Perivale Dental Practice

What Perivale Dental Practice does

Perivale Dental Practice (legal name: Ashit Vishnoo Patel t/a The Village Dental Practice) is a founder-owned, dual-location dental service provider operating two clinics in west London — Perivale Dental Practice (5 Teignmouth Parade, Greenford, UB6 8BZ) and The Village Harlington Dental Practice (159 High Street, Harlington, UB3 5DA). Established in 2003 and led by Principal Dentist Dr. A.V. Patel (30 years' clinical experience, Diploma in Restorative Dentistry from the Royal College of Surgeons of England), the practice delivers a full spectrum of NHS and private dental care to a consumer/SMB patient base. Clinical teams include Dr. Jinita Udani (Invisalign Go provider), Dr. Priyanka Soni (pursuing MSc at UCL Eastman), and hygienist Corinne Craven.

The practice operates a core-plus-add-on service model. Core services comprise general dentistry (examinations, X-rays, white and amalgam fillings, extractions, root canals, gum treatments, crowns, bridges, dentures), hygiene treatments, and same-day emergency appointments. Add-on services include cosmetic procedures such as teeth whitening (£190-£550), porcelain veneers and crowns (from £700), dental implants (from £1,950 with titanium cylinder and abutment), Fastbraces orthodontic treatment (3-12 month triangular bracket system), Invisalign clear aligners (6-12 months), comprehensive Smile Makeovers, and facial aesthetics (anti-wrinkle treatments £175-£300, dermal fillers £500-£950). The technology stack is standard dental practice tooling: digital scanning for implant planning, online booking via the 3pointdata platform, and a Squarespace-hosted website; no proprietary AI/ML or differentiated digital infrastructure is disclosed.

The business model is fee-for-service on both NHS (regulated Band 1-3 pricing: £27.90/£76.60/£332.10) and private (premium unit pricing) bases, complemented by a finance-broker partnership with Dental Finance (Financing First Ltd) offering interest-free credit and 12-60 month payment plans. The practice is FCA-authorized as a credit broker and CQC-registered for both locations. Go-to-market is direct-to-consumer via website, online booking, phone, and word-of-mouth referrals; there is no institutional or B2B customer acquisition. Revenue is not publicly disclosed. The practice has no identified funding rounds, parent company, subsidiaries, or M&A activity.

Name

Perivale Dental Practice

Legal name

Ashit Vishnoo Patel t/a The Village Dental Practice

Website

https://perivaledentalpractice.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Perivale Dental Practice is a founder-owned, two-location dental provider in west London (Perivale and Harlington), established in 2003, delivering NHS and private general, cosmetic, orthodontic, implant, and facial aesthetic dentistry to consumer and SMB patients under Principal Dentist Dr. A.V. Patel.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

akta.pro secondary industry

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Dental implant procedures
• Orthodontic treatments
• Preventive dental care

Headquarters

HQ city

Greenford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. NHS Dental Services: NHS dental treatments provided at regulated Band 1, 2, and 3 fees covering examinations, fillings, extractions, crowns, bridges, and dentures.
2. Private Dental Treatments: Private cosmetic and restorative treatments including white fillings (£150-£350), teeth whitening (£190-£550), dental implants (£1,950), braces (£1,800+), veneers (£700), crowns (£700), and dentures (£1,400-£2,000).
3. Aesthetic Treatments: Dermal fillers and anti-wrinkle treatments ranging from £175 to £950 depending on treatment area. Anti-wrinkle treatments last 4-6 months, dermal fillers last approximately 18 months.
4. Dental Finance Plans: Interest-free credit financing through Dental Finance (partner) allowing patients to spread treatment costs over 12-60 months. Monthly payments from £31.91 for treatments like dental implants and Invisalign.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Perivale Dental Practice provides general and cosmetic dental services across two physical practices in west London (Perivale/Greenford and Harlington), delivering NHS-funded and private treatments including examinations, fillings, extractions, root canals, crowns, bridges, dentures, dental implants, orthodontics (Fastbraces, Invisalign), teeth whitening, smile makeovers, and dermal filler aesthetic treatments. Same-day emergency appointments and interest-free patient financing are offered.

