What Ampilio does

Ampilio AB is a Västerås-based, privately held full-service digital marketing agency founded in 2012 by Simon Ekberg, serving Swedish B2B and B2C businesses of varying sizes. The company operates as a single integrated offering rather than separate product lines, with service modules spanning paid advertising (Google Ads, Meta, LinkedIn, TikTok), WordPress and Shopify web development (including a proprietary 'Trygghetspaket' maintenance/security package), SEO, content and social media management, Amazon marketplace management, custom film production, and lead generation with CRM integration. Technical delivery is built on standard ecosystem tooling — Shopify with Klaviyo/Meta/Google Analytics integrations, WordPress, Microsoft Clarity for analytics — rather than proprietary platforms.

The business model is professional services revenue on a custom project-based or managed-service basis, with multi-year contracts common for managed engagements and project-based pricing for builds (e.g., e-commerce launches, website development). GTM is sales-led and consultative: clients engage via website forms, phone, or in-person visits to the Torggatan 4 headquarters, followed by tailored strategy development. The company's primary customer segment is horizontal — Swedish companies of all sizes seeking measurable sales outcomes — with a visible spread of verticals including automotive (M Bilar Group), construction/real estate (Götenehus), healthcare (VaccinDirekt, Herbs by Sonja), retail/professional tools (Protools), beauty (Frisör Shoppen), and consumer goods (Bounce and Bella, Pändy, Drosselmeyer).

In 2025 Ampilio merged with NTM (a Nordic media and technology group), changing its ownership structure from independent to subsidiary and positioning the agency within a larger media conglomerate — the most consequential corporate development on record. The company holds Google Partner status and a LinkedIn partnership as primary credentialing assets, and operates with an 11–50 employee team including specialized Amazon, content, tracking/web, and art direction roles.

Name

Ampilio

Legal name

Ampilio AB

Website

https://ampilio.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ampilio is a Västerås-based, full-service digital marketing agency serving Swedish B2B and B2C clients with paid advertising, SEO, web/Shopify/Amazon development, content, film, and lead generation. Founded 2012, it merged with Nordic media group NTM in 2025.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Digital marketing services
• Advertising management
• Search engine optimization
• Web development services
• E-commerce development

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Ampilio generates revenue through comprehensive digital marketing services including advertising management, SEO, content creation, web development, film production, Amazon marketplace services, lead generation, and Shopify e-commerce implementation. The company offers ongoing managed services as well as project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels12 records

Core offering

Ampilio is a full-service digital marketing agency that delivers customized advertising campaigns, web development, SEO, content production, social media management, Amazon marketplace services, film production, lead generation, and Shopify e-commerce implementation to Swedish businesses. Engagements begin with a business analysis leading to a tailored marketing strategy, executed by a dedicated team across the full customer journey from brand-building to conversion and loyalty.

Product overview

Ampilio is a full-service digital marketing agency based in Västerås, Sweden, that helps businesses increase sales through digital channels. The company offers a comprehensive portfolio of interconnected digital marketing services organized as a unified agency offering rather than separate product modules. The core services include: Annonsering (Advertising across Google Ads, Facebook, Instagram, LinkedIn, TikTok, and Meta), Webb (Web Development with WordPress maintenance packages), SEO (Search Engine Optimization), Content (Content Strategy and Social Media Management), Amazon (Full Amazon Marketplace Management), Filmproduktion (Film Production for commercial and corporate use), Leadsgenerering (Lead Generation with CRM integration), and Shopify E-commerce (Shopify Development with API integrations). The services work together as an integrated digital marketing offering, with web development supporting SEO and advertising, content feeding social media and email marketing, and e-commerce capabilities (Shopify and Amazon) complementing the broader digital strategy. Customer cases demonstrate cross-service success, such as Protools (Shopify e-commerce + advertising = 10x sales) and EYEDUN (Shopify + video production + social media + ads for product launch).

