Retiree First

What Retiree First does

Retiree First operates in the United States as a Retiree Benefits Management platform under LaborFirst, LLC, delivering both group-sponsored and individual Medicare solutions to unions and employers on behalf of their retiree populations. Headquartered in Mount Laurel, New Jersey, the company is structured as a private LLC and operates as RetireeFirst alongside a sister sub-brand, HealthActive, which extends healthcare navigation and advocacy to a broader member base. The platform is positioned around deep Medicare regulatory expertise, with coverage spanning Medicare Advantage, MAPD, Part D Prescription Drug, Supplement/Coordination of Benefits, and Medicare Marketplace individual plans.

The core product is offered through two delivery paths. The Group Medicare Marketplace pairs group-sponsored Medicare plans with a dedicated Advocate team that helps retirees understand benefits, navigate Medicare, resolve coverage issues, and close gaps in care. The Individual Medicare Marketplace adds flexible subsidy structures — fully subsidized, partially subsidized, or fully retiree-paid — alongside plan-selection guidance and ongoing post-enrollment advocacy. Both paths share the same advocacy layer, and HealthActive layers a parallel healthcare-navigation experience onto the same LaborFirst corporate entity. There is no public evidence of proprietary AI, automation, or analytics components in the source material; the platform is described as high-touch and human-centric rather than software-automated.

Commercially, RetireeFirst generates B2B managed services revenue through partnership arrangements with unions and employers, supplemented by broker/consultant and carrier channel relationships. Pricing is not publicly disclosed. Distribution is single-country domestic, with enterprise field sales targeting plan sponsors and indirect channels delivering member-facing Medicare plan access. The firm reports 1–10 employees, no disclosed funding rounds, and no external ownership signals. Leadership comprises John P. Dulczak as Chief Executive Officer and Michael Yoo as Chief Information Officer.

Name

Retiree First

Legal name

LaborFirst, LLC

Website

https://retireefirst.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Retiree First operates RetireeFirst and HealthActive, B2B platforms helping U.S. unions and employers deliver group and individual Medicare benefits to retirees through high-touch advocacy, navigation, and cost-control partnerships with brokers, consultants, and carriers.

Ownership category

akta.pro rank

Product category

Retiree Healthcare Benefits Administration

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance and Employee Benefit Funds (5251)

SIC

Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

akta.pro secondary industries

COBRA & Retiree Continuation Administration (HLAEAAAJ), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Retiree benefits management
• Medicare navigation services
• Healthcare advocacy platform
• Group medicare marketplace
• Medicare plan administration

Headquarters

HQ city

Mount Laurel

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Retiree Benefits Management Services: B2B managed services revenue from unions and employers for retiree benefits management, including group-sponsored benefits and individual Medicare coverage options with flexible subsidy arrangements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Retiree First, a LaborFirst solution, provides comprehensive retiree benefits management by partnering with unions and employers to deliver group-sponsored and individual Medicare coverage. Services include Medicare plan options management (Medicare Advantage, MAPD, Part D, Supplement/COB), personalized one-on-one advocacy, healthcare navigation, issue resolution, and care gap closure for retirees.

Product overview

RetireeFirst, a LaborFirst solution, is a unified retiree benefits management platform offering two pathways: Group Medicare Marketplace and Individual Medicare Marketplace. The core RetireeFirst product provides comprehensive Medicare benefits management including Medicare Advantage, Part D Prescription Drug, and Supplement/COB plans. HealthActive, a related solution, provides healthcare navigation and advocacy. All products deliver high-touch, personalized advocacy services to help retirees understand their benefits and navigate the Medicare system.

Differentiator

Problem solved

Functional benefit

Brands

• RetireeFirst: Retiree Benefits Management solution offering Medicare plan options including Medicare Advantage, Part D Prescription Drug, Supplement to Medicare, and Medicare Marketplace plans.
• HealthActive

Products and services

• RetireeFirst

Quantifiable outcome

• Recovered nearly $10,000 in out-of-pocket costs for a member on fixed income for a procedure that should have been covered

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Brokers & ConsultantscoreChannel Partner/ Reseller/ DistributorLaborFirst/RetireeFirst maintains partner relationships with brokers and consultants. These partners help deliver members the best health benefits by facilitating retiree benefits solutions for their clients.
• CarrierscoreChannel Partner/ Reseller/ DistributorPartner relationships with insurance carriers including regional and national health plans for Medicare Advantage, Part D Prescription Drug, Supplement plans, and Medicare Marketplace offerings.
• UnionscoreStrategic or Co-development PartnerStrategic partnerships with unions to deliver group retiree benefit solutions that reduce liability, control costs, and preserve the value of retiree benefits. Unions work with RetireeFirst to provide personalized advocacy and Medicare navigation to their members.
• EmployerscoreStrategic or Co-development PartnerStrategic partnerships with employers offering retiree health benefits. Employers partner with RetireeFirst for customized benefit solutions aligned with organizational priorities, budget, and retiree needs through group-sponsored or individual Medicare options.

Recent moves6 records

Expansion highlights5 records

Direct peers

• eHealth: eHealth runs an online Medicare insurance marketplace with licensed agents helping beneficiaries compare and enroll in Medicare Advantage, Supplement, and Part D plans — comparable to RetireeFirst's Medicare plan options management and individual marketplace offering.
• GoHealth: GoHealth operates a Medicare-focused insurance marketplace and enrollment platform, overlapping with RetireeFirst's Individual Medicare Marketplace and Medicare navigation/advocacy offering through a different (consumer-direct and carrier-channel) GTM model.
• SelectQuote: SelectQuote is a direct-to-consumer insurance agency specializing in Medicare plans and senior-focused coverage, comparable to RetireeFirst's Medicare plan selection and advocacy services for retirees.
• Aon Retiree Health Solutions (formerly OneExchange): Aon's retiree health exchange and benefits administration business serves employers, unions, and plan sponsors with group and individual Medicare Marketplace offerings and personalized retiree advocacy — directly competing with RetireeFirst's RetireeFirst/Group and Individual Medicare Marketplace solutions.

Broad incumbents

• Mercer: Mercer provides retiree health strategy, benefits administration, and exchange/Marketplace solutions for large employers and public-sector plans, overlapping with RetireeFirst's retiree benefits administration and Medicare advocacy capabilities.
• Alight: Alight (formerly Aon Hewitt) provides large-scale benefits administration, retiree healthcare navigation, and decision-support tools across health, wealth, and payroll — overlapping with RetireeFirst's retiree benefits management and healthcare advocacy offerings at significantly larger scale.
• WTW (Willis Towers Watson): WTW offers retiree health benefits consulting, exchange solutions, and actuarial/advisory services for employers and multi-employer plans, making it a broad incumbent competitor to RetireeFirst's employer- and union-focused retiree benefits management model.

Emerging players

• HealthEquity: HealthEquity administers health savings accounts (HSAs), HRAs, and consumer-directed benefits for employers, with adjacent capabilities in retiree healthcare benefits support — overlapping with RetireeFirst's employer-sponsored benefits and retiree healthcare management space.
• Chapter: Chapter is a modern Medicare advisory platform offering personalized guidance and advocacy for Medicare beneficiaries, competing with RetireeFirst's retiree advocacy and Medicare navigation services in a digital-first, consumer-led format.

Regional players

• BenefitsPRO / Corporate Synergies Group: Corporate Synergies provides benefits brokerage, consulting, and administration for mid-market and public-sector employers, including retiree health solutions — comparable in serving the same union/employer retiree benefits niche that RetireeFirst targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RetireeFirst
• LinkedInlinkedin.com/company/retiree-first
• Xx.com/RetireeFirst

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retiree First