What We Are Social does

We Are Social is a global socially-led creative agency founded in 2008, headquartered in London with US operations based in New York and Los Angeles, and employing 1,200+ people across offices in 13+ countries spanning North America, EMEA, the Middle East, Southeast Asia, and Australia. The agency delivers social media strategy, influencer marketing, content creation, and cultural campaign activation to enterprise clients including Sony, Tripadvisor, McDonald's, adidas, Four Seasons, Proximo Spirits, and Claire's, with a particular focus on repositioning legacy brands for younger demographics (Gen Z, Zillennials, Gen Alpha) through social-first creative work tied to cultural tentpoles such as the Super Bowl and World Cup 2026.

The agency's core technology stack centers on social media and influencer marketing platforms, augmented by AI-driven capabilities acquired through Kobe, a Singapore-based influencer marketing agency in which We Are Social acquired a majority stake in June 2022. Kobe's proprietary AI technology powers influencer matching, campaign optimization, and network management, while the broader agency operates specialized sub-brands (We Are Social Sport, Studios, Gaming) for vertical-specific execution. We Are Social co-publishes the industry-leading Digital report series with DataReportal and Meltwater, providing recurring proprietary research on global internet and social media adoption trends.

We Are Social operates a professional services revenue model, generating income through project-based engagements and retainers negotiated with enterprise clients. The agency is owned by BlueFocus International, the international arm of Chinese communications group BlueFocus Communication Group, and operates as an independent creative agency under this parentage. Distribution is direct-to-enterprise through global account teams, with demand generation supported by the agency's recurring research publications and case-study marketing.

Name

We Are Social

Legal name

We Are Social Inc.

Website

https://wearesocial.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

We Are Social is a global socially-led creative agency with 1,200+ employees that delivers social media strategy, influencer marketing, and culturally-led campaign work to enterprise brands including Sony, McDonald's, adidas, and Tripadvisor, owned by BlueFocus International.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Paid Social Media Buying (BPAFABAD)

Keywords

• Social media marketing
• Influencer marketing
• Creative agency services
• Content creation
• Brand strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: We Are Social generates revenue by providing social media-led creative services to enterprise clients, including campaign development, content creation, influencer marketing, and strategic consulting. Revenue is derived from professional service engagements and project-based retainers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

We Are Social is a global socially-led creative agency that delivers social media strategy, influencer marketing, content creation, and brand campaign services to enterprise clients. The agency operates through specialized divisions covering sports marketing, content production, and gaming, and serves clients via account teams based in offices across the US, UK, Europe, Middle East, and Asia Pacific. Revenue is earned through project-based and retainer professional service engagements.

Product overview

We Are Social is a global socially-led creative agency offering a unified service portfolio centered on social media strategy, influencer marketing, and content creation. The company operates through specialized sub-brands including We Are Social Sport (sports marketing), We Are Social Studios (content production), and We Are Social Gaming (gaming/esports engagement). The agency also publishes industry research reports including Think Forward (annual trend analysis) and the Digital Report (in partnership with DataReportal and Meltwater). In 2022, We Are Social expanded its capabilities by acquiring Kobe, a Singapore-based AI-powered influencer marketing agency. With 1,200+ employees across offices in New York, Los Angeles, and globally, the agency serves major brands including Sony, Tripadvisor, McDonald's, adidas, and Four Seasons.

Differentiator

Problem solved

Functional benefit

Brands

• We Are Social Sport: Specialized division focusing on sports marketing and sports brand campaigns.
• We Are Social Studios
• We Are Social Gaming

Products and services

• We Are Social (Agency Services) Global socially-led creative agency service providing social media strategy, influencer marketing, and content creation to major enterprise brands.
• We Are Social Sport Specialized division of We Are Social focused on sports marketing, athlete partnerships, and sports brand social media campaigns.
• We Are Social Studios Content production and creative studio service from We Are Social supporting social media campaign execution.
• We Are Social Gaming Specialized division of We Are Social focused on gaming, esports, and gaming community engagement strategy.
• Kobe (Influencer Marketing Services) Singapore-based influencer marketing agency operating under We Are Social, leveraging AI technology for influencer matching, campaign optimization, and celebrity and creator partnerships across Southeast Asia.
• Digital Report Annual digital trends report co-published by We Are Social with DataReportal and Meltwater, covering global internet, social media, and digital adoption trends.
• Think Forward Annual trend report published by We Are Social analyzing social media, internet culture, and digital marketing trends for brands.

Quantifiable outcome

• Kobe's client portfolio includes PepsiCo, Logitech, Suntory, and United Overseas Bank — demonstrating reach across food & beverage, consumer electronics, hospitality, and financial services sectors.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Kobe (influencer marketing agency)coreStrategic or Co-development Partner · 7 June 2022We Are Social acquired a majority stake in Kobe, a Singapore-based influencer marketing agency founded in 2016, to expand its regional influence in Southeast Asia and enhance its influencer marketing services. Kobe employs AI technology and works with celebrities, influencers, and regional clients including PepsiCo and Suntory. Kobe continues to operate independently while leveraging We Are Social's global capabilities.
• DataReportalcoreStrategic or Co-development PartnerWe Are Social co-publishes the annual Digital report series with DataReportal and Meltwater, covering global digital trends, internet and social media adoption, AI usage, and digital advertising. These reports are industry-leading thought leadership assets.
• MeltwatercoreStrategic or Co-development PartnerWe Are Social partners with Meltwater on the annual Digital report series, contributing social media data expertise alongside DataReportal to produce the industry's most widely referenced digital adoption reports.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dentsu Creative: Dentsu's global creative network, formed from the merger of multiple creative agencies. Provides social-led creative and influencer marketing services to enterprise clients globally, directly comparable to We Are Social's offering and client mix.
• Pereira O'Dell: Independent creative agency with strong social and digital creative capabilities, serving enterprise clients like Coca-Cola and Kraft. Comparable in size, scope, and creative approach to We Are Social.
• Mother: Independent global creative agency network with offices in New York, London, LA, and Shanghai. Competes for similar brand campaign work with a culturally-led creative philosophy comparable to We Are Social.
• Billion Dollar Boy: Influencer marketing agency with global footprint (US, UK, EMEA, APAC). Directly comparable to We Are Social's Kobe acquisition, competing for the same influencer-led brand engagements with similar enterprise clients.
• Ogilvy: Global creative and social agency network under WPP, with social media strategy, influencer marketing, and brand campaign capabilities closely comparable to We Are Social. Ogilvy competes directly for the same enterprise brand clients (e.g., similar Fortune 500 marketing budgets) and is a leading global competitor in social-first creative work.
• VMLY&R: WPP-owned global creative agency combining brand strategy, customer experience, and social media creative. Direct competitor in social-first brand campaigns and enterprise marketing transformation engagements.
• Anomaly: Independent global creative agency known for unconventional, culturally-rooted campaigns. Operates similar business model to We Are Social with comparable enterprise client base and creative-first approach.
• Innocean Worldwide: Global creative agency network (Hyundai-owned) with social and digital marketing focus. Competes for similar enterprise brand clients and offers comparable integrated creative and influencer capabilities.
• Monks (formerly MediaMonks): S4 Capital-owned global digital-first production and creative agency offering content, social, and influencer marketing services at scale. Closely comparable on digital production capabilities and enterprise client delivery model.

Broad incumbents

• Droga5 (Accenture Song): Accenture Song-owned creative agency with strong social and digital creative capabilities, serving Fortune 500 enterprise clients. Slightly larger and more incumbent than We Are Social, but competes for similar top-tier brand accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearesocial
• YouTubeyoutube.com/wearesocial
• Facebookfacebook.com/wearesocial
• LinkedInlinkedin.com/company/we-are-social
• Instagraminstagram.com/wearesocialus

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Social