Differentiator

Problem solved

Functional benefit

Products and services

• Annonsering (Advertising) Targeted advertising campaigns across social media platforms (Facebook, Instagram, LinkedIn, TikTok) and Google Ads, including search ads, display ads, shopping ads, and video campaigns. Ampilio handles account setup, campaign creation, audience targeting, optimization, and reporting on a channel-agnostic basis. Intended for Swedish businesses seeking to reach target audiences with measurable paid media.
• Webb (Web Development) Custom WordPress-based website development ranging from simple sites for small businesses to comprehensive conversion-optimized web platforms. Engagements are led by a dedicated web developer and project manager. Intended for Swedish businesses needing new websites or redesigns optimized for SEO and paid advertising conversions.
• SEO (Search Engine Optimization) Ongoing search engine optimization services including search analysis, website optimization, content creation, link building, and performance monitoring to rank for priority keywords on Google. Intended for businesses of all sizes seeking organic visibility and inbound traffic.
• Content (Content Production) Social media management and content creation services including graphic design (logos, packaging, printed materials), product photography, and content strategy with packages for varying levels of social media management needs. Intended for businesses needing continuous, quality content across social channels.
• Amazon (Amazon Marketplace Management) Full-service Amazon marketplace management including account setup, product listing and optimization, Amazon SEO, marketing campaigns, inventory management, competitor analysis, and performance monitoring. Intended for brands and sellers wanting to launch or grow sales on Amazon.
• Filmproduktion (Film Production) Customized film production services covering the entire process from concept to finished film, including commercial films for social media and longer narrative films for websites and events, adapted to different platforms and formats. Intended for businesses needing professional video content for marketing campaigns.
• Leadsgenerering (Lead Generation) Lead generation services including target audience analysis, content marketing, landing pages and forms, advertising campaigns, email marketing, and CRM integration for lead capture and follow-up. Intended for B2B and B2C businesses seeking to build sales pipelines.
• Shopify E-commerce Development Shopify e-commerce development and scaling services including store setup, customization, advanced API integrations with Klaviyo, Meta, and Google Analytics, SEO, social media, product upload, and detailed analytics. Intended for brands and retailers looking to launch or grow Shopify-based online stores. Featured clients include Frisör Shoppen, Eyedun, and Aros Sport Media.

Quantifiable outcome

• 100% increase in website traffic for VaccinDirekt
• +1 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• GooglecoreGTM or Marketing PartnerOfficial Google Partner agency with verified expertise in Google Ads products including search, display, shopping, and video advertising. The partnership enables Ampilio to access Google's marketing tools and demonstrate certified competence to clients.
• LinkedIncoreGTM or Marketing PartnerAmpilio has established a partnership with LinkedIn for B2B marketing services and advertising targeting professionals and decision-makers.
• NTM (Norsk Medietorg)minorStrategic or Co-development PartnerAmpilio merged with NTM, expanding its presence and capabilities in the Nordic media market.
• Microsoft (Clarity and Advertising)supportingTechnology or IntegrationUses Microsoft Clarity and Microsoft Advertising for website analytics, behavior metrics, heatmaps, and session recordings to improve and market products/services. Data collection via first and third-party cookies.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Netlight: Nordic consultancy and digital agency with offices across the Nordics delivering strategy, technology, and digital marketing services. Comparable full-service digital offering to Ampilio with similar geographical focus and mid-market orientation.
• Great Works: Independent Swedish digital and creative agency working with CRM, content, social, and advertising. Comparable multi-channel digital offering to Ampilio for SMB and mid-market Swedish clients.
• North Kingdom: Swedish-based digital creative and experience agency operating internationally with services across strategy, content, film, and digital campaigns. Comparable to Ampilio as a multi-service digital agency with overlapping service lines and similar Nordic client base.
• Åkestam Holst: Stockholm-based creative and digital agency providing advertising, social, content, and integrated campaigns. Direct Swedish competitor in the digital marketing and integrated campaigns space, comparable target clientele.
• Frankfurt Works: Independent full-service creative and digital agency based in Sweden with strategy, creative, content, and digital marketing services. Directly comparable to Ampilio as a similarly-sized Swedish integrated agency.

Broad incumbents

• Mindshare Sweden: GroupM media agency operating in Sweden across paid search, social, programmatic, SEO, and analytics. Comparable to Ampilio on paid media planning and buying but part of larger network.
• Forsman & Bodenfors: One of Sweden's largest and most awarded creative and digital agencies, offering strategy, advertising, content, and digital transformation to major Nordic and global brands. Larger incumbent operating in the same space as Ampilio with broader portfolio and brand-name clients.
• Mediacom Sweden: Global media planning and buying network with a Stockholm operation serving Swedish advertisers across paid search, paid social, and digital channels. Comparable paid-media buying capability to Ampilio's advertising service line but with significantly broader scale.
• Wavemaker Sweden: WPP-owned media, content, and technology agency operating in the Nordics with paid media, SEO, content, and commerce services. Overlaps Ampilio's paid media, SEO, and content offerings within Sweden.

Emerging players

• Storykit: Swedish SaaS-scale video and social content platform used by marketers and agencies, including Ampilio's clients. Adjacent to Ampilio's content production and social media management services from a tooling perspective rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Ampilio
• YouTubeyoutube.com/@ampilio6222
• Facebookfacebook.com/Ampilio
• LinkedInlinkedin.com/company/ampilio
• TikToktiktok.com/@ampilio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ampilio