Perkins Restaurants and Bakery

What Perkins Restaurants and Bakery does

Perkins Restaurant & Bakery is a U.S. family-dining chain founded in 1958 in Cincinnati, Ohio as a pancake house and now operating approximately 300 company-owned and franchised locations across 32 U.S. states and 2 Canadian provinces (Ontario, Thunder Bay). The chain operates through a hybrid franchise and corporate-store model, with multi-unit franchisees such as CyHawk Hospitality (19 locations across the Midwest) and Ohio Valley Hospitality driving geographic expansion. Core operations span four dayparts — breakfast, lunch, dinner, and late night — with an in-house bakery producing signature pies (6% of product mix, attached to 1 in 8 transactions) and Mammoth Muffins (14,000+ per day, over 5 million annually) as the primary brand differentiator.

The company's technology footprint consists of a restaurant point-of-sale system integrated with online ordering, an eClub email/SMS loyalty program, and third-party delivery aggregators (DoorDash, Uber Eats, ezCater). Distribution channels include dine-in, online ordering for pickup/delivery, a 'Bakery by Perkins' virtual kitchen concept on DoorDash/Uber Eats, ezCater-enabled corporate catering from 40+ locations, a Griddle & GO fast-casual sub-brand, and Family Meals / Celebration Feasts packaged offerings. Revenue streams include in-store and digital transaction revenue, franchise royalties and fees, catering sales, and gift cards. The brand is wholly owned by Perkins LLC, a subsidiary of Ascent Hospitality Management, which was created in October 2019 when Huddle House Inc. acquired Perkins; Ascent operates nearly 600 locations across the combined Perkins and Huddle House portfolios under CEO James O'Reilly.

Name

Perkins Restaurants and Bakery

Legal name

Perkins LLC

Website

https://perkinsrestaurants.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Perkins Restaurant & Bakery is a 1958-founded U.S. family-dining chain operating ~300 franchised and company-owned locations across 32 states and 2 Canadian provinces, serving individual consumers, families, and corporate catering customers with all-day homestyle comfort food distinguished by its in-house bakery of fresh-baked pies and Mammoth Muffins.

Ownership category

akta.pro rank

Product category

Family Dining Restaurants

NAICS

Full-Service Restaurants (722511), Retail Bakeries (311811), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Family dining restaurants
• All-day breakfast
• Fresh-baked bakery
• Restaurant franchise
• Comfort food dining

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Dining and Takeout Sales: Revenue from dine-in customers, takeout orders, and online/delivery orders at company-owned and franchised Perkins locations. The chain generates steady revenue across four dayparts (breakfast, lunch, dinner, late night) with an average top 10% franchise net sales of approximately $2.9 million annually.
2. Franchise Royalties and Fees: Perkins earns revenue from franchisees through royalties and new development fees. The brand has approximately 300 company-owned and franchised locations, with franchisee commitments driving expansion across new states.
3. Catering Services: Catering orders for office meetings, celebrations, and events through ezCater platform. Family meals and Celebration Feasts serve 4-10 people, with per-person pricing and delivery minimums at select locations.
4. Gift Cards: Perkins gift cards and e-gift cards are sold online, in-person at locations, and are redeemable at participating U.S. locations. Gift cards represent an additional revenue stream with no expiration and reloadable functionality.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Perkins Restaurants and Bakery operates a family dining restaurant chain serving homestyle American comfort food across four dayparts (breakfast, lunch, dinner, late night), anchored by a signature in-house bakery producing fresh-baked pies, Mammoth Muffins, cookies, and cinnamon rolls. The company also offers Family Meals (serving 4), Celebration Feasts (serving 8-10), catering services, gift cards, and operates a Bakery by Perkins virtual kitchen on DoorDash and Uber Eats, with revenue generated through dine-in, takeout, delivery, catering, and franchise royalties.

Product overview

Perkins Restaurant & Bakery is a family-dining restaurant chain offering a unified hospitality platform with a core restaurant product and multiple integrated service modules. The main Perkins Restaurant & Bakery brand provides all-day homestyle comfort food across four dayparts (breakfast, lunch, dinner, late night), supported by an in-house bakery that produces signature pies, Mammoth Muffins, and pastries. Adjacent offerings include Family Meals and Celebration Feasts for take-home occasions, Catering Services for events, and the Griddle & GO fast-casual sub-brand for quicker service. The Bakery by Perkins virtual kitchen extends the bakery to third-party delivery platforms. All offerings are tied together by a loyalty program (eClub), gift card system, and online ordering capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Bakery by Perkins: A bakery-only virtual kitchen delivery concept launched on DoorDash and Uber Eats, offering Perkins' core bakery items including whole pies, pie slices, cookies, Mammoth Muffins, brownies, cinnamon rolls, and expanded cakes and individual desserts.
• Griddle & GO

Products and services

• Perkins Restaurant & Bakery Full-service family dining restaurant chain offering homestyle comfort food across breakfast, lunch, dinner, and late night dayparts, featuring an in-house bakery with fresh-baked pies, Mammoth Muffins, cookies, and pastries. Operates nearly 300 company-owned and franchised locations in 32 U.S. states and 2 Canadian provinces.
• Griddle & GO Fast-casual café concept under the Perkins brand offering a modern, streamlined experience with digital menus at the counter and quick service, designed for customers seeking faster dining with Perkins' signature items.
• Family Meals Take-home family meal packages serving 4 people, featuring comfort food entrées such as Classic Pot Roast, Homestyle Meatloaf, Crispy Chicken Strips, Grilled Chicken, and Breakfast All Day meals with choice of 2 sides and 4 fresh-baked biscuits.
• Celebration Feasts Holiday and special occasion meal packages designed to feed 8-10 people for less than $15 per person, including the Ham & Stuffing Celebration Feast with grilled ham, sage stuffing, cranberry sauce, 3 sides, 12 fresh-baked biscuits, and 2 whole pies.
• Catering Services Corporate and event catering service offering breakfast combos and dinner platters for office meetings, birthdays, rehearsal dinners, and holiday gatherings. Available from over 40 Perkins locations across 15 states, ordered through the ezCater platform.
• Perkins Gift Cards Perkins gift cards and e-gift cards available for purchase online with eCard delivery, physical shipment, or in-person at locations. Redeemable at participating U.S. locations and with online orders at select locations, with no expiration and reloadable functionality.
• Bakery by Perkins (Virtual Kitchen) Bakery-only virtual kitchen delivery concept available exclusively on DoorDash and Uber Eats, offering Perkins' core bakery items including whole pies, pie slices, cookies, Mammoth Muffins, brownies, cinnamon rolls, and expanded individual desserts like Chocolate Overload Cake.
• Quesadilla Menu New quesadilla lineup featuring Chicken Fajita, Steak Fajita, Chicken Bacon Ranch, Breakfast Quesadilla, and Cheeseburger Quesadilla varieties, available all day for breakfast, lunch, or dinner with emphasis on customization.
• Great American Trio Pancake Combo Value-priced pancake combo meal featuring pancakes, eggs, and bacon, available all day Monday through Friday starting at $5.99-$7.99 as a value-oriented comfort food offering.
• Butcher Block Menu Limited-time Butcher Block menu featuring six choice-cut steak entrées loaded with flavor, starting at $8.99-$9.99 at participating locations, available any time of day.
• Baconfest 2022 Limited-time Baconfest promotion featuring all-new bacon-focused entrées from breakfasts to burgers, paired with new Oreo bakery items including Oreo Cookie Silk Pie and Oreo Cookie Cheesecake.
• Burger, Fries & Pie Combo Limited-time combo featuring any Signature Burger with crispy French fries and a slice of Perkins famous pie, starting at $9.99 at select locations.
• Signature Fresh-Baked Pies Signature fresh-baked pies including Homestyle Apple Pie, Chocolate French Silk, Lemon Meringue, and seasonal varieties. Available whole or by slice; pies represent 6% of product mix with one in eight transactions including a pie order.
• Mammoth Muffins Signature oversized muffins baked fresh daily in Perkins bakeries, available in varieties including Blueberry, Apple Cinnamon, Banana Nut, and seasonal flavors like Pumpkin Cream Cheese. Bakeries sell over 14,000 per day, exceeding 5 million annually.

Quantifiable outcome

• Pies represent 6% of product mix, with one in eight transactions including a pie order
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IHG (InterContinental Hotels Group)coreStrategic or Co-development Partner · 1 June 2024Perkins signed a new franchise agreement with Ohio Valley Hospitality to open a location inside an IHG Hotel and Resort property. The newly constructed building was expected to open in June 2024, expanding Perkins presence in hospitality settings.
• Huddle House Inc.coreOthers · 22 October 2019Huddle House Inc. completed its purchase of Perkins Restaurant & Bakery in October 2019, creating Ascent Hospitality Management as the parent company. The combined company now operates nearly 600 locations across both brands in the U.S. and Canada.
• ezCatercoreChannel Partner/ Reseller/ DistributorPerkins partners with ezCater as the primary platform for catering orders. The partnership enables delivery from over 40 Perkins locations, offering family meals, Celebration Feasts, and breakfast/dinner platters for corporate events and celebrations.
• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash serves as a delivery platform for Perkins restaurants nationwide. Additionally, Perkins launched 'Bakery by Perkins' - a bakery-only virtual kitchen concept exclusively on DoorDash and Uber Eats, offering whole pies, pie slices, cookies, Mammoth Muffins, brownies, and cinnamon rolls.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats serves as a delivery platform for Perkins restaurants nationwide. Additionally, 'Bakery by Perkins' virtual bakery-only concept launched on Uber Eats, featuring core bakery items including whole pies, Mammoth Muffins, cookies, and expanded individual desserts like Chocolate Overload Cake.
• Ascent Hospitality ManagementcoreOthersParent company of Perkins Restaurant & Bakery and Huddle House. Led by CEO James O'Reilly (effective June 19), the company drives growth and development across both brands and identifies additional brands to acquire for the portfolio.
• Give Kids The World VillageminorOthersNonprofit resort in Central Florida providing weeklong, cost-free vacations to children with critical illnesses. Perkins hosts annual Free Pancake Day to support the organization, having raised funds and awareness for over 8 years.
• BuntincoreGTM or Marketing PartnerBuntin is Perkins' agency of record, developing the 'It's Baked Into Everything We Do' creative campaign centered around the brand's 'Kindness Served Daily' philosophy. Campaign ran across linear/OTT TV, social, digital, outdoor, and print.
• CyHawk HospitalitycoreChannel Partner/ Reseller/ DistributorLargest multi-unit Perkins franchisee operating 19 locations across the Midwest (Iowa, South Dakota, Nebraska, Kansas, Missouri, Colorado, Wyoming). Founded by Jim Rahfaldt with 35 years restaurant industry experience, family business with sons Matt and Nick.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Denny's: Denny's is a direct competitor offering all-day breakfast, family dining, and value-priced comfort food across a similar U.S. footprint. Both chains target the same family/value customer with similar daypart-driven revenue models.
• Cracker Barrel: Cracker Barrel is a direct competitor in family dining with a homestyle comfort food menu and broad geographic reach in the U.S. Both target families seeking affordable, traditional American meals in a sit-down setting.
• Waffle House: Waffle House is a direct peer in the all-day breakfast segment with a strong value proposition and broad Southern U.S. footprint. Both target breakfast-occasions consumers seeking affordable, quick comfort food.
• Friendly's: Friendly's is a direct peer in family casual dining with a strong ice cream/dessert heritage and value-priced menu. Both compete for families seeking affordable sit-down dining with dessert-forward branding.
• Village Inn: Village Inn is a direct peer historically linked to the same parent corporate lineage as Perkins, offering family dining with a bakery-focused menu including pies. The two share similar operating models and customer demographics.
• IHOP: IHOP is a direct competitor with a comparable breakfast-anchored family dining model and franchise-driven growth. Perkins' pancake house origins closely mirror IHOP's core proposition, and both compete for the all-day breakfast occasion.
• Marie Callender's: Marie Callender's is a direct peer combining family restaurant dining with a signature pie and bakery business model. The two share the rare restaurant-bakery combination that differentiates them from standard family dining chains.
• Bob Evans: Bob Evans is a direct competitor combining family-style restaurants with farm-sourced comfort food and packaged retail products. Both compete in the homestyle segment with breakfast and bakery offerings, though Bob Evans is more retail-product heavy.
• Huddle House: Huddle House is a sibling brand under Ascent Hospitality Management operating a similar 24/7 family diner concept in the Southeast U.S. The two share corporate parent, franchise infrastructure, and a comparable customer value proposition.

Broad incumbents

• Golden Corral: Golden Corral is a broader family-dining incumbent operating buffet-format restaurants with broad geographic reach. While the format differs, both target the same value-conscious family segment with affordable, high-volume comfort food.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eatatperkins
• Facebookfacebook.com/eatatperkins
• Instagraminstagram.com/perkinsrestaurants
• LinkedInlinkedin.com/company/perkinsrb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perkins Restaurants and Bakery