Feliubadaló

What Feliubadaló does

Feliubadaló (legal name FELIUBADALÓ, S.A.) is a privately held Spanish B2B wholesale distributor established around 1980 and headquartered in Barberá del Vallés, near Barcelona. The company distributes health supplements, specialty foods, natural cosmetics, dietetic products, and related items to professional retailers — dietéticas, herbolarios, farmacias and parafarmacias — across Spain, and explicitly excludes individual consumers from its sales channel. Core brand partnerships span premium and mass-market names including Weleda, Solgar, Schär, Dietisa, Nova Diet, Ana Mª La Justicia, and Santiveri.

The operating platform is a proprietary B2B e-commerce site at online.feliubadalo.com that consolidates 32,000+ product references from 1,800+ brands into six merchandised categories: Salud (health/supplements), Alimentación (specialty foods including gluten-free, vegan, and organic), Cosmética e Higiene (natural personal care), Mamás Bebés e Infantil (mother/baby/children), Hogar y Mascotas (home/pets), and Graneles (bulk professional items), plus add-ons (Promos, Novedades, Outlet) and a "Compra Rápida" (Quick Purchase) B2B ordering feature. Distribution is executed through a single 10,000+ m2 warehouse, with picking services adapted to retailers of all sizes and same-day/next-day delivery capability. There is no disclosed pricing model, no public API or SDK, and no AI/ML capability documented.

The revenue model is a B2B wholesale transaction model: registered business clients (with Spanish CIF numbers) place recurring orders; pricing is negotiated but not publicly disclosed. The go-to-market is exclusively indirect/relationship — direct B2B online sales plus a professional retailer network. Marketing combines a content-heavy website, an email newsletter, and an unusually broad social-media footprint (LinkedIn, Facebook, Instagram, X, TikTok, Threads) for a B2B-only distributor. The company is family-founded, independent, with no disclosed institutional investors, parent company, M&A, or funding events.

Name

Feliubadaló

Legal name

FELIUBADALÓ, S.A.

Website

https://feliubadalo.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Feliubadaló is a Spanish B2B wholesale distributor of health supplements, specialty foods, natural cosmetics, and dietetic products, serving pharmacies, parapharmacies, dietetic stores, herbal shops, and sports nutrition retailers across Spain via a 10,000+ m2 warehouse and a proprietary online ordering platform offering 32,000+ references from 1,800+ brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Distribution: Revenue generated through wholesale distribution of health, wellness, and natural products to professional retailers including dietetic stores, herbal shops, pharmacies, and para-pharmacies. Operates on a B2B model with no sales to individual consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Feliubadaló is a B2B wholesale distributor of health supplements, natural cosmetics, nutrition, specialty foods, and dietary products, serving dietetic stores, herbal shops, pharmacies, and para-pharmacies across Spain. The company operates an online ordering platform giving registered business clients access to 32,000+ product references from 1,800+ brands via a 10,000+ m2 warehouse with specialized picking services. Individual consumers are explicitly excluded; all buyers must register with business credentials.

Product overview

Feliubadaló operates as a B2B wholesale e-commerce platform distributing natural, organic, and specialty health products to dietetic stores, herbal shops, pharmacies, and parapharmacies across Spain. The platform offers a unified catalog of over 32,000 product references from more than 1,800 brands, organized into six main product categories: Health/Supplements (nutritional supplements, vitamins, minerals, herbal remedies, sports nutrition), Food Products (specialty foods, plant-based beverages, gluten-free and vegan options), Cosmetics and Hygiene (natural personal care), Mother/Baby/Children products, Home and Pets supplies, and Bulk Products for professional customers. Additional services include Promotions (seasonal campaigns and discounts), New Products (latest arrivals), Outlet (clearance items), and Quick Purchase (efficient B2B ordering). The company leverages over 40 years of distribution experience with a 10,000m2 warehouse to serve retailers across the Iberian Peninsula.

Differentiator

Problem solved

Functional benefit

Products and services

• Salud (Health/Supplements) Comprehensive wholesale category of nutritional supplements, vitamins, minerals, herbal remedies, probiotics, aromatherapy, sports nutrition, and condition-specific products, supplied to pharmacies, herbal shops, and dietetic retailers.
• Alimentación (Specialty Food Products) Wholesale specialty foods including oils, plant-based beverages, cereals, legumes, prepared dishes, snacks, sweeteners, bakery items, and superfoods, with gluten-free, vegan, organic, and allergen-free options, supplied to health-food retailers.
• Cosmética e Higiene (Cosmetics and Hygiene) Wholesale natural and organic personal care products covering hair, facial, body, intimate hygiene, makeup and perfumes, and disinfection items, for resale through pharmacies, herbal shops, and natural-product retailers.
• Mamás, Bebés e Infantil (Mother, Baby and Children) Wholesale infant nutrition, baby care and hygiene, children's health supplements, and maternal health products, distributed to specialty retailers and pharmacies.
• Graneles (Bulk Products) Bulk-quantity flours, grains, legumes, pasta, rice, herbs, spices, nuts, seeds, dried fruits, and sweeteners supplied to professional retailers for repackaging and resale.
• Zona Deportiva (Sports Nutrition Range) Wholesale sports nutrition assortment covering proteins, bars, energy and isotonic drinks, amino acids, creatine, fat burners, pre- and post-workout formulations, and sports accessories, for sports nutrition retailers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• DietisacoreOthersMajor brand carried in Feliubadaló's 10,000+ m2 warehouse distribution center
• SchärcoreOthersKey gluten-free brand supplier available through wholesale distribution
• WeledacoreOthersPremium natural cosmetics brand distributed through Feliubadaló network
• Nova DietcoreOthersNutritional supplement brand available through wholesale channels
• Ana Mª La JusticiacoreOthersWell-known health and wellness brand in the distribution catalog
• SolgarcoreOthersPremium nutritional supplements brand available through wholesale network
• SantivericoreOthersSpanish health food brand distributed across Feliubadaló customer base

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cofares: Largest Spanish pharmacy wholesaler, distributing pharmaceuticals and health products to community pharmacies nationwide. Closest B2B wholesaler-to-pharmacy analogue to Feliubadaló, though broader in pharmaceutical scope.
• Alliance Healthcare España: Major Spanish and European pharmaceutical and health products wholesaler servicing pharmacies and parapharmacies. Direct B2B distribution parallel to Feliubadaló with overlapping retail customer base.
• Hefame: Spanish pharmacy distribution cooperative supplying medicines, parapharmacy and wellness products to community pharmacies. Same B2B pharmacy-channel distribution model as Feliubadaló.
• Bidafarma: Spanish pharmacy cooperative wholesaler with broad catalog including health, beauty and wellness ranges. Directly comparable B2B distribution model serving Spanish pharmacies and parapharmacies.
• Cecofa: Spanish pharmacy distribution cooperative focused on supplying community pharmacies with drugs, parapharmacy, and health products. Operates a comparable B2B pharmacy-channel distribution model.
• Phoenix Group: European pharmacy wholesaler operating across multiple countries, distributing pharmaceuticals and health products to community pharmacies. Compares to Feliubadaló's geographic expansion thesis though at much larger scale.

Broad incumbents

• McKesson: Global pharmaceutical distribution leader with broad healthcare supply chain services. Wide incumbent in the same B2B drug and health product distribution category Feliubadaló operates in.
• Cencora: Global pharmaceutical wholesale and distribution company (formerly AmerisourceBergen). Large incumbent in pharmaceutical and health product B2B distribution with overlapping pharmacy customers.
• Walgreens Boots Alliance: Global pharmacy-led health enterprise combining retail pharmacy and wholesale distribution (parent of Alliance Healthcare). Operates as a broad incumbent in pharmacy supply alongside Feliubadaló's pharmacy-channel model.

Emerging players

• Naturitas: Spanish online D2C retailer of natural health, wellness, and supplement products. Targets the same supplement and natural product category with adjacent brands to Feliubadaló's catalog, though via a different go-to-market model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/feliubadalocom
• Facebookfacebook.com/feliubadalo
• LinkedInlinkedin.com/company/feliubadalo
• Instagraminstagram.com/feliubadalo.oficial
• TikToktiktok.com/@feliubadalo.oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feliubadaló