WUOG 90.5 FM

College Radio Broadcastingwuog.org

WUOG 90.5 FM is the University of Georgia's student-run alternative radio station, broadcasting at 26,000 watts from Athens since 1972. The non-commercial outlet serves students and the Athens community with independent music, journalism, sports coverage, and live events funded by listener donations.

Company typePrivate
Founded1972
HeadquartersAthens, United States
Headcount11–50
GTM typeB2C
OfferingServices

What WUOG 90.5 FM does

WUOG 90.5 FM is the University of Georgia's only student-run alternative media outlet, founded in 1972 and broadcasting continuously from its headquarters at 102 Tate Student Center in Athens, Georgia. The station operates at 26,000 watts on the 90.5FM frequency, 24 hours a day, and supplements its regional FM signal with a live web stream that extends programming access globally. Its core technology is a traditional high-power FM broadcast combined with web streaming; the underlying platform does not include proprietary software products, patents, or technology partnerships.

Content is produced and curated by student staff across roles including Promotions Director, Music Director, and Local Music Director, spanning music programming, news, sports coverage, journalism, and live event production. A distinctive editorial policy restricts airplay to artists who have not had a Billboard Hot 100 single in the last 20 years or a Billboard Top 20 Album ever, dedicating exposure to independent and emerging artists. Programming is distributed through FM broadcast, the wuog.org live stream, written journalism on the station website, and social profiles on Spotify, Instagram, and YouTube (including the 'Live in the Lobby' performance series), with recurring community events such as Spring Thing and Kindercore EXPO plus charity drives serving the Athens community.

WUOG is a non-commercial educational broadcaster and does not disclose revenue figures. Its business model relies on listener/donor contributions routed through UGA's giving portal and on university resources, with no parent company, venture capital, institutional investment, or commercial advertising structure identified. The station functions simultaneously as a community media outlet and a training ground for students in broadcasting, music curation, and journalism, serving UGA students and the broader Athens, GA audience as its primary user base.

WUOG 90.5 FM firmographics

Firmographics

Name: WUOG 90.5 FM
Legal name: WUOG 90.5 FM
Website: https://wuog.org
Company type: Private
Founded year: 1972
Operating status: Operating
Headcount range: 11–50 employees
Short description: WUOG 90.5 FM is the University of Georgia's student-run alternative radio station, broadcasting at 26,000 watts from Athens since 1972. The non-commercial outlet serves students and the Athens community with independent music, journalism, sports coverage, and live events funded by listener donations.
Ownership category
akta.pro rank

WUOG 90.5 FM industry classification

Industry

Product category: College Radio Broadcasting
NAICS: Radio Broadcasting Stations (516110)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)
akta.pro secondary industries: Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

College radio broadcasting
Alternative music programming
Community radio station
Student journalism
Independent music curation

Where WUOG 90.5 FM is headquartered

Location

Headquarters

HQ city: Athens
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WUOG 90.5 FM business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

Donor/Listener Support: The station relies on donations from listeners and supporters to continue operations, as indicated by the prominent donation link on the website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

WUOG 90.5 FM product offering

Product offering

Core offering

WUOG 90.5 FM is a non-commercial, student-run alternative radio station at the University of Georgia that broadcasts student-produced music, news, sports, and talk programming 24 hours a day at 90.5FM with 26,000 watts of transmitting power and a live web stream. Programming is curated to uplift independent and underground artists by excluding mainstream acts, and the station engages the broader Athens, GA community through live shows, station-wide events, and charity drives.

Product overview

WUOG 90.5 FM is a student-run college radio station offering a unified platform combining traditional FM radio broadcasting (90.5FM at 26,000 watts) with live web streaming. The station provides diverse content including alternative music programming focused on underground artists, journalism (news, album reviews, concert reviews, interviews), sports coverage, and community-focused live events and charity drives. Programming is delivered through multiple channels: the FM frequency, web stream, and written content published on the station website, with social media presence across Spotify, YouTube, and Instagram.

Differentiator

Problem solved

Functional benefit

Products and services

FM Radio Broadcasting (90.5FM) Student-run alternative radio broadcasting at 26,000 watts, 24 hours a day, featuring student-produced music, news, sports, and talk programming accessible in the Athens, GA region on FM frequency 90.5.
Web Live Stream Online streaming service providing global access to the station's 24/7 programming via the wuog.org website.
Journalism Content Student-produced written journalism including album reviews, concert reviews, interviews, and feature articles covering music, local arts, and campus events.
Music Programming Alternative music programming featuring smaller and underground artists, with a policy excluding artists who have had Billboard Hot 100 singles in the last 20 years or Billboard Top 20 Albums ever.
Sports Coverage Student-run sports news and game coverage focused on UGA athletics and regional sports topics.
News Programming Local news coverage focused on the Athens community and the University of Georgia campus.
Live Events & Charity Drives Station-hosted live shows, annual events (Spring Thing, Kindercore EXPO), benefit shows, and community charity initiatives.
Music Archive Digital repository of past music broadcasts and recordings available to station members.
DJ Resources & Training Resources, forms, and training materials provided to prospective student DJs to join and contribute programming to the station.

Companies that use WUOG 90.5 FM

Customer profile

Segments1 record

Ideal customer profiles1 record

WUOG 90.5 FM technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

WUOG 90.5 FM partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

WUOG 90.5 FM competitors and assessment

Company assessment

Direct peers

WXYC 89.3 FM: Student-run college radio station at UNC Chapel Hill, broadcasting alternative and independent music. Operates with a similar non-commercial, university-affiliated, student-staffed model focused on music discovery.
KVRX 91.7 FM: Student-run college radio at the University of Texas at Austin, broadcasting freeform and independent music. Closely mirrors WUOG's mission around non-mainstream artist exposure.
WHRB 95.3 FM: Harvard University's student-run radio station, broadcasting classical, jazz, and underground rock with student DJs. Operates under a similar student-operated, university-licensed, donor-supported structure.
WPRB 103.3 FM: Princeton University's student-run radio station broadcasting jazz, classical, and alternative programming. Operates with the same community-broadcast license, student staffing, and donor support framework.
WVFS 89.7 FM: Florida State University's student-run voice radio, broadcasting alternative and indie music. Operates under an essentially identical college radio model with student DJs and university licensing.
WKNC 88.1 FM: Student-run college radio station at NC State University, broadcasting alternative and indie music with a community-oriented programming approach. Closely analogous operating model to WUOG.
KCRW: Santa Monica College-licensed public radio station broadcasting music, news, and cultural programming. Operates a more professionalized version of the same college-licensed, community-served model WUOG follows.
WFMU: Independent freeform community radio station broadcasting eclectic, non-commercial programming. Closely matches WUOG's indie-music curation philosophy and non-commercial listener-supported model.

Broad incumbents

SiriusXM: Large-scale satellite and streaming radio broadcaster with extensive music, talk, and sports programming. Represents the commercial-scale incumbent in audio broadcasting that competes for listener attention against niche operators like WUOG.

Regional players

WUGA 97.9 FM: NPR member station broadcasting from the University of Georgia, serving the Athens community alongside WUOG. Operates in the same market and shares the university affiliation, but follows a professional public-radio model rather than a student-led alternative format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

WUOG 90.5 FM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WUOG 90.5 FM leadership team

Management profile

Number of profiles

WUOG 90.5 FM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WUOG 90.5 FM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WUOG 90.5 FM

What does WUOG 90.5 FM do?

Is WUOG 90.5 FM a public or private company?

WUOG 90.5 FM is a private company. It is classified as state government owned and is currently operating.

When was WUOG 90.5 FM founded?

WUOG 90.5 FM was founded in 1972. It employs 11 to 50 people.

Where is WUOG 90.5 FM based?

WUOG 90.5 FM is headquartered in Athens, United States, in the North America region.

How does WUOG 90.5 FM make money?

One revenue line is on record: donor/Listener Support.

Who are WUOG 90.5 FM's main competitors?

Direct peers on record are WXYC 89.3 FM, KVRX 91.7 FM, WHRB 95.3 FM, WPRB 103.3 FM, WVFS 89.7 FM, WKNC 88.1 FM, KCRW and WFMU. SiriusXM is listed as a broad incumbent. WUGA 97.9 FM is listed as a regional player.

Does WUOG 90.5 FM have an API?

No public API is recorded for WUOG 90.5 FM.

What industry is WUOG 90.5 FM in?

WUOG 90.5 FM's product category is College Radio Broadcasting. Its primary akta.pro industry code is MPABACAH, University/Educational Local Stations (College Radio, Campus TV), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516110 and its SIC code is 4832.