DAITO

What DAITO does

DAITO (株式会社大都) is an Osaka-headquartered Japanese e-commerce company operating since 1937, pivoting from traditional tool wholesaling to digital platforms in 2002. The company runs a dual-platform model: DIY FACTORY serves B2C consumers with approximately 3.9 million SKUs of DIY tools, gardening supplies, and paints across 5 major Japanese marketplaces (Rakuten, Yahoo, Amazon, d Shopping, au PAY Market), while Toranote (トラノテ) serves B2B construction and manufacturing professionals with 4 million+ items through a proprietary platform featuring dynamic pricing, manufacturer-hosted inventory (メーカー在庫モデル), and a supplier data integration system that eliminates the need for large central warehouses. Revenue derives from transaction-based product sales across both platforms, with B2B pricing tier including invoice payment (後払い), volume discounts, and free shipping above ¥3,000.

Following the December 2025 acquisition by Cainz (株式会社カインズ), the operating parent under the Bayesia Group, DAITO is integrating its digital supply chain with Cainz's 262-store physical retail network to build a Japan-version Screwfix hybrid digital-physical model targeting professional tool buyers. Key technology components include a proprietary dynamic pricing engine, the DAITO Depot N5 self-operated logistics center in Osaka, and the Toranote Pit-in same-day warehouse pickup service launched December 2025 in Hokkaido and expanded April 2026 to ¥6 billion+ procurement capacity. The company also operates DAITO VIETNAM (established 2021) for offshore software development, holds a Japanese-made private brand Feather Tool (フェザンツール), and maintains the registered "Happy Triangle" (ハッピートライアングル) brand philosophy emphasizing fair value distribution among makers, sellers, and buyers. B2B membership reached 50,000+ registered professionals by May 2025; FY2024 revenue was reported at approximately ¥84.6 billion with 13% YoY growth.

Name

DAITO

Legal name

株式会社大都

Website

https://daitotools.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

51–100 employees

Short description

DAITO operates two Japanese e-commerce platforms — DIY FACTORY (B2C, ~3.9M SKUs of DIY/garden/paint products) and Toranote (B2B, ~4M SKUs of tools/materials for construction/manufacturing professionals) — leveraging proprietary dynamic pricing, manufacturer-hosted inventory, and warehouse pickup; acquired by Cainz in December 2025.

Ownership category

akta.pro rank

Product category

Hardware E-commerce

NAICS

Office Supplies and Stationery Retailers (459410)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Craft, DIY & Value Variety Stores (CRAEAGAC)

Keywords

• DIY tools e-commerce
• Construction supplies online
• Hardware retail platform
• B2B tool marketplace
• Industrial supplies distribution

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. DIY FACTORY B2C E-commerce: Multi-channel B2C online retail of DIY tools, gardening supplies, and paints. Products sold through DIY FACTORY website and major Japanese marketplace platforms (Rakuten, Yahoo, Amazon, d Shopping). Revenue generated from product sales with standard retail margins.
2. トラノテ B2B E-commerce Platform: Platform-type B2B online store for construction and manufacturing professionals. Features dynamic pricing, business registration, invoice payment, volume discounts. Revenue from product sales to registered business users. As of 2023, had 18万点 available for same-day shipment.
3. Logistics Center Operations (DAITO Depot N5): Self-operated logistics center handling fulfillment for both B2C and B2B operations. Provides same-day/next-day delivery capability and supports トラノテ ピットイン same-day pickup service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

DAITO is an online retailer of hardware tools, construction supplies, DIY materials, paints, and gardening products. It operates two distinct e-commerce platforms: DIY FACTORY for retail consumers (~3.9 million SKUs) and TORANOTE for construction/manufacturing professionals (~4 million SKUs), both distributed across Japan's major marketplaces and supplemented by own-operated logistics and warehouse pickup services.

Product overview

DAITO operates a dual e-commerce platform strategy anchored by two distinct online marketplaces and a growing physical and logistics footprint. DIY FACTORY is its B2C consumer platform offering approximately 3.9 million DIY and gardening items across major Japanese marketplace channels (Rakuten, Yahoo, Amazon, d Shopping, au PAY Market), while トラノテ is its B2B professional platform serving 4+ million items to construction and manufacturing workers, built on a proprietary dynamic pricing engine and manufacturer-hosted inventory model. The two platforms are complemented by the トラノテピットイン same-day warehouse pickup service, physical DIY experience stores (DIY FACTORY OSAKA), a private brand (フェザンツール), and a Vietnam-based software development subsidiary (DAITO VIETNAM) that engineers the core platforms. Following its acquisition by Cainz Group in December 2025, DAITO is integrating its digital supply chain assets with Cainz's 250+ physical store network to build a Japan版 Screwfix model — a digital-physical hybrid targeting the professional tool market.