Product overview

Perivale Dental Practice operates as a dual-practice dental service provider offering NHS and private treatments across Perivale and Harlington locations in west London. Established in 2003, the practice delivers a unified service portfolio comprising General Dental Care (examinations, fillings, extractions, root canals, crowns, bridges, dentures), Emergency Appointments, Hygiene Treatments, and Cosmetic Dentistry. The core cosmetic offerings include Dental Implants (titanium-based tooth replacement), Orthodontics (Fastbraces and Invisalign clear aligners), Teeth Whitening, Dermal Fillers, and comprehensive Smile Makeovers. The practice operates on a core-plus-add-ons model where general services form the foundation while cosmetic and aesthetic treatments serve as premium add-on services. Financing options through Dental Finance enable patient payment flexibility across treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dental Care Comprehensive general and preventative dental care for adults and families in west London, including full mouth examinations, X-rays, white and amalgam fillings, extractions, root canal treatment, gum treatments, plaque and tartar removal, dentures, crowns, and bridges. Available under NHS Band pricing and as private treatment.
• Emergency Appointments Same-day emergency dental service for urgent issues including facial swelling, bleeding after extraction, and dental trauma. No prior registration is required.
• Hygiene Treatments Professional dental hygiene services including deep clean, tartar removal, stain removal, polishing, and oral health assessments with direct access without dentist referral. Includes in-house hygienist Corinne Craven.
• Dental Implants Titanium dental implant treatment for one or multiple missing teeth, comprising implant, abutment, and crown, using latest scan technology for assessment and placement planning. From £1,950 with finance from £27.71 per month.
• Fastbraces Orthodontic treatment using triangular brackets and super-elastic wire to move teeth in 3 months to about a year. Available in metal and clear ceramic options, provided by Dr. Ash Patel. From £1,800 with finance from £31.91 per month.
• Invisalign Clear Aligners Clear, removable aligner-based orthodontic treatment for adults and teenagers. Aligners worn up to 22 hours daily and changed every 2-3 weeks, with treatment typically lasting 6-12 months. Also offered as Invisalign Go by Dr. Jinita Udani.
• Dermal Fillers and Anti-Wrinkle Treatments Facial aesthetic treatments using botulinum toxin anti-wrinkle injections and hyaluronic acid-based dermal fillers, including lip enhancement, cheek augmentation, smokers lines, tear troughs, chin and jawline contouring. Effects last 4-18 months depending on treatment. Free facial aesthetic assessments offered.
• Teeth Whitening Professional teeth whitening treatments using hydrogen or carbamide peroxide, capable of lightening teeth up to 16 shades with results lasting up to 3 years. In-practice treatments and home whitening kits available from £190 to £550.
• Smile Makeover Comprehensive cosmetic dentistry treatment combining teeth whitening, smile design, dental implants, invisible braces, and facial rejuvenation for full smile transformation.
• Cosmetic Dentistry Full range of cosmetic dental procedures including tooth whitening, tooth-coloured fillings, porcelain veneers, porcelain crowns, orthodontics, gum contouring, and stain removal.
• Dental Finance Interest-free financing options through Dental Finance (Financing First Ltd) enabling patients to spread treatment costs over 12-60 months with plans up to 48 months available, collected by direct debit. The practice is authorized and regulated by the Financial Conduct Authority as a broker.

Quantifiable outcome

• Teeth can be lightened by up to 16 shades with 98% effectiveness
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Align Technology: Manufacturer of Invisalign clear aligners used by Perivale Dental Practice as a key orthodontic product. Comparable as the underlying technology supplier for one of the practice's premium offerings.
• Dentsply Sirona: Global manufacturer of dental equipment, consumables, and technology used across general dentistry, implants, and orthodontics. Comparable as the equipment and materials supplier ecosystem underpinning dental practice operations.

Direct peers

• Rodericks Dental Partners: UK dental group operating NHS and private practices across England with a focus on clinician-led care. Comparable model offering general dentistry, cosmetic treatments, and specialist services to similar patient demographics.
• Together Dental: Growing UK dental group operating NHS and private practices including locations across London. Comparable model targeting similar mixed NHS/private patient base with general and cosmetic offerings.
• Genix Healthcare: UK dental chain with NHS and private practices including locations across England. Comparable in offering general dentistry, cosmetic treatments, and orthodontics to similar suburban patient demographics.
• Bupa Dental Care: One of the UK's largest dental chains with hundreds of NHS and private practices nationwide. Directly comparable to Perivale Dental as a multi-location operator offering both NHS and private dentistry, cosmetic treatments, orthodontics, and implants to UK consumers.
• mydentist: Largest UK dental chain with 500+ practices offering NHS and private dentistry, cosmetic procedures, orthodontics, and dental implants. Operates in the same west London geography and competes for the same NHS and private patient base as Perivale Dental.
• Colosseum Dental Group: European dental group with significant UK footprint offering NHS and private dentistry, implants, and cosmetic treatments. Competes in the same London and southeast market with similar service mix.
• Portman Dental Care: UK-focused dental group with 100+ practices offering NHS, private, and specialist dentistry including cosmetic and orthodontic treatments. Comparable as a multi-practice operator targeting similar suburban UK patients.
• Whitecross Dental Care: UK dental chain operating NHS and private practices with a similar west London and southeast England footprint. Directly comparable service offering spanning general, cosmetic, and emergency dentistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/perivaledentalpractice
• LinkedInlinkedin.com/company/perivale-dental-practice

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perivale Dental Practice