AMI Marine
AMI Marine is a UK-based specialist manufacturer, founded in 1995, of SOLAS-compliant voyage data recorders, GNSS-based docking and speed measurement systems (SMIDS), and bridge navigation equipment for commercial shipping, naval/defense, and port authority clients worldwide.
- Company typePrivate
- Founded1995
- HeadquartersSouthampton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What AMI Marine does
AMI Marine Limited is a UK-based, privately held specialist manufacturer of marine navigation and voyage data recording equipment, founded in 1995 and headquartered in Southampton. The company's product portfolio centres on three categories: voyage data recording systems (the X2 VDR/S-VDR flagship plus X-ADR multichannel audio, X-MDR mini, and X-VHFR VHF recorders); SMIDS GNSS-based speed and distance measurement / docking aid systems (SMIDS Pro and legacy MKII/MKIII); and supporting bridge and navigation equipment including BNWAS, course recorders, NMEA interfaces, heading repeaters, and engineer tools (NMEA testers, beacon testers, rugged tablets, diagnostic tools). Products are designed and manufactured in Britain, are type-approved to IMO SOLAS regulations (MSC.333(90), IEC 61996, IEC 60945, and others), and exceed minimum standards — for example, the X2 VDR stores 60+ days of voyage data versus the 30-day regulatory minimum.
AMI Marine sells primarily through direct enterprise field sales with quote-based custom configurations targeting ship owners, naval and military vessel operators, commercial shipping companies, and port authorities. Pricing is bespoke and not publicly listed; contract cadences are multi-year, often tied to vessel newbuild specifications or fleet-wide retrofits. The company monetises across four streams: (1) one-time hardware sales of navigation and recording equipment, (2) ongoing spare parts and accessories for the installed base, (3) engineering services including installation, commissioning, Annual Performance Tests, and 24/7 global support, and (4) certified training programmes for marine engineers (online since 2022-07). Distribution is reinforced by a global network of AMI-trained certified engineers at ports worldwide, OEM/white-label arrangements (notably Hensoldt for international naval and commercial clients), and channel partners including AMI Corea (Korea), Alphatron Marine, Navser, and Master Systems. Strategic certifications include ISO 9001 quality management (URS UKAS) and Panama Canal Authority ACP NPU approval for the SMIDS Pro GNSS Speed Log, which together underpin access to regulated commercial shipping and naval markets globally.
AMI Marine firmographics
Firmographics- Name
- AMI Marine
- Legal name
- AMI Marine Limited
- Website
- https://amimarine.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMI Marine is a UK-based specialist manufacturer, founded in 1995, of SOLAS-compliant voyage data recorders, GNSS-based docking and speed measurement systems (SMIDS), and bridge navigation equipment for commercial shipping, naval/defense, and port authority clients worldwide.
- Ownership category
- akta.pro rank
AMI Marine industry classification
Industry- Product category
- Marine Navigation Electronics
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)
- akta.pro secondary industries
- Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL), Electrical, Automation & Navigation MRO (Power, Controls, Comms, ECDIS/Radar) (IMAJAFAD)
Keywords
Where AMI Marine is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AMI Marine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Navigation Equipment Sales: Sale of proprietary marine navigation equipment including VDRs, S-VDRs, Mini Data Recorders, SMIDS systems, and bridge/navigation electronics. One-time hardware sales with associated installation and configuration.
- Spare Parts and Accessories: Ongoing sales of spare parts, replacement components, batteries, cables, capsules, and accessories for installed equipment.
- Engineering Services and Support: Global network of AMI-trained engineers providing installation, commissioning, Annual Performance Tests (APT), emergency servicing, and technical support. 24/7 support available.
- Training Services: Online and in-person training for engineers on VDR/S-VDR systems, leading to certified AMI accredited engineer status. Type-specific training for installation, repairs, software upgrades, and APT conduct.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise/B2B direct sales with custom quotations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
AMI Marine product offering
Product offeringCore offering
AMI Marine designs, manufactures, and supports marine navigation electronics and voyage data recording (VDR/S-VDR) systems for commercial vessels, including GNSS-based docking aids (SMIDS), bridge navigation equipment, and complementary engineering tools. The company sells proprietary hardware directly and through OEM/distributor partners to ship owners, naval/defense operators, and port authorities worldwide. Sales are backed by a global network of certified engineers for installation, Annual Performance Tests, certified engineer training, and 24/7 technical support.
