POWERMAX FITNESS INDIA PVT LIMITED

What POWERMAX FITNESS INDIA PVT LIMITED does

PowerMax Fitness India Pvt Limited is an Indian private limited fitness equipment manufacturer and retailer, founded in 2005 and headquartered in Ponda (Goa) with sales and administrative operations in Andheri West, Mumbai. The company designs, manufactures, and distributes a comprehensive portfolio spanning motorized treadmills (WALKPAD, JogPad, UrbanTrek, MaxTrek DC and AC, EcoTrek, and TAC commercial series), exercise bikes (BR recumbent, BS spin, BA/BU air and upright), elliptical cross trainers, multi-gyms, rowing machines, massage chairs, and commercial strength equipment under sub-brands including UrbanTrek, VOSTA, Indulge, JogPad, WALKPAD, MaxTrek, and EcoTrek. Its products incorporate proprietary engineering features such as brushless DC (BLDC) motors, auto-lubrication systems that extend belt life, energy-efficient motors with up to 87% efficiency (e.g., TDA350), dual-spring shock absorption, and Android/iOS app connectivity in the UrbanTrek series.

The company operates a hybrid direct-to-consumer and channel-led go-to-market combining its own e-commerce storefront (powermaxfitness.net), three exclusive retail stores in Mumbai, Ahmedabad, and Guwahati, an authorized dealer network of 211+ partners across India, marketplace listings on Amazon, and international distribution in Dubai, the United Kingdom, Australia (via wholly-owned subsidiary PowerMax Australia Pty. Ltd.), and Egypt. It serves a diversified customer base of individual home users, commercial gyms and fitness centers (5,000+ gym setups completed), corporate clients (255+ corporate accounts including Paytm, MRF, L&T Construction, Income Tax Department, NHAI, NPTI, and Sports Authority of Goa), hotels and residential complexes, and educational institutions.

Revenue is generated principally through one-time unit sales of fitness equipment at price points ranging from Rs 299 (entry dumbbells) to Rs 2,05,000 (commercial-grade treadmills), with mid-range motorized treadmills priced Rs 14,999–Rs 1,74,000, exercise bikes Rs 8,499–Rs 54,375, multi-gyms Rs 23,999–Rs 97,875, and massage chairs Rs 95,968–Rs 1,66,400. The company's competitive proposition centers on after-sales service infrastructure: an in-house (non-outsourced) service team delivering 48–72 hour response times nationwide, an average spare-parts-related downtime of 5 days versus an industry-reported 2 months, 1–5 year onsite warranty coverage, and a 3-year motor warranty versus an industry-standard 1-year. The company holds ISO 9001:2015 and ISO 10004:2018 certifications, claims CE/GS/ROHS product compliance, and has scaled to 150,000+ cumulative customers, with brand visibility reinforced through celebrity endorsements from Shilpa Shetty, Manish Malhotra, Diana Penty, Arjun Kapoor, Huma Qureshi, Armaan Malik, and cricketer Shivam Dubey.

Name

POWERMAX FITNESS INDIA PVT LIMITED

Legal name

Powermax Fitness (I) Pvt. Ltd.

Website

https://powermaxfitness.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

PowerMax Fitness India is a private Indian fitness equipment manufacturer founded in 2005, selling treadmills, exercise bikes, multi-gyms, massage chairs, and commercial gym equipment to home consumers, commercial gyms, and corporate clients via DTC e-commerce, 211+ dealers, and international distributors in four countries.

Ownership category

akta.pro rank

Product category

Home and Commercial Fitness Equipment

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC)

Keywords

• Fitness equipment
• Home gym equipment
• Commercial gym setup
• Treadmill manufacturer
• Strength training machines

Headquarters

HQ city

Ponda

HQ country

India

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Fitness Equipment Sales: Direct sales of fitness equipment including treadmills, exercise bikes, ellipticals, rowers, multi-gyms, massage chairs, and accessories through e-commerce website, exclusive retail stores, and authorized dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

PowerMax Fitness India manufactures, distributes and retails motorized and manual fitness equipment under its own brand, spanning treadmills, exercise bikes, elliptical cross trainers, multi-gyms, rowers, massage chairs, commercial selectorized strength machines, CrossFit rigs (SYNRGY 360) and supporting accessories such as dumbbells, kettlebells, plates, barbells, benches and racks. The company sells through its own e-commerce site, exclusive retail stores, 211+ authorized dealers, Amazon marketplace, and international distributors in UAE, UK, Australia and Egypt, while also delivering end-to-end commercial gym setup services to corporates, hotels, residential complexes, and educational institutions.

Product overview

Powermax Fitness India Pvt Limited offers a comprehensive fitness equipment portfolio consisting of both home-use and commercial-grade products. The core product lines include multiple treadmill series (WALKPAD, JogPad, UrbanTrek, MaxTrek DC/AC, EcoTrek, and TAC commercial treadmills), exercise bikes (recumbent BR series, spin BS series, air BA/BU series, and upright BU series), elliptical cross trainers (EH series), multi gyms (GH series from GH-P2 to GH-450PRO), rowing machines (RH series), and massage chairs (PMC series). Commercial offerings include SYNRGY 360 functional training systems, selectorized strength equipment (O Series, Gabor Series, Stark Series, PROCLUB LINE, Promax Series), and commercial cardio equipment. The accessory portfolio encompasses dumbbells (PDS, DRR, DRH, PDA series), kettlebells (DKS, KAD series), Olympic plates and barbells (PRO, PBW, OBR series), benches and racks (BM, BDS, PR series), and fitness accessories (weight scales, silicone oil, jumping ropes, mats). The company also provides commercial gym setup services for hospitality, corporate, residential, and educational sectors across India with international presence in UAE, UK, Australia, and Egypt.

Differentiator

Problem solved

Functional benefit

Brands

• UrbanTrek: Modern motorised treadmill series with Android & iOS app connectivity
• VOSTA
• Indulge
• JogPad
• WALKPAD
• MaxTrek
• EcoTrek

Products and services

• Home and Commercial Treadmills Motorized and manual treadmills for home walking/jogging, mid-range running, smart-connected training, and commercial gym use; features include BLDC motors, auto incline, auto-lubrication, Android/iOS app connectivity and Bluetooth audio.
• Exercise Bikes Recumbent, spin, air and upright exercise bikes with magnetic resistance, LCD displays, flywheel-based belt/chain drive and dual-action capability for home and light-commercial cardio.
• Elliptical Cross Trainers Low-impact elliptical cross trainers (EH-200 to EH-800) for full-body home cardio, including motorized options with multi-level magnetic resistance and ergonomic features.
• Home Multi Gyms Multi-station home strength gyms (GH-P2 through GH-450PRO) with single to 3-station configurations and integrated weight stacks for comprehensive home strength training.
• Rowing Machines Magnetic rowing machines (RH-150 to RH-250) with LCD consoles, foldable frames and 8-level resistance for home full-body cardio workouts.
• Massage Chairs Full body massage chairs (PMC-2 and PMC-3) with zero gravity positioning for post-workout recovery and home wellness relaxation.
• Commercial Cardio Equipment Heavy-duty commercial cardio line (treadmills, cross trainers, bikes, rowers, stair climbers, ski machines) designed for continuous use in health clubs, fitness centers and hotel gyms.
• Commercial Selectorized Strength Equipment Commercial selectorized strength machines (O Series, Gabor, Stark, PROCLUB LINE, Promax) for professional gym installations, plus plate-loaded strength lines.
• SYNRGY 360 CrossFit Training Systems Commercial CrossFit functional training rigs (SYNRGY 360A, 360B, 360C) for functional training areas inside commercial gyms and CrossFit affiliates.
• Weight and Bars (Dumbbells, Kettlebells, Plates, Olympic Bars) Comprehensive free-weight range including PDS/DRR/DRH/PDA dumbbells (1KG-80KG), DKS/KAD kettlebells (2KG-36KG), PRO/PBW Olympic plates, and OBR Olympic rods plus standard and EZ curl bars.
• Benches and Racks Home and commercial weight benches (BM, BDS series) and power racks (PR-500) with heavy-gauge steel frames for bench pressing, rack work and dumbbell training.
• Commercial Gym Setup Packages End-to-end commercial gym setup service covering equipment selection, supply, installation and service for hotels, corporate offices, residential societies, schools and colleges across India.
• Fitness Accessories Supplementary fitness accessories including Bluetooth smart scales, digital voltage stabilizers, silicone oil lubricants, gym shakers, exercise mats, jumping ropes and gym fans.

Quantifiable outcome

• Average downtime of 5 days compared to industry average of 2 months for spare parts replacement
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NordicTrack: NordicTrack is a global incumbent in connected treadmills and fitness equipment, offering app-integrated hardware that competes with PowerMax's UrbanTrek line and broader treadmill portfolio on the premium end.
• Decathlon: Decathlon is a global sporting goods retailer with significant India presence selling its own-brand fitness equipment across cardio, strength, and accessories. It competes directly with PowerMax in the home and entry-commercial tiers but is far broader in sporting goods scope.
• Bowflex: Bowflex is a US-established fitness equipment brand spanning cardio, strength (select Tech/adaptive resistance), and home gym products — comparable to PowerMax's commercial-grade selectorized strength and home multi-gym offerings but with stronger connected-content positioning.
• ProForm: ProForm is a global fitness equipment brand (treadmills, bikes, ellipticals) sold primarily through specialty retail in markets where PowerMax also distributes internationally, making it a competitor in the UK, Australia, and Middle East geographies.

Direct peers

• Cosco India: Cosco India is a direct domestic peer — an Indian manufacturer and distributor of fitness and sports equipment with similar product breadth across treadmills, exercise bikes, and strength equipment, and overlapping dealer-driven distribution into commercial gyms and home users.
• Ajanta Manufacturing: Ajanta is one of India's largest fitness equipment manufacturers with a comparable product range (treadmills, cross trainers, bikes, multi-gyms) and a similar multi-channel distribution model across dealers, institutional buyers, and exports.

Others

• HealthKart: HealthKart is an India-based health, fitness, and nutrition e-commerce platform that also retails fitness accessories and select equipment. Adjacent rather than directly competing — useful as a comparable India consumer-fitness commerce model.
• CureFit (Cult.fit): Cult.fit operates fitness centers and digital fitness subscriptions in India and sells select equipment via Cult.sport. Adjacent rather than directly competing on hardware, but a meaningful consumer-fitness brand competing for the same household fitness wallet.

Regional players

• Kettler: Kettler is a European fitness and leisure equipment brand with home cardio, strength, and table-tennis ranges. Comparable as a regional manufacturer/retailer of fitness equipment serving markets where PowerMax also has or could pursue distribution.
• York Fitness: York Fitness is a UK-headquartered fitness equipment manufacturer with strength and cardio ranges sold through retail and specialty channels. Comparable to PowerMax as a regional player in one of PowerMax's international distributor markets (UK).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/powermaxfitness
• Facebookfacebook.com/powermaxfitnessgym
• Instagraminstagram.com/powermaxfitness
• Xx.com/PowermaxGoyal
• LinkedInlinkedin.com/company/powermax-fitness-india-pvt-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POWERMAX FITNESS INDIA PVT LIMITED