iSelect
iSelect is an Australia-based online comparison platform that aggregates insurance, utilities, and loan products from multiple partner providers for individual consumers and households across all Australian states and territories. Founded in 1999, it earns commission-based revenue on free customer referrals.
- Company typePrivate
- Founded1999
- HeadquartersCheltenham, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What iSelect does
iSelect is an Australian online comparison platform, founded in 1999, that helps consumers compare and purchase insurance, utilities, and loan products from multiple partner providers. The platform aggregates offerings across health insurance (further segmented by life stage: singles, couples, pregnancy, single parents, families, seniors, and overseas visitors), car insurance, home and contents insurance, life insurance (including income protection, TPD, and trauma), business insurance (public liability, professional indemnity, cyber liability, personal accident), travel insurance, pet insurance, electricity and gas, internet (NBN/fixed wireless), and home loans. The company operates a web-based self-service platform at iselect.com.au supported by phone-based comparison experts available 8am–8pm AET (1800 784 772) and a scheduled callback feature, serving all Australian states and territories.
The underlying technology is a partner-aggregated comparison platform with category-specific landing pages and filter-driven product browsing rather than a proprietary AI/machine-learning system — no AI capabilities, patents, or proprietary models are disclosed. The platform is operated by iSelect Pty Ltd (and iSelect Health Pty Ltd for health-insurance-specific pages), a single private limited entity headquartered in Australia with 501–1,000 employees. The company was previously publicly listed on the ASX (ticker ISU) and operates from Cheltenham, Australia.
iSelect's business model is a commission-based affiliate referral model: customers use the comparison service free of charge, and partner providers (insurers, energy retailers, lenders) pay iSelect a commission or referral fee when a customer purchases a policy or product through the platform. Lead generation is the secondary revenue mechanic. Customers pay the same prices as buying direct from providers (excluding corporate discounts and exclusive retail offers), and iSelect offers a $500 eGift card Price Promise if a lower price is found on the same health-insurance policy within 30 days. Customer acquisition is driven by a multi-channel approach including content marketing, organic social (Facebook, Instagram, TikTok, YouTube, LinkedIn), earned media across major Australian TV and print outlets, referral marketing, and Trustpilot-validated reviews (4.5/5 from 5,351 reviews). Over its 25+ year history, iSelect has executed inorganic expansion via the acquisitions of InfoChoice (2011), General Brokerage Services (2014), and iMoney Group (2017), and recently participated as an investor in Miraterra's March 2026 funding round.
iSelect firmographics
Firmographics- Name
- iSelect
- Legal name
- iSelect Pty Ltd
- Website
- https://iselect.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- iSelect is an Australia-based online comparison platform that aggregates insurance, utilities, and loan products from multiple partner providers for individual consumers and households across all Australian states and territories. Founded in 1999, it earns commission-based revenue on free customer referrals.
- Ownership category
- akta.pro rank
Where iSelect is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
iSelect business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Commission from Partners: iSelect generates revenue by receiving commissions from insurance companies, energy providers, and other partners when customers purchase products through the platform. This is the primary revenue stream and allows the service to be offered free of charge to customers.
- Lead Generation: The company generates leads for partner providers and receives referral fees or commissions for qualified customer referrals through the comparison platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free comparison service for all customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
iSelect product offering
Product offeringCore offering
iSelect is an Australian online comparison platform that aggregates insurance, utilities, and loan products from multiple partner providers. Customers can compare health, car, home, life, business, travel, and pet insurance, along with electricity, gas, internet, and home loans. The service is free to consumers, with revenue generated through commissions paid by partner providers for customer referrals. The company also provides phone-based expert assistance to help customers select suitable products.
Product overview
iSelect is an Australian online comparison platform that aggregates insurance, utilities, and lending products from partner providers. The core offering consists of comparison services across multiple verticals: health insurance (with life-stage sub-products for singles, couples, families, single parents, seniors, and pregnancy cover), car insurance, home insurance, life insurance, business insurance, travel insurance, pet insurance, electricity & gas, internet, and home loans. The platform operates on a commission-based model where partner providers pay iSelect for customer referrals, while the service is free for users. Key differentiators include a Price Promise guarantee for health insurance, phone-based expert support, and a 25+ year operational track record in the Australian market.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Insurance Comparison Service Comparison platform for private health insurance policies including hospital cover, extras cover, and combined policies across major Australian health funds. Serves Australian individuals, couples, families, single parents, seniors, and pregnancy cover seekers.
- Car Insurance Comparison Comparison service for car insurance including comprehensive, third-party property fire and theft, third-party property, and CTP coverage, available to Australian drivers across all states and territories.
- Home Insurance Comparison Comparison platform for home and contents, contents only, landlord, and building insurance policies, with state-specific landing pages for NSW, QLD, SA, TAS, VIC, NT, WA, and ACT.
- Life Insurance Comparison Comparison service for life insurance, income protection, total and permanent disability (TPD), and trauma insurance policies offered by Australian life insurers.
- Business Insurance Comparison Comparison platform for business insurance including public liability, professional indemnity, cyber liability, and personal accident coverage, targeted at Australian small business owners.
- Travel Insurance Comparison Comparison service for travel insurance including annual multi-trip and cruise travel policies for Australian travellers.
- Pet Insurance Comparison Comparison platform for pet insurance covering cats and dogs, offered by Australian pet insurers.
- Overseas Visitors Health Cover (OVHC) Referral service connecting overseas visitors with Australian health cover providers for visa compliance.
- Electricity & Gas Comparison Comparison platform for electricity, gas, and solar energy plans across Australian energy providers.
- Internet Comparison Comparison service for internet plans including NBN and fixed wireless options from Australian internet providers.
- Home Loans Comparison Comparison platform for home loans including fixed-rate, variable-rate, and interest-only options from Australian lenders.
Quantifiable outcome
- 4.5 out of 5 Trustpilot rating from 5351 reviews
- +1 more outcomes
Companies that use iSelect
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
iSelect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iSelect partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
iSelect competitors and assessment
Company assessmentDirect peers
- Finder: Direct competitor in Australian financial product comparison across insurance, banking, energy, and broadband verticals. Operates similar digital comparison platform with affiliate revenue model.
- GoCompare: UK-based insurance and financial product comparison platform with similar commission-based aggregator model. Comparable in product breadth across insurance, energy, and financial verticals.
- Selectra: International energy and telecoms comparison specialist with Australian operations. Directly comparable in the utilities (electricity, gas, internet) comparison vertical where iSelect also operates.
- OpenAgent: Australian comparison platform focused on home loans and real estate agent matching, with broader insurance comparison offerings. Comparable multi-vertical comparison business model serving Australian consumers.
- MoneySupermarket Group: UK-listed comparison platform operating across insurance, energy, and financial services. Closely comparable business model serving consumer comparison needs with commission-based revenue.
- Compare the Market Australia: Australian insurance comparison platform competing directly with iSelect across health, car, home, and life insurance verticals. Operates on a similar commission-based model aggregating multiple provider offerings.
- Canstar: Australian financial comparison and research platform offering product ratings and comparison across insurance, banking, and utilities. Direct competitor in consumer comparison with established brand authority.
Broad incumbents
- REA Group: Australian digital property and financial services conglomerate that owns OpenAgent and other comparison assets. Operates broader financial services ecosystem overlapping with iSelect's home loan and insurance comparison verticals.
Emerging players
- Choosi: Australian insurance comparison platform focused on life, income protection, and personal insurance products. Direct competitor in the life insurance comparison vertical where iSelect also operates.
- CreditCard.com.au: Australian financial product comparison platform specializing in credit cards and loans with similar affiliate revenue model. Comparable in the lending comparison vertical adjacent to iSelect's home loans business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
iSelect social profiles
Digital presenceiSelect financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSelect leadership team
Management profileNumber of profiles
Profiles4 records
iSelect funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSelect M&A and investment
M&A and investmentM&A3 records
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSelect
What does iSelect do?
iSelect is an Australian online comparison platform that aggregates insurance, utilities, and loan products from multiple partner providers. Customers can compare health, car, home, life, business, travel, and pet insurance, along with electricity, gas, internet, and home loans. The service is free to consumers, with revenue generated through commissions paid by partner providers for customer referrals. The company also provides phone-based expert assistance to help customers select suitable products.
Is iSelect a public or private company?
iSelect is a private company. It is classified as public and is currently operating.
When was iSelect founded?
iSelect was founded in 1999. It employs 501 to 1,000 people.
Where is iSelect based?
iSelect is headquartered in Cheltenham, Australia, in the Oceania region.
How does iSelect make money?
Two revenue lines are on record. Commission from Partners are the primary driver. The others are lead Generation.
Who are iSelect's main competitors?
Direct peers on record are Finder, GoCompare, Selectra, OpenAgent, MoneySupermarket Group, Compare the Market Australia and Canstar. REA Group is listed as a broad incumbent. Emerging players are Choosi and CreditCard.com.au.
Does iSelect have an API?
No public API is recorded for iSelect.