Unielektro

What Unielektro does

Unielektro (legally UNI ELEKTRO Fachgroßhandel GmbH & Co. KG) is a German specialist electrical wholesaler founded in 1970 and headquartered in Eschborn. The company operates a Fachgroßhandel model, distributing electrical installation materials, cables and conductors, lighting, data and network technology, tools and measuring devices, household appliances, multimedia, building technology and renewable energy systems, and e-mobility charging infrastructure to professional customers. Its assortment spans more than 1 million articles with approximately 45,000 SKUs held in stock, supported by a dedicated cable central warehouse in Döbeln, main hubs in Eschborn and Mittenwalde, around 70 branches, and 57 Click & Collect pickup locations across Germany, with 24-hour nationwide delivery on cables and conductors and roughly 2,000 cable delivery positions processed daily.

The customer base is segmented into four dedicated sales units — Handwerk (crafts and trades, the primary segment), Fachhandel (specialized trade retail), Industrie (industrial procurement), and Projekte (project-based customers) — plus a 'Digitaler Handel' unit for digital commerce and 24/7 unmanned pickup. Pricing is account-based and login-gated, with a new tiered delivery pricing structure (€4.90 net per order for the first five monthly orders; €24.50 monthly flat from the sixth order onward) scheduled for July 2026. The technology stack centers on an e-commerce webshop (powered by scireum SellSite), the UNImore B2B procurement platform with live order tracking, and deep integrations to more than 20 OEM-hosted product configurators (Siemens TIA/SPS/SIRIUS, Eaton Motorstarter/MCC, Wago Smart Designer, Hager Zplan, LAPP, Spelsberg, Busch-Jaeger, Gira, Ridi, SLV, Mennekes, Vaillant) plus RELUX/DIALUX lighting planning, enabling material-list transfer directly into ordering. Own private-label brands PROTEC.class and PROTEC.net cover more than 5,000 articles across tools, installation materials, lighting, and network components. Cooperative partnerships (EXTRA, PROKAUF, Telering) and key vendor relationships with Schneider Electric, Siemens, Hager, WAGO, Ledvance, and Mennekes extend market reach.

Revenue mechanics combine hardware sales of third-party and private-label electrical products with professional services — consulting, technical planning, and project support for renewable energy and e-mobility deployments. The Fachakademie (professional academy) provides seminars, webinars, and a mediathek for customer education and engagement. The company is privately held under a GmbH & Co. KG structure with no disclosed external investors or parent company, employs more than 1,400 people, and operates exclusively within Germany.

Name

Unielektro

Legal name

UNI ELEKTRO Fachgroßhandel GmbH & Co. KG

Website

https://unielektro.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Unielektro is a German specialist electrical wholesaler (Fachgroßhandel) founded in 1970, distributing over 1 million articles to trades, specialized retailers, industrial buyers, and project customers through ~70 branches, 57 pickup locations, and a B2B webshop with integrated OEM configurators.

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industries

Consumer Electronics & Appliances Omnichannel (CRAFAEAC), EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ), Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

Keywords

• Electrical wholesale distribution
• Electrical installation materials
• Cables and conductors
• Lighting solutions
• E-mobility charging infrastructure

Headquarters

HQ city

Eschborn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Electrical Wholesale): Core revenue from wholesale distribution of electrical materials, tools, lighting, data/network technology, e-mobility solutions, renewable energy products, and home appliances to professional customers.
2. Professional Services: Consulting, technical planning, and project support services for customers in specialized areas like renewable energy and e-mobility.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

UNI ELEKTRO is a German specialist electrical wholesaler (Fachgroßhandel) that distributes more than one million electrical articles — including installation materials, cables and conductors, lighting, data/network technology, tools, household appliances, building/renewable energy technology, multimedia, and e-mobility charging — to trade businesses, specialist retailers, industrial customers, and project clients. The company sells through a network of approximately 70 branches, an account-based online shop with Click & Collect at 57 pickup locations, field sales, and channel cooperatives (EXTRA, PROKAUF, Telering).

Product overview

UNI ELEKTRO is an electrical wholesale/distribution company serving trades (Handwerk), specialist retailers (Fachhandel), and industrial customers in Germany. With over 50 years of market presence, the company operates approximately 70 branches nationwide with more than 1,400 employees. Their product portfolio comprises over 1 million articles, with approximately 45,000 items held in stock. The company offers its own quality brands PROTEC.class and PROTEC.net (with over 5,000 articles each, focused on tools, installation materials, lighting systems, and network components), the digital platform UNImore, and a comprehensive third-party assortment across electrical materials, data/network technology, lighting, cables and conductors, tools, household appliances, building technology with renewable energies, multimedia, and e-mobility charging solutions. Their online shop integrates multiple manufacturer configurators (from brands like Siemens, Eaton, Wago, Hager, LAPP, Spelsberg, and others) enabling customers to configure products and transfer material lists directly into their ordering system.

