GoBuyer
GoBuyer is a Brazilian B2B SaaS procurement platform connecting public and private sector buyers with suppliers through AI-powered market research, native ERP integrations, and modular purchasing workflow automation under the Grupo Squadra technology conglomerate.
- Company typePrivate
- Founded2021
- HeadquartersBelo Horizonte, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GoBuyer does
GoBuyer is a Brazilian B2B procurement SaaS platform operating as a two-sided marketplace that connects public sector buyers, private corporations, and suppliers within a single modular purchasing workflow environment. Founded in 2021 and headquartered in Belo Horizonte under legal entity GOBUYER DIGITAL LTDA., the company is a wholly-owned subsidiary of Grupo Squadra, a diversified Brazilian technology conglomerate that also operates ventures in data intelligence and digital strategy. The platform targets three primary segments: the Brazilian public sector (requiring compliance with Laws 14.133, 13.303, and Decree 10.024), the private sector (strategic sourcing and spend analysis), and suppliers seeking access to large-buyer procurement opportunities.
The underlying platform is cloud-native (Azure and Google Cloud infrastructure) with native ERP integrations to Totvs (Protheus, RM), SAP, Oracle, and Dynamics 365, plus an open API for any ERP system. Core technology components include a BPMS (Business Process Management System) no-code workflow automation engine launched April 2026, AI-powered semantic search, AI-driven market research integrating with Brazil's PNCP for price intelligence launched February 2026, and automatic reference value calculation from historical purchase data. Product modules span purchase requisitions, competitive bidding (open, closed, reverse auction, direct purchase), contract management, order management, supplier portal, BI dashboards, and a real-time communication and bidding room.
GoBuyer monetizes through SaaS subscriptions and transaction-based procurement fees, employing a hybrid go-to-market combining product-led growth via a freemium tier with self-service signup alongside direct enterprise sales for ERP-integrated deployments. The customer base includes major Brazilian enterprises and public bodies such as CEMIG, CEB, CNI, SENAI Nacional, SESI Nacional, BMC Hyundai, ONITEL, FHE Poupex, PRODEMGE, Sistema OCB, and Sistema Indústria, with the company reporting an average 10% savings on customer annual purchases. Operations are Brazil-domiciled with no disclosed geographic expansion, and the company maintains no disclosed external funding.
GoBuyer firmographics
Firmographics- Name
- GoBuyer
- Legal name
- GOBUYER DIGITAL LTDA.
- Website
- https://gobuyer.com.br
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoBuyer is a Brazilian B2B SaaS procurement platform connecting public and private sector buyers with suppliers through AI-powered market research, native ERP integrations, and modular purchasing workflow automation under the Grupo Squadra technology conglomerate.
- Ownership category
- akta.pro rank
Where GoBuyer is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
GoBuyer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model providing access to the procurement management platform. Platform offers flexible modules including purchasing requests, contracts, orders, BI dashboards, and supplier portal
- Transaction-based Procurement Services: Revenue generated from facilitating procurement processes including competitive bidding, reverse auctions, and direct purchases through the platform marketplace
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for initial platform access and basic functionality |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
GoBuyer product offering
Product offeringCore offering
GoBuyer is a cloud-native SaaS procurement management platform that operates as a two-sided marketplace connecting buyers and suppliers of products and services. The platform supports the full purchasing lifecycle—including purchase requisitions, competitive bidding (open, closed, reverse auction), contract management, order management, supplier portal, and BI dashboards—with AI-powered market research, no-code BPMS workflow automation, and native integrations with major ERP systems. It serves both public-sector buyers (compliant with Brazilian laws 14.133, 13.303, and Decree 10.024) and private-sector corporations, with a separate supplier-facing offering for vendors seeking to participate in bidding processes.
