What So Bang does

So Bang is a Paris-based creative and influence marketing agency founded in 2014 by Jocelyn, operating from 23 Rue du Mail in the 75002 arrondissement. The firm delivers an integrated set of services across three stated disciplines — Influence and Social Media, Advertising, and Brand Platform/Branding — combined with content production (photo and film) and an internal influencer platform of over 30,000 creators worldwide used for casting and campaign activation. Beyond core influence work, it has productized adjacent offerings including TikTok Shop activation (catalog audit, creator casting, content orchestration, GMV-based measurement) and LinkedIn B2B influence marketing, and operates a public content hub called SO LIVE that publishes thought-leadership guides on emerging channels.

The agency's client base is concentrated in French and international enterprise brands across luxury (Tiffany & Co, Veuve Clicquot, La Maison du Chocolat), FMCG and food (Ben & Jerry's, Skip, Maille, Entremont, Hippopotamus, Sun, Guigoz, Lipault, Twinings), retail (FNAC, Darty, Pimkie, Lissac, Ixina), and beverages (Les Vins de Bordeaux). Documented outcomes include 135M impressions for the Skip Speed Skip Team, 80M impressions and 1,000+ publications for Veuve Clicquot's Clicquologists campaign, a 4.5x revenue increase for Lipault following a rebranding engagement, and engagement rates of 12.8% and 12.3% for FNAC and Darty respectively, well above category baselines. So Bang's Effie Gold 2020 (Lipault) and Effie Food & Beverages 2020 (Twinings) provide external validation of effectiveness.

The business model is professional services on a custom-quote basis, with project work and multi-year retainers priced individually by campaign scope. The agency is privately held, headquartered in France, employs approximately 25 people, has not raised external funding, and operates without disclosed subsidiaries or parent entities. Its go-to-market relies on direct enterprise engagement, an active portfolio/case-study website, the SO LIVE content hub, and industry award recognition.

Name

So Bang

Legal name

So Bang

Website

https://so-bang.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

So Bang is a Paris-based creative and influence marketing agency founded in 2014, serving enterprise brands across luxury, FMCG, retail, and B2B with integrated influence, social media, advertising, branding, and content production services backed by a 30,000+ influencer platform.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

Keywords

• Influence marketing
• Creative agency
• Social media management
• Brand advertising
• Influencer campaigns

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative and influence marketing agency providing campaign development, social media management, content production, and branding services to major brands on project and retainer basis

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

So Bang is a Paris-based creative influence agency that designs and executes influencer marketing campaigns, social media management, advertising, and branding services for major brand clients. The agency operates three core disciplines—Influence & Social Networks, Advertising, and Brand Platform/Branding—leveraging an internal platform of over 30,000 influencers to cast and activate campaigns across TikTok, Instagram, LinkedIn, Facebook, Pinterest, and other platforms.

Product overview

So Bang is a Paris-based creative agency that operates as a unified service offering rather than a software platform. The agency combines three core disciplines: Influence & Social Media, Advertising, and Brand Platform/Branding. Core service offerings include influence marketing services (leveraging their network of 30,000+ influencers), social media management, advertising campaign creation, branding, and content production (photo & film). The agency also operates SO LIVE, a content hub featuring thought leadership on influence marketing strategies. Services are delivered across key platforms including TikTok, Instagram, Facebook, LinkedIn, Pinterest, and Twitter/X, with specialized offerings such as TikTok Shop activation and LinkedIn B2B influence marketing.

Differentiator

Problem solved

Functional benefit

Brands

• SO LIVE: A content hub and blog featuring articles about influence marketing, social media strategies, and industry guides.

Products and services

• Influence Marketing Services Strategic influence marketing services including influencer sourcing, campaign management, and ROI measurement across social platforms.
• Social Media Management Social media strategy, community management, content planning, and trend monitoring across platforms including TikTok, Instagram, Facebook, and LinkedIn.
• Advertising & Campaign Creation Advertising campaign development including TV films, digital ads, display advertising, and branded content production.
• Brand Platform & Branding Brand positioning, visual identity development, and brand platform creation combining strategic planning with creative expression.
• Content Production (Photo & Film) Professional photo and video content creation for campaigns including product photography, brand films, and social media content.
• TikTok Shop Activation E-commerce activation services for TikTok Shop including Shoppable Videos, LIVE Shopping, Shop Tab optimization, and affiliate creator programs, delivered through a four-step methodology of catalog audit, creator casting, content orchestration, and performance measurement.
• LinkedIn Influence Marketing B2B-focused influence marketing services on LinkedIn targeting decision-makers through expert thought leaders and professional content creators.
• SO LIVE Influence marketing content hub featuring thought leadership articles, guides, and case studies on influence marketing strategies covering TikTok Shop, LinkedIn, Pinterest, and drive-to-store activations.

Quantifiable outcome

• Skip Speed Skip Team: 135M impressions, 7 influencers activated
• +5 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rosapark: Paris-based independent creative agency serving similar luxury and mass-market clients with integrated brand, advertising and social offerings. Comparable in size and indie positioning to So Bang.
• Brainsonic: Paris content and influence marketing agency with a similar integrated content + influencer + brand storytelling pitch. Comparable mid-sized French competitor targeting enterprise marketing teams.
• Reech: French influencer marketing platform and agency combining SaaS-style creator discovery with campaign activation. Direct competitor on the platform/influence sourcing dimension of So Bang's offering.
• La Fourmi: Independent Paris creative and digital agency with social media, influence and advertising services. Operates in the same Parisian indie-agency tier as So Bang, frequently pitching against them on the same enterprise RFPs.
• Buzzman: Independent Paris-based creative and influence agency with a comparable multi-disciplinary offering across advertising, social media and influencer activation for FMCG and luxury clients. Closest head-to-head competitor to So Bang in the French market.
• We Are Social: Global social media and influencer marketing agency with a Paris office and an offering that directly overlaps So Bang's social + influence services, particularly for multinational clients operating in France.

Broad incumbents

• TBWA\Paris: Global TBWA network's Paris office, with established influence marketing and brand strategy practices. Competes for the same enterprise creative/influence mandates as So Bang at the higher end of the French market.
• Marcel (Publicis): Publicis-owned Paris creative agency with full-service advertising, social and influence capabilities. Represents the holding-company competitive threat: broader geographic reach and deeper balance sheet than So Bang.
• BETC (Havas): Flagship creative agency of Havas in Paris and one of France's most awarded shops. Larger incumbent serving many of the same luxury and FMCG clients that So Bang targets, with broader media and production capabilities.

Emerging players

• Hivency (now part of Mention): French influencer marketing SaaS platform for influencer discovery, campaign management and analytics. Competes with So Bang's internal 30,000+ influencer platform on the technology layer, often as a partner or substitute depending on client build-vs-buy posture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thesobang
• YouTubeyoutube.com/channel/UCrHFOjqbjOaxC KepvS2sQ
• Facebookfacebook.com/sobangparis
• LinkedInlinkedin.com/company/so-bang
• Instagraminstagram.com/sobang

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about So Bang