Imarat

What Imarat does

Imarat is a privately held Pakistan-based real estate development group that traces its origins to the 1950s (Raja Market in Raja Bazar, Rawalpindi) and began UK operations in 2007 before launching Pakistan-wide operations in 2016. The company operates a vertically integrated ecosystem spanning mixed-use developments (IMARAT Downtown), large-scale retail malls (Mall of IMARAT at 1M+ sq ft, Amazon Outlet Mall, Florence Galleria), luxury residential (Golf Floras, IMARAT Residences), hospitality (four Marriott-branded hotels including Courtyard by Marriott and Residence Inn), construction materials retail (IMARAT Builders Mall), and PropTech platforms (Propsure, PropMax.ai, LIMS). It serves individual property buyers and commercial investors in Pakistan through 200+ offices and 2,000+ employees across Islamabad, Karachi, Lahore, Rawalpindi, Multan, Faisalabad, Peshawar, Quetta, Gwadar, Gilgit, Hyderabad, and Sukkur, plus a London office.

The company's underlying technology includes PropTech solutions (PropMax.ai, LIMS/OPVS/PINS) for property verification and digital investment decisions, AR/VR visualization, chatbots and CRM suites, and SAP/Oracle-backed operational and construction management systems. Revenue is generated through multiple streams: one-time real estate development sales with 3-4 year installment plans, recurring hospitality operations through Marriott partnerships, transaction-based construction materials retail, professional services fees from PropSure (technical advisory, feasibility studies, forensic audits), and a subscription-style recurring rental model on commercial properties (Amazon Outlet Mall, Florence Galleria) offering 15-20% expected annual gains with monthly rental distribution and guaranteed resale within 90 days.

Imarat differentiates through its proprietary OADD (Ownership, Approvals, Demand, Delivery) due diligence framework, ISO 9001 certified processes, and an unmatched physical distribution network that functions as both sales infrastructure and trust-building mechanism in a market where real estate transactions carry significant title risk. Key partnerships include Marriott International (hospitality), SAP and Oracle (enterprise systems), MCB Bank (project financing), and CSR partnerships with STEAM Pakistan and Pakistan Army. The company holds ISO 9001 quality certification, GDPR compliance, and operates under a holding structure encompassing subsidiaries Propsure, PropMax.ai, IMARAT Builders Mall, Graana (estate agency), IMARAT Design Studio, Special Economic Zone operations, Akbar Ali Foundation (CSR), and IIPS.

Name

Imarat

Legal name

IMARAT

Website

https://imarat.com.pk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Imarat is a Pakistan-based real estate developer and holding group operating 200+ offices and 2,000+ employees across Pakistan and the UK, delivering mixed-use developments, retail malls, luxury residential projects, Marriott-branded hotels, and PropTech platforms (LIMS, PropMax.ai) to individual buyers and commercial investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development Sales: Primary revenue from sale of residential and commercial properties including apartments, malls, and luxury condominiums. Properties offered with installment plans (3-4 years) and guaranteed resale policies.
2. Hospitality Operations: Revenue from hotel operations through Marriott International partnerships including Courtyard by Marriott and Residence Inn properties. Includes accommodation, dining, and event services.
3. Construction Materials Retail: Revenue from IMARAT Builders Mall selling construction and furnishing products including bathroom fixtures, tiles, flooring, furniture, and building materials.
4. PropTech Services: Fees from PropSure services including technical advisory, feasibility studies, forensic audits, and the InvestRight educational course.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Imarat is a real estate developer and project manager that builds and sells mixed-use developments, retail malls, luxury residential apartments, condominiums, and hotels in Pakistan and the United Kingdom. The company operates an integrated ecosystem spanning property development (IMARAT Downtown, Mall of IMARAT, Amazon Outlet Mall, Florence Galleria, BAVYLON, Golf Floras, IMARAT Residences), Marriott-branded hospitality, the IMARAT Builders Mall construction materials marketplace, and PropTech platforms (PropMax.ai, LIMS, Propsure).

Product overview

Imarat is a global lifestyle developer operating a diversified portfolio of real estate products across Pakistan and the UK. The core offering comprises mixed-use developments (IMARAT Downtown), large-scale retail malls (Mall of IMARAT, Amazon Outlet Mall, Florence Galleria), luxury residential (Golf Floras, IMARAT Residences), and hospitality (Courtyard by Marriott, Residence Inn). Supporting infrastructure includes IMARAT Builders Mall for construction materials, and PropTech platforms (PropMax.ai, LIMS, Propsure) for digital property services. The ecosystem extends through Graana estate agency network, IMARAT Design Studio for architectural services, and hospitality operations under Marriott partnerships. The company has completed 55+ projects in the UK and 15+ projects in Pakistan since 2016.

Differentiator

Problem solved

Functional benefit

Brands

• Propsure: Property technology and digital solutions platform providing technical advisory, feasibility studies, forensic reports, and online marketplace for construction materials.
• Propmax.ai
• IMARAT Design Studio
• Graana
• Akbar Ali Foundation

Products and services

• IMARAT Downtown
• Mall of IMARAT
• Amazon Outlet Mall
• Florence Galleria
• IMARAT Builders Mall
• BAVYLON
• IMARAT Cyber Tower
• Golf Floras
• Courtyard by Marriott (G-11 Markaz)
• Grand Bazar
• IMARAT Residences
• Courtyard by Marriott (DHA Islamabad)
• Residence Inn by Marriott (DHA Islamabad)
• Courtyard by Marriott (DHA Multan)
• PropMax.ai
• LIMS (Land Information Management System)
• IMARAT Design Studio
• Propsure
• Graana

Quantifiable outcome

• 15-20% expected annual appreciation on commercial properties
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Marriott InternationalcoreStrategic or Co-development PartnerIMARAT has partnered with Marriott International to develop 4 hotels including Courtyard by Marriott (G-11 Markaz, Islamabad and DHA Multan), Residence Inn (DHA Islamabad), and properties at Mall of IMARAT. This partnership brings international hospitality standards to Pakistan's real estate developments, enhancing property values and attracting tourists.
• STEAM PakistanminorStrategic or Co-development PartnerIMARAT has partnered with STEAM (Science, Technology, Engineering, Art and Maths) Pakistan to inspire young generations and support educational initiatives as part of their CSR program Jazba-e-Tameer.
• Pakistan ArmyminorStrategic or Co-development PartnerIMARAT collaborated with Pakistan Army for flood relief efforts in 2022, demonstrating corporate social responsibility during natural disasters.
• SAPcoreTechnology or IntegrationSAP provides enterprise resource planning solutions for IMARAT's operational and construction management, setting industry benchmarks for efficiency and precision in project execution.
• OraclecoreTechnology or IntegrationOracle provides database and enterprise solutions supporting IMARAT's operational and construction management technology infrastructure.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aldar Properties: Abu Dhabi's largest real estate developer with diversified exposure to residential, retail, hospitality, and PropTech. Analogous operating model to IMARAT's mixed-use, multi-vertical strategy in an emerging-market geography.
• Nakheel: Dubai-based master developer behind iconic mall and residential destinations (Palm Jumeirah, Ibn Battuta Mall). Comparable for large-format retail malls and waterfront master planning experience, similar scale to IMARAT's Mall of IMARAT.
• DAMAC Properties: Dubai-based luxury developer known for branded residences and partnerships with hospitality brands (including Marriott). Comparable to IMARAT in its pairing of luxury real estate with international hotel-branded components.
• Emaar Properties: UAE-headquartered global luxury developer (Burj Khalifa, Dubai Mall, Downtown Dubai). Directly comparable on mixed-use mega-developments, branded residences, and mall-led ecosystems; a benchmark for the kind of integrated retail-hospitality-residential playbook IMARAT is building in Pakistan.

Others

• Bayut / Dubizzle Group: Although primarily a property classifieds portal, Bayut (with sister platform Graana-equivalents in the Gulf) addresses the property discovery and verification pain point that IMARAT's Propsure/LIMS platforms target. Relevant as an adjacent PropTech/comparable ecosystem participant.

Direct peers

• Bahria Town: Pakistan's largest private real estate developer, building large-scale master-planned communities (Bahria Town Karachi/Lahore/Rawalpindi/Islamabd), mixed-use developments, malls, and hotels. The closest like-for-like peer to IMARAT in product scope (residential + commercial + hospitality), geography, and customer base.
• Godrej Properties: Listed Indian developer with a national multi-city residential and commercial portfolio, strong brand, and ESG positioning. Comparable to IMARAT in tier-1 city focus, mid-to-premium segment, and sustainability messaging.
• Lodha Group (Macrotech Developers): India's largest listed real estate developer focused on premium and luxury residential plus mixed-use townships. Comparable emerging-market developer with a similar premium-segment, branded-residence, and integrated-community playbook.

Regional players

• Habib Construction Services: Long-established Pakistani EPC contractor with significant real estate and infrastructure exposure. Comparable as a domestic tier-1 player operating in the same Pakistani construction and property development market, though more contractor than developer.
• ZKB Developers: Pakistani real estate developer active in Karachi and Islamabad, including DHA-zone projects. Competes with IMARAT for the same DHA catchment buyers and investment-driven demand in Pakistan's largest cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imaratpk
• YouTubeyoutube.com/channel/UCKhI8PeknmBowjUp18UAUBA
• Facebookfacebook.com/imaratpk
• LinkedInlinkedin.com/company/imaratpk
• Instagraminstagram.com/imaratpk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imarat