Medstock

What Medstock does

Medstock is an Australian-owned medical supplies distributor headquartered in Molendinar, Gold Coast, Queensland, operating under Medstock Pty Ltd (ABN 58 640 231 241). Founded in 2011, the company supplies wound care dressings, bandages, gauze and cotton products, medical tapes and films, sports tape, personal protective equipment, and first aid kits to healthcare professionals across Australia. Its product portfolio spans advanced wound care (silicone foam dressings in bordered, lite, heel/joint, and sacrum variants, super absorber dressings, alginate dressings, hydrocolloid dressings, wound contact layers, and specialty foam dressings), basic wound care (transparent and fabric island dressings, non-stick pads, gauze swabs), bandages (conforming elastic, light crepe, cohesive, and TraumaFix snake bite compression bandages), and consumer-oriented first aid kits launching in 2026.

The company's underlying technology centers on material science in wound care: silicone adhesive contact layers designed to reduce epidermal stripping, superabsorbent polymer cores that retain exudate under compression, calcium alginate fibres that form moist gel wound beds, carboxymethylcellulose hydrophilic granules for balanced moist healing environments, and polyurethane films with high moisture vapour permeability. Differentiation is reinforced by a unique colour-coded packaging system intended to reduce product selection errors, alongside ISO 9001:2015 and ISO 13485 certifications covering importing, warehouse storage, and national distribution with full traceability. The company operates a sub-brand, Kidaroos, and has a registered Career page.

Medstock's business model is product sales (one-time transactional) of branded medical supplies to Australian healthcare buyers, distributed through three primary channels: community pharmacies (primary retail channel), API wholesalers (for the sports tape range), and direct online B2B ordering via its e-commerce storefront with approved business accounts. Pricing is not publicly disclosed; business accounts can pay 30 days after invoice, online orders accept PayPal and credit card, and all prices are exclusive of GST. The company exhibits at major pharmacy conferences (APP, Pharmacy Connect, Wounds Australia) and runs content marketing via its resources portal covering wound care management topics. Geographic operations are restricted to Australia, with international resale prohibited.

Name

Medstock

Legal name

Medstock Pty Ltd

Website

https://medstock.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Medstock is an Australian-owned medical supplies distributor that supplies wound care dressings, bandages, PPE, sports tape, and first aid kits to pharmacies, hospitals, aged care facilities, and healthcare professionals across Australia under ISO 9001 and ISO 13485 certifications.

Ownership category

akta.pro rank

Product category

Medical Supplies

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Medical Equipment and Supplies Manufacturing (3391), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Advanced Wound Dressings (Foam, Hydrocolloid, Alginate, Hydrogel, Film) (HLAHALAA)

akta.pro secondary industries

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB), Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Wound care dressings
• Medical supplies
• First aid kits
• Personal protective equipment
• Bandages and tapes

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Medical Product Sales: Medstock generates revenue through direct sales of medical supplies including wound care products, bandages, first aid kits, PPE, and sports tape to healthcare professionals, pharmacies, and institutions across Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Medstock imports, warehouses, and distributes a portfolio of wound care dressings (advanced silicone foam dressings, alginate, hydrocolloid, super absorber, foam dressings), basic wound care products, bandages, medical tapes and films, sports tape (kinesiology and rigid strapping), personal protective equipment (nitrile gloves, isolation gowns), and first aid kits. Products are sold primarily through Australian community pharmacies, wholesale distributors such as API, and a direct online shop serving healthcare professionals with approved business accounts.

Product overview

Medstock is an Australian-owned medical supplies distributor offering a comprehensive portfolio of wound care, first aid, and personal protective equipment products primarily through pharmacy and wholesale channels. The product portfolio includes Advanced Wound Care products (silicone foam dressings with various configurations for different body areas, super absorber dressings, alginate dressings, hydrocolloid dressings, foam dressings, and wound contact layers), Basic Wound Care products (transparent and fabric island dressings, non-stick pads, gauze swabs), Bandages (conforming elastic, light crepe, cohesive bandages, and snake bite compression bandages), Medical Tapes & Films (fixer rolls, transparent film rolls, microporous surgical tapes), Sports Range (kinesiology tape and rigid strapping tape), Personal Protective Equipment (nitrile examination gloves in multiple colours, isolation gowns), and First Aid Kits (Home & Lifestyle, Burns, and Premium Mini Modular kits launching in 2026). The company differentiates through colour-coded packaging for easy product identification and holds ISO 9001 and ISO 13485 certifications for quality management.

