10 Magazine

What 10 Magazine does

10 Magazine is an independent London-based fashion, contemporary art, and beauty publication operating as two core titles — 10 Magazine for womenswear, jewellery, beauty, and arts, and 10 Men Magazine for menswear — alongside a direct-to-consumer e-commerce storefront called 10 Curates. The company is headquartered at 3 Lower John Street, London, and is privately held with no disclosed parent, external funding, or institutional investors; its legal entity is "10 and 10 Men Magazines," governed by the laws of England and Wales.

The business monetizes through four streams: individual magazine issue sales (£15 per standard cover, £20 for 10+ covers), limited-edition 10+ Boxazine collectibles (£50), branded merchandise including the 10 EAU DE PARFUM fragrance (£70), recurring print subscriptions distributed through third-party partners Boutique Mags and Unique Magazines, and advertising sales handled via a dedicated media pack contact. The technology stack is a standard web publishing platform with conventional e-commerce checkout (including PayPal) and email newsletter distribution; no proprietary technology, mobile app, API, or AI capabilities are disclosed.

Customer engagement is driven by a weekly newsletter, active social media accounts across Facebook, Instagram, Twitter/X, and YouTube, and editorial coverage spanning womenswear, menswear, jewellery, beauty, contemporary art, and cultural events. The brand positions itself at the high end of fashion editorial, featuring major luxury houses and limited-edition cover variants that double as collector items, with no disclosed enterprise customers, no funding history, and no M&A or leadership change activity in the input data.

Name

10 Magazine

Legal name

10 and 10 Men Magazines

Website

https://10magazine.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

10 Magazine is an independent London-based fashion, contemporary art, and beauty publisher operating 10 Magazine and 10 Men titles alongside the 10 Curates e-commerce storefront, serving affluent readers with editorial content, collectible boxazines, and branded fragrance.

Ownership category

akta.pro rank

Product category

Fashion & Lifestyle Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Men’s Interest Magazines (MPAJAEAC), Beauty & Grooming Magazines (MPAJAEAE)

Keywords

• Luxury fashion magazine
• Contemporary art publication
• Beauty editorial
• Menswear magazine
• Premium print publication

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Sales: Sale of print and digital magazine issues, with multiple cover variants available for each issue. Standard magazine covers priced at £15, with special boxazine editions at £50.
2. E-commerce Merchandise: Sale of curated products through 10curates storefront including fragrance (10 EAU DE PARFUM at £70), prints, and other fashion/lifestyle items.
3. Subscription Services: Recurring subscription revenue through third-party partners Boutique Mags and Unique Magazines for both 10 Magazine and 10 Men magazine titles.
4. Advertising: Revenue from advertorial enquiries and media pack sales, with dedicated