Nova Diet
Nova Diet (noVadiet) is a Spanish manufacturer founded in 1990 that develops and distributes natural food supplements through herbalist shops in Spain and international distributors, with a proprietary novaLine weight control method.
- Company typePrivate
- Founded1990
- HeadquartersMiranda De Ebro, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nova Diet does
Nova Diet (legal entity NOVA DIET, S.A., trading as noVadiet) is a Spanish manufacturer of natural food supplements founded around 1990 and headquartered in Miranda de Ebro, Burgos. The company develops, produces, and distributes a broad catalog of nutraceuticals across weight control, energy, digestive, nervous system, respiratory, cardiovascular, bone and joint, immune, genitourinary, vitamin/antioxidant, and nutricosmetic categories. Its portfolio is organized around proprietary families — Colamag (marine collagen), Probidiet (probiotics), Elementales (mono-ingredients), Mezclas Evolucionadas (evolved blends), Nutricosmetica, and the Cannalges CBD line — plus differentiated delivery formats such as Soñamel's dual-layer controlled release, Animer's day/night capsule system, and the novaLine weight control method. Production takes place at the company's Bayas industrial estate facility.
Nova Diet generates revenue primarily through unit-priced product sales (typical PVP range EUR 12-25 per pack) distributed via a network of independent herbalist shops (herbolarios) and novaLine affiliated points in Spain, with international sales handled through third-party distributors recruited under EU FEDER co-financed internationalization projects. The novaLine method and the noVadiet/novaLine mobile applications introduce a recurring, plan-based engagement layer with consumers, and the company supplements this with B2C promotions and trade show presence (notably Vitafoods Europe). The company is privately held with 51-100 employees, no disclosed funding, and no parent company; key operational signals include FSC-certified packaging, a hybrid/electric vehicle fleet, and the EL BOSQUE NOVADIET carbon-offset forest project.
Nova Diet firmographics
Firmographics- Name
- Nova Diet
- Legal name
- NOVA DIET, S.A.
- Website
- https://novadiet.es
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nova Diet (noVadiet) is a Spanish manufacturer founded in 1990 that develops and distributes natural food supplements through herbalist shops in Spain and international distributors, with a proprietary novaLine weight control method.
- Ownership category
- akta.pro rank
Nova Diet industry classification
Industry- Product category
- Dietary Supplements (Nutraceuticals)
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Weight Management & Metabolic Supplements (CRADAGAG)
- akta.pro secondary industry
- Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG)
Keywords
Where Nova Diet is headquartered
LocationHeadquarters
- HQ city
- Miranda De Ebro
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Nova Diet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Herbalist Channel: Nova Diet generates revenue through the sale of natural food supplements and nutraceuticals distributed primarily through herbalist shops and specialized health stores across Spain and international markets.
- novaLine Weight Control Method: The company operates a proprietary weight control method (novaLine) with affiliated points in herbalist shops, combining nutritional plans with specialized products.
- International Distribution: The company seeks distributors in international markets with proven track records in the food supplements industry, offering formation and support to grow sales and brand awareness.
- Mobile Application Services: Digital services through noVadiet and novaLine mobile applications offering promotions, product information, and discounts to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Melatonova - 60 vegetable capsules |
| Unit Pricing | Pay-as-you-go | Animer - 60 vegetable capsules |
| Unit Pricing | Pay-as-you-go | Sosegal Perfect - 20 vials of 10ml |
| Unit Pricing | Pay-as-you-go | Vitalestres - 60 vegetable capsules |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Nova Diet product offering
Product offeringCore offering
Nova Diet (NOVA DIET, S.A.) develops, manufactures, and distributes natural food supplements and nutricosmetic products in Spain and international markets. The portfolio spans multiple therapeutic categories including weight control, energy, digestive, nervous system, respiratory, cardiovascular, bone and joint, immune, genitourinary, vitamins/antioxidants and nutricosmetics, organized across product families such as Colamag (collagen), Probidiet (probiotics), Liproline (respiratory), Elementales (mono-ingredients) and Mezclas Evolucionadas. The company also operates novaLine, a proprietary weight control method delivered through affiliated herbalist points with personalized nutritional plans.
Product overview
Nova Diet (noVadiet) is a Spanish natural food supplement company offering a broad portfolio organized across multiple product families and the proprietary novaLine weight control method. The core offering spans supplements for weight control, energy, digestive health, nervous system, respiratory health, circulatory/cholesterol/glucose management, bones and joints, allergies and immunity, genitourinary health, vitamins and antioxidants, medicinal plants, and nutricosmetics. Key product families include the Colamag collagen line, Probidiet probiotics, Liproline respiratory line, and Protein Line, alongside standalone products such as Animer (mental fatigue), Melatonova (sleep), Cannalges (pain/CBD), Colestia Evo (cholesterol), Cardiepa (cardiovascular), and Osteartil Perfect (joints). The company also operates novaLine, a structured weight management method with personalized plans, app-based promotions, and a network of partnered herbalist points. Distribution is primarily through herbalists and pharmacies in Spain, with international expansion supported by EU co-funding.
