What Pacific Hoists does

Pacific Hoists is an Australian distributor and manufacturer of hoisting, lifting, rigging and material-handling equipment, established in 1976 and headquartered in Australia. It operates across 400+ SKUs spanning manual chain blocks, lever hoists, electric chain and wire rope hoists, air hoists, winches, beam clamps, slings, shackles, tirfor and jacking systems, cranes and accessories, sold under its proprietary Pacific brand alongside globally recognised OEM brands including Yale, Hitachi, CM Lodestar, J.D. Neuhaus (JDN), ComeUp, Juuko, Vital, Challenger, Kromer, Zeca and AKAPP.

The business serves nine principal end-markets — mining, manufacturing, entertainment/stage rigging, food processing, oil and gas, shipbuilding, transport, utilities/energy and construction/infrastructure — with documented project references including a 220-tonne tank lift at Worsley Alumina (a BHP joint venture), the Thiess John Holland Airport Link JV, Queensland Rail, the Metro Tunnel Project, Ammann Asphalt, Southern Spars (NZ) and Alive Technologies.

Revenue is generated through three principal streams: (1) equipment sales via direct e-commerce, the Kennards Lift & Shift rental fleet (150+ ANZ branches) and a network of industrial distributors including Rigging Rentals and SDR Australia; (2) accessories, consumables and replacement parts sold through the same channels; and (3) project-specification work and after-sales service for major industrial and infrastructure customers. Go-to-market combines project-tender-based enterprise sales, trade-account distribution, and increasingly direct digital sales via pacifichoists.com and social channels such as TikTok.

Name

Pacific Hoists

Legal name

Pacific Hoists Pty Ltd

Website

https://pacifichoists.com.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Hoists is an Australian distributor and manufacturer, established 1976, supplying 400+ hoisting, rigging and material-handling SKUs under its own brand and global OEMs (Yale, Hitachi, JDN, ComeUp, CM Lodestar) to mining, infrastructure, utilities, construction and entertainment customers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Hoists (Electric, Manual & Pneumatic) (IMAHAJAG)

akta.pro secondary industries

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK), Cargo Handling & Lifting Equipment (Cranes, Derricks, Hoists) (IMAJAIAB), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Material handling equipment
• Industrial hoists and winches
• Chain blocks
• Cranes and trolleys
• Lifting equipment distribution

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of hoists, winches, trolleys, chain blocks, magnetic lifters, and material handling equipment. Products range from 125kg capacity to 20+ tonnes. Includes branded equipment (Pacific, Challenger, Yale, CM Lodestar, JDN, Hitachi, ComeUp, Vital, Kromer, Zeca).
2. Accessories and Consumables: Wire rope, cable reels, trolley wheels, pendant controls, power cables, and replacement parts for existing equipment installations.
3. Services and Support: Service performance including installation, maintenance, and technical support for lifting equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pacific Hoists manufactures and distributes hoists, winches, chain blocks, lever blocks, electric and pneumatic hoists, trolleys, cranes, magnetic lifters, load skates, and material handling equipment across Australia and New Zealand. The company sells its own Pacific-branded equipment alongside 20+ international partner brands (Yale, CM Lodestar, JDN, Hitachi, ComeUp, Vital, Kromer, Zeca, Liftket, AKAPP, Juuko, Eilon, SafePour) with capacities ranging from 125kg to 20+ tonnes. Operations are supported by installation, maintenance, and technical service offerings.

Product overview

Pacific Hoists is an Australian distributor and manufacturer of hoisting and material handling equipment established in 1976. The company operates as a comprehensive solutions provider offering an extensive portfolio of over 400 products across multiple sub-brands and partner brands. The core product lineup includes Pacific-branded chain blocks, electric hoists, lever blocks, winches, trolleys, magnetic lifters, and load handling equipment. The company distributes and supports internationally-recognized brands including Yale (electric hoists, BatteryStar cordless hoists, MTRAC wire rope hoists), Hitachi (electric hoists and trolleys), CM Lodestar (entertainment hoists), JDN (pneumatic air hoists), ComeUp (winches), Juuko (wireless remote controls), Vital, Challenger, Kromer (spring balancers), Zeca (cable reels), and AKAPP (conductor systems). The product range spans manual equipment like chain blocks and lever blocks, powered equipment including electric and pneumatic hoists, specialized entertainment industry products, and comprehensive accessories including wireless controls, wire rope, and cable management systems. Pacific Hoists serves diverse industries including manufacturing, mining, oil and gas, entertainment, food processing, transport, shipbuilding, and utilities through case studies demonstrating solutions for airport hangars, tunnel construction, alumina plants, and rail projects.

Differentiator

Problem solved

Functional benefit

Brands

• Challenger: Challenger brand chain blocks, lever blocks, load skates, magnetic lifters and related equipment
• CM Lodestar
• Yale
• Hitachi
• JDN
• JUUKO
• Vital
• Zeca
• ComeUp
• Liftket
• Eilon
• AKAPP
• Kromer
• Ron
• SafePour

Products and services

• Pacific Hoists Chain Blocks Manual chain blocks for industrial lifting applications across load capacities from 250kg to 20 tonnes, including standard and overload-protected variants. Sold under the Pacific brand and used across manufacturing, mining, construction, and utilities.
• Pacific Hoists Electric Hoists Electric chain hoists available in single and dual speed variants with single and three phase options for industrial lifting applications across manufacturing and warehousing.
• Pacific Hoists Lever Blocks Manual lever blocks (tirfor-style) for pulling, tensioning, and lifting with capacities from 250kg to 6.3 tonnes. Used in utility, construction, and rigging applications.
• Pacific Hoists Winches Electric, manual, and utility winches including brake winches, capstan winches, and recovery winches for various pulling and lifting applications.
• Pacific Hoists Trolleys Manual and electric trolleys (push and geared) for overhead crane systems with capacities from 500kg to 20 tonnes.
• Pacific Hoists Magnetic Lifters Permanent magnetic lifters for handling steel plates, rounds, and workpieces without power requirements, available in capacities from 100kg to 3000kg.
• Pacific Hoists Load Skates Heavy-duty load skating systems for moving heavy machinery and equipment, with capacities from 2.5 to 18.75 tonnes.
• Yale Electric Hoists and BatteryStar Cordless Hoists Yale electric chain hoists in dual speed, single speed, and single phase configurations, plus the Yale BatteryStar cordless chain hoist using M18 battery system for cable-free lifting.
• Yale Manual Lifting Range (ERGO360, YALELIFT360, YALETRAC) Yale manual lifting range including ERGO360 ergonomic lever blocks (800kg to 6t), YALELIFT360 premium chain blocks with 360-degree hand chain rotation, and YALETRAC wire rope pullers (1t to 3.2t) with included rope.
• YALE MTRAC Wire Rope Hoists Electric wire rope hoist systems with various rope lengths and voltage options for heavier industrial lifting applications.
• Hitachi Electric Hoists and Trolleys Japanese-made Hitachi electric chain hoists (1/4L through 5F models) and electric trolleys in 1t, 2t, 3t, and 5t capacities for overhead crane systems.
• CM Lodestar Electric and Entertainment Hoists Electric hoists for the entertainment industry including D8, D8+, and PROSTAR motors, plus specialized entertainment/truss hoists and food-grade variants for venue applications.
• JDN Air Hoists and Trolley Combinations Pneumatic (air-powered) hoists including MINI series, PROFI series, EH20 monorail, UH6 low-headroom models, plus pneumatic trolley LM and LMF hoist and trolley combinations for hazardous environments.
• JDN Food Grade Air Hoists Pneumatic hoists designed specifically for food processing environments with clean, reliable, and durable operation, including food-grade MINI variants.
• ComeUp Electric and Recovery Winches ComeUp electric winches in 12V, 24V, and 240V/415V configurations for vehicle recovery and industrial applications, plus heavy-duty recovery winches for 4WD and commercial vehicle use.
• Challenger Chain Blocks, Lever Blocks, and Load Skates Challenger sub-brand chain blocks (including GEN II with overload protection), lever blocks (GEN II variants), and load skate systems with turntable options for heavy load movement.
• Vital Chain Blocks and Lever Blocks Vital chain blocks with overload protection variants (capacities 500kg to 20t) and lever blocks available in NR (standard) and VR (with friction disc) configurations. Utilized in utility and industrial applications.
• JUUKO Wireless Remote Control Systems Wireless pendant controls for hoisting equipment, available in 2-button to 12-button configurations with single/dual speed and variable speed options. Includes the M-Series transmitter line and accessories (hip belt, silicone case, wireless charging pack, LED horn).
• RACPAC Digital Entertainment Hoist Controller Entertainment hoist controller providing digital control for stage and event lifting applications, available under the Pacific RACPAC brand.
• Quick Connect Wireless Control System Streamlined wireless control system designed for quick connectivity in entertainment and industrial applications, enabling faster event setup.
• Eilon Radio Receivers and Ron Crane Scales Eilon radio remote control receivers in portable, rack mountable, and USB desktop variants, plus Ron wireless crane scales including integrated display models and StageMaster multi-point systems for stage/entertainment rigging.
• Kromer Spring Balancers and Positioners Spring-loaded tool balancers for workshop and assembly line applications (capacities 0.3kg to 14kg) plus precision positioners for tool and workpiece handling with adjustable capacity ranges.
• Zeca Cable Reels and AKAPP Multiconductor Systems Zeca spring-loaded cable reels for power supply to moving machinery with various amp ratings and cable lengths, plus AKAPP multiconductor systems for cranes, conveyors, and automated warehouses with current capacities up to 160A.
• Pacific Compact Hoists (CWS Series) Compact electric hoists in CWS-80, CWS-160, CWS-230, and CWS-300 models designed for space-restricted lifting applications.
• Pacific Portahoist Portable manually-operated chain hoists in 125kg, 250kg, and 500kg capacities for temporary lifting applications.
• Liftket Electric Hoists German-made electric chain hoists including the B13 series (4t to 12.5t) and STAR series for heavy industrial applications.
• Pacific Jib Cranes and Spreader Beams Free-standing jib cranes including the MY-T-LIFT system for workshop and production environments, plus adjustable spreader beams for controlled load spreading during lifting operations.
• Pacific Material Handling Equipment (Pallet Trucks, Scissor Lifts, Drum Handlers, Load Rollers, Forklift Jibs) Pacific manual pallet trucks for warehouse and logistics operations, single and double scissor lift trolleys for elevated material handling, drum grab and handling equipment, fixed and swivel load rollers with handles, and forklift-mounted jib attachments for expanded lifting capabilities.
• Pacific Hoists Installation, Maintenance, and Service Support Professional service offering covering installation, maintenance, and technical support for lifting equipment, accessible via online service request from the Pacific Hoists website.

Quantifiable outcome

• Successfully lifted 220-tonne steel tank (20m diameter x 20m tall) at Worsley Alumina Collie Plant
• +3 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Rigging RentalscoreChannel Partner/ Reseller/ DistributorIndustry specialists in lifting equipment hire located in Melbourne, Geelong, Adelaide, and Perth. Rigging Rentals works closely with Pacific Hoists on many large lifting and materials handling applications, including the Worsley Alumina 220-tonne tank lift project. The partnership provides project-based equipment solutions for major industrial clients.
• Kennards Lift & ShiftcoreChannel Partner/ Reseller/ DistributorLeading industry specialists in Lift & Shift and Materials Handling Hire with branches in Silverwater, Garbutt, Belmont, Hindmarsh, Richmond, Rocklea, and Dandenong. Pacific Hoists is a core supplier to over 150 Kennards branches across Australia and New Zealand. Kennards specializes in providing customers with quality brands and first-class service in the Lift & Shift sector.
• SDR AustraliastrategicImplementation/ SI/ Consulting PartnerSDR Australia partnered with Pacific Hoists on the Worsley Alumina Collie Plant project involving the lifting of a 220-tonne spent caustic tank. SDR Australia provided specialized hydraulic lifting expertise using Eagle Pro custom high-pressure hoses and PSC2512 cylinders.
• J.D. Neuhaus (JDN)strategicTechnology or IntegrationJ.D. Neuhaus is a recognized brand in the utilities sector, with Pacific Hoists providing JDN air hoists for applications including tunnel construction projects (Airport Link). JDN air hoists were used to improve speed of assembly during tunnel construction.
• Vital, AKAPP, Hitachi, IKUZIstrategicTechnology or IntegrationRecognized brands in the Australian utilities sector including Vital (chain blocks, lever blocks), AKAPP (multiconductor systems), Hitachi (electric hoists and trolleys), and IKUZI. Pacific Hoists provisions specialist systems for cable tensioning, equipment lifting, and material handling from these brands.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bullivants: Australia's largest specialist lifting, rigging and material handling distributor. Closest direct competitor to Pacific Hoists in the ANZ market, carrying comparable multi-brand portfolios (e.g. Crosby, Gunnebo, CM) and serving the same mining, construction, and utility verticals.

Broad incumbents

• Columbus McKinnon: Global manufacturer of hoists, cranes, rigging, and material handling products (parent of Yale and CM Lodestar, which Pacific Hoists distributes). A principal supplier of Pacific Hoists but also a competitor in select proprietary product lines and a benchmark for end-market exposure.
• Cromwell Tools (Rubix): Large industrial distribution group (formerly Cromwell) with a deep ANZ footprint in tools, MRO, and material handling. Overlaps with Pacific Hoists on rigging, hoists, and workshop equipment, though it operates as a broader industrial MRO distributor rather than a lifting specialist.
• Konecranes: Global leader in overhead cranes and lifting equipment, including the Demag brand, with service and equipment operations across ANZ. Competes with Pacific Hoists in larger-capacity industrial cranes and service contracts while Pacific Hoists serves the lighter hoist/chain block and rigging segment.
• Terex: Global manufacturer of aerial work platforms, cranes, and materials processing equipment, with Genie and Terex brands active in ANZ. Adjacent competitor in lifting and material handling, particularly for construction and infrastructure applications.
• Cargotec (Hiab, Kalmar, MacGregor): Global provider of cargo and load handling solutions for marine, road, and logistics. Competes with Pacific Hoists in shipbuilding, port, and heavy maritime lifting applications, particularly through its MacGregor and Hiab divisions.
• Liebherr: German-based manufacturer of mobile cranes, crawler cranes, and maritime cranes with global ANZ presence. A competitor for higher-capacity crane sales and rentals in infrastructure and mining, complementing Pacific Hoists' hoist-focused portfolio.
• Atlas Copco: Global industrial group with a Power Technique division covering hoists, lifting, and assembly tools. Competes with Pacific Hoists in pneumatic hoists and assembly-related lifting products, especially in mining and manufacturing verticals.

Regional players

• Kennards Hire: Largest ANZ equipment rental operator with 150+ branches and a core Lift & Shift division that Pacific Hoists supplies. Comparable ANZ footprint and customer overlap, though primarily rental rather than sales, making it both a key channel partner and an adjacent peer.
• Coates Hire: Major ANZ equipment rental company with material handling and lifting fleet offerings. Adjacent to Pacific Hoists via the same end customers (construction, infrastructure, mining) and overlapping product categories in hoists and access equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@pacifichoists
• Facebookfacebook.com/pacifichoistsanz
• LinkedInlinkedin.com/company/pacific-hoists-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Hoists