What Howden Iberia does

Howden Iberia, S.A.U. Correduría de Seguros y Reaseguros, is a Madrid-headquartered insurance and reinsurance brokerage operating as the Spanish subsidiary of the employee-owned Howden Group Holdings. Founded as part of the broader Howden group, which traces its origins to London in 1994, the firm is registered with Spain's DGSFP as both an insurance broker (key J-2393) and reinsurance broker (key RJ-0003). It serves four primary customer segments in Spain: SMEs, corporate businesses, multinational corporations, and individuals, supported by a local office count of 101-250 employees that sits within a broader group headcount of 18,000+ across 55 countries.

Name

Howden Iberia

Legal name

HOWDEN IBERIA, S. A. U. CORREDURÍA DE SEGUROS Y REASEGUROS

Website

https://howdeniberia.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Howden Iberia is a Madrid-based insurance and reinsurance brokerage, subsidiary of employee-owned Howden Group, serving SMEs, corporations, multinationals, and individuals in Spain through specialized sector teams, the Serenity digital client portal, and a commission-based revenue model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industries

Reinsurance Program Structuring & Portfolio Solutions (Broker-led) (FSAOAHAJ), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage
• Reinsurance services
• Commercial insurance
• Employee benefits
• Risk management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Howden Iberia operates as an insurance and reinsurance broker (Correduría de Seguros y Reaseguros), earning commissions from insurance companies for placing policies. The broker advises clients on insurance products fitting their needs and mediates in policy contracting, collecting premiums and managing the relationship between the insured and the insurer.
2. Reinsurance Services: Howden Group offers reinsurance products through specialized teams, managing risk transfer between primary insurers and reinsurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Howden Iberia is an insurance and reinsurance brokerage (Correduría de Seguros y Reaseguros) that intermediates between clients and insurance companies, advising on coverage needs, placing policies, and managing the insured-insurer relationship. The firm offers a comprehensive portfolio of specialty commercial lines (cyber, D&O, marine, construction, M&A, credit), personal lines (health, home, auto, travel), employee benefits, and reinsurance solutions, supported by the Serenity digital client portal for policy management and real-time quote comparison.

Product overview

Howden Iberia operates as a unified insurance brokerage platform offering a comprehensive portfolio of products and services. The core offering includes specialized insurance products (reinsurance, marine, cyber, D&O, E&O, construction, contingencies, credit and suretyship, climate risk) alongside personal lines (health, home, auto, travel insurance) and employee benefits management. The company provides a digital client portal (Serenity) for policy management and real-time quote comparisons. Following the acquisition of March Risk Solutions, Howden Iberia has strengthened its corporate insurance capabilities, positioning itself to become Spain's largest insurance broker.

Differentiator

Problem solved

Functional benefit

Brands

• Serenity: Client portal providing access to insurance products and policy information for Howden Iberia customers

Products and services

• Reinsurance Brokerage (Reaseguro) Reinsurance brokerage services providing risk transfer solutions between primary insurers and reinsurers. For insurance companies seeking to manage large or specialized risk exposures through reinsurance arrangements.
• Employee Benefits Comprehensive employee benefits management including health insurance, life and accident coverage, pensions, wellbeing programs, and benefits consulting. For employers seeking to design and manage employee benefit packages.
• Serenity Client Portal Online client portal enabling policy management, real-time insurance quote comparisons across multiple insurers, claims notification, and access to personal insurance information and documentation. For Howden Iberia clients seeking self-service policy administration.
• Howden Marine Specialized marine insurance services including yacht coverage, shipyard risks, and constructor risks. For marine industry operators and vessel owners.
• Seguros para Empresas (Insurance for SMEs) Insurance solutions tailored for small and medium-sized enterprises covering various business risks across sectors. For SMEs seeking comprehensive business insurance packages.
• Cyber Insurance (Seguro Cibernético) Cybersecurity insurance coverage protecting businesses against cyber threats, data breaches, and digital risks. For businesses seeking protection against cyber-related losses.
• D&O Insurance (Directors and Officers Liability) Directors and officers liability insurance protecting executives from personal losses arising from negligence claims in their management roles. For corporate executives and boards.
• E&O Insurance (Errors and Omissions) Professional liability insurance covering errors and omissions in service delivery. For professional services firms and consultants.
• Private Health Insurance (Seguro de Salud Privado) Private health insurance for individuals and families providing access to private healthcare services. For individuals and families seeking private medical coverage.
• Home Insurance (Seguro de Hogar) Home insurance coverage for residential properties and contents against damages and losses. For homeowners and tenants.
• Vehicle Insurance (Seguro de Coche) Vehicle insurance coverage for cars and automobiles. For individual vehicle owners.
• Travel Insurance (Seguro de Viaje) Travel insurance coverage for trip cancellations, medical emergencies, and travel-related risks. For individuals and families traveling domestically or internationally.
• Climate Risk and Resilience (Riesgo Climático y Resiliencia) Climate risk assessment and resilience solutions to help businesses prepare for and mitigate climate-related threats. For businesses seeking to assess and address climate-related exposures.
• Credit and Suretyship (Crédito y Caución) Credit and suretyship insurance products including international bonds, commercial credit insurance, and bank guarantees. For businesses managing credit risk and contractual guarantees.
• Construction Insurance Construction and erection all risks insurance, decennial guarantees, and civil liability coverage for the construction industry. For construction firms, developers, and contractors.
• Contingencies Insurance Event cancellation, corporate risk, meteorological risks, and event indemnity insurance solutions. For event organizers and businesses exposed to event-related risks.
• M&A Insurance (Mergers and Acquisitions) Mergers and acquisitions insurance services covering transaction risks and due diligence warranties. For corporate acquirers, sellers, and private equity firms engaged in M&A transactions.
• Howden Coach Financiero (Financial Coaching) Financial coaching service providing personalized financial planning guidance for individuals. For individuals seeking financial planning advisory services.
• Wellbeing Programs Employee wellbeing programs and consulting services focusing on physical and mental health initiatives. For employers seeking to enhance employee wellbeing offerings.

