BRW

What BRW does

The Australian Financial Review (AFR) is Australia's national financial and business news publication, tracing its origins to 1952 and operating today as a masthead inside Nine Entertainment Co. (ASX: NEC), a publicly listed Australian diversified media conglomerate. In 2015, AFR absorbed the legacy BRW (Business Review Weekly) brand, consolidating the country's two leading business titles and extending AFR's editorial reach across business news, markets, wealth, politics, policy, property, technology, and lifestyle. The publication serves professional and executive readers — corporate decision-makers, wealth-management clients, investors, and policy followers — with a multi-platform offering spanning a flagship website, a daily newspaper ("Today's Paper"), magazines including AFR Magazine and Fin! Magazine, podcasts, live events (e.g., Workforce Summit, Financial Review Women in Leadership Awards, Rich List and Young Rich lists), and data products such as AFR Markets Data and AFR Data Investigations. Coverage verticals run from Equity, Commodity, Currency, Debt, and Private Markets, through Street Talk, Chanticleer, and Rear Window opinion columns, to AI, Fintech, Start-ups, and Enterprise IT, plus lifestyle segments (Highflyer, cars, food & wine, arts).

Underlying product architecture is a media-publication stack: editorial CMS-driven website and app, syndicated print edition, event-management and ticketing operations for branded conferences and awards, and market-data feeds delivered through Markets Data. Distribution combines owned channels (site, app, X/Twitter, YouTube, LinkedIn) with cross-promotion from sister Nine titles (The Sydney Morning Herald, The Age) and the Nine television network under the Nine For Brands commercial umbrella. AFR operates under a Charter of Editorial Independence while remaining commercially integrated into the Nine group.

The revenue model is a hybrid media business: premium digital and print subscriptions (paywalled core news plus niche verticals), display and programmatic advertising targeting executive and B2B audiences, sponsored and ticketed events, branded content and lists/awards (e.g., Women in Leadership, Power List, Rich List), and adjacent data and podcast monetization. No standalone AFR revenue figure is disclosed in the source material; the entity does not publish ARR, subscription counts, or ad-revenue splits, so any financial sizing must be inferred from the scale of the parent conglomerate.

Name

BRW

Legal name

The Australian Financial Review, Nine Entertainment Co. Pty Ltd

Website

https://brw.com.au

Company type

Public

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

The Australian Financial Review (formerly BRW) is Australia's national financial news masthead, owned by Nine Entertainment Co. (ASX: NEC). It serves executive and professional readers via a paywalled website, print edition, magazines, podcasts, live events, and market data products.

Ownership category

akta.pro rank

Product category

Financial News Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Financial news publishing
• Business journalism
• Market analysis
• Wealth reporting
• News media

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

BRW (Business Review Weekly) was absorbed into The Australian Financial Review (AFR) in 2015, and AFR now operates as Australia's premier financial and business news publication, delivering business journalism, market analysis, and wealth reporting across digital, print, podcasts, and events platforms. The core offering is financial and business journalism supported by premium subscription tiers, events, and advertising-based revenue streams.

Product overview

The Australian Financial Review (AFR) operates as a unified news and media publication offering digital and print content, with supplementary products including podcasts, events, and market data services. The core offering is financial and business journalism, supported by premium subscription tiers and event-based revenue streams.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian Financial Review (AFR)
• AFR Magazine
• Fin! Magazine
• Markets Data
• AFR Live Events
• Lists and Awards

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Reuters: Global newswire and business news platform; comparable as a competitor for real-time business news consumption, especially among professional readers in Australia.
• Financial Times: International business newspaper with a successful premium subscription model; highly comparable in audience (senior business decision-makers) and subscription-first monetisation approach.
• Bloomberg: Global financial news and data giant with subscription model; comparable as premium business news destination and direct competitor for high-end financial readership and B2B data spend.
• CNBC: Global business news brand with live events and digital subscription offerings; comparable in combining news, market data and live/experiential revenue streams.
• The Wall Street Journal: Flagship US business daily with strong subscription franchise; comparable in positioning as a must-read business publication with both print legacy and digital subscription growth.

Direct peers

• The Age: Melbourne-based Nine-owned daily with overlapping business coverage and shared subscription bundle; directly comparable on newsprint-to-digital transition and ad-supported model.
• The Sydney Morning Herald: A fellow Nine Entertainment masthead and major Australian newspaper covering business, politics and lifestyle; shares the same parent, distribution channels, and subscription bundle as AFR.
• The Australian: News Corp Australia's national broadsheet with dedicated business sections; competes head-to-head with AFR for Australian business readers, subscribers and corporate advertisers.
• Forbes Australia: Australia edition of Forbes focused on business, wealth and lists; directly competes with AFR in the premium business/wealth audience and on Rich List and high-net-worth content.

Emerging players

• Business Insider Australia: Digital-first business news outlet covering markets, careers and tech; competes with AFR particularly for younger professional readers and digital ad inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BRW
• YouTubeyoutube.com/@FinancialReview
• LinkedInlinkedin.com/company/brw
• Facebookfacebook.com/BRWMagazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRW