Bluefly
Bluefly is a US-based direct-to-consumer e-commerce marketplace selling discounted new and pre-owned designer fashion — apparel, footwear, handbags, accessories, and jewelry — from hundreds of luxury brands at up to 70-80% off retail, serving women, men, and family shoppers online.
- Company typePrivate
- Founded1994
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bluefly does
Bluefly is a United States-based, direct-to-consumer online retailer operating a single e-commerce storefront at bluefly.com that sells discounted designer fashion to individual consumers. The company's core proposition is access to authentic new and pre-owned/pristine-condition luxury apparel, footwear, handbags, sunglasses, jewelry, watches, and accessories from hundreds of recognized designer brands — including Gucci, Valentino, Christian Louboutin, Salvatore Ferragamo, Saint Laurent, Bottega Veneta, Fendi, Burberry, Dior, Prada, and Tom Ford — at price points 20% to 80% below retail MSRP. Catalog depth exceeds 92,000 SKUs across women, men, baby & kids, and home & beauty verticals, with curated merchandising tiers including Under $50 and a Clearance section offering 60%+ discounts.
The platform is built entirely on Shopify's hosted e-commerce infrastructure, which provides the storefront, checkout, payment processing, and Shop Pay installments functionality. Bluefly accepts nine payment methods spanning major card networks (Visa, Mastercard, American Express, Discover, Diners Club), digital wallets (Apple Pay, Google Pay, Shop Pay, PayPal), and Venmo. The company markets through email/SMS newsletters, organic Facebook and Instagram presence, and search-driven traffic, with standard shipping priced at $4.99 and free shipping triggered at $199. No mobile app, physical retail locations, or international operations are disclosed.
The business model is straightforward one-time-transaction retail: revenue is generated per order at the point of sale with no subscription, recurring, or contractual pricing structure. The customer base is a long-tail of consumer shoppers segmented horizontally across women (primary), men (primary), baby & kids (secondary), and home & beauty (secondary). There is no B2B channel, no institutional or enterprise customer concentration, and no disclosed wholesale business. Bluefly operates as a single-brand entity with no disclosed parent company, subsidiaries, or M&A history in the provided source data.
Bluefly firmographics
Firmographics- Name
- Bluefly
- Legal name
- Bluefly
- Website
- https://bluefly.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bluefly is a US-based direct-to-consumer e-commerce marketplace selling discounted new and pre-owned designer fashion — apparel, footwear, handbags, accessories, and jewelry — from hundreds of luxury brands at up to 70-80% off retail, serving women, men, and family shoppers online.
- Ownership category
- akta.pro rank
Bluefly industry classification
Industry- Product category
- Discount Designer Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)
- akta.pro secondary industry
- Authenticated Luxury Resale Marketplaces (CRAKAKAA)
Keywords
Where Bluefly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Bluefly business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Retail Product Sales: Bluefly generates revenue through direct retail sales of designer fashion items. Products are sold at discounted prices (up to 70-80% off retail) through one-time transaction purchases. The company stocks both new and pre-owned luxury items across categories including shoes, handbags, clothing, accessories, sunglasses, and jewelry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Discounted designer fashion pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Bluefly product offering
Product offeringCore offering
Bluefly operates an online designer fashion marketplace selling authentic new and pre-owned luxury apparel, footwear, handbags, sunglasses, jewelry, watches, and accessories from over 900 designer brands at discounts of up to 70-80% off retail MSRP. The platform is accessible to U.S. consumers through bluefly.com, with standard shipping at $4.99 per order and free shipping on orders over $199, plus Shop Pay installment financing.
Product overview
Bluefly is an online designer fashion marketplace offering discounted luxury apparel and accessories for women, men, and children. The platform operates as a single unified e-commerce product featuring a curated selection of designer brands including Gucci, Valentino, Christian Louboutin, Salvatore Ferragamo, Saint Laurent, Bottega Veneta, Fendi, and Burberry. The product portfolio spans women's and men's clothing, shoes, handbags, sunglasses, jewelry, watches, and accessories, with additional value segments including an Under $50 category, Clearance section offering up to 70% off, and Baby & Kids and Home & Beauty verticals. The platform sells both new and pre-owned (pre-loved) designer items, with standard shipping at $4.99 per order.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Designer Clothing Multi-brand designer women's apparel category offering dresses, tops, activewear, coats, jackets, jeans, sweaters, swimwear, and other garments from luxury designers at discounted prices.
- Men's Designer Clothing Multi-brand designer men's apparel category offering shirts, t-shirts, activewear, coats, jackets, pants, sweaters, suits, blazers, and other garments from luxury designers at discounted prices.
- Women's Designer Shoes Multi-brand designer women's footwear category offering boots, flats, heels, sandals, sneakers, slippers, oxfords, loafers, mules, wedges, and espadrilles from luxury designers at discounted prices.
- Men's Designer Shoes Multi-brand designer men's footwear category offering boots, loafers, oxfords, sandals, sneakers, and slippers from luxury designers at discounted prices.
- Designer Handbags Multi-brand designer handbag category offering crossbody bags, clutches, hobo bags, satchels, shoulder bags, tote bags, bucket bags, wallets, cardholders, and travel/luggage bags from luxury designers at discounted prices; includes a dedicated pre-loved handbags section.
- Designer Sunglasses and Eyewear Multi-brand designer sunglasses category offering men's and women's sunglasses and optical/reading glasses from labels including Dior, Gucci, Prada, Fendi, Tom Ford, Persol, Versace, Balenciaga, Saint Laurent, Ray-Ban, Jimmy Choo, Givenchy, and Montblanc at discounted prices.
- Designer Jewelry and Watches Multi-brand designer jewelry and watches category offering women's bracelets, brooches/pins, earrings, necklaces, rings, and watches, plus men's jewelry, from designers including Michael Kors, Versace, Salvatore Ferragamo, Fendi, Gucci, and Red Line at discounted prices.
- Women's Designer Accessories Multi-brand women's designer accessories category offering belts, hats, gloves, scarves, optical glasses, and bag charms from luxury designers at discounted prices.
- Men's Designer Accessories Multi-brand men's designer accessories category offering ties, messenger bags, belts, and other accessories from luxury designers at discounted prices.
- Multi-Brand Designer Fashion Marketplace Online multi-brand designer fashion marketplace aggregating over 900 brands including Gucci, Valentino, Christian Louboutin, Salvatore Ferragamo, Saint Laurent, Bottega Veneta, Fendi, and Burberry, offering new and pre-owned luxury apparel and accessories at discounts up to 70% off retail.
Companies that use Bluefly
Customer profileSegments4 records
Ideal customer profiles2 records
Bluefly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bluefly partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- ShopifycoreBluefly's e-commerce platform is powered by Shopify, which provides the underlying technology infrastructure for the online store, including product listings, shopping cart, checkout, and payment processing capabilities.
- VisacoreVisa is accepted as a payment method for Bluefly customers.
- MastercardcoreMastercard is accepted as a payment method for Bluefly customers.
- American ExpresscoreAmerican Express is accepted as a payment method for Bluefly customers.
- PayPalcorePayPal is accepted as a payment method for Bluefly customers.
- Shop PaycoreShop Pay installments allows customers to pay in interest-free installments on Bluefly purchases.
- Apple PaycoreApple Pay is accepted as a payment method for Bluefly customers.
- Google PaycoreGoogle Pay is accepted as a payment method for Bluefly customers.
- VenmocoreVenmo is accepted as a payment method for Bluefly customers.
- Diners ClubcoreDiners Club is accepted as a payment method for Bluefly customers.
- DiscovercoreDiscover is accepted as a payment method for Bluefly customers.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Bluefly competitors and assessment
Company assessmentDirect peers
- The RealReal: The RealReal is the leading authenticated luxury resale marketplace, selling pre-owned designer fashion, handbags, shoes, and jewelry online. It overlaps directly with Bluefly's pre-loved verticals and discounted designer positioning.
- Vestiaire Collective: Vestiaire Collective is a global authenticated luxury resale marketplace for designer fashion, handbags, shoes, and accessories. It competes with Bluefly for pre-loved luxury demand and authenticated inventory supply.
- Saks Off 5th: Saks Off 5th is the off-price digital arm of Saks, selling discounted designer apparel, shoes, and handbags online. It directly mirrors Bluefly's deep-discount designer model across overlapping categories.
- Nordstrom Rack: Nordstrom Rack is the off-price division of Nordstrom, offering discounted designer and brand-name fashion, shoes, and accessories online. It competes with Bluefly for value-oriented designer shoppers across women's, men's, and kids.
- Rue La La: Rue La La is a flash-sale e-commerce site offering limited-time discounts on designer apparel, shoes, handbags, and accessories. It overlaps with Bluefly's discounted designer model and event-driven merchandising.
- Farfetch: Farfetch is a global online luxury fashion marketplace connecting shoppers with boutique and brand inventory. It competes with Bluefly for online designer discovery, though at full rather than discounted price points.
- Rebag: Rebag is an authenticated luxury resale platform specializing in pre-owned designer handbags and accessories. It directly competes with Bluefly's pre-loved handbag and luxury accessories verticals.
- 1stDibs: 1stDibs is an online marketplace for luxury fashion, jewelry, and home décor. It overlaps with Bluefly on premium designer jewelry, watches, and accessories at non-discounted price points.
- Fashionphile: Fashionphile is an authenticated pre-owned luxury handbag and accessories resale platform. It directly competes with Bluefly's pre-loved handbag offering and luxury resale positioning.
Broad incumbents
- TJ Maxx (TJX): TJX operates TJ Maxx and Marshalls, the largest off-price retailer in the US offering designer and brand-name fashion at deep discounts. It competes broadly with Bluefly on value-priced designer apparel and accessories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Bluefly social profiles
Digital presenceBluefly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluefly leadership team
Management profileNumber of profiles
Bluefly funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluefly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluefly
What does Bluefly do?
Bluefly operates an online designer fashion marketplace selling authentic new and pre-owned luxury apparel, footwear, handbags, sunglasses, jewelry, watches, and accessories from over 900 designer brands at discounts of up to 70-80% off retail MSRP. The platform is accessible to U.S. consumers through bluefly.com, with standard shipping at $4.99 per order and free shipping on orders over $199, plus Shop Pay installment financing.
When was Bluefly founded?
Bluefly was founded in 1994. It employs 51 to 100 people.
Where is Bluefly based?
Bluefly is headquartered in New York, United States, in the North America region.
How does Bluefly make money?
One revenue line is on record: retail Product Sales.
Who are Bluefly's main competitors?
Direct peers on record are The RealReal, Vestiaire Collective, Saks Off 5th, Nordstrom Rack, Rue La La, Farfetch, Rebag, 1stDibs and Fashionphile. TJ Maxx (TJX) is listed as a broad incumbent.
Does Bluefly have an API?
No public API is recorded for Bluefly.
What industry is Bluefly in?
Bluefly's product category is Discount Designer Fashion Retail. Its primary akta.pro industry code is CRAFADAN, Jewelry, Watches & Luxury Goods Online Retailers, with a secondary code of CRAKAKAA, Authenticated Luxury Resale Marketplaces. Its NAICS code is 45811 and its SIC code is 5600.