Differentiator

Problem solved

Functional benefit

Brands

• DIY FACTORY: Japan's large-scale DIY tools and gardening supplies e-commerce platform (BtoC online shop). Handles approximately 3.9 million+ items.
• トラノテ (TORANOTE)

Products and services

• DIY FACTORY B2C e-commerce platform offering approximately 3.9 million DIY tools, gardening supplies, and paint products — one of Japan's largest DIY-focused online shopping destinations, available across multiple marketplace channels including Rakuten, Yahoo, Amazon, d Shopping, and au PAY Market.
• TORANOTE (トラノテ) B2B e-commerce platform connecting construction and manufacturing professionals with tool and supply manufacturers, offering 4 million+ items. Features proprietary dynamic pricing, same-day shipment for ~180,000 items, business accounts with volume discounts and invoice payment, and 200-industry classification search.
• TORANOTE Pit-In (トラノテピットイン) Warehouse pickup service enabling professionals to collect ordered materials at designated logistics hubs (Trusco Nakayama Planet locations, DAITO Depot N5, and post-acquisition Cainz stores) within minutes of arrival — addressing the on-site "want it now" need unmet by next-day delivery.
• DIY FACTORY OSAKA Experience-based physical retail store in Osaka where customers can try tools and receive DIY guidance, serving as a bridge between online catalog browsing and hands-on learning.
• Feather Tool (フェザンツール) Private Brand DAITO's Japanese-made private brand tool line launched in 2013 featuring domestic manufacturing quality; flagship product cotetsu tool box available in 3 sizes and 8 colors.
• DIY FACTORY Business (DIY FACTORYビジネス) Dedicated B2B e-commerce tier within DIY FACTORY offering corporate/business pricing, volume discounts, invoice payment, and quotation features for registered business customers.

Quantifiable outcome

• 50,000+ registered business members on トラノテ as of May 2025
• +4 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• カインズ (Cainz)flagshipStrategic or Co-development Partner · 30 December 2025Full acquisition completed December 30, 2025 — DAITO became a wholly-owned subsidiary ofカインズ. Integration combinesカインズ's 262 physical store network (251カインズ stores + 9 C'z PRO) with DAITO's B2B e-commerce platform トラノテ (400万点+). Goal: establish Japan's only-unique professional market model blending physical retail and digital B2B commerce. Partnership follows capital alliance since 2017 and business partnership since 2016.
• トラスコ中山 (Trusco Nakayama)coreStrategic or Co-development Partner · 9 December 2025Primary logistics partner for トラノテ ピットイン warehouse pickup service. Trial launched December 9, 2025 at Trusco Nakayama Planet Hokkaido (Sapporo), expanding April 2026 to Planet Osaka. Trusco's nationwide logistics infrastructure (major ~37万 item range, 50億円+ inventory at Osaka hub) enables DAITO to offer same-day material pickup for construction professionals across Japan.
• FM NORTH WAVEminorGTM or Marketing Partner · 1 September 2025Radio CM broadcast on FM NORTH WAVE Weather Information from September 2025 targeting Hokkaido construction market. Strategic market entry campaign for トラノテ brand in Hokkaido region.
• 串和田 (Kushihada)minorGTM or Marketing Partner · 2 September 2024Sponsorship contract between トラノテ and Kushihada restaurant chain (Kushihada Kintetsu Yao store). Unique marketing partnership targeting the food service industry with tool procurement needs. Demonstrates トラノテ's ability to serve diverse professional segments beyond traditional construction.
• FM802minorGTM or Marketing Partner · 1 April 2023Radio CM broadcast and program sponsorship on FM802's Weather Information show from April 2023, targeting Kansai construction professionals. 3 creative concepts (親方まで篇, 新入りまで篇, 同僚まで篇) featuring authentic craftsmen conversations.
• GreenSnapminorStrategic or Co-development Partner · 1 February 2023Strategic partnership signed July 2021 with Osaka's Ikuno Ward and GreenSnap for DIY/ICT community activation. Focus on vacant home solutions, DIY education, and digital literacy in local community. GreenSnap operates a plant-specialized SNS app with 240万+ app downloads and 11 million monthly reach.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Misumi Group: Japanese B2B e-commerce platform serving manufacturing and factory automation customers with mechanical components, tools, and consumables. Overlaps with Toranote's manufacturing-site customer base and competes for the same professional procurement workflows.
• MonotaRO: Japan's largest B2B e-commerce platform for MRO (maintenance, repair, operations) supplies, directly competing with DAITO's Toranote in serving construction and manufacturing professionals. Publicly listed (TYO: 3064) with substantially larger scale and catalog breadth (~50M+ items).
• Trusco Nakayama: Major Japanese tool and MRO distributor that is both a logistics partner (Toranote Pit-In pickup network) and a competitor in the professional tool supply market. Comparable 500,000+ SKU range and target customer base.

Broad incumbents

• Komeri: Major Japanese home-center chain with both physical stores and growing e-commerce presence in DIY, tools, and construction supplies. Competes with DIY FACTORY on consumer side and Cainz on retail side.
• Grainger: Global MRO distribution leader with KeepStock inventory management and strong B2B e-commerce. Represents the global template for what DAITO's Toranote is building toward in Japan.
• Kohnan Shoji: Japanese home-center chain (PROSTOCK brand focused on professional contractors) with both physical stores and e-commerce. Competes directly with DAITO's combined retail-plus-B2B model.
• Würth: German global leader in assembly and fastening materials with direct-to-craftsman sales model. Comparable to Toranote's professional B2B positioning and represents a model for international expansion.
• Cainz: DAITO's parent company since December 2025, operating 250+ physical home-center stores across Japan. As both owner and adjacent retailer, represents the integrated omni-channel thesis DAITO is pursuing while also overlapping in DIY and tool assortment.
• Amazon Business Japan: B2B arm of Amazon Japan offering tools, MRO supplies, and procurement features to business customers. Leverages Amazon's logistics and Prime ecosystem, posing a structural competitive threat to Toranote.

Regional players

• Screwfix: UK-based trade tool and hardware retailer widely cited as the inspiration for DAITO's hybrid physical-digital professional model. Operates 800+ stores in the UK/Ireland with click-and-collect, but does not serve Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/diyfactory_o
• Facebookfacebook.com/daitotools1937
• Instagraminstagram.com/daito_happytryangle

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAITO