20-20 Services
20-20 Services, founded in 2010 and headquartered in Herndon, Virginia, delivers continuing professional education and training to CPA firms, government auditors, and enrolled agents across five practice areas: Audit & Accounting, Tax, CAAS, Professional Development, and Executive Programs.
- Company typePrivate
- Founded2010
- HeadquartersRockville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 20-20 Services does
20-20 Services, founded in July 2010 by Bo Fitzpatrick, CPA and headquartered in Herndon, Virginia (USA), is a private continuing professional education (CPE) and training provider serving the accounting profession. The company delivers instructor-led and self-study training through five practice areas — Audit & Accounting, Tax, Client Accounting and Advisory Services (CAAS), Professional Development, and Executive Programs — and reports having worked with over 100 CPA firms including 25 of the largest in the United States, plus government auditors and enrolled agents. Regulatory credentials include NASBA National Registry of CPE Sponsors registration and IRS-approved Continuing Education Provider status, which authorize the firm to issue qualifying CPE credit across US state boards and to deliver enrolled-agent training.
The company delivers content through three channels: (i) virtual open enrollment classes available to individuals and small groups via an inside-sales inquiry model (phone 855-988-2020 and web forms), (ii) customized group training programs for enterprise firm clients, and (iii) a Material Licensing Program (DIY) that licenses complete training materials — leader's guides, PowerPoint slides, case studies, exercises — to firms for in-house instructor delivery. The technology stack is a blended learning environment combining synchronous virtual instruction with asynchronous self-study via QAS Self-Study Programs; QAS self-study, NASBA registration, and IRS approval together comprise the core regulatory and delivery infrastructure. The product surface expanded notably in 2024 with a CAAS training menu of over 20 topic areas targeting the advisory-practice shift in mid-tier CPA firms.
The revenue model is diversified across subscription-style open enrollment registrations, professional-services contracts for firm-specific group training, and licensing royalties on material subscriptions, with pricing being quote-based and tied to CPE credits and learner count — no public price list is disclosed. Go-to-market is sales-led and account-based, targeting Top 100, Top 25, and Top 50 CPA firms, supplemented by content marketing through an insights blog, case studies, and event-driven open enrollment campaigns. Leadership includes President Jessica Sacchetti, CPA (former Deloitte & Touche audit manager and AuditWatch/Thomson Reuters product lead) and Director, Executive Programs & Growth Bo Fitzpatrick, CPA (former Managing Partner of Citrin Cooperman Washington DC). The company is privately held with no disclosed external funding, parent company, or subsidiary relationships.
20-20 Services firmographics
Firmographics- Name
- 20-20 Services
- Legal name
- 20-20 Services LLC
- Website
- https://20-20services.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 20-20 Services, founded in 2010 and headquartered in Herndon, Virginia, delivers continuing professional education and training to CPA firms, government auditors, and enrolled agents across five practice areas: Audit & Accounting, Tax, CAAS, Professional Development, and Executive Programs.
- Ownership category
- akta.pro rank
20-20 Services industry classification
Industry- Product category
- Professional Education and Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA)
Keywords
Where 20-20 Services is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
20-20 Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Open Enrollment Classes: Virtual instructor-led training sessions open to individuals and small groups, delivered in a convenient and engaging virtual environment. Participants register for specific courses to earn CPE credits.
- Group Training Programs: Customized group training for CPA firms and organizations, including in-person and virtual delivery options. Firms contract for team training sessions.
- Material Licensing / DIY Program: License fees for training materials (leader's guides, slides, case studies, exercises) based on number of CPE credits and number of learners. Firms use their own trained instructors to deliver content.
- QAS Self-Study Programs: Self-paced online courses that participants complete independently, with refund available within 10 days if course not completed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Material License Pricing - Based on CPE credits and learner count |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
20-20 Services product offering
Product offeringCore offering
20-20 Services provides continuing professional education (CPE) and training to the accounting profession. The company delivers instructor-led and self-study courses across five practice areas—Audit & Accounting, Tax, Client Accounting & Advisory Services (CAAS), Professional Development, and Executive Programs—through open enrollment classes, customized group training, and a material licensing (DIY) program. Its programs help CPA firms develop staff, meet CPE compliance requirements, and build leadership pipelines.
Product overview
20-20 Services is a continuing professional education (CPE) provider offering instructor-led and self-study training programs for accounting professionals. The company operates a platform-plus-delivery-methods model, with five core practice areas (Audit & Accounting, Tax, CAAS, Professional Development, and Executive Programs) and three training delivery formats (Open Enrollment Classes, Group Classes, and Material Licensing/DIY). The company provides courses ranging from staff-level technical training to leadership development, serving CPA firms, government auditors, and financial professionals across the US.
Differentiator
Problem solved
Functional benefit
Products and services
- Audit & Accounting Training Comprehensive auditing and accounting courses including the Complete Auditor Curriculum, Dynamic Audit Solution training, Audit Lab Series, Employee Benefit Plan Audit Courses, Government Audit Training, and A&A Clinic, designed to develop CPA firm staff into well-rounded professionals.
- Tax Training Robust tax training curriculum designed to transform staff into dynamic seniors and managers, with emphasis on real-life case studies and practical skills development, delivered by lead developer Tom Kiley.
- Client Accounting & Advisory Services (CAAS) Training Training series designed to help teams transform from accountants to advisors, covering outsourced accounting, fractional CFO services, and business advisory, with over 20 customizable topic areas.
- Professional Development Training Library of content for developing professionals' interpersonal skills including communication, leadership, and business development, designed to address the full spectrum of professional growth needs.
- Executive Programs Leadership development, facilitation, and coaching programs for businesses and their current and future leadership, led by Director Bo Fitzpatrick working with firm and business leaders on leadership development, business strategies, and 1:1 coaching.
