Dragon Herbarium

What Dragon Herbarium does

Dragon Herbarium is a privately held, family-owned retail and e-commerce apothecary headquartered at 4638 SW Beaverton-Hillsdale Highway in Portland, Oregon. The company was originally founded in the mid-1970s as Love's Herbarium by Richard Love, acquired shortly thereafter by Bob Keith, and rebranded to its current name; the Keith family has owned and operated the business continuously for more than 40 years, making it the oldest apothecary in the Portland metro area. Today the company operates a single brick-and-mortar storefront and a Shopify-powered DTC website, with domestic US shipping and a free local pickup option for Portland-area customers; international shipping has been discontinued.

The company's product portfolio centers on more than 400 bulk organic herbs and teas, organized into categories including Herbs & Spices, Tea, Salt & Peppercorns, Herbal Tinctures, Essential Oils, Candles/Incense & Ritual Supplies, Crystals, Body Care, and Immune & Lung Care, supplemented by digital gift cards ranging from $10 to $100. Pricing is uniformly unit-based with no subscription layer; individual SKUs typically range from under $1 (small crystals, body care items) to roughly $28.95 (tinctures, hair oils, syrups), with most culinary herbs and spices priced per ounce. The customer base is horizontally segmented across culinary and health-conscious consumers, herbal wellness seekers, aromatherapy and craft enthusiasts, metaphysical and spiritual practitioners, and gift shoppers.

Commercially, the business relies on a direct-to-consumer motion through its Shopify storefront, the physical retail location, organic social media presence on Instagram and Facebook, and a content blog covering herbal medicine, adaptogens, and wellness topics. There is no disclosed wholesale, B2B, or enterprise channel, no external funding, no parent company, and no institutional ownership; the company remains entirely founder/family-held under Dragon Herbarium LLC, an Oregon-domiciled LLC with 1-10 employees.

Name

Dragon Herbarium

Legal name

Dragon Herbarium LLC

Website

https://dragonherbarium.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Dragon Herbarium is a family-owned Portland, Oregon apothecary operating a single retail storefront and Shopify e-commerce site, selling 400+ bulk organic herbs, teas, tinctures, essential oils, crystals, and gift items direct to US consumers.

Ownership category

akta.pro rank

Product category

Herbal Apothecary Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

Keywords

• Herbal apothecary products
• Organic bulk herbs
• Essential oils retail
• Natural body care
• Metaphysical supplies

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer retail sales of organic herbs, teas, essential oils, tinctures, crystals, candles, body care products, and gift items through e-commerce website and physical store. One-time purchase model with no subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Dragon Herbarium is a Portland, Oregon-based online apothecary and gift shop selling 400+ organic bulk herbs, loose-leaf teas, herbal tinctures, essential oils, crystals, candles, body care, immune and lung care products, and metaphysical/ritual supplies. Sales are conducted direct-to-consumer through a Shopify e-commerce website (with domestic US shipping and free local pickup) and a physical retail storefront, with gift cards available in $10-$100 denominations.

Product overview

Dragon Herbarium is an online apothecary and gift shop offering a diverse portfolio of natural wellness and botanical products. The core offering centers on over 400+ bulk organic herbs and teas organized into product categories: Herbs & Spices (culinary and medicinal herbs), Tea (loose leaf varieties), Salt & Peppercorns, Herbal Tinctures (handcrafted extracts), Essential Oils (aromatherapy oils), Candles/Incense & Ritual Supplies (metaphysical items), Crystals (gemstones), Body Care (skin and hair care), and Immune & Lung Care products. The company also features selected items through a Featured on IG & FB sub-category and offers Gift Cards. The products span from bulk botanical ingredients for DIY use to finished wellness preparations like tinctures, syrups, and hair oils. Founded in the mid-1970s as Love's Herbarium and purchased by Bob Keith, the Keith family has operated Dragon Herbarium for over 40 years in Portland, Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Herbs & Spices Bulk organic and wildcrafted culinary and medicinal herbs, including single herbs, cooking spice blends, and specialized botanical ingredients, sold to home cooks and wellness customers.
• Tea Loose-leaf teas including black, green, oolong, white, and herbal tea blends, plus tea accessories, for daily drinking and wellness routines.
• Salt & Peppercorns Specialty salts including Himalayan pink, Hawaiian alaea, sea salt, and smoked salts, plus peppercorn varieties for culinary use.
• Herbal Tinctures Handcrafted herbal tincture extracts made with time-honored recipes and alcohol, featuring single herbs and herbal blends for body well-being.
• Essential Oils Pure essential oils and absolutes for aromatherapy, including single oils and blended formulations for personal use.
• Candles, Incense & Ritual Supplies Metaphysical and ritual supplies including candles, incense, resins, sage bundles, tarot cards, and ritual tools for spiritual practices.
• Crystals Polished and raw crystals and gemstones for metaphysical purposes, including tumbled stones and specimen pieces.
• Body Care Natural skin and body care products including clays, butters, facial oils, serums, bath salts, and henna hair colors.
• Immune & Lung Care Supportive herbal products for immune and respiratory health, including dried herbs, tinctures, and tea blends.
• Gift Cards Digital gift cards available in $10, $25, $50, and $100 denominations, delivered via email and redeemable online at dragonherbarium.com.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Starwest Botanicals: Bulk herb, spice, and essential oil supplier serving both retail and wholesale customers. Direct overlap with Dragon Herbarium's bulk herb and essential oil offerings, with a similar organic/wildcraft sourcing focus and D2C plus B2B model.
• Mountain Rose Herbs: Eugene, Oregon-based direct competitor offering bulk organic herbs, essential oils, teas, and herbal wellness products via e-commerce. Highly comparable product mix and customer base to Dragon Herbarium, though operating at significantly larger scale and with broader shipping.
• Frontier Co-op: Cooperative wholesaler and retailer of organic herbs, spices, and botanical products. Strong overlap with Dragon Herbarium's bulk herb and spice assortment and shared focus on natural, organic ingredients across consumer and wholesale channels.
• Lhasa OMS: Herbal apothecary and supplier of Chinese and Western herbs, tinctures, and wellness products to practitioners and consumers. Comparable apothecary concept and practitioner-plus-retail customer base to Dragon Herbarium.
• Swanson Health Products: Long-established online retailer of vitamins, supplements, herbs, and natural health products. Directly overlaps with Dragon Herbarium's herbal supplement, tincture, and essential-oil offerings via a similar D2C e-commerce model.
• Lucky Vitamin: Online retailer specializing in supplements, vitamins, herbs, and natural wellness products. Comparable D2C e-commerce business model and health-conscious consumer target to Dragon Herbarium's primary segment.

Broad incumbents

• iHerb: Large-scale global online wellness and supplement retailer. Operates broadly in the same herbal/wellness category as Dragon Herbarium but at vastly larger scale with global shipping, broader assortment, and lower unit pricing.
• Thrive Market: Online membership-based retailer of organic and natural products including supplements, herbs, teas, and wellness items. Overlaps with Dragon Herbarium's wellness and organic consumer base but operates as a broad natural-grocery platform rather than a specialty apothecary.
• Whole Foods Market: National natural and organic grocery chain with bulk herbs, teas, supplements, and wellness sections. A broad incumbent where Dragon Herbarium's products compete as a small subset within a much larger grocery assortment.

Emerging players

• The Alchemist's Kitchen: Small, curated herbal apothecary and plant-medicine brand offering tinctures, essential oils, and ritual wellness products. Closely comparable artisanal positioning and customer persona to Dragon Herbarium, though typically narrower in category focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DragonHerbarium
• Instagraminstagram.com/dragon_herbarium
• Xx.com/DHerbarium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragon Herbarium