Quantifiable outcome

• Managed premiums exceeding 38,000 million euros
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• March Risk SolutionscoreStrategic or Co-development Partner · 8 September 2023Howden Iberia completed the acquisition of March Risk Solutions after receiving authorization from Spain's DGSFP (Dirección General de Seguros y Fondos de Pensiones). This strategic acquisition aims to establish Howden Iberia as the largest insurance broker in Spain within five years, boosting its presence in corporate insurance and increasing revenue and workforce.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lockton: Lockton is the world's largest independent (non-publicly-traded) insurance broker and a direct competitor to Howden Iberia's parent group model. It operates in Spain and competes for mid-market and large commercial accounts with strong sector specialization.
• Willis Towers Watson (WTW): WTW is a top-tier global insurance, reinsurance, and risk advisory firm with a Spanish operation. It is a direct competitor for large Spanish corporate risk, benefits, and multinational clients — the segments most relevant to Howden Iberia.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with operations in Spain. It competes with Howden Iberia across commercial lines, specialty, and reinsurance, and pursues an active acquisition strategy analogous to Howden Iberia's Iberian roll-up.
• Aon: Aon is a global insurance and reinsurance broker with a substantial Spanish presence, directly competing with Howden Iberia across commercial risk, reinsurance intermediation, and multinational client programs.
• Reinsurance Solutions Group (Aon-Re / Guy Carpenter / Howden Re equivalents): Guy Carpenter is the dedicated reinsurance brokerage arm of Marsh & McLennan. It is comparable to Howden Iberia's reinsurance offering ('Reaseguro') and competes for the same cedent and reinsurer relationships in the Iberian market.
• Marsh: Marsh (Marsh & McLennan) is one of the world's largest insurance brokers and risk advisors with substantial operations in Spain. It competes directly with Howden Iberia for large corporate and multinational accounts in the Spanish market across property, casualty, cyber, D&O, and reinsurance.

Emerging players

• BMS Group: BMS Group is a specialty insurance and reinsurance broker with a strong European footprint and growing Iberian exposure. It competes for specialty and reinsurance placements that overlap with Howden Iberia's specialty and reinsurance practices.
• Acrisure: Acrisure is a fast-growing global insurance brokerage built almost entirely through M&A and a heavy digital/AI emphasis. It is comparable to Howden Iberia's parent group as a roll-up with technology differentiation, though Iberia-specific overlap is still developing.

Regional players

• Grupo Catalana Occidente (broker division): Grupo Catalana Occidente is a major Spanish insurance group combining underwriting and brokerage. Its broker arm is a direct Iberian competitor to Howden Iberia for SME and mid-market commercial accounts in Spain.

Broad incumbents

• Allianz (broker/agent channel): While Allianz is primarily a carrier, its distribution and broker-affiliated operations in Spain overlap with Howden Iberia's commercial and personal lines brokerage activities, particularly in property, motor, and health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/howden-rs
• Instagraminstagram.com/howdeninsurance

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howden Iberia