GreenSnap

What GreenSnap does

GreenSnap (GreenSnap株式会社), founded March 2017 and headquartered in Chuo-ku, Tokyo, operates Japan's largest plant-specialized social community app with 3M+ app downloads and 12M+ service-wide monthly users across its app, the HORTI information media (10M+ monthly page views), and the GreenSnapSTORE e-commerce platform. The platform combines photo sharing, an AI-powered plant identification camera, a 2,400-species plant encyclopedia, and community Q&A, and has accumulated 18M+ plant photos at a peak of ~40K daily uploads. The company's user base skews 70%+ female, primarily aged 30s-40s, and includes 1,000+ registered flower shop and gardening store shop pages on the app.

The technical foundation is a proprietary AI stack built on this proprietary plant-photo dataset, including a computer-vision plant identification engine, multiple generative and vertical-AI engines (growplantsAI for retail plant support, indoorgreenAI for indoor green design, gardenAI for exterior design, and AI:zen for virtual bouquet creation), a knowledge-retrieval Q&A system trained on 6,000+ plant care articles, and the PlantsDATA big-data analytics platform. These AI capabilities are licensed to retail and industry partners and deployed commercially.

GreenSnap generates revenue through six streams: advertising across its owned media properties; direct-to-consumer e-commerce of proprietary brands (Table Plants soil-free houseplants, cu:Leaf plant vitality agent, Tsuchi Labo soil, Gardenger tools) via GreenSnapSTORE; B2B digital marketing, product launch support, and market research for horticulture companies including Suntory Flowers, Sakata Seed, Sumitomo Chemical Garden, and Hyponex Japan; a paid shop page subscription for the marketplace of 1,000+ florist and gardening store pages; event revenue from physical GreenSnap Marche events in Yokohama, Hiroshima, Osaka, Fukuoka, and Kobe; and data monetization via PlantsDATA. The company raised ¥200M from Toyoake Hanaki in November 2022 and undisclosed capital from Takisadanaga Nagoya in November 2023, conducted a management buyout in October 2022, and had previously acquired Eversense in February 2018.

Name

GreenSnap

Legal name

GreenSnap株式会社

Website

https://greensnap.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenSnap (株式会社) is a Tokyo-based plant-focused social community, content media, and D2C e-commerce platform with 12M+ monthly users, an AI-powered plant identification app, and B2B data and AI services for the Japanese horticulture industry.

Ownership category

akta.pro rank

Product category

Horticulture Community Platform

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Seasonal Color, Planting & Horticultural Services (BPABADAL), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

Keywords

• Plant community app
• Indoor greenery platform
• Horticulture e-commerce
• Plant identification AI
• Garden media network

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Advertising Revenue (SNS/Media): GreenSnap generates advertising revenue from its app and website with up to 12 million monthly users. Ad formats include display ads, targeted advertising based on user behavior, and branded content with PR tags.
2. E-commerce Sales (GreenSnapSTORE): Direct sales of proprietary plant products including Table Plants (soil-free plants), cu:Leaf plant fertilizer, Tsuchi Labo soil, Gardenger tools, and curated third-party plant products via greensnap.co.jp.
3. B2B Solutions: Digital marketing services for enterprise clients including promotional campaigns, product launch support, market research, customer interviews, and digital transformation consulting for horticulture and gardening companies.
4. Paid Shop Page Subscription: Flower shops and gardening stores can pay for premium shop page features on the GreenSnap platform. Subscription-based revenue from registered shop accounts.
5. Event Revenue: Revenue generated from physical events such as GreenSnap Marche, featuring vendor booths, workshops, and ticket sales.
6. Data Monetization (PlantsDATA): Big data analytics derived from 18 million+ plant photos sold as insights to horticulture industry partners for production planning, distribution optimization, and trend forecasting.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels13 records

Core offering

GreenSnap operates a Japanese plant and indoor-greenery community mobile app where users post and browse plant photos, get AI-powered plant identification and care advice, and find partner florist and gardening shops. The company complements the community with owned plant e-commerce brands (Table Plants, cu:Leaf, Tsuchi Labo) under the GreenSnapSTORE umbrella, horticulture media (HORTI, Gardenger), proprietary AI engines (growplantsAI, indoorgreenAI, gardenAI), B2B data and AI services (PlantsDATA), and digital event platforms (Smapeta, Hiraite).

Product overview

GreenSnap operates a platform portfolio centered on its plant-focused SNS app, complemented by the HORTI information media and GreenSnapSTORE e-commerce platform. The ecosystem includes original D2C brands (Table Plants soil-free plants, cu:Leaf vitality agents, Tsuchi Labo soils, Gardenger tools), AI-powered features (教えて！カメラ plant identification, AI consultation in みどりのQ&A), and enterprise data products (PlantsDATA big data analytics, growplantsAI/indoorgreenAI/gardenAI AI engines). Additional offerings include digital stamp rally system スマペタ and event DX system ヒライテ. The platform leverages 20 million+ user posts for big data insights that drive product development and B2B solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Table Plants（テーブルプランツ）: 土を使わない観葉植物のD2Cブランド。ースポンジを使って育てることで虫が付きにくく、倒れてもこぼれない水を入れるだけの観葉植物。
• cu:Leaf（キュリーフ）
• ツちらボ（TSUCHILABO）
• 三ツ星品質
• 植物戦隊 ガーデンジャー

Products and services

• GreenSnap App Mobile SNS application for plant enthusiasts to post photos, receive AI-based plant identification and care recommendations, browse user content, and locate partner gardening shops. Targeted at Japanese consumers interested in houseplants and gardening.
• HORTI Web media property covering gardening, horticulture, and indoor greenery topics, monetized through advertising and content marketing.
• Gardenger Affiliate gardening media site that produces product reviews and recommendations and earns commissions on referred purchases of gardening goods.
• GreenSnapSTORE Direct-to-consumer online store selling GreenSnap's own plant brands and gardening-related products to Japanese consumers.
• Table Plants Owned D2C brand under GreenSnapSTORE offering small indoor/tabletop plants and related goods for home and office consumers in Japan.
• cu:Leaf Owned D2C plant brand within GreenSnapSTORE, focused on a curated plant-related product line.
• Tsuchi Labo Owned D2C brand under GreenSnapSTORE selling soil, growing media, and related cultivation inputs for Japanese plant consumers.
• PlantsDATA B2B data and analytics service that sells aggregated insights and targeting data drawn from the GreenSnap community to green-industry retailers, brands, and developers.
• growplantsAI Proprietary computer-vision and recommendation AI engine for identifying plants and providing care guidance, offered to B2B partners for integration into retail and product experiences.
• indoorgreenAI Proprietary AI engine tailored to indoor greenery use cases, designed to support office, retail, and commercial indoor plant installations and offered to B2B partners.
• gardenAI Proprietary AI engine focused on outdoor garden applications, supporting B2B partner offerings in horticulture and gardening contexts.
• Smapeta Digital stamp rally platform that enables event organizers to run location- or QR-based stamp campaigns, offered as a standalone SaaS to event hosts and municipalities.
• Hiraite Event digital transformation system providing tools for organizers to digitize event management, marketing, and on-site operations.
• GreenSnap Marche Physical plant market event organized by GreenSnap, bringing together plant sellers and enthusiasts for on-site commerce and community engagement.

Quantifiable outcome

• Table Plants D2C brand achieved 20,000 cumulative sales, reaching the milestone in ~16 months after launch
• +3 more outcomes