Differentiator

Problem solved

Functional benefit

Brands

• Kidaroos: Brand mentioned in conjunction with Medstock in modular display unit terms; appears to be a product sub-brand targeting pharmacy/retail channels

Products and services

• Silicone Foam Dressing with Border 5-layered silicone adhesive foam dressing that is highly absorbent and gentle on fragile wound tissue. Silicone adhesive skin contact layer provides secure adhesion while reducing risk of epidermal stripping on removal. For healthcare professionals treating patients with fragile skin.
• Silicone Foam Lite Dressing with Border Thin profiled, 4-layer silicone adhesive foam dressing that is gentle and conformable to fragile wound tissue. Perforated silicone skin contact layer provides gentle adhesion without sticking to the wound bed. For clinicians needing a low-profile dressing.
• Silicone Foam Heel and Joint Dressing with Border Highly absorbent 5-layer silicone adhesive foam dressing gentle and conformable to vulnerable skin areas around the heel and joints. Silicone adhesive layer allows frequent removal and reapplication. For wound care clinicians managing heel and joint wounds.
• Silicone Foam Sacrum Dressing with Border Highly absorbent 5-layer silicone adhesive foam dressing gentle and conformable to vulnerable sacral areas with a heart-shaped design providing optimal cushioned protection. For pressure injury prevention and management in aged care and hospital settings.
• Super Absorber Dressing Scientifically engineered superabsorbent polymer (SAP) dressing that absorbs and retains extra-large amounts of exudate. Designed for use under compression up to 40 mmHg with 7-day wear period. For clinicians managing high-exudate wounds.
• Alginate Dressing Naturally derived non-woven dressing made of 100% calcium alginate fibres that absorbs moderate to high exudate and forms a moist gel over the wound bed for optimal healing. For wound care professionals managing moderate-to-high exudate wounds.
• Thin Hydrocolloid Dressing

Quantifiable outcome

• Prevalence rates of skin tears reaching up to 41.2% in long-term care highlight the significant need for specialized wound care products.

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Save Our SuppliescoreStrategic or Co-development Partner · 1 January 2026Partnership with Save Our Supplies to reduce medical waste and support global health initiatives. Medical supplies that can no longer be sold are redirected to healthcare services overseas, helping extend the life and impact of these products while supporting communities with limited access to essential medical resources.
• API WholesalerscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Sports tape range including kinesiology tape and rigid strapping tape distributed through API wholesalers, making products easy for pharmacies to stock and replenish.
• Wounds AustraliacoreStrategic or Co-development Partner · 1 March 2025Corporate Silver Membership in Wounds Australia, the sole National Peak Body for wound prevention and management. Reinforces dedication to advancing wound care across the sector and commitment to improving patient outcomes.
• Pharmacy 777minorGTM or Marketing Partner · 1 January 2024Pharmacy 777 Momentum Forum partnership, an exclusive event for Pharmacy 777 teams focusing on the latest innovations in pharmacy practice.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sutherland Medical: Australian distributor of wound care, dressings, and medical supplies to pharmacies, hospitals and aged care. Closely comparable to Medstock in product range, customer base, and pharmacy-led distribution model.
• Multigate Medical Products: Australian medical supplies manufacturer and distributor offering wound care, PPE and consumer health products through pharmacy and hospital channels. Comparable in size, channel mix, and product breadth to Medstock.
• Defries Industries: Australian-owned manufacturer and distributor of single-use medical devices and wound care consumables. Comparable as a homegrown Australian wound care/medical supplies brand serving hospital and pharmacy channels.
• Sentry Medical: Australian medical device company supplying wound dressings, bandages, and surgical consumables to hospitals and aged care. Comparable in product portfolio and clinical customer focus.

Broad incumbents

• Mölnlycke Health Care: Global leader in advanced wound care (Mepilex, Mepitel) and single-use surgical products. Comparable as a specialist wound care competitor with deep hospital and aged care penetration.
• Smith & Nephew: Multinational medical device company with a large advanced wound care franchise (Allevyn, Iodosorb). Comparable as a global incumbent competing for the same hospital and aged care wound care budgets.
• Coloplast: Global wound care and ostomy specialist with a dedicated Australian presence. Comparable as a multinational competitor in advanced wound dressings targeting chronic wounds and aged care.
• ConvaTec: Global medical products company with a strong advanced wound care portfolio (Aquacel, Foam Lite). Comparable as a multinational wound care competitor with overlapping silicone foam and super absorber categories.
• Paul Hartmann Australia: German medical device company supplying wound care, incontinence and surgical consumables across Australia. Comparable as a multinational wound care supplier with similar product breadth in dressings and bandages.
• 3M Health Care (Solventum): Major medical supplies company offering advanced wound dressings (Tegaderm), tapes, and PPE. Comparable as a large incumbent with overlapping product lines across Medstock's portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/medstockau
• Facebookfacebook.com/medstockwoundcare
• LinkedInlinkedin.com/company/medstock-wound-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medstock