Planty Of Meat
- Company typePrivate
- Founded2019
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Planty Of Meat firmographics
Firmographics- Name
- Planty Of Meat
- Legal name
- PLANTY OF MEAT
- Website
- https://planty-of-meat.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Planty Of Meat is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Planty Of Meat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Planty Of Meat product offering
Product offeringCore offering
Planty Of Meat develops and produces natural, plant-based meat alternatives, offering vegan substitutes to conventional meat products. The company manufactures and sells finished plant-based food products, packaged items, and frozen goods (TK-Truhe) aimed at consumers seeking real vegan alternatives to traditional meat.
Product overview
Planty Of Meat is a plant-based meat company offering vegan alternatives to conventional meat products. The company's website displays various product images including frozen product boxes (TK-Trüh), packaging options, and finished plant-based food products, though specific product names are not explicitly listed on the main page.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-Based Meat Alternatives Natural, plant-based meat substitute products designed as vegan alternatives to conventional meat, targeted at consumers looking for plant-based protein options.
- Frozen Plant-Based Meat Products (TK-Truhe) Frozen boxed assortment of Planty Of Meat's plant-based meat alternatives, packaged for freezer storage and retail distribution.
- Packaged Plant-Based Meat Products (Verpackungen) Retail-packaged plant-based meat alternatives offered in various packaging configurations for consumer and retail sale.
Companies that use Planty Of Meat
Customer profileIdeal customer profiles1 record
Planty Of Meat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Planty Of Meat partnerships and signals
Strategic signalRecent moves1 record
Planty Of Meat competitors and assessment
Company assessmentDirect peers
- Rügenwalder Mühle: Germany's leading plant-based meat brand, offering vegan sausages, nuggets, and patties across major German retailers. Directly comparable as a German-headquartered, end-to-end plant-based meat manufacturer targeting mainstream German consumers.
- Beyond Meat: US-headquartered plant-based meat pioneer with broad European retail distribution including Germany. Comparable as a branded, end-to-end plant-based meat manufacturer selling directly competitive SKUs (burgers, sausages, ground).
- Impossible Foods: Plant-based meat company with growing European foodservice and retail presence. Comparable as a branded, science-driven alt-protein manufacturer competing in burgers, sausages, and similar prepared formats.
- LikeMeat: German plant-based meat brand (schnitzel, nuggets, burgers) sold across DACH retailers. Comparable as a similarly-sized, German-focused branded plant-based meat manufacturer competing in the same frozen and ambient categories.
- Quorn: Global mycoprotein-based meat alternative brand sold across European grocery including Germany. Comparable as a branded, end-to-end alt-protein manufacturer using fermentation/proprietary protein platforms to produce meat-analogue SKUs.
- Meatless Farm: UK-based plant-based meat brand (burgers, mince, sausages) distributed across European retail and foodservice. Comparable as a similarly-positioned, privately-held branded plant-based meat manufacturer competing for European listings.
- Tofurky: Long-standing plant-based protein brand producing sausages, deli slices, and prepared items. Comparable as an end-to-end branded plant-based meat manufacturer with multi-format SKU coverage and presence in European retail.
Broad incumbents
- Garden Gourmet (Nestlé): Nestlé's plant-based brand selling burgers, schnitzels, and minced alternatives across European grocery. Comparable as a mass-market plant-based meat SKU producer backed by a global F&B incumbent, competing for the same German shelf space.
- The Vegetarian Butcher (Unilever): Unilever-owned plant-based meat brand active across European retailers and foodservice. Comparable as a global FMCG-backed plant-based meat brand operating in the same SKU formats (burgers, strips, nuggets).
Emerging players
- Wheaty (Topas GmbH): German organic plant-based meat brand (seitan-based) sold primarily in organic/natural food channels. Comparable as a smaller, German organic-focused plant-based meat brand competing in natural food retail with clean-label positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Planty Of Meat social profiles
Digital presencePlanty Of Meat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planty Of Meat leadership team
Management profileNumber of profiles
Planty Of Meat funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planty Of Meat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planty Of Meat
What does Planty Of Meat do?
Planty Of Meat develops and produces natural, plant-based meat alternatives, offering vegan substitutes to conventional meat products. The company manufactures and sells finished plant-based food products, packaged items, and frozen goods (TK-Truhe) aimed at consumers seeking real vegan alternatives to traditional meat.
When was Planty Of Meat founded?
Planty Of Meat was founded in 2019. It employs 11 to 50 people.
Where is Planty Of Meat based?
Planty Of Meat is headquartered in Berlin, Germany, in the Europe region.
Who are Planty Of Meat's main competitors?
Direct peers on record are Rügenwalder Mühle, Beyond Meat, Impossible Foods, LikeMeat, Quorn, Meatless Farm and Tofurky. Broad incumbents are Garden Gourmet (Nestlé) and The Vegetarian Butcher (Unilever). Wheaty (Topas GmbH) is listed as an emerging player.
Does Planty Of Meat have an API?
No public API is recorded for Planty Of Meat.