Rubæk & Co.

What Rubæk & Co. does

Rubæk & Co. A/S, operating as Joca-Rubæk, is a Danish supplier of equipment for source sorting and waste management, founded in 1986 and headquartered in Stenløse, Denmark. The company is a wholly-owned subsidiary of SULO Group — Europe's leading manufacturer of mini-containers — and serves as SULO's distribution and project-delivery arm for the Danish and broader Nordic market, with three physical offices (Stenløse, Søndersø, Vinderup) and a stated base of more than 8,000 customers comprising Danish municipalities and private enterprises.

The core offering spans the full physical waste-handling stack: SULO 2- and 4-wheeled mini-containers; crane-emptied above-ground, semi-underground and fully underground waste systems (SULO ICEBERG, CityCave, Balero, Lugano, Smartline, Wave) with capacities up to 5 m³; Orwak horizontal balers and paper presses covering 50–1,000 kg bales; mobile and stationary compactors; and ILAB containers in Strenx 700 MC and Hardox high-strength steel that are 13–15% lighter than standard containers. Indoor source-sorting products include the Turin family (65/95L galvanized steel with self-extinguishing and liquid-collection variants), Nexus Evolution modular bins, and Berlin/Berlin Urban lines; outdoor sorting is supported by an additional Scandinavian-range assortment, plus outdoor furniture in recycled plastic and road equipment.

The business model is hardware sales combined with recurring service and maintenance. Revenue streams include direct equipment sales to municipalities and enterprises (largely project-based, quote-priced) and recurring washing, inspection, and maintenance services for crane-emptied systems and compactors. Distribution is direct-to-customer through the three Danish offices, with no disclosed intermediaries. Strategic positioning leverages SULO Group's closed-loop recycling infrastructure at the Langres, France factory, enabling end-of-life container takeback and ESG-reportable circular-economy outcomes for public-sector and enterprise buyers.

Name

Rubæk & Co.

Legal name

Rubæk & CO. A/S

Website

https://rubaek.dk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Waste Management Equipment

NAICS

Waste Collection (56211), Solid Waste Collection (562111)

SIC

Refuse Systems (4953), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Industrial Waste Handling & Compaction Equipment (Balers, Compactors) (IMAHALAI)

akta.pro secondary industries

Container Rental, Delivery & Servicing (Carts/Bins) (BPALAAAG), Hazardous Waste & Universal Waste Handling (Batteries, Lamps, Aerosols) (BPABALAE)

Keywords

• Waste sorting equipment
• Recycling containers
• Waste compactors
• Baler machines
• Waste handling systems

Headquarters

HQ city

Stenløse

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Waste management equipment sales: Sale of waste sorting and handling equipment including SULO mini-containers, crane-emptied underground/semi-underground systems, compactors, balers, containers (Ilab, Basse, tip containers), indoor/outdoor source sorting stations, and outdoor furniture in recycled plastic. Products are sold directly to businesses and municipalities across Denmark.
2. Service and maintenance: Environmental washing and service of all types of crane-emptied waste systems including annual mandatory inspections. Also wash of 2- and 4-wheeled mini-containers. Service of compactors and balers including mandatory inspections.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rubæk & Co. supplies a comprehensive range of equipment for environmentally friendly source sorting and waste management, including SULO 2- and 4-wheeled mini-containers, crane-emptied underground/semi-underground/above-ground waste systems (up to 5 m³), Orwak horizontal balers (50-1000 kg bales), mobile and stationary compactors, ILAB high-strength steel containers (Strenx & Hardox), tip containers, BASSE bottom-emptying containers, and indoor/outdoor source sorting stations. The company also delivers washing, service, and mandatory inspection for all equipment sold, operating as a full-service total supplier to Danish municipalities and businesses.

