MHF

What MHF does

MHF Creative is a London-based corporate video production agency founded in 2013 by Matt and Ciara Haley. The agency produces brand films, customer testimonials, product marketing videos, recruitment and employer brand content, leadership communications, event coverage, explainers and case study videos for B2B clients, combining live-action filming with animation, motion graphics, UX animation, kinetic typography and post-production editing. Its client base spans financial services and fintech (Klarna, AON, American Express, Payhawk, Evelyn Partners, Amtrust, Fonoa), SaaS and technology (Awin, Unily, RMS, Stora), legal and professional services (Persuit, S&W), property and real estate (Canary Wharf Group), corporate travel (Coca-Cola Consolidated/Egencia), e-commerce (Etsy), manufacturing (STULZ) and education/public sector (University of Bedfordshire).

The business operates a project-based professional services model with bespoke scoping per engagement. Most projects start from £7,500 + VAT, with larger campaign systems typically ranging from £11,000–£15,000+, billed through milestone payments (50% deposit, 25% on filming completion, 25% on delivery). A 'strategy-first' discovery process, in which messaging, audience and distribution are defined before filming, is positioned as the primary differentiator alongside senior founder involvement and a trusted senior freelance production network. International shoots span the US (Silicon Valley, Las Vegas, Maine, Nashville, Charlotte NC), Germany and Australia, while the registered entity (MHF Creative Ltd) operates from a Watford studio base and a Luton registered office.

The firm is privately held, founder-owned and bootstrapped, with no external funding, acquisitions, or public listing. Headcount is 1-10 employees. Distribution is direct, via the company's website, SEO, LinkedIn presence, case studies and referrals, with no resellers or marketplace channels. The company carries a 5.0 Clutch rating and reports outcome-based evidence including a +400% subscription sign-up increase attributed to its Awin brand video campaign and a Harris Associates investor video credited with supporting a remote sale at more than 30% above asking price.

Name

MHF

Legal name

MHF Creative Limited

Website

https://mhf-creative.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MHF Creative is a London-based, founder-led corporate video production agency founded in 2013, producing brand films, customer testimonials, recruitment, leadership and product marketing video content for mid-market and enterprise B2B clients across financial services, SaaS, legal and professional services.

Ownership category

akta.pro rank

Product category

Corporate Video Production Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Video Production & Post-Production (BPAFAIAB)

Keywords

• Corporate video production
• Brand video production
• Corporate photography services
• Animation and motion graphics
• Event video coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Project-Based Video Production Services: MHF Creative generates revenue through bespoke project-based engagements for corporate video production. Pricing is scoped per project based on filming days, edit complexity, animation requirements, locations, and deliverables. Payment terms include a 50% non-refundable deposit, 25% on completion of filming, and 25% on final delivery. Animation projects are billed 50% deposit and 50% on delivery. Additional services such as raw footage licensing, project file delivery, and backup storage are charged as add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MHF Creative is a London-based corporate video production agency that plans, films, edits, and animates video content for B2B brands. Its core offering is end-to-end corporate video production — from pre-production strategy and messaging through filming, animation, post-production, and delivery — supporting marketing, HR, and communications teams with brand films, product marketing videos, customer testimonials, recruitment videos, leadership content, event coverage, and explainer videos. Projects are bespoke, scoped per brief, and delivered for mid-market and enterprise clients in the UK and internationally.

