The Bicycle Hotel & Casino
- Company typePrivate
- Founded1984
- HeadquartersBell Gardens, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
The Bicycle Hotel & Casino firmographics
Firmographics- Name
- The Bicycle Hotel & Casino
- Legal name
- The Bicycle Casino, L.P.
- Website
- https://thebike.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
The Bicycle Hotel & Casino industry classification
Industry- Product category
- Casino and Hotel Resort
- NAICS
- Casino Hotels (721120)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels & Motels (7011)
- akta.pro primary industry
- Casino Poker Operations (Land-Based) (MPAEAEAB)
- akta.pro secondary industries
- Luxury Casino Hotels (THAGAJAI), Poker Tournaments & Tours (Live/Hybrid) (MPAEAEAE)
Keywords
Where The Bicycle Hotel & Casino is headquartered
LocationHeadquarters
- HQ city
- Bell Gardens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Bicycle Hotel & Casino business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Gaming Operations: The primary revenue driver is the 185-table poker room and 50+ California table games. Revenue is generated through house rake on poker games, table game margins, and tournament entry fees. The casino operates 24 hours daily.
- Hotel Accommodation: 99 guest rooms and suites ranging from 428 to 2,007+ square feet, generating room revenue from overnight stays. Room categories include Deluxe King/Queen rooms and multiple suite tiers including Classic Suite, The Bike Suite, Governor's Suite, and Presidential Suite.
- Food and Beverage: Multiple dining venues including Bike Brewery (pub fare with 28 craft beer taps), Bike Cafe (24-hour), Shanghai Dynasty (Chinese), Sora Sushi, Pho Sen (Vietnamese), and multiple bars. Revenue from food and beverage sales throughout the property.
- Tournament Entry Fees: Major tournament events including Legends of Poker, WPT events, and WSOP Circuit generate revenue through buy-in fees. Events range from hundreds to thousands of dollars in entry fees with guaranteed prize pools reaching millions.
- Valet and Amenities: Valet parking service at $8.00 per instance (included in resort fee for hotel guests), massage services at $2 per minute, shoe shine services, and other hospitality amenities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Poker Tournament Entry Fees |
| Subscription | Multi-year contract | Hotel Room Rates - Player Rewards |
| Subscription | Multi-year contract | Hotel Suite Categories |
| Subscription | Annual | Live At The Bike! Membership Tiers |
| Unit Pricing | Pay-as-you-go | Valet Parking |
| Unit Pricing | Pay-as-you-go | Chair Massage |
| Unit Pricing | Pay-as-you-go | Shoe Shine Services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
The Bicycle Hotel & Casino product offering
Product offeringCore offering
The Bicycle Hotel & Casino operates a 100,000-square-foot gaming floor featuring 185 poker tables and 50+ California table games, a 99-room boutique luxury hotel, five dining venues, multiple bars, event facilities, and the Live At The Bike! live-streamed poker platform. Revenue is generated through house rake on poker games, table game margins, tournament buy-ins (WPT, WSOP Circuit, Legends of Poker), hotel accommodation, and food and beverage sales. The property is a charter WPT host since 2002 and operates 24 hours daily as an integrated gaming-hospitality destination near Los Angeles.
Product overview
The Bicycle Hotel & Casino is a single-property luxury resort destination in Bell Gardens, California, offering an integrated casino-hotel-dining-entertainment experience. The property features a 100,000 square-foot gaming floor with 185 tables (Parkwest Bicycle Casino Gaming Floor, Poker Room, and California Games), a 99-room boutique hotel with multiple suite tiers, five distinct dining venues (Bike Brewery, Bike Cafe, Shanghai Dynasty, Sora Sushi, Pho Sen), multiple bars, over 7,754 sq ft of event space, fitness center, outdoor pool, and spa services. The company operates a Player Rewards loyalty program and hosts major poker tournaments including the WPT Legends of Poker series. The product portfolio centers on the gaming experience supplemented by hospitality services (hotel, dining, amenities) and digital engagement tools (mobile app, SMS rewards, Live At The Bike! streaming platform).
Differentiator
Problem solved
Functional benefit
Brands
- Live At The Bike!: The first full-service live-streamed poker cash game channel, streaming poker games on Tuesdays, Wednesdays, Thursdays, and Fridays with professional commentary.
- The Bicycle Casino Community Foundation
- Bike Brewery
- Player Rewards Program
Quantifiable outcome
- 185 poker tables making it one of the largest poker rooms in the world
- +3 more outcomes
Companies that use The Bicycle Hotel & Casino
Customer profileSegments4 records
Ideal customer profiles5 records
The Bicycle Hotel & Casino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Bicycle Hotel & Casino partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered notable, flagship, core and minor.
- Phil Hellmuthnotable13-time WSOP bracelet winner and poker celebrity who has participated in WPT events at the property since 2017, generating significant player interest and media coverage. Known as 'The Bad Boy of Poker' with substantial following.
- Antonio EsfandiarinotableTwo-time WPT champion ('The Magician') and notable celebrity poker player who participated in major events, bringing star power and media attention to the venue's tournament series.
- World Poker Tour (WPT)flagshipCharter member of the World Poker Tour since its founding in 2002. Host venue for the WPT Legends of Poker tournament for 16 consecutive seasons. The property hosted the historic milestone of WPT awarding its one-billionth prize dollar. Partnership includes televised main events, celebrity player appearances, and promotional coordination that generates over $7 million in estimated prize pools annually.
- World Series of Poker (WSOP) CircuitcoreHost venue for WSOP Circuit Ring Events, bringing major tournament poker competition to Southern California. Events follow official WSOP Circuit Tournament Rules.
- Golden Road BreweryminorExclusive craft beer partnership producing 'The Bike Brew' blonde ale, served exclusively at The Bicycle Hotel & Casino's Bike Brewery with 28 taps of craft beer options.
- Doug Polk, Ryan Fee, Joe Ingram, Jason Les, Alec Torelli, Phil Laak, Jennifer TillynotableProfessional poker players who regularly appear on the Live At The Bike! streaming show, providing commentary and gameplay that generates over 1 million monthly views.
- R.D. Olson ConstructionminorCommercial luxury general contractor that built the $50 million, seven-story hotel addition completed in 2015.
- Lee & Sakahara ArchitectsminorArchitecture firm responsible for design of the hotel property, creating the seven-story boutique luxury hotel with 117,907 square feet.
- Hager Design International Inc.minorInterior design firm responsible for the sophisticated hotel and casino interior aesthetics and guest experience design.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
The Bicycle Hotel & Casino competitors and assessment
Company assessmentBroad incumbents
- Wynn Resorts: Luxury integrated casino-resort operator (Las Vegas/Macau). Relevant as a benchmark for upscale casino-hotel positioning, F&B quality, and resort programming rather than direct regional competition.
- Morongo Casino Resort & Spa: Large tribal casino resort in Cabazon, CA with extensive poker, table games, hotel, spa, and F&B. Competes broadly with The Bike's integrated casino-hotel experience and draws from the same Southern California drive-in market.
- San Manuel Casino: Major Southern California tribal casino (Highland, CA) with an expanded gaming floor, hotel, and entertainment venues; competes for LA-area gaming and overnight-stay demand against The Bike's hotel-casino offering.
- Pechanga Resort Casino: One of the largest casino resorts in the Western U.S. (Temecula, CA) with hotel, poker room, table games, and entertainment. Comparable integrated resort model but at significantly larger scale and broader entertainment orientation.
- Agua Caliente Casino Palm Springs: California tribal casino with hotel and gaming offerings in the Palm Springs/Inland Empire region; comparable Southern California integrated casino-hotel positioning.
Direct peers
- Lucky Chances Casino: Northern California cardroom (Colma, near San Francisco) with poker and table games; comparable California cardroom operating model and tournament programming targeted at regional poker enthusiasts.
- Commerce Casino: The world's largest cardroom located in Commerce, CA, ~10 minutes from The Bicycle. Competes head-to-head on poker tables (200+), tournament series, and LA-area high-stakes player traffic with a similar 24/7 cardroom operating model.
- Hollywood Park Casino: LA-area (Inglewood) cardroom and casino operating table games and poker, competing for the same Southern California casual and tournament player pool with a similar California cardroom license.
- Hawaiian Gardens Casino: Large Southern California cardroom with ~125+ poker tables and a strong tournament schedule, directly competing for SoCal poker players and tournament revenue. Closest analog after Commerce on poker table count.
- Lake Elsinore Hotel & Casino: Southern California casino-hotel property combining a hotel with poker and table games, directly comparable to The Bike's integrated gaming-and-hospitality positioning in the regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bicycle Hotel & Casino social profiles
Digital presenceThe Bicycle Hotel & Casino financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bicycle Hotel & Casino leadership team
Management profileNumber of profiles
The Bicycle Hotel & Casino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bicycle Hotel & Casino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bicycle Hotel & Casino
What does The Bicycle Hotel & Casino do?
The Bicycle Hotel & Casino operates a 100,000-square-foot gaming floor featuring 185 poker tables and 50+ California table games, a 99-room boutique luxury hotel, five dining venues, multiple bars, event facilities, and the Live At The Bike! live-streamed poker platform. Revenue is generated through house rake on poker games, table game margins, tournament buy-ins (WPT, WSOP Circuit, Legends of Poker), hotel accommodation, and food and beverage sales. The property is a charter WPT host since 2002 and operates 24 hours daily as an integrated gaming-hospitality destination near Los Angeles.
Is The Bicycle Hotel & Casino a public or private company?
The Bicycle Hotel & Casino is a private company. It is classified as private equity controlled and is currently operating.
When was The Bicycle Hotel & Casino founded?
The Bicycle Hotel & Casino was founded in 1984. It employs 1,001 to 5,000 people.
Where is The Bicycle Hotel & Casino based?
The Bicycle Hotel & Casino is headquartered in Bell Gardens, United States, in the North America region.
How does The Bicycle Hotel & Casino make money?
Five revenue lines are on record. Gaming Operations are the primary driver. The others are hotel Accommodation, food and Beverage, tournament Entry Fees and valet and Amenities.
Who are The Bicycle Hotel & Casino's main competitors?
Broad incumbents on record are Wynn Resorts, Morongo Casino Resort & Spa, San Manuel Casino, Pechanga Resort Casino and Agua Caliente Casino Palm Springs. Direct peers are Lucky Chances Casino, Commerce Casino, Hollywood Park Casino, Hawaiian Gardens Casino and Lake Elsinore Hotel & Casino.
Does The Bicycle Hotel & Casino have an API?
No public API is recorded for The Bicycle Hotel & Casino.
What industry is The Bicycle Hotel & Casino in?
The Bicycle Hotel & Casino's product category is Casino and Hotel Resort. Its primary akta.pro industry code is MPAEAEAB, Casino Poker Operations (Land-Based), with a secondary code of THAGAJAI, Luxury Casino Hotels. Its NAICS code is 721120 and its SIC code is 7900.