Qantas Assure

What Qantas Assure does

Qantas Assure is the consumer insurance distribution brand of Qantas Airways Limited (ASX: QAN), headquartered in Mascot, Sydney, Australia. It distributes a portfolio of personal insurance products - health, car, home and contents, travel, and life - to Australian consumers, operating as an authorised representative that arranges policies underwritten by partner insurers rather than carrying underwriting risk itself. Health insurance is issued by nib health funds limited (responsible for approximately $1.88 billion in FY24 claims), car and home insurance by Auto & General Insurance Company Limited, travel insurance by Zurich Australian Insurance Limited, and life insurance by TAL Life Limited. Qantas receives commissions and referral fees from each product line.

The platform is built around integration with the Qantas Frequent Flyer loyalty program, which the brand leverages as its principal commercial differentiator. Members earn 1 Qantas Point per AU$1 spent on health premiums, plus sign-on bonuses of up to 160,000 points for health, 30,000 for car/home, and 20,000 for travel depending on cover level and premium held. Supporting infrastructure includes the Qantas Wellbeing App - a mobile application on iOS and Android that integrates with Apple Health and Apple Watch to award points for walking, running, swimming, cycling and sleep tracking, hosts a digital insurance card compatible with Apple Wallet and HICAPS tap-and-claim terminals, and supports on-the-go claims submission. A Find a Provider tool exposes nib's First Choice healthcare network, including no-gap arrangements with Specsavers, OPSM, Laubman & Pank and Bailey Nelson for optical, and negotiated rates at agreement private hospitals across Australia.

Distribution is exclusively direct-to-consumer: the insurance.qantas.com website, the Qantas app, a phone sales team (13 49 60, Mon-Fri 9am-7pm AEST) staffed by specialist insurance consultants, and outbound marketing to the 16+ million Qantas Frequent Flyer base. Customer segments are organised by household type (Singles, Couples, Families, Single Parents) with an additional Under 30s pricing tier delivering up to 10% hospital premium discount. Product is restricted to Australia, with home and contents unavailable in the Northern Territory, northern Queensland, and northern Western Australia. Qantas Assure is not a separate legal entity or stand-alone investment; it is a brand and distribution business unit of Qantas Airways Limited, with no separately reported financials.

Name

Qantas Assure

Legal name

Qantas Airways Limited ABN 16 009 661 901

Website

https://insurance.qantas.com

Company type

Public

Operating status

Operating

Short description

Qantas Assure is the Australian consumer insurance distribution brand of Qantas Airways, selling health, car, home, travel, and life insurance via Qantas Frequent Flyer. Policies are underwritten by partners nib, Auto & General, Zurich, and TAL, with Qantas earning commission and points-driven customer engagement as its primary differentiator.

Ownership category

akta.pro rank

Product category

Personal Insurance Distribution

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

On-Exchange Qualified Health Plans (QHPs) (HLAEABAA)

akta.pro secondary industries

Travel & Accident (Non-Life) Insurance (FSAJAMAN), Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB)

Keywords

• Private health insurance
• Travel insurance
• Car insurance
• Home and contents insurance
• Loyalty rewards insurance

Headquarters

HQ city

Mascot

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Health Insurance Premiums: Recurring premiums collected from health insurance policies issued by nib health funds limited. Qantas receives commission for arranging these policies. Revenue is recurring (monthly/annual premiums) with customers earning 1 Qantas Point per $1 spent on premiums.
2. Car and Home Insurance Premiums: Recurring premiums for car and home insurance policies issued by Auto & General Insurance Company Limited, arranged by Qantas for commission.
3. Travel Insurance Premiums: Premiums for travel insurance issued by Zurich Australian Insurance Limited, arranged by Qantas as authorized representative.
4. Life Insurance Distribution: Qantas promotes life insurance policies issued by TAL Life Limited, receiving referral/arrangement fees. Promoted by Qantas as authorized representative.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Qantas Assure distributes personal insurance products — health (Hospital and Extras cover), car, home and contents, travel, and life insurance — underwritten by partner insurers nib, Auto & General, Zurich, and TAL respectively. The company acts as an authorised representative and arranger, with policies acquired primarily through the insurance.qantas.com website, phone call centre, and Qantas Wellbeing App. The key differentiator is that customers earn Qantas Frequent Flyer points on insurance premiums and on lifestyle activities tracked through the Wellbeing App.

Product overview

Qantas Assure is an insurance platform operated by Qantas Airways that offers a portfolio of insurance products including Health Insurance (issued by nib), Car and Home Insurance (underwritten by Auto and General), Travel Insurance (underwritten by Zurich), and Life Insurance (administered by TAL). The core differentiator is the ability to earn Qantas Points on premiums paid and through wellbeing activities tracked via the Qantas Wellbeing App. Health Insurance products are organized by customer segment (Singles, Couples, Families, Single Parents) with tiered Hospital and Extras cover options. The platform includes supporting features like the Find a Provider tool, Digital Health Insurance Card, and Age-Based Discount for members aged 18-29.

Differentiator

Problem solved

Functional benefit

Brands

• Qantas Health Insurance: Private health insurance products including Hospital and Extras cover, underwritten by nib health funds limited.
• Qantas Car Insurance
• Qantas Home Insurance
• Qantas Travel Insurance
• Qantas Wellbeing App
• Qantas Life Insurance

Products and services

• Qantas Health Insurance Private health insurance offering Hospital and Extras cover (dental, optical, physio, ambulance) underwritten by nib health funds limited and arranged by Qantas. Designed for individual Australians seeking coverage beyond Medicare, with Qantas Points earned on premiums.
• Qantas Car Insurance Car insurance offering Comprehensive and Third Party coverage, underwritten by Auto & General Insurance Company Limited and arranged by Qantas. Members earn up to 30,000 Qantas Points on sign-up.
• Qantas Home and Contents Insurance Home and contents insurance covering Home Building, Contents, Landlord, and Renters policies, underwritten by Auto & General Insurance Company Limited and arranged by Qantas. Available in most of Australia with geographic restrictions in NT, North QLD, and Northern WA. Members earn up to 30,000 Qantas Points.
• Qantas Travel Insurance Travel insurance covering International, Australian, and Annual Multi Trip travel, underwritten by Zurich Australian Insurance Limited. Members earn up to 20,000 Qantas Points plus 1 point per $1 spent on premium.
• Qantas Life Insurance Life insurance providing financial protection for families and dependents, promoted by Qantas as Authorised Representative No. 261 363 of TAL Direct Pty Limited and underwritten by TAL Life Limited.
• Qantas Wellbeing App Mobile application integrating activity tracking (walking, running, swimming, cycling, sleep), digital health insurance card management, claims submission, and Qantas Points earning. Integrates with Apple Health and Apple Watch.

Quantifiable outcome

• Earn up to 160,000 Qantas Points for joining health insurance by 13 August (awarded over 15 months based on cover level)
• +5 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• nib health funds limitedcoreStrategic or Co-development Partnernib health funds limited (ABN 83 000 124 381) is the registered private health insurer that issues Qantas Health Insurance policies. Qantas Airways Limited arranges these policies and receives commission. nib provides claims management, provider networks, and healthcare professional relationships. In FY24, nib funded $1.88 billion in claims (~$5.1 million per day).
• Auto & General Insurance Company LimitedcoreStrategic or Co-development PartnerAuto & General Insurance Company Limited (ACN 111 586 353) issues Qantas Car and Home and Contents Insurance. Qantas acts as Authorised Representative (AR No 261363) of Auto & General Services Pty Ltd AFSL 241411, arranging these products and receiving commission. Roadside Assistance is also arranged through Auto & General Services.
• Zurich Australian Insurance LimitedcoreStrategic or Co-development PartnerZurich Australian Insurance Limited (ABN 13 000 296 640, AFSL 232507) issues Qantas Travel Insurance. Qantas Airways Limited is an authorised representative (AR 261363) of ZAIL. Zurich engages affiliated entities within the Zurich Insurance Group to provide services in support of this insurance.
• TAL Life LimitedcoreStrategic or Co-development PartnerTAL Life Limited (ABN 70 050 109 450, AFSL 237848) issues Qantas Life Insurance policies. Qantas promotes these policies as Authorised Representative No. 261 363 of TAL Direct Pty Limited (ABN 39 084 666 017, AFSL 243260). TAL Direct handles distribution and Qantas receives referral fees.
• SpecsaversminorGTM or Marketing PartnerOptical retail partner offering No Gap on two pairs of standard single vision glasses from the $199 and $149 adults range and $99 kids range. Available to Qantas Health Insurance members with Extras cover.
• OPSM and Laubman & PankminorGTM or Marketing PartnerOptical retail partners offering No Gap on one pair of standard single vision glasses from the <$149 designer range. Available to Qantas Health Insurance members with Extras cover.
• Bailey NelsonminorGTM or Marketing PartnerOptical retail partner offering No Gap on two pairs of standard single vision glasses from the $199 and $249 ranges. Available to Qantas Health Insurance members with Extras cover.
• HelloFreshminorGTM or Marketing PartnerWellbeing partner offering discounts and offers to Qantas Wellbeing App users. Part of the broader ecosystem of health and wellness partners.
• adidasminorGTM or Marketing PartnerWellbeing partner offering exclusive discounts and offers to Qantas Wellbeing App users for athletic apparel and footwear.
• BlackmoresminorGTM or Marketing PartnerWellbeing partner offering exclusive offers to Qantas Wellbeing App users for health supplements and wellness products.
• AppleminorGTM or Marketing PartnerTechnology partner enabling Qantas Wellbeing App integration with Apple devices and Apple Watch for activity tracking and health data.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medibank Private: Australia's largest private health insurer, offering hospital and extras cover to individuals and families. Direct head-to-head competitor to Qantas Health Insurance across singles, couples and family segments.
• Bupa Australia: Major Australian private health insurer with a multi-segment hospital and extras portfolio. Competes directly with Qantas Assure on price, provider network and brand trust in the private health insurance category.
• nib: Listed Australian private health fund and direct underwriter partner of Qantas Assure. Provides claims management and the First Choice provider network; competes head-on with Qantas Health in the retail PHI market.
• HCF: Largest not-for-profit private health insurer in Australia, offering hospital and extras cover with a member-focused value proposition comparable to Qantas Assure's points-anchored offering.
• HBF: Western Australia-based private health insurer competing with Qantas Health for members seeking hospital and extras cover. Comparable single-fund structure with multi-tier hospital products.
• AHM (Suncorp): Suncorp-owned private health insurer targeting value-conscious Australian consumers. Competes with Qantas Assure's basic and mid-tier hospital and extras products across similar customer segments.
• Budget Direct: Direct-to-consumer Australian insurer known for competitive car and home pricing. Closely comparable GTM motion to Qantas Assure's digital and call-centre-led, no-broker distribution model.

Broad incumbents

• NRMA Insurance: Major Australian multi-line insurer with strong car and home offerings, plus membership-style loyalty benefits. Overlaps with Qantas Car and Home Insurance on product and target customer.
• Allianz Australia: Global multi-line insurer with broad Australian presence across motor, home, travel and life. Competes across Qantas Assure's full multi-line product portfolio from an established incumbent base.

Emerging players

• iSelect: Australian insurance comparison and distribution platform across health, car and home. Competes for the same digital-first Australian insurance shopper that Qantas Assure targets through insurance.qantas.com.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/QantasAirways
• Facebookfacebook.com/QantasAirways
• LinkedInlinkedin.com/company/qantas-airways-limited
• Instagraminstagram.com/qantas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qantas Assure