Identify Security
Identify Security is a Milwaukee-based cybersecurity professional services firm providing on-demand access to vetted security consultants, penetration testing, MDR, GRC assessments, and fractional vCISO advisory to enterprise and mid-market clients across the United States.
- Company typePrivate
- Founded2005
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Identify Security does
Identify Security, Inc. is a private cybersecurity professional services and staffing firm headquartered in Milwaukee, Wisconsin, operating in the IT security talent solutions market since 2005. The company provides specialized cybersecurity talent and advisory services to enterprise and mid-market clients across the United States, with a horizontal go-to-market approach spanning industries including fintech, manufacturing, healthcare, finance, technology, and government. Its offering centers on an on-demand network of 2,000+ penetration testers and 100+ unique security consultant profiles covering AppSec, IAM, cloud security, GRC, and offensive security specializations, deployable within 24-48 hours notice.
The company's revenue model blends professional services and managed services. Primary streams include staff augmentation (direct hire, contract, and contract-to-hire placement), Managed Detection and Response (MDR) delivered on 24/7 monitoring and incident response terms, virtual and fractional CISO advisory (vCISO and XaaS/Expert-as-a-Service), penetration testing against a deployable vetted tester pool, and Governance, Risk, and Compliance (GRC) assessments. Engagement models range from emergency tactical staffing under the "Rapid Response Methodology" to embedded security leadership and continuous managed monitoring. Pricing is quote-based and not publicly disclosed, varying by consultant seniority, engagement type, and duration.
Distribution is sales-led through direct enterprise engagement coordinated by named leadership (VP & Co-Founder Joel Abraham, Sales Director Ashleigh Cummings, Director of Cybersecurity Business Development Greg Hall), supplemented by a self-serve online talent profile database. Marketing combines a content blog, organic social on Twitter/Facebook/LinkedIn, event presence at Defcon's Red Team Village, and earned media placements including CSO Online. The firm is independently owned with no disclosed institutional investors or external funding rounds, and operates as a specialized services provider rather than a software product company — it has no proprietary technology platform, patents, or AI/ML capabilities disclosed in source materials.
Identify Security firmographics
Firmographics- Name
- Identify Security
- Legal name
- Identify Security, Inc.
- Website
- https://identifysecurity.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Identify Security is a Milwaukee-based cybersecurity professional services firm providing on-demand access to vetted security consultants, penetration testing, MDR, GRC assessments, and fractional vCISO advisory to enterprise and mid-market clients across the United States.
- Ownership category
- akta.pro rank
Identify Security industry classification
Industry- Product category
- Cybersecurity Professional Services
- NAICS
- Investigation and Security Services (5616)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Vulnerability Assessment, Security Audits & Compliance Testing (BPAKAHAG)
- akta.pro secondary industries
- Cybersecurity Architecture & Security Integration (BPAEAAAL), Network Security Managed Services (Firewall/IDS/IPS/SASE) (BPAEADAG)
Keywords
Where Identify Security is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Markets served
Identify Security business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Staff Augmentation / Talent Placement: Placement of cybersecurity consultants on contract, contract-to-hire, or direct hire basis. Consultants are pre-vetted and matched to client requirements across various security disciplines.
- Managed Detection and Response (MDR): 24/7 proactive security monitoring and threat hunting services. Includes threat protection management, incident response, and regular threat landscape briefings.
- vCISO Services: Virtual Chief Information Security Officer advisory services providing security leadership, guidance, and expertise from industry veterans at reduced cost compared to full-time CISOs.
- Penetration Testing: Simulated cyber-attack services utilizing a pool of 2,000+ penetration testers. Can be outsourced fully, integrated onto client teams, or on-demand.
- GRC Assessment Services: Governance, Risk, and Compliance assessments delivering insights on compliance, risk, and maturity levels to drive security roadmap and decision-making.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Identify Security product offering
Product offeringCore offering
Identify Security is a Milwaukee-based cybersecurity professional services and talent solutions firm that places specialized security professionals with client organizations and delivers managed security services. Its offerings span penetration testing, managed detection and response (MDR), governance/risk/compliance (GRC) assessment, fractional/virtual CISO (vCISO) advisory, rapid incident response, and contract cybersecurity consulting. The company has operated in the cybersecurity services market since 2005, supplying vetted security talent and advisory engagements primarily to enterprise and mid-market organizations.
Product overview
Identify Security is an IT cybersecurity talent solutions firm providing specialized staffing and professional services rather than a unified software platform. The product portfolio centers on on-demand security talent access and managed security services. Core offerings include: (1) Penetration Testing with access to 2000+ testers deployable within 24-48 hours; (2) Managed Detection and Response (MDR) for 24/7 monitoring and threat hunting; (3) GRC Assessment for compliance and risk evaluation; (4) CISO Advisory and Virtual CISO services for security leadership; (5) Rapid Response Methodology combining direct hire, contract staffing, vCISO, and on-demand expert services; (6) eXpert-as-a-Service (XaaS) for fractional security expertise; and (7) an On-Demand Talent Database of vetted security professionals. These services work together to provide organizations flexible access to cybersecurity talent across all experience levels and specializations.
Differentiator
Problem solved
Functional benefit
Products and services
- Penetration Testing
- Managed Detection and Response (MDR)
- GRC Assessment
- vCISO / Fractional CISO Advisory
- Rapid Response / Incident Response
- Contract Cybersecurity Consulting
- XaaS (Security-as-a-Service)
- Talent Database / Cybersecurity Talent Placement
Quantifiable outcome
- Cost avoidance of $350K with MDR services
- +2 more outcomes
Companies that use Identify Security
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Identify Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Identify Security partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Cyber Warrior NetworkcoreIdentify Security partnered with the Cyber Warrior Network at Defcon to help fill the first-ever CyberWraith tournament at the Red Team Village. This partnership brings esports to the cybersecurity community and connects security professionals to real-world job opportunities through the CyberWraith gaming platform.
- CSO (Featured On)minorIdentify Security is featured in CSO online, a leading cybersecurity publication. This coverage enhances brand credibility and visibility among security decision-makers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Identify Security competitors and assessment
Company assessmentBroad incumbents
- Optiv Security: Large cybersecurity solutions integrator and MSSP offering the full stack — pen testing, MDR, advisory, vCISO — that Identify Security provides but at significantly greater scale and with vendor partnerships.
- Kudelski Security: Managed security services and cybersecurity consulting firm serving enterprise clients — overlaps with Identify Security's MDR, advisory, and assessment services, though at a larger scale.
- NCC Group: Global cybersecurity consultancy with strong pen testing and assurance practices — comparable services (offensive security, GRC) to Identify Security but operating at much larger international scale.
- Accenture Security: Global consulting giant offering cyber defense, managed security, and advisory at massive scale — competes with Identify Security for large enterprise security budgets through bundled services.
Direct peers
- TrustedSec: Cybersecurity consulting firm offering penetration testing, advisory, and managed services — overlapping directly with Identify Security's pen testing, MDR, and advisory offerings for enterprise clients.
- Coalfire: Cybersecurity advisory firm specializing in GRC assessments, compliance, and risk management — directly comparable to Identify Security's GRC Assessment service line.
- CyberSN: Cybersecurity-specific staffing and talent solutions firm, directly comparable to Identify Security's core staff augmentation and talent placement model across security disciplines.
- Bishop Fox: Specialist offensive security firm focused on penetration testing, red teaming, and security assessments — closely aligned with Identify Security's pen testing and offensive security talent pool.
- Schellman: Cybersecurity compliance and assessment firm (SOC 2, ISO, HITRUST) — comparable to Identify Security's GRC and compliance assessment offerings for enterprise and mid-market clients.
Emerging players
- Tiro Security: Specialist cybersecurity staffing and professional services firm — overlapping with Identify Security's talent placement model but typically serving a smaller, more focused client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Identify Security social profiles
Digital presenceIdentify Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identify Security leadership team
Management profileNumber of profiles
Profiles3 records
Identify Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identify Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identify Security
What does Identify Security do?
Identify Security is a Milwaukee-based cybersecurity professional services and talent solutions firm that places specialized security professionals with client organizations and delivers managed security services. Its offerings span penetration testing, managed detection and response (MDR), governance/risk/compliance (GRC) assessment, fractional/virtual CISO (vCISO) advisory, rapid incident response, and contract cybersecurity consulting. The company has operated in the cybersecurity services market since 2005, supplying vetted security talent and advisory engagements primarily to enterprise and mid-market organizations.
Is Identify Security a public or private company?
Identify Security is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Identify Security founded?
Identify Security was founded in 2005. It employs 11 to 50 people.
Where is Identify Security based?
Identify Security is headquartered in Milwaukee, United States, in the North America region.
How does Identify Security make money?
Five revenue lines are on record. Staff Augmentation / Talent Placement is the primary driver. The others are managed Detection and Response (MDR), vCISO Services, penetration Testing and GRC Assessment Services.
Who are Identify Security's main competitors?
Broad incumbents on record are Optiv Security, Kudelski Security, NCC Group and Accenture Security. Direct peers are TrustedSec, Coalfire, CyberSN, Bishop Fox and Schellman. Tiro Security is listed as an emerging player.
Does Identify Security have an API?
No public API is recorded for Identify Security.
What industry is Identify Security in?
Identify Security's product category is Cybersecurity Professional Services. Its primary akta.pro industry code is BPAKAHAG, Vulnerability Assessment, Security Audits & Compliance Testing, with a secondary code of BPAEAAAL, Cybersecurity Architecture & Security Integration. Its NAICS code is 5616 and its SIC code is 7373.