Differentiator
Problem solved
Functional benefit
Brands
- novaLine: Weight control method with personalized nutritional plans and a network of partner points
- Probidiet
- Colamag
- Elementales
- Mezclas Evolucionadas
- Nutricosmetica
Products and services
- Colamag Family Family of seven formulations based on hydrolyzed marine collagen for bone and joint health, available in multiple formats and combinations with magnesium and other actives. For consumers seeking collagen-based bone and joint support.
- Aktiner 2.0 Energy supplement with royal jelly, guarana, NADH, taurine, schisandra, cordyceps, L-carnitine, beetroot, and vitamins C and B for physical and mental energy. Marketed as the company's most complete energy product.
- Dinchazol Digestive health supplement targeting intestinal dysbiosis and bloating discomfort.
- Probidiet Family Family of natural probiotics targeting immune defense, digestive health, and intimate feminine wellness.
- Cardiepa Cardiovascular wellness supplement with premium fish oil from sustainable sources for heart and circulation support.
- Osteartil Perfect Bone and joint supplement containing glucosamine, chondroitin sulfate, and vitamin C to support normal collagen formation.
- Resfrinova Respiratory support with N-acetylcysteine for mucus elimination and Andrographis paniculata for respiratory comfort, plus mallow and propolis.
- Asvaloe Supplement combining Aloe Vera and Ashwagandha supporting both digestive and mental well-being.
- Colager Esencial Daily hydrolyzed collagen supplement supporting cartilage, bones, ligaments, and tendons.
- Acigastril Gastric relief product with bi-layer technology providing immediate action via alginate and calcium carbonate combined with a sustained second layer.
- Cambidel Efect Weight control supplement combining Guaraná, MCT, amino acids, and vitamins with separate day and night formulations.
- Animer Mental fatigue support with Rhodiola, Suma, Cordyceps, probiotics (SynBalance KeepCalm), GABA, saffron and B vitamins in a day-and-night dual capsule system.
- Colestia Evo (Colestia Forte) Cholesterol management product line. Colestia Evo (Colestia Forte) features fermented red yeast rice, Berberis aristata, artichoke, CoQ10, and policosanol for cardiovascular support.
- Cannalges Family Pain management line including CBD oil 10% for body treatment and CBD cream with cold-heat effect, based on Cannabis sativa seed oil, Levagen PEA, and B vitamins for chronic pain relief.
- Melatonova Sleep support supplement with California poppy, passionflower, hops, and 1.9mg melatonin in 60 vegetable capsules. Helps reduce time to sleep and relieve jet lag.
- Soñamel Sleep support product with proprietary controlled-release technology: rapid-release melatonin in outer layer for sleep onset and sustained-release GABA, valerian, passionflower and B vitamins for sleep quality.
- Cronodel Chronobiology weight management product combining plants, GABA, and chromium in a day-and-night dual format targeting circadian rhythm.
- Tantovit Next-generation multivitamin featuring the Zynamite nootropic ingredient alongside vitamins and minerals for cognitive and body vitalization.
- Defenmune Immune defense supplement combining lactoferrin, Chaga mushroom, green tea, quercetin, ferments, vitamins, and zinc.
- Pieleskin Skin health supplement featuring the SkinAx2 ingredient for visible skin improvement; clinical study showed 82.4% satisfaction among women users.
- Sunsol Internal sun protection supplement with sea buckthorn oil, avocado oil, carotenoids, Collactive, CoQ10, and vitamins for a luminous, lasting tan.
- Briosex Sexual health supplement for men and women combining EnoSTIM, maca, L-arginine, and zinc.
- Pilogastril Gastric wellness product with synergistic ingredients reducing inflammation, gastric acidity and repairing mucosa, including Pylopass for Helicobacter pylori reduction.
- Prosnova / Prosnova Progress Prostate health supplement line for men combining Sabal, Pygeum, Boswellia, green nettle, pumpkin, zinc, vitamin D and lycopene (Progress version).
- novaLine Weight Control Method Proprietary weight control method delivered through affiliated herbalist points, with personalized nutritional plans, body composition evaluations, free informational visits, app-based promotions and dedicated SKUs (Lipoatrap, H2Del, Contornia, Nova Porridge Light).
- Sosegal Perfect Mental wellness supplement in 20 vials of 10ml combining Ashwagandha, passionflower, oat, chamomile, linden, and vitamins E, B6, B1, B12.
- Vitalestres Nervous system support supplement in 60 vegetable capsules combining fish autolysate, Klamath algae, oat, and vitamin E.
- Protein Line (Weight Control) Weight control protein products offered in hazelnut, coffee, yogurt, orange, brownie and chocolate flavors for meal replacement and dietary management.
- Infusiones de Sensaciones Range of four types of 100% natural ingredient infusions for a sensory wellness experience.
Quantifiable outcome
- 82.4% of women satisfied with Pieleskin efficacy in clinical studies
- +3 more outcomes
Companies that use Nova Diet
Customer profileSegments3 records
Ideal customer profiles3 records
Nova Diet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Nova Diet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FSC (Forest Stewardship Council)minorForest certification program ensuring responsible forest management. Nova Diet uses FSC-certified cardboard boxes for packaging, contributing to biodiversity and ecosystem balance.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Nova Diet competitors and assessment
Company assessmentDirect peers
- Pinisan: Spanish supplement brand selling capsules, vials, and natural formulations into herbalists, pharmacies, and online. Closely comparable product format and channel mix.
- Soria Natural: Spain's largest herbal/natural supplements manufacturer. Direct competitor in the same Spanish herbalist and health-store channel, with a similarly broad natural-supplement portfolio.
- Drasanvi: Spanish natural supplements brand competing across vitamins, joint, slimming, and sports categories. Overlaps directly with Nova Diet's portfolio and herbalist/pharmacy distribution.
- Naturlíder: Spanish natural supplements manufacturer with broad catalog across weight control, joint, cardiovascular, and beauty. Direct overlap in product range and herbalist distribution.
- Herbora: Spanish herbalist-channel supplement brand with plant-based formulations. Competes head-to-head with Nova Diet in the herbolario channel.
- El Granero Integral: Spanish natural and organic supplements and foods brand. Comparable in natural-supplement positioning and Spanish retail/herbalist distribution.
Broad incumbents
- Solgar: Large, established global vitamins and supplements brand (Nestlé Health Science). Broader portfolio and international scale, but directly competes across multiple Nova Diet categories.
- Arkopharma: Major European natural health and phytotherapy company with a wide plant-based supplement range. A larger incumbent competing in overlapping categories.
Emerging players
- HealthAid: UK-based specialty supplement brand with broad portfolio of vitamins, minerals, and condition-specific formulations. Comparable product breadth though different geographic focus.
Regional players
- Laboratorios Vilardell: Spanish supplements and natural health products company with a strong pharmacy-channel focus. Comparable in Spain-focused supplement manufacturing with similar therapeutic categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nova Diet social profiles
Digital presenceNova Diet compliance and trust
Trust signalCompliance1 record
Nova Diet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nova Diet leadership team
Management profileNumber of profiles
Nova Diet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nova Diet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nova Diet
What does Nova Diet do?
Nova Diet (NOVA DIET, S.A.) develops, manufactures, and distributes natural food supplements and nutricosmetic products in Spain and international markets. The portfolio spans multiple therapeutic categories including weight control, energy, digestive, nervous system, respiratory, cardiovascular, bone and joint, immune, genitourinary, vitamins/antioxidants and nutricosmetics, organized across product families such as Colamag (collagen), Probidiet (probiotics), Liproline (respiratory), Elementales (mono-ingredients) and Mezclas Evolucionadas. The company also operates novaLine, a proprietary weight control method delivered through affiliated herbalist points with personalized nutritional plans.
Is Nova Diet a public or private company?
Nova Diet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nova Diet founded?
Nova Diet was founded in 1990. It employs 51 to 100 people.
Where is Nova Diet based?
Nova Diet is headquartered in Miranda De Ebro, Spain, in the Europe region.
How does Nova Diet make money?
Four revenue lines are on record. Product Sales - Herbalist Channel is the primary driver. The others are novaLine Weight Control Method, international Distribution and mobile Application Services.
Who are Nova Diet's main competitors?
Direct peers on record are Pinisan, Soria Natural, Drasanvi, Naturlíder, Herbora and El Granero Integral. Broad incumbents are Solgar and Arkopharma. HealthAid is listed as an emerging player. Laboratorios Vilardell is listed as a regional player.
Does Nova Diet have an API?
No public API is recorded for Nova Diet.
What industry is Nova Diet in?
Nova Diet's product category is Dietary Supplements (Nutraceuticals). Its primary akta.pro industry code is CRADAGAG, Weight Management & Metabolic Supplements, with a secondary code of AFAFAGAG, Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases). Its NAICS code is 311 and its SIC code is 2000.