Product overview

MHF Creative is a London-based corporate video production agency offering end-to-end video production services for B2B brands. Their service portfolio comprises twelve distinct offerings: Brand Video Production, Product Marketing Videos, Customer Testimonial Videos, Recruitment Video Production, Leadership Video Production, Event Video Production, Animation (including UX animation and motion graphics), Case Study Video Production, Corporate Photography, Explainer Videos, Promotional Video Production, and Employer Brand Video Production. The agency operates across multiple sectors including Legal & Professional Services, SaaS & Tech, Financial Services, Property & Real Estate, Corporate Travel, Manufacturing, Education, and B2B Brands. Services span from pre-production strategy and messaging through to filming, editing, animation, and final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Video Production Strategic brand films that communicate a company's identity, positioning, and value proposition to its target audiences, designed to work across websites, campaigns, sales decks and internal communications.
• Product Marketing Videos Clear product videos that simplify features, explain value propositions, and support sales conversations for SaaS and technology products.
• Customer Testimonial Videos Credible customer story films that turn real client experiences into proof points for sales, marketing and stakeholder communications.
• Recruitment Video Production Employer brand videos that attract suitable candidates by showcasing company culture and what it genuinely feels like to work for the organisation.
• Leadership Video Production Clear, credible leadership communications for strategy, change management, internal stakeholder alignment and thought leadership content.
• Event Video Production Event coverage content designed to extend the value of corporate events beyond the day itself across multiple marketing channels.
• Animation Animated explainer videos, motion graphics, UX animation and kinetic typography for product launches, explainers and brand campaigns.
• Case Study Video Production Documentary-style customer story films showcasing real-world success and demonstrating product or service value.
• Corporate Photography Professional still photography for corporate events, executive portraits, workplace environments and marketing materials.
• Explainer Videos Concise animated or live-action videos that explain complex products, services or concepts in an engaging and digestible format.
• Promotional Video Production Campaign-driven promotional content for product launches, brand campaigns and key marketing moments.
• Employer Brand Video Production Videos showcasing employer values, culture and organisational identity to differentiate in competitive talent markets.

Quantifiable outcome

• +400% increase in subscription sign-ups compared with previous year for AWIN brand video campaign
• +3 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• KlarnacoreGTM or Marketing PartnerMHF Creative produced a partnership video for Awin and Klarna showcasing their collaboration to drive customer growth. Filmed at Klarna's Waterloo headquarters, the video combined live footage, UX visuals and branded animation. The video achieved the highest number of social media impressions ever for Awin.
• AwincoreGTM or Marketing PartnerMHF Creative has produced multiple video projects for Awin including brand video campaign (400% increase in subscription sign-ups), brand evolution film, explainer videos, partnership video with Klarna, publisher video for US market launch, and Forrester report promotional video. Awin operates as both a client and strategic partner for affiliate marketing content production.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lemonlight: US-headquartered video production agency producing brand, product, testimonial and social content for B2B and consumer brands; comparable to MHF on service breadth and enterprise/mid-market customer mix.
• Pukka Films: London-based corporate video production company covering brand, internal communications and event filming for UK and international enterprises; matches MHF on enterprise B2B focus and London production base.
• Casual Films: London-headquartered corporate video production agency producing brand, employee engagement, customer story and product films for global enterprise clients; directly comparable to MHF on geography, service mix and target buyer.
• Wyzowl: UK-based video production agency focused on animated explainers, brand videos and customer testimonials for B2B brands; overlaps MHF on explainer, brand and testimonial services and on B2B SaaS / tech target customers.
• Yum Yum Videos: Animated explainer video agency serving B2B SaaS and technology brands globally; comparable to MHF on explainer, product and brand video services for technology and SaaS buyers.
• Toast TV: London-based corporate video and animation agency producing brand, internal communications and event films for B2B clients; competes with MHF for UK enterprise marketing and communications budgets.
• Sixty Second Productions: Corporate video production agency producing short-form brand, explainer and social videos for B2B and consumer clients; overlaps MHF on short-form corporate, explainer and brand work.
• Demo Duck: US-based explainer and brand video agency producing animated and live-action content for B2B SaaS and tech clients; comparable to MHF on product marketing, explainer and brand video services for technology buyers.
• Bold Content Video: London-based corporate video agency producing brand, recruitment, internal communications and thought leadership films for enterprise and mid-market clients; competes head-to-head with MHF for the same marketing and HR buyers.
• Big Bang Studios: UK video production company producing brand, product and corporate films with an in-house strategy and creative team; matches MHF on integrated strategy-to-delivery model and B2B enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mhf-creative
• Instagraminstagram.com/mhfcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHF