Sarin Investments

What Sarin Investments does

Sarin Investments is a privately held, family-owned New Zealand hospitality investment and management company founded in 1996 by Raman Sarin and headquartered in Auckland. The company owns, manages, and co-owns a portfolio of 8 hotels, a 1,300-capacity events centre in Lower Hutt, and 4 restaurants across New Zealand, primarily positioned in the 4 to 4.5-star segment with an average year-round occupancy above 80%. Properties operate under globally distributed franchise brands including Hilton (DoubleTree Wellington), InterContinental Hotels Group (Holiday Inn Queenstown, Holiday Inn Express Christchurch), and Accor (The Sebel Wellington Lower Hutt, The Sebel Wellington Thorndon, ibis Styles Invercargill), with three additional owned brands (The Observatory Hotel, The Muse Art Hotel, Proximity Apartments).

The business model is vertically integrated around real estate ownership and operational management. Revenue streams include hotel room revenue, restaurant operations, events centre venue hire (under a 20-year lease with Hutt City Council), building management services for 5 Auckland residential apartment buildings, and lease management services for apartment owners and investors. Capital deployment per property ranges from $3.5 million (refurbishments) to approximately $30 million (Holiday Inn Express Christchurch), with long-dated lease structures (e.g., 35-year DoubleTree operating agreement) providing tenure stability. The company's core technology is a property management and hospitality operations platform integrated with global brand reservation and loyalty systems (Hilton Honors, Accor Le Club); no proprietary AI/ML capabilities are disclosed.

The go-to-market relies on global brand distribution channels and franchise partnerships rather than direct consumer marketing, supplemented by a corporate website (sarin.co.nz), an 8.8MB corporate profile document, and earned media coverage of openings and developments. Customers are diversified across business and leisure travelers, corporate clients, and government/event clients (Lower Hutt Council). The company maintains a workforce training pipeline with WelTec and Whitireia providing 300-400 hospitality students annually. Leadership comprises founder & Chairman Raman Sarin (40+ years industry experience including Inter-Continental, Taj Hotels, and the National Convention Centre Canberra) and CEO Udai Sarin (Chartered Accountant who grew through operational roles).

Name

Sarin Investments

Legal name

Sarin Investments

Website

https://sarin.co.nz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Sarin Investments is a New Zealand family-owned hospitality company that owns, manages, and co-owns 8 hotels, a 1,300-capacity events centre, and 4 restaurants across New Zealand under franchise brands including Hilton, IHG, and Accor, serving business and leisure travelers, property investors, and government event clients.

Ownership category

akta.pro rank

Product category

Hospitality & Hotel Management

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Convention Center–Adjacent/Connected Hotels (THAGALAD), Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel ownership management
• Hospitality services
• Building management
• Lease management
• Events centre operations

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Ownership & Operations: Direct ownership and operation of 4 and 4.5 star rated hotels generating room revenue with average year-round occupancy above 80%
2. Hotel Management Services: Management of hotels under franchise agreements with global brands (Hilton, IHG, Accor), operating as wholly-owned businesses or co-ownership structures
3. Lease Management: Complete leasing and management solutions for apartment owners and investors, collecting rent and providing landlord services for yield on investments
4. Building Management: Strata title and building management services for residential apartment buildings, including maintenance, security, and body corporate coordination
5. Restaurant Operations: Operation of 4 restaurants within hotel properties (including Grazie Italian restaurant at Sebel Wellington, Spring Kitchen at DoubleTree Wellington)
6. Events Centre Operations: Management of the Lower Hutt Events Centre (1300 capacity) under a 20-year lease with Hutt City Council

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Sarin Investments owns, manages, and co-partners 4 to 4.5-star rated hotels and conference centres across New Zealand, primarily operating under global brand franchises (Hilton, IHG, Accor). The company also provides building management for residential apartment buildings, lease management for property investors, and operates an events centre under a 20-year council lease.

Product overview

Sarin Investments operates as a hospitality investment and management company with a portfolio of 8 hotels, a 5-star Qualmark rated events centre, and 4 restaurants across New Zealand. The company offers integrated services spanning hotel ownership and management, building management, lease management, and events centre operations. Their hotel properties are operated under internationally recognized brands including Hilton (DoubleTree), InterContinental Hotels Group (Holiday Inn), Accor (The Sebel, ibis Styles), as well as company-developed brands (The Observatory Hotel, The Muse Art Hotel, Proximity Apartments). The Lower Hutt Events Centre serves as a complementary venue supporting the hotel operations. All properties maintain 4 to 4.5-star ratings with average occupancy exceeding 80%.

Differentiator

Problem solved

Functional benefit

Brands

• Proximity Apartments: Serviced apartment property in Manukau, Auckland with 5-star Qualmark rating.
• The MUSE Art Hotel Christchurch
• The Observatory Hotel

Products and services

• Hotel Ownership & Management Services Ownership, management, and co-ownership of 4 and 4.5-star rated hotels across New Zealand in partnership with global brands (Hilton, IHG, Accor). Targets investors and global hotel brands seeking local operating partners with capital and hospitality expertise.
• Lower Hutt Events Centre State-of-the-art, 1300-capacity purpose-built events venue in Lower Hutt, Wellington, accommodating conferences up to 1000 delegates, trade shows, exhibitions, and banquet dinners for up to 650 delegates. Operated under a 20-year lease with Hutt City Council.
• Lease Management Services Complete leasing and management solutions for apartment owners and investors delivering high yields. Services include property rent appraisal, tenant screening, tenancy agreement preparation, rent collection, maintenance coordination, and 24/7 service.
• Building Management Services End-to-end residential building and strata title management for 5 residential apartment buildings in Auckland, New Zealand. Services include maintenance scheduling, on-site manager presence, security monitoring, and transparent record-keeping for Body Corporate audits.
• The Observatory Hotel 33-room luxury boutique hotel at Christchurch's Arts Centre. Art-themed hotel featuring unique room designs with William Morris prints and William Morris-influenced Arts and Crafts movement decor. Largest rooms priced at $1000/night during peak season.
• The Sebel Lower Hutt 4.5-star apartment hotel in Lower Hutt CBD overlooking Riddiford Gardens and Hutt River. 60 studio and one-bedroom apartments with restaurant (Grazie) and bar. Operated under AccorHotels' The Sebel franchise.
• DoubleTree by Hilton Wellington 4.5-star, 106-room hotel in historic T&G building (1928) on Lambton Quay, Wellington. Features art deco design, Spring Kitchen restaurant, 14 suites, gym, and secure parking. Managed under Hilton franchise agreement.
• Proximity Apartments Manukau Serviced apartment complex in Manukau Central, Auckland. 90 apartments with 5-star Qualmark rating. Preferred choice for corporate travelers with regular corporate client partnerships.
• Holiday Inn Queenstown 4-star hotel at Frankton Road, Queenstown overlooking Frankton Arm of Lake Wakatipu. 75-room property with easy access to The Remarkables and Coronet Peak ski fields. Operated under IHG franchise agreement.
• ibis Styles Invercargill 65-room economy hotel in Invercargill town centre. Studio, one, two and three bedroom apartments with kitchen facilities. Features breakfast room, fitness facility, in-house cinema, and games room. Operated under AccorHotels franchise.
• The Sebel Wellington Thorndon Apartment hotel at Thorndon Quay, Wellington. Part of the company's Wellington portfolio under AccorHotels' The Sebel premium brand.
• The Muse Art Hotel Christchurch Art-focused boutique hotel at 159 Manchester Street, Christchurch. Part of the company's branded hotel portfolio.