Product overview
GoBuyer is a SaaS procurement management platform offered as a 100% flexible, modular system under the Grupo Squadra technology conglomerate. The core platform supports the full purchasing lifecycle — from requisitions and competitive bidding through contract and order management — with native ERP integrations and an open API. The portfolio consists of the core GoBuyer Platform serving both public and private sectors, the BPMS (Business Process Management System) no-code automation engine, the AI-Powered Market Research module for price intelligence, and sector-specific configurations (Public Sector with full Brazilian procurement law compliance; Private Sector with Strategic Sourcing and Spend Analysis). Supporting modules include the Purchase Requisitions Module, Purchasing and Bidding Module, Contract Management Module, Order Management Module, Supplier Portal, BI and Reports dashboards, and the real-time Communication and Bidding Room for buyer-supplier interaction.
Differentiator
Problem solved
Functional benefit
Products and services
- GoBuyer Platform (Plataforma GoBuyer) Core SaaS procurement management platform providing end-to-end corporate purchasing workflows, supplier relationship management, and AI-powered market research for both public and private sectors. Includes modular purchase requisitions, bidding, contract management, order management, supplier portal, and BI dashboards, with native ERP integrations and an open API.
- Setor Público (Public Sector Configuration) GoBuyer platform configured for the public sector, with full compliance to Brazilian laws 14.133 (New Public Procurement Law), 13.303 (State-Owned Companies Law), and Decree 10.024 (Electronic Bidding). Includes audit trail, legal security at every stage, electronic bidding, and transparency portal features for government agencies and state-owned enterprises.
- Setor Privado (Private Sector Configuration) GoBuyer platform configured for private companies, offering strategic sourcing, spend analysis, and automated negotiation to reduce costs and optimize supply chain operations. Targets private corporations seeking procurement cost reduction and supplier management improvements.
- Fornecedores (Suppliers Portal and Marketplace) Two-sided marketplace offering for suppliers to connect with large buyers in both public and private sectors. Features intelligent bid search using semantic AI, automatic alert notifications for new opportunities, document management, and process participation. Drives network effects by attracting suppliers to the platform.
- BPMS (Business Process Management System) Engine No-code process automation engine integrated natively with requisition, purchasing, order, and contract modules. Orchestrates approvals, validations, Due Diligence questionnaires, dynamic forms, and cross-departmental collaboration with built-in chat for buyer-supplier communication.
- AI-Powered Market Research Module (Pesquisa de Mercado com IA) AI-driven market research module that searches public (PNCP, market tables) and private (marketplaces, GoBuyer history) sources to deliver critical price analysis in seconds. Includes semantic search, AI price prediction, comparative price maps, and statistical reference value generation.
Quantifiable outcome
- 10% average savings on annual purchases
- +2 more outcomes
Companies that use GoBuyer
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
GoBuyer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature6 records
GoBuyer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, infrastructure and integration partnership.
- Grupo SquadracoreGoBuyer is a subsidiary of Grupo Squadra, one of the largest technology groups in Brazil. The parent company provides organizational solidity, innovation capability, and operational security. Grupo Squadra encompasses multiple technology ventures including Gotodata (Data Intelligence/AI), Arkhi (Digital Strategy), and venture building operations.
- Microsoft AzureinfrastructureCloud infrastructure partner providing enterprise-grade security and performance for the GoBuyer SaaS platform
- Google CloudinfrastructureCloud infrastructure partner supporting platform scalability and performance
- Totvsintegration partnershipNative ERP integration with Totvs Protheus and Totvs RM systems for seamless data synchronization
- SAPintegration partnershipNative ERP integration with SAP systems for enterprise procurement management
- Oracleintegration partnershipNative ERP integration with Oracle systems for procurement data synchronization
- Microsoft Dynamics 365integration partnershipNative ERP integration with Microsoft Dynamics 365 for enterprise customers
- DocuSignintegration partnershipElectronic signature integration for contract management and procurement documentation
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
GoBuyer competitors and assessment
Company assessmentDirect peers
- Mercado Eletrônico: Brazilian B2B e-procurement and supplier-management SaaS platform serving both public and private sector buyers. Direct competitor with overlapping buyer/supplier marketplace model, ERP integrations, and Brazilian-market focus.
- Bionexo: Brazilian digital marketplace connecting healthcare providers with suppliers, with broader B2B procurement SaaS offerings. Comparable two-sided marketplace model, Brazil-only footprint, and enterprise customer focus.
Broad incumbents
- SAP Ariba: Global leader in procurement and supply chain SaaS, part of SAP. Competes with GoBuyer for large enterprise and public-sector procurement contracts in Brazil, typically as part of a broader ERP suite.
- Coupa Software: Public-company business spend management platform (now private under Thoma Bravo) with global procurement, sourcing, and supplier management capabilities. Overlaps with GoBuyer in spend analysis, sourcing, and supplier portal functionality.
- Jaggaer: End-to-end procurement SaaS provider serving enterprise and public-sector buyers globally. Competes in source-to-pay, supplier management, and contract lifecycle management where GoBuyer operates.
- Oracle Procurement Cloud: Cloud procurement module within Oracle's Fusion ERP suite, used by large global and Brazilian enterprises. Competes directly with GoBuyer in requisition, sourcing, contract management, and supplier portal for Oracle customers.
- Ivalua: Enterprise source-to-pay platform with strong configurability and supplier management capabilities. Competes with GoBuyer in large-enterprise procurement modernization projects.
Regional players
- Mercell: Nordic-headquartered public procurement and tender-management platform with expansion across Europe. Comparable public-sector procurement workflow tooling, but primarily European rather than Brazilian market.
Emerging players
- BidPrime: Government contracts intelligence and bid-notification platform primarily serving the US public sector. Comparable supplier-side marketplace and opportunity-discovery functionality for public procurement.
Others
- Totvs: Dominant Brazilian ERP vendor with which GoBuyer has a native integration partnership. Functions as both an ecosystem enabler (deep Totvs Protheus/RM integrations are a GoBuyer differentiator) and an indirect competitive threat should Totvs expand its own procurement modules.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GoBuyer social profiles
Digital presenceGoBuyer financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoBuyer leadership team
Management profileNumber of profiles
GoBuyer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoBuyer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoBuyer
What does GoBuyer do?
GoBuyer is a cloud-native SaaS procurement management platform that operates as a two-sided marketplace connecting buyers and suppliers of products and services. The platform supports the full purchasing lifecycle—including purchase requisitions, competitive bidding (open, closed, reverse auction), contract management, order management, supplier portal, and BI dashboards—with AI-powered market research, no-code BPMS workflow automation, and native integrations with major ERP systems. It serves both public-sector buyers (compliant with Brazilian laws 14.133, 13.303, and Decree 10.024) and private-sector corporations, with a separate supplier-facing offering for vendors seeking to participate in bidding processes.
Is GoBuyer a public or private company?
GoBuyer is a private company. It is classified as corporate owned and is currently operating.
When was GoBuyer founded?
GoBuyer was founded in 2021. It employs 1 to 10 people.
Where is GoBuyer based?
GoBuyer is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does GoBuyer make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are transaction-based Procurement Services.
Who are GoBuyer's main competitors?
Direct peers on record are Mercado Eletrônico and Bionexo. Broad incumbents are SAP Ariba, Coupa Software, Jaggaer, Oracle Procurement Cloud and Ivalua. Mercell is listed as a regional player. BidPrime is listed as an emerging player. Totvs is listed as an others.
Does GoBuyer have an API?
Yes. GoBuyer provides API access for integration with 'Qualquer ERP (API)' (Any ERP via API), enabling native ERP integrations with Totvs Protheus, Totvs RM, SAP, Oracle, and Dynamics 365. The API allows connecting the platform to any ERP system for data synchronization and workflow automation.