Product overview
AMI Marine is a specialist manufacturer of marine navigation and data recording equipment for commercial vessels. The product portfolio centers on three core systems: (1) Voyage Data Recording systems including the X2 VDR/S-VDR flagship, X-ADR multichannel audio recorder, X-MDR mini recorder, and X-VHFR VHF recorder; (2) SMIDS docking and speed measurement systems including SMIDS Pro (GNSS-based) and SMIDS MKII legacy systems; and (3) Bridge & Navigation equipment including BNWAS, course recorders, interfaces, displays, and heading repeaters. Supporting these are engineering tools (NMEA testers, beacon testers, rugged tablets, diagnostic tools), accessories (underwater locator beacons, capsules, antennas, tablets), and spares/replacement parts. The company also provides global installation, service, and training through a network of certified engineers.
Differentiator
Problem solved
Functional benefit
Brands
- X2 VDR: Voyage Data Recorder system for larger vessels requiring comprehensive data acquisition and full SOLAS compliance
- SMIDS Pro
- SMIDS MKII
- X-ADR
- X-MDR
- X-VHFR
- X300
- X98-BT
Products and services
- X2 VDR System
Quantifiable outcome
- X2 VDR stores 60+ days of voyage data, double the IMO-required 30 days per MSC.333(90)
- +3 more outcomes
Companies that use AMI Marine
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
AMI Marine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
AMI Marine partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HensoldtcoreAMI Marine provides VDR/S-VDR systems for Hensoldt's international naval and commercial vessel clients. Hensoldt brands next-generation VDR including new real-time data display, increased storage capacity, and user-friendly replay software. Partnership builds on long-standing relationship with Kelvin Hughes.
- ColtracominorAMI Marine resells Coltraco maritime safety products including Portascanner AIRTIGHT 520 for airtightness testing and safety sealing verification.
- JotronminorNorwegian maritime radio and beacon manufacturer. AMI Marine offers Jotron products as part of expanded product portfolio for comprehensive marine safety solutions.
- PanasonicminorRuggedized laptops and tablets offered alongside AMI engineer tools for marine technician applications.
- Society of Maritime Industries (SMI)minorUK maritime industry association. AMI Marine participates in SMI-hosted events and exhibitions, including UK Embassy trade missions at international events like Kormarine.
- AMI CoreaminorKorean representation and support partner facilitating AMI Marine engagement with Korean shipyards and clients, particularly for SMIDS Pro system.
- Alphatron MarineminorMarine electronics company that highly recommends AMI products. Testimonial partner citing quick response time, high quality products, and exemplary customer care.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AMI Marine competitors and assessment
Company assessmentBroad incumbents
- Kongsberg Maritime: Kongsberg Maritime is a dominant supplier of integrated bridge systems, VDR/S-VDR, and marine navigation electronics to commercial and naval fleets worldwide. AMI Marine competes with Kongsberg's VDR and bridge navigation product lines in the same SOLAS-regulated addressable market, but at a far smaller scale.
- Furuno Electric: Furuno is a global marine electronics manufacturer offering radar, ECDIS, VDR, and integrated bridge systems across commercial and fishing fleets. Furuno's product breadth and Asian manufacturing scale make it a broad incumbent competitor to AMI's VDR, SMIDS, and bridge navigation portfolio.
- Wärtsilä (Voyage): Wärtsilä Voyage supplies integrated navigation, voyage data recording, and ship traffic control solutions for commercial shipping through its Transas and Wärtsilä brands. AMI competes with Wärtsilä's VDR/S-VDR and bridge electronics offerings in similar commercial vessel tenders globally.