Quantifiable outcome

• Above 80% average year-round occupancy across hotel portfolio
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Hilton HotelscoreChannel Partner/ Reseller/ Distributor · 1 February 2017Sarin Investments operates the DoubleTree by Hilton Wellington (106 rooms in the historic T&G building) under a franchise agreement. The property operates under Hilton's DoubleTree brand with access to Hilton Honors loyalty program. Sarin Investments also manages the hotel with full operational control while benefiting from Hilton's global brand recognition and distribution.
• InterContinental Hotels Group (IHG)coreChannel Partner/ Reseller/ Distributor · 1 July 2016Sarin Investments partners with IHG for multiple hotel developments: Holiday Inn Queenstown (conversion of Goldridge Resort following $3.5M refurbishment) and Holiday Inn Express Christchurch (14-storey, 120-room new build). The company operates these properties under franchise agreements, leveraging IHG's global distribution and brand recognition.
• Accor HotelscoreChannel Partner/ Reseller/ Distributor · 1 November 2015Sarin Investments operates multiple properties under Accor brands: The Sebel Wellington Lower Hutt (4.5 star, 60 rooms), The Sebel Wellington Thorndon, and Ibis Styles Invercargill (65 rooms). The Sebel Lower Hutt is New Zealand's first purpose-built Sebel property, developed in partnership with Hutt City Council.
• Hutt City CouncilcoreStrategic or Co-development PartnerSarin Investments (through USAR Commercial Assets Limited) holds a 20-year lease to operate the Lower Hutt Events Centre (1300 capacity) and is developing the adjacent Sebel Wellington Lower Hutt hotel. Council invested approximately $23 million in the Events Centre and facilitated the hotel development. This partnership is central to the CBD rejuvenation plan for Lower Hutt.
• WelTec and WhitireiaminorStrategic or Co-development PartnerPartnership with Whitireia and WelTec's Hospitality programme to provide training and employment opportunities. 300-400 hospitality students annually gain work experience at the Lower Hutt Events Centre, providing skilled flexible workforce while supporting student development.
• Mark Dunajtschik (Property Developer)coreStrategic or Co-development PartnerSarin Investments has a 35-year lease agreement to operate the DoubleTree by Hilton Wellington in the restored T&G building. The building owner Mark Dunajtschik spent millions restoring the heritage building after losing an Environment Court case to demolish it, making it one of Wellington's best examples of Chicago-style architecture.

Scale indicators14 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Millennium & Copthorne Hotels (New Zealand): One of the largest hotel owner-operators in New Zealand, with a comparable multi-city footprint and mix of owned/managed properties. Directly comparable to Sarin in scale, geographic concentration, and brand-franchised operating model.
• Heritage Hotels: New Zealand hotel collection operating 3-4 star properties across the country. Comparable mid-scale owner/operator competing with Sarin in the same domestic leisure and corporate travel segments.
• Sudima Hotels: New Zealand-owned hotel group with multiple properties in key cities including Christchurch and Auckland. A directly comparable domestic hotel owner/operator at similar scale to Sarin.
• Heartland Hotels (Scenic Hotel Group): NZ family-founded hotel group operating Heartland and Scenic brands across the country. Comparable mid-scale owner/operator with a similar New Zealand-centric footprint and segment mix to Sarin.

Regional players

• Rydges Hotels & Resorts: Australasian 4-4.5 star hotel operator across New Zealand and Australia. Comparable in star rating and city mix to Sarin, but headquartered in Australia with a larger portfolio.
• TFE Hotels (Toga Far East Hotels): Australia-headquartered hotel owner/operator of Adina, Vibe, Travelodge and related brands. Comparable in operating mid-upscale properties and franchise/hotel partnerships, with regional Australasian focus overlapping Sarin's footprint.

Broad incumbents

• AccorInvest: Owner-operator of Accor-branded hotels globally and Sarin's franchise partner. A direct functional peer in operating Accor-flagged properties (Sebel, ibis Styles) and a model of how a branded owner/operator scales capital alongside franchise relationships.
• EVENT Hospitality & Entertainment: Australasian operator of hotels (Rydges, QT), cinemas and hospitality venues. Comparable as a multi-vertical Australasian hospitality owner, though much larger and more diversified than Sarin.
• SkyCity Entertainment Group: NZ-listed operator of integrated entertainment and hotel complexes, including the SkyCity Grand and SkyCity hotels. Comparable as a NZ-based owner/operator combining hotel, event and F&B operations under one corporate umbrella.

Emerging players

• Pro-Invest Group: Australasian hotel investment and asset management platform focused on building and operating franchised hotels (Hilton, IHG, Marriott). A comparable mid-scale owner/operator leveraging global franchise relationships in the same geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarin Investments