- Open Enrollment Classes Virtual instructor-led training sessions open to individual professionals and small groups, delivered by top industry professionals in an engaging virtual environment for earning CPE credits.
- Group Classes Customized group training sessions delivered in-person or virtually for CPA firms and organizations, with content tailored to firm-specific needs and team training requirements.
- Material Licensing Program (DIY) License for complete training materials including leader's guides, PowerPoint slides, case studies, exercises, and solution guides that CPA firms can use for internal delivery with their own trained instructors.
- QAS Self-Study Programs Self-paced continuing education programs that participants complete independently, with refund available within 10 days if course not completed, designated under QAS Self-Study standards.
Quantifiable outcome
- More than 100% growth in CAAS seminar attendance over two-year period
- +3 more outcomes
Companies that use 20-20 Services
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
20-20 Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
20-20 Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Write To ExciteminorStrategic content partnership with Ryan Standil, President of Write To Excite, who authored a blog post on writing techniques for accountants. Write To Excite helps public accounting firms increase writing efficiencies for greater clarity and profitability. Several 20-20 Services clients have retained Ryan Standil for coaching and workshops at their firms.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
20-20 Services competitors and assessment
Company assessmentEmerging players
- AuditBoard: AuditBoard is a SaaS-based audit and risk platform increasingly used by CPA firms for audit workflow and training content. It is an emerging adjacent player whose content and learning capabilities partially overlap with 20-20 Services' audit training.
Broad incumbents
- AICPA (CPABookstore / AICPA Learning): The AICPA offers CPE, learning content, and professional development for CPAs. It is a broad incumbent with brand authority in the profession, and 20-20 Services' training content competes for the same CPE hours and firm L&D dollars.
- KnowFully Learning Group: KnowFully operates a portfolio of professional education brands across accounting, tax, finance, and healthcare CE. It competes with 20-20 Services in accounting CPE and is a roll-up-style incumbent across continuing education.
- Thomson Reuters (Tax & Accounting, including AuditWatch): Thomson Reuters' tax and accounting business, historically including AuditWatch (where 20-20 Services' president previously led product), is a direct competitor in CPA firm audit and tax training. It is a broad incumbent with significant scale and content breadth.
- Wolters Kluwer (CCH Learning): Wolters Kluwer offers tax, audit, and accounting content along with CPE via CCH Learning. It is a broad incumbent publisher-bundler competing with 20-20 Services in CPE delivery, with the advantage of cross-selling into compliance and research databases.
Direct peers
- Becker Professional Education: Becker provides CPA exam review and continuing education to accounting professionals and firms. Like 20-20 Services, it monetizes both individual learners and firm-level enterprise relationships in accounting education, and is a natural substitute for CPA firm training budgets.
- Western CPE: Western CPE delivers self-study and live CPE courses to CPAs and tax professionals. It is a direct competitor in the self-study and open-enrollment segments of the CPE market that 20-20 Services also targets.
- CPAacademy.com: CPAacademy.com is a CPE marketplace and self-study platform for accounting professionals. It is a direct competitor in online CPE delivery, particularly in the open-enrollment and self-study segments where 20-20 Services also operates.
- Surgent Accounting & Financial Education: Surgent is a large direct competitor delivering CPE, exam prep, and professional education to CPAs and accounting firms. It overlaps directly with 20-20 Services on CPE content, self-study delivery, and CPA firm customers, but operates at significantly larger scale.
Others
- CPA.com (CAS and firm enablement): CPA.com is an AICPA-affiliated firm enablement and CAS technology provider. It is adjacent rather than directly competitive with 20-20 Services' training, but both target CAAS practice growth and reference similar CAS benchmark data, making it a thematically related peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
20-20 Services social profiles
Digital presence20-20 Services compliance and trust
Trust signalCompliance3 records
20-20 Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
20-20 Services leadership team
Management profileNumber of profiles
Profiles10 records
20-20 Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
20-20 Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 20-20 Services
What does 20-20 Services do?
20-20 Services provides continuing professional education (CPE) and training to the accounting profession. The company delivers instructor-led and self-study courses across five practice areas—Audit & Accounting, Tax, Client Accounting & Advisory Services (CAAS), Professional Development, and Executive Programs—through open enrollment classes, customized group training, and a material licensing (DIY) program. Its programs help CPA firms develop staff, meet CPE compliance requirements, and build leadership pipelines.
Is 20-20 Services a public or private company?
20-20 Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 20-20 Services founded?
20-20 Services was founded in 2010. It employs 11 to 50 people.
Where is 20-20 Services based?
20-20 Services is headquartered in Rockville, United States, in the North America region.
How does 20-20 Services make money?
Four revenue lines are on record. Open Enrollment Classes are the primary driver. The others are group Training Programs, material Licensing / DIY Program and QAS Self-Study Programs.
Who are 20-20 Services's main competitors?
AuditBoard is listed as an emerging player. Broad incumbents are AICPA (CPABookstore / AICPA Learning), KnowFully Learning Group, Thomson Reuters (Tax & Accounting, including AuditWatch) and Wolters Kluwer (CCH Learning). Direct peers are Becker Professional Education, Western CPE, CPAacademy.com and Surgent Accounting & Financial Education. CPA.com (CAS and firm enablement) is listed as an others.
Does 20-20 Services have an API?
No public API is recorded for 20-20 Services.
What industry is 20-20 Services in?
20-20 Services's product category is Professional Education and Training. Its primary akta.pro industry code is EDAAALAA, Accounting, Audit & Tax (CPA/CA/ACCA CPE). Its NAICS code is 611430 and its SIC code is 8200.