- Sperry Marine (Northrop Grumman): Sperry Marine supplies marine navigation, VDR/S-VDR, bridge systems, and integrated platform management for naval and commercial vessels worldwide as part of Northrop Grumman. AMI Marine overlaps directly with Sperry's VDR and bridge navigation products, particularly in the naval segment where AMI partners with Hensoldt.
- Japan Radio Co. (JRC): JRC manufactures marine radar, ECDIS, VDR, and integrated bridge electronics for commercial vessels with strong penetration in Asian shipyards. AMI's product line directly overlaps with JRC's VDR/S-VDR and bridge navigation portfolio, particularly in Korean and Japanese newbuild markets.
Direct peers
- Alphatron Marine: Alphatron Marine is a marine electronics integrator and manufacturer of bridge navigation and communication equipment, also a JRC partner. As a documented AMI Marine reseller recommending AMI products, Alphatron is both a commercial channel and a competitor in integrated bridge electronics for commercial vessels.
- Navico (Simrad): Navico's Simrad brand supplies professional marine electronics including radar, ECDIS, and navigation systems for commercial and workboat segments. Simrad overlaps with AMI's bridge navigation, BNWAS, and mini data recorder offerings in the sub-SOLAS commercial segment.
- Consilium Marine: Consilium supplies marine safety electronics including fire detection, gas detection, and navigation/communication systems to commercial shipping. Consilium overlaps with AMI in bridge navigation electronics and SOLAS-regulated marine safety product categories.
- Hensoldt (Kelvin Hughes): Hensoldt (which acquired Kelvin Hughes) supplies naval and commercial navigation radars, ECDIS, and integrated bridge systems. Hensoldt is both AMI Marine's OEM partner branding AMI VDR systems and a competitor with its own navigation electronics portfolio for defense and commercial fleets.
Regional players
- Tokyo Keiki (Tokyo Keiki Inc.): Tokyo Keiki is a Japanese manufacturer of marine navigation instruments, autopilots, and bridge electronics primarily serving Japanese-flagged and Asian-built commercial vessels. AMI Marine and Tokyo Keiki compete in similar bridge navigation and speed/distance measurement categories but Tokyo Keiki's geographic focus is largely Japan/Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AMI Marine social profiles
Digital presenceAMI Marine compliance and trust
Trust signalCompliance10 records
AMI Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMI Marine leadership team
Management profileNumber of profiles
Profiles4 records
AMI Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMI Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMI Marine
What does AMI Marine do?
AMI Marine designs, manufactures, and supports marine navigation electronics and voyage data recording (VDR/S-VDR) systems for commercial vessels, including GNSS-based docking aids (SMIDS), bridge navigation equipment, and complementary engineering tools. The company sells proprietary hardware directly and through OEM/distributor partners to ship owners, naval/defense operators, and port authorities worldwide. Sales are backed by a global network of certified engineers for installation, Annual Performance Tests, certified engineer training, and 24/7 technical support.
Is AMI Marine a public or private company?
AMI Marine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMI Marine founded?
AMI Marine was founded in 1995. It employs 11 to 50 people.
Where is AMI Marine based?
AMI Marine is headquartered in Southampton, United Kingdom, in the Europe region.
How does AMI Marine make money?
Four revenue lines are on record. Navigation Equipment Sales are the primary driver. The others are spare Parts and Accessories, engineering Services and Support and training Services.
Who are AMI Marine's main competitors?
Broad incumbents on record are Kongsberg Maritime, Furuno Electric, Wärtsilä (Voyage), Sperry Marine (Northrop Grumman) and Japan Radio Co. (JRC). Direct peers are Alphatron Marine, Navico (Simrad), Consilium Marine and Hensoldt (Kelvin Hughes). Tokyo Keiki (Tokyo Keiki Inc.) is listed as a regional player.
Does AMI Marine have an API?
No public API is recorded for AMI Marine.
What industry is AMI Marine in?
AMI Marine's product category is Marine Navigation Electronics. Its primary akta.pro industry code is IMAJAJAE, Marine Navigation Systems (ECDIS, Radar, GNSS, AIS), with a secondary code of IMAJAJAL, Marine Electrical Installation, Commissioning & Field Services. Its NAICS code is 334511 and its SIC code is 3823.