating high-quality residential and dementia care homes for older veterans and their partners. Comparable as a small-portfolio charitable specialist care home operator with similar resident demographics and quality positioning.

Emerging players

• McCarthy & Stone (now Waterstone Management): UK's leading retirement property developer, building and selling retirement living apartments primarily for the outright sale market. Comparable in serving the over-55 demographic but operates a for-sale model rather than C&C's rental/sheltered model.

Broad incumbents

• Notting Hill Genesis: One of the largest London-focused housing associations, providing general needs and supported housing across London and the Home Counties. Comparable as a London housing peer, though broader in mission beyond the over-55 segment.
• Sanctuary Housing: Large UK housing association providing general needs, supported, and retirement housing, plus care home operations across England. Comparable charitable housing-and-care operator though much larger and more geographically diversified than C&C.
• Peabody: Major London and South East housing association managing over 67,000 homes, including supported and sheltered housing for older residents. Comparable scale of London housing operations though broader customer base.
• Aster Group: Parent organization of C&C since 2022, a major UK housing association providing general needs housing, supported living, and care services across southern England. Provides back-office and development scale leveraged by C&C's London operations.
• Guinness Partnership: National housing association providing general needs, supported, and retirement housing for older people and vulnerable adults across England. Comparable charitable operator with retirement housing portfolio, though national rather than London-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Central_Cecil
• Facebookfacebook.com/Central.Cecil
• LinkedInlinkedin.com/company/central-&-cecil

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C&C London Homes