Product overview

Rubæk & Co. A/S (Joca-Rubæk) operates as a leading total supplier of equipment for environmentally sound source sorting and waste handling, offering Scandinavia's largest product range of machines and equipment for both indoor and outdoor use. The company is part of SULO Group. The product portfolio centers around physical waste management infrastructure rather than software/platform offerings. Core products include SULO mini-containers (2- and 4-wheeled), various crane-emptied waste systems (underground/semi-underground/above-ground including SULO ICEBERG, CityCave, Balero, Lugano, Smartline, Wave), balers and cardboard presses (from Orwak), and compactors. The container range encompasses ILAB high-strength steel containers (Frontloader, Vippe, BM, Maxi open/closed types in 8-38m3), tip containers (T-series 150L-3000L), and BASSE bottom-emptying containers (470L-3900L). Indoor sorting solutions include the Turin series (Turin, Turin Plus, Turin Plus Liquid in 65/95L variants), Nexus Evolution (Duo/Trio/Quad modules), and Berlin/Berlin Urban lines. The company also offers outdoor furniture, road equipment, hazardous waste storage, consumables (bags, ties), and comprehensive service/maintenance offerings for all equipment. Accessories include various container roof solutions (hydraulic plate covers, net covers, roll covers), lifting equipment, and container attachments.

Differentiator

Problem solved

Functional benefit

Products and services

• SULO Mini-containers 2- and 4-wheeled waste collection mini-containers from SULO, Europe's leading manufacturer of mini-containers, sold for source sorting and waste collection at residential, commercial, and institutional sites.
• Crane-emptied waste systems Underground, semi-underground and above-ground crane-emptied waste collection systems (up to 5 m³ capacity) for municipalities and property developers; underground variants such as SULO ICEBERG occupy 66% less space than conventional waste solutions.
• Orwak balers and cardboard presses Horizontal balers and cardboard presses from Orwak covering bale sizes from 50 to 1,000 kg, sold to businesses with significant recyclable waste volumes for on-site compaction.
• Compactors Mobile and stationary waste compactors for larger companies with significant waste volumes, including double compactor installations with 14-meter-high chute systems for multi-level waste handling.
• ILAB high-strength steel containers Industrial waste containers constructed from Swedish high-strength steel (Strenx 700 MC and Hardox) including ILAB Maxi open (8–38 m³), Maxi closed (15–28 m³), Frontloader (4–8 m³), Vippe Midi (4.5–16 m³), and BM series containers; up to 13–15% lighter than standard equivalents.
• Indoor source sorting systems Modular indoor source sorting solutions for offices, schools, and institutional environments, including the Turin series (65/95 L), Turin Plus with ergonomic front emptying, Turin Plus Liquid, Nexus Evolution (Duo 80/80L, Trio 80/40/40L, Quad 40/40/40/40L), and Berlin/Berlin Urban (95 L) lines in galvanized or Durapol materials.
• Outdoor source sorting equipment Outdoor source sorting equipment covering all waste fractions from mini-containers to large industrial containers, designed for environmentally sound outdoor use in municipal and commercial settings.
• BASSE bottom-emptying containers Bottom-emptying industrial containers (470 L to 3,900 L) developed to streamline handling of industrial waste and double storage density per floor area versus tip containers.
• Tip containers (T-series) Industrial tip containers in 150 L to 3,000 L capacities for source sorting and material handling, reinforced and powder-coated for long service life.
• Outdoor furniture in recycled plastic Outdoor furniture including tables, benches, and planters, predominantly produced from recycled plastic, requiring minimal maintenance and suitable for year-round outdoor placement.
• Road equipment (bollards) Modern bollards in fixed solid or self-righting variants that recover after vehicle impact, for traffic and pedestrian-area demarcation.
• Hazardous waste storage solutions Range of storage solutions for hazardous waste, used in municipal and enterprise settings for compliant storage of dangerous waste fractions.
• Washing and service for waste systems Environmentally sound washing and service of crane-emptied waste systems and 2- and 4-wheeled mini-containers, including annual mandatory inspections to ensure hygiene and regulatory compliance.
• Machine service and mandatory inspections Service and mandatory inspection for compactors, balers, horizontal units, and waste containers to maintain operational safety and regulatory compliance.
• Sedimentation containers Sedimentation containers that clean water or sludge by passing it through chambers where particles settle or float for collection, used in industrial water/waste handling.

Quantifiable outcome

• ILAB containers are up to 13-15% lighter than standard containers, reducing CO2 emissions in production and fuel consumption during transport
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SULO GroupcoreStrategic or Co-development PartnerRubæk operates as part of SULO Group (branded as Joca-Rubæk). SULO Group is Europe's leading manufacturer of mini-containers. The partnership includes access to SULO's circular economy recycling infrastructure at the Langres factory in France, where end-of-life containers collected by Rubæk are recycled into new containers. SULO Group's ESG mission — transforming today's waste into tomorrow's resources — aligns with Joca-Rubæk's product strategy.
• ILAB Container ABcoreChannel Partner/ Reseller/ DistributorJoca-Rubæk is the exclusive Danish dealer (eneforhandler) of ILAB containers. ILAB produces high-strength steel containers in Sweden using Strenx 700 MC and Hardox steel from SSAB. The ILAB containers feature 13-15% weight reduction compared to standard containers, contain 15% recycled material as standard, and are certified to ISO 9001, 14001, ISO 45001, and ISO 3834. ILAB's interactive 3D models are referenced on the Rubæk website.
• OrwakcoreChannel Partner/ Reseller/ DistributorOrwak is one of the world's leading manufacturers of balers and waste compaction solutions. Joca-Rubæk distributes Orwak products, offering the broadest range of horizontal balers and conveyor belts in Europe, covering capacities from 50 to 1000 kg bales.
• SULO Factory, Langres, FrancecoreStrategic or Co-development PartnerSULO's manufacturing facility in Langres, France produces new waste containers using a high proportion of recycled plastic material. End-of-life containers collected by Joca-Rubæk (e.g., 32,000 containers from Hillerød project) are granulated and shipped to this factory, enabling a closed-loop circular economy system. This partnership is central to SULO Group's sustainability strategy.
• Halsnæs Forsyning (Halsnæs Utility)minorStrategic or Co-development PartnerHalsnæs Forsyning collaborated with Joca-Rubæk on the delivery of 72,000 waste containers to Halsnæs Municipality. The project involved coordination between the utility company and Joca-Rubæk for the rollout of the new waste collection scheme with increased source sorting.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marius Pedersen a/s: Major Danish waste management and environmental services company that supplies containers, compactors, and waste handling solutions to municipalities and enterprises — directly comparable in product mix and Danish customer base.
• HSM GmbH + Co. KG: German manufacturer of baling presses, channel balers, and waste compaction equipment sold across Europe — directly comparable in the baler and compactor product categories Rubæk distributes via Orwak.
• Avermann Maschinenfabrik GmbH & Co. KG: German manufacturer of stationary and mobile compaction systems, container presses, and waste handling equipment serving industrial and municipal customers — overlapping compactor product line.

Broad incumbents

• SULO Group: Parent company and Europe's leading manufacturer of mini-containers; broader portfolio across multiple European countries with proprietary circular-economy recycling infrastructure — the strategic incumbent in the category.
• Remondis SE & Co. KG: One of Europe's largest privately held waste management and recycling companies with operations across multiple countries — broad incumbent in the same waste handling and recycling space.

Regional players

• Stena Recycling AB: Nordic recycling and waste management services group active across Sweden, Norway, Denmark, and the Baltics with equipment, collection, and recycling services — comparable Nordic multi-country platform.
• Ragn-Sells: Nordic and Baltic waste management and circular-economy services company offering collection, treatment, and recycling solutions — comparable Nordic scope and municipal/industrial customer overlap.
• Norva24: Nordic provider of infrastructure and environmental services including waste handling — comparable Nordic multi-country platform serving municipal and industrial customers.

Others

• Orwak: Swedish manufacturer of balers and waste compaction solutions whose products Rubæk distributes — a key supplier partner and direct comparable in baler/compactor manufacturing.
• ILAB Container AB: Swedish manufacturer of high-strength steel waste containers using Strenx/Hardox steel — exclusive supply partner to Rubæk and a direct comparable in heavy-duty container manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubæk & Co.