George Webb Restaurants

What George Webb Restaurants does

George Webb Restaurants is a privately held, family-oriented restaurant chain founded in 1948 by George Webb in Milwaukee, Wisconsin. The company operates 21 locations across southeastern Wisconsin — including Brookfield, Cedarburg, Franklin, Germantown, Greenfield, Milwaukee, Racine, Waukesha, Wauwatosa, and West Bend — with approximately 75% of units franchise-owned and the remainder corporate-operated under a 4% royalty and 3% advertising fund structure. Core menu offerings center on breakfast, hamburgers, sandwiches, salads, soups, chicken tenders, and a proprietary premium-blend coffee, all served 23 hours, 59 minutes per day, 7 days a week across dine-in, carry-out, and delivery formats.

The underlying technology stack is intentionally lean and third-party dependent rather than proprietary: the e-commerce merchandise shop and gift card sales run on Snipcart, food ordering is delivered via the order.online third-party platform, email marketing is handled through Constant Contact, and location discovery uses embedded Google Maps. The company also offers franchise opportunities requiring $700,000-$950,000 in initial investment per location. Branded merchandise (T-shirts, hoodies, mugs, travel mugs, hats, koozies, and coffee) and gift cards in $5-$100 denominations extend the brand into direct-to-consumer product channels.

Revenue is generated through four streams: in-store and delivery food and beverage sales from company-owned restaurants, franchise royalties (4% of gross sales), gift card sales, and merchandise sales. The primary customer segments are general consumers and families seeking affordable neighborhood dining, with secondary demand from franchise investors. No institutional investors, parent company, or external funding rounds are disclosed; the business has been privately held across three owner-operator transitions (founder George Webb, then Jim Webb, then Dave Stamm in 1985, then Philip Anderson in 2005). Customer loyalty metrics — 59% weekly visit rate and 95% monthly return rate — are the strongest commercial signal, reflecting deeply habitual consumption within the regional footprint.

Name

George Webb Restaurants

Legal name

George Webb Restaurants

Website

https://georgewebb.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

George Webb Restaurants is a privately held family restaurant chain founded in 1948, operating 21 dine-in, carry-out, and delivery locations across southeastern Wisconsin, with 75% franchise-owned, serving breakfast, burgers, sandwiches, and coffee under a 4% franchise royalty model.

Ownership category

akta.pro rank

Product category

Family Restaurants / Casual Dining

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Family restaurant chain
• Breakfast diner
• Franchise restaurants
• Comfort food dining
• Burger restaurant

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Restaurant Food and Beverage Sales: Revenue from company-owned and franchise restaurants through dine-in, carry-out, and delivery orders. Menu items include breakfast items, burgers, sandwiches, salads, and beverages.
2. Franchise Royalties: Franchise owners pay a 4% royalty on gross sales to George Webb Restaurants corporate. This provides recurring revenue from franchise-operated locations.
3. Gift Cards: Sale of gift cards in denominations of $5, $10, $20, $50, and $100 available for purchase online and in restaurants.
4. Merchandise Sales: Online shop selling branded merchandise including T-shirts, hoodies, mugs, travel mugs, coffee, hats, and koozies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

George Webb Restaurants operates a full-service family restaurant chain serving dine-in, carry-out, and delivery meals — including breakfast, burgers, sandwiches, chicken tenders, soups, salads, and beverages — open 23 hours, 59 minutes, 7 days a week across 21 southeastern Wisconsin locations. The company complements its core restaurant operation with branded merchandise, gift cards, online food ordering, and a franchise program (75% of locations franchise-owned) that charges a 4% royalty on gross sales.

Product overview

George Webb Restaurants operates a single-brand, full-service family restaurant chain with a unified product offering centered on dine-in, carryout, and delivery meals. The core product is the restaurant dining experience featuring made-to-order breakfast, burgers, sandwiches, and comfort food served 23 hours a day. Supporting products include online ordering via a third-party platform, gift cards sold in $5-$100 denominations, and branded merchandise (T-shirts, hoodies, mugs, travel mugs, koozies, hats, and premium blend coffee) available through the online shop. The company also offers franchise opportunities for new restaurant locations. The portfolio represents a single unified restaurant brand with merchandise as a secondary revenue stream rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• George Webb Restaurant Dining Full-service family restaurant offering dine-in, carry-out, and delivery service open 23 hours, 59 minutes, 7 days a week; serves breakfast, burgers, sandwiches, chicken tenders, soups, salads, and desserts to Wisconsin consumers and families.
• Online Food Ordering Online food ordering platform enabling customers to order George Webb menu items for pickup or delivery through the order.online integration.
• George Webb Gift Cards Prepaid gift cards available in denominations of $5, $10, $20, $50, and $100; can be purchased online and in restaurants, and balance-checked online.
• Webb Burger Run T-Shirt 100% cotton t-shirt featuring vintage mascot George and burger imagery; available in sizes M-2XL.
• I Hamburger George Webb T-Shirt 100% cotton t-shirt in George Webb Red; available in sizes M-2XL.
• George Webb Predicts T-Shirt Full color screened t-shirt on royal blue featuring the famous Brewers baseball prediction; 100% cotton; available in sizes S-4XL.
• George Webb Pullover Hoodie Cotton/poly blend hoodie screened in George Webb Red on heather gray; available in sizes M-3XL.
• George Webb Diner Mug Ceramic mug featuring George Webb mascot; suitable for hot beverages.
• George Webb Travel Mug 16 oz. travel mug in George Webb Red; keeps beverages hot; not dishwasher safe.
• George Webb Can Koozie Insulated can koozie featuring George Webb name and mascot; sold individually.
• George Webb Premium Blend Coffee 100% Arabica bean ground coffee blended exclusively for George Webb; 14 oz. package.
• Embroidered George Webb Hat Hat with embroidered George Webb Restaurants logo and adjustable tuck strap.
• George Webb Knit Hat Throwback-style knit hat for winter; one size fits most.
• George Webb Franchise Opportunities Franchise program offering ownership of George Webb restaurant locations; initial investment $700,000-$950,000; franchise fee $25,000 for the first store; 4% royalty on gross sales; 3% advertising fund contribution; 10-year renewable franchise agreements.

Quantifiable outcome

• 59% of customers visit weekly, 95% visit monthly
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Culver's: Already listed above; Wisconsin-based, family restaurant chain and the most direct regional comparable.
• Big Boy: Legacy American family restaurant chain serving burgers, breakfast, and comfort food in a full-service diner environment. Comparable to George Webb on heritage, full-service menu, and family-dining positioning across Midwest and select Western U.S. markets.
• Waffle House: Iconic 24-hour regional diner chain known for round-the-clock service, breakfast food, and cult-like brand loyalty. The clearest direct peer to George Webb on extended-hours operations and consistent repeat-customer traffic, though geographically focused in the Southeast.
• Culver's: Wisconsin-based family restaurant chain best known for ButterBurgers, frozen custard, and locally-sourced Midwestern ingredients. Highly comparable to George Webb as a regional Wisconsin-rooted family-dining concept with strong community loyalty and a similar dine-in/carry-out operating model.
• Steak 'n Shake: Midwest-rooted diner-style chain famous for steakburger and milkshake offerings. Highly comparable concept on heritage, regional loyalty, and a heavily breakfast-and-burger menu similar to George Webb.
• Perkins Restaurant & Bakery: Family restaurant chain offering breakfast, lunch, and dinner with an in-house bakery. Closely comparable menu structure and full-service family-dining positioning to George Webb, with a Midwest-skewed footprint and franchise model.

Broad incumbents

• IHOP: National family-restaurant franchise specializing in breakfast fare served throughout the day. Overlaps with George Webb on breakfast share-of-stomach, casual dine-in service, and franchise-driven growth, but operates at much broader scale.
• Denny's: National 24-hour family-dining chain serving breakfast, burgers, and comfort food. Comparable to George Webb through the all-day breakfast and diner-format positioning, though it operates nationally and at far greater scale.
• A&W Restaurants: Long-established American root-beer-anchored fast-food and family-dining franchise known for burgers and casual dining. Comparable heritage brand (founded 1919) competing in similar breakfast/burger categories and operating via franchising.

Regional players

• Krystal Restaurants: Regional 24-hour small-format hamburger chain operating primarily in the Southeast. Shares the around-the-clock service positioning and single-product focus that differentiates George Webb, though geographically distinct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/George_Webb
• Facebookfacebook.com/GeorgeWebb
• LinkedInlinkedin.com/company/george-webb-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George Webb Restaurants