Differentiator

Problem solved

Functional benefit

Brands

• PROTEC.class: Own private-label quality brand offering tools, electrical installation materials, lighting systems, and network components for trade and specialist trade. Over 5,000 articles, in stock and available within a few days.
• PROTEC.net
• UNImore

Products and services

• PROTEC.class Own private-label quality brand offering over 5,000 articles including tools, electrical installation materials, lighting systems, and network components, stocked for delivery within days; intended for trade craftsmen and specialist retailers.
• PROTEC.net Own private-label quality brand offering over 5,000 articles of tools, electrical installation materials, lighting systems, and network components for trade and specialist trade customers.
• UNImore Digital B2B procurement platform from UNI ELEKTRO providing online ordering, live tracking, account management, and digital services for registered business customers.
• Kabel und Leitungen (Cables and Conductors) Specialty wholesale offering of cables and conductors stocked at the central warehouse in Döbeln with approximately 700 in-stock variants, individual lengths, and 24h Germany-wide delivery; processes around 2,000 delivery positions daily.
• Licht (Lighting) Full-range lighting assortment covering technical, industrial, residential, and outdoor luminaires, light sources, control gear, and accessories, complemented by professional light planning with RELUX and DIALUX.
• Daten- und Netzwerktechnik (Data and Network Technology) Passive and active network components from leading manufacturers — patch cables (fiber optic and copper), data cables, and structured cabling solutions — with 24h availability and certification measurement equipment, supported by the DNT Data Center competence team.
• Haustechnik & Erneuerbare Energien (Building Technology & Renewable Energies) Building technology and renewable energy solutions including heat pumps (air/water monoblock), photovoltaic systems, and storage systems, supported by regional sales specialists, complete PV system planning, yield forecasts, and storage system planning.
• E-Mobility Charging Infrastructure E-mobility charging stations and devices for electric vehicles, with products from Mennekes and other manufacturers, supported by the E-Mobility and PRO.Mobility specialist teams.
• Elektromaterial (Electrical Installation Materials) Comprehensive range of electrical installation materials including installation systems, switching devices, surge protection, fastening and connection materials, switches, energy distribution, and fuse technology for industrial applications.
• Werkzeuge und Messgeräte (Tools and Measuring Devices) Comprehensive tool assortment from hand tools to electrical machines — screwdrivers, measuring instruments, wet and dry vacuum cleaners, garden tools, and operational equipment from quality manufacturers.
• Hausgeräte (Household Appliances) Full range of small and large household appliances from world-renowned manufacturers with next-day delivery for in-stock items and direct article information from manufacturers in the online shop.
• Multimedia Consumer electronics, satellite technology, and telecommunications including SAT and antenna technology, telecommunications devices, office equipment, and entertainment electronics.

Quantifiable outcome

• 24h delivery for cable and conductors across Germany
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Schneider ElectriccoreTechnology or IntegrationMajor technology partner providing automation, control, and electrical distribution products including ABB, Berker, Merten, Ritto, and APC brands
• SiemenscoreTechnology or IntegrationKey technology partner for electrical products and automation solutions
• HagercoreTechnology or IntegrationPartner for building automation and electrical installation solutions including Berker and Elcom brands
• WAGOcoreTechnology or IntegrationPartner for connection and automation technology
• LedvancecoreTechnology or IntegrationLighting partner for professional lighting solutions and LED products
• MennekescoreTechnology or IntegrationPartner for e-mobility charging solutions and industrial connectors
• PROTEC.class / PROTEC.netcoreOEM/ Whitelabel/ Licensing PartnerOwn private label brands with over 5,000 articles for trade and professional use
• EXTRA KooperationminorChannel Partner/ Reseller/ DistributorCooperative partnership for expanded market reach in specialized trade
• PROKAUFminorChannel Partner/ Reseller/ DistributorPurchasing cooperative for competitive advantages in the market
• Telering KooperationminorChannel Partner/ Reseller/ DistributorTelecommunications-focused cooperative partnership

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rexel: Global B2B electrical distributor serving installers, contractors and industrial customers across Europe, including a large German operation. Directly comparable to UNI ELEKTRO in product mix (wiring devices, lighting, cables, automation), customer segments (Handwerk, industry), and branch-plus-digital distribution model.
• Sonepar: World's largest independent B2B electrical distributor with strong German presence (formerly including Hagemeyer). Competes head-on with UNI ELEKTRO across electrical materials, automation, lighting and cabling, with a similar branch-network-plus-digital-procurement model.
• Würth: German-headquartered global trade-supplies distributor serving craft, construction and industrial customers. Comparable to UNI ELEKTRO in serving the Handwerk segment with a multi-category assortment, branch network and direct sales force, though broader in scope beyond electrical.
• Cordes & Graefe (GC-Group): German Haustechnik (HVAC, plumbing, sanitary, electrical) specialist wholesaler group with extensive branch network. Overlaps UNI ELEKTRO in the building-technology and electrical materials categories and shares a similar cooperative-affiliated Fachgroßhandel structure.

Broad incumbents

• Schneider Electric: Global electrical equipment, automation and energy-management manufacturer and a core OEM partner of UNI ELEKTRO. Comparable as a broad incumbent in the same product categories (distribution boards, wiring devices, industrial control) and as a potential channel threat via direct sales.
• Siemens: Global industrial and building technology manufacturer and a core OEM partner. Comparable to UNI ELEKTRO across automation, low-voltage power distribution and building technologies, and a relevant channel incumbent via its Siemens Direct sales platforms.
• Hager: European manufacturer of energy distribution, building automation and wiring devices (Berker, Elcom). A core OEM partner of UNI ELEKTRO; comparable in product focus but operates as a manufacturer rather than a distributor, and is increasingly investing in direct-to-customer channels.
• Hilti: Direct-to-trades tools, fastening and software provider with strong penetration in the German Handwerk. Comparable to UNI ELEKTRO in serving the same electrician and contractor base and in adjacent tools/measuring categories, but with a fundamentally different direct-sales model.
• WAGO: German manufacturer of interconnection, automation and interface electronics (Wago Smart Designer). Core OEM partner of UNI ELEKTRO with overlapping electrical-installation customer base and a direct-to-customer e-commerce and configurator strategy.
• LEDVANCE: Global lighting manufacturer and UNI ELEKTRO partner (OSRAM, Ledvance brands). Comparable as a broad incumbent in UNI ELEKTRO's lighting category with a competing mix of distribution, direct OEM sales and digital configurator tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unielektro.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unielektro