Named customers16 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature11 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• DAISHIZENcoreStrategic or Co-development Partner · 29 January 2025Co-development of 'KEEP GREEN SMART' total green service app. GreenSnap provides its growplantsAI and indoorgreenAI engines. Joint development of 'KEEP GREEN AI' scheduled for fall 2024 release.
• Hanwa Homes (ハンワホームズ)coreStrategic or Co-development Partner · 22 November 2024Co-development of 'niwa U-M' generative AI exterior design experience tool using GreenSnap's gardenAI engine with Hanwa Homes' proprietary design expertise.
• GoodDay (株式会社グッデイ)coreTechnology or Integration · 25 September 2024Licensed GreenSnap's growplantsAI engine for GoodDay's '園芸サポートAI' product, deployed at their garden centers to support plant sales customer service.
• Toyoake Flower Market (豊明花き株式会社)coreStrategic or Co-development Partner · 20 September 2024Original gardening brand '三ツ星品質' (Mitsuboshi Quality) with Toyoake Flower Market. First product line of 6 items launched based on consumer panel feedback and GreenSnap user data.
• Toyoake Flower Market (豊明花き株式会社)flagshipStrategic or Co-development Partner · 30 November 2022Capital and business partnership. Toyoake Flower Market invested 200 million yen via third-party share allocation in November 2022. Joint big data project 'PlantsDATA' analyzing 18M+ plant photos for industry trend prediction. Co-development of AI engines and distribution DX. Toyoake Flower Market's JFI Group handles ~400 billion yen in flower/plant transactions annually.
• SHEL'TTER GREEN (by Baroque Japan)coreChannel Partner/ Reseller/ Distributor · 28 November 2022Fashion brand Baroque Japan IT's green business sells GreenSnap's Table Plants in their physical stores. Pop-up shops held at their Minatomirai store. GreenSnap also distributes SHEL'TTER GREEN products through GreenSnapSTORE.
• Toyoake Flower Market (豊明花き株式会社)flagshipStrategic or Co-development Partner · 10 August 2022Joint big data project 'PlantsDATA' for flower industry. Analyzes plant color trends, geographic distribution, and blooming seasons from 18M+ user photos. First initiative in the flower industry to use big data for production and distribution optimization.
• HQ (株式会社HQ)minorStrategic or Co-development Partner · 12 April 2022Business partnership for green-enhanced remote work environments. Joint research and development on 'green visibility rate' improvements in work environments.
• Masashi Mikami (三上真史)coreStrategic or Co-development Partner · 22 June 2021E-TV '趣味の園芸' presenter (2011-2021) serves as GreenSnap's official ambassador. Co-developed original gardening brand 'Gardenger' and conducts Instagram live sessions with ~28K archive views. Represents GreenSnap in media appearances and workshops.
• Yokohama City (横浜市)coreGTM or Marketing PartnerMedia partnership for 'Garden Necklace Yokohama' annual event. Joint digital stamp rally 'はなみるスタンプラリー'. GreenSnap Marche Yokohama held annually at Yamashita Park.
• Fukuoka City (福岡市)coreGTM or Marketing PartnerMedia partnership for Fukuoka City's '一人一花運動' (One Person One Flower Campaign). Joint online botanical garden and event initiatives.
• Ascot (株式会社アスコット)minorStrategic or Co-development PartnerCo-development of '樹名札' (tree name plates) with QR codes linking to GreenSnap's plant encyclopedia. QR codes display seasonal and location-specific plant photos from GreenSnap's user community.
• Kubo Farm (くぼファーム)minorStrategic or Co-development PartnerKochi Prefecture plant producer co-developed 'Tsuchi Labo' succulent soil brand. Based on soil actually used in their production, developed into a consumer product sold through GreenSnapSTORE.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PictureThis (Glority Software): PictureThis is the global leader in AI plant identification and plant-care apps, with 40M+ MAU and a freemium model similar to GreenSnap. It is the most direct competitive peer on the AI plant-ID and plant-care community core of GreenSnap's app.
• Planta: Planta is a plant-care app with smart reminders, light meters, and a community, popular in Europe and the US. Comparable to GreenSnap on plant-care guidance and community engagement features, though Planta does not have a Japanese retail or D2C product line.
• PlantNet: PlantNet is a free, citizen-science-backed plant identification app developed with French botanical institutions. It is a direct functional peer to GreenSnap's Oshietekamera plant-identification feature and is a non-commercial open alternative.
• Greg: Greg is a plant-care community and reminder app, with plant parent social features and content. Closely mirrors GreenSnap's community-led GTM with plant-specific social engagement, though Greg is US-focused and does not have D2C commerce or B2B AI.
• The Sill: The Sill is a US D2C plant retailer combining e-commerce with plant-care content and community. Comparable to GreenSnapSTORE on the commerce + content side, including original branded products and beginner-friendly plant positioning.
• Bloomscape: Bloomscape is a US online plant retailer delivering potted plants directly to consumers with care content and subscription options. Comparable to GreenSnap's Table Plants D2C model (soil-free, ready-to-display houseplants) on product positioning and DTC-first strategy.

Regional players

• Patch: Patch is a UK-based online plant retailer with curated plant ranges and care content. Comparable to GreenSnapSTORE on the curated plant commerce side, but operates in the UK rather than Japan and does not have an AI/community platform.
• Aoyama Flower Market: Aoyama Flower Market is a leading Japanese flower/plant retail chain with both physical stores and digital presence. Comparable to GreenSnap as a Japan-centric plant retail player and potential partner/competitor for the domestic horticulture commerce flow.

Broad incumbents

• Houzz: Houzz is the largest home/garden community and marketplace globally, with photos, professional directories, and product retail. A broad incumbent comparable to GreenSnap on the home/garden community + e-commerce combination, though Houzz's plant-category depth is shallow relative to GreenSnap's specialization.
• Proven Winners: Proven Winners is a major North American plant brand cooperative that sells branded plants and gardening products with strong digital content. Comparable to GreenSnap's Mitsuboshi Quality / Table Plants branded product strategy in partnership with industry producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GreenSnap_JP
• YouTubeyoutube.com/channel/UCmMhED2OMj8ixeghhq65-oQ
• Facebookfacebook.com/GreenSnap.JP
• Instagraminstagram.com/greensnap.jp
• Pinterestjp.pinterest.com/GreenSnap
• LinkedInlinkedin.com/company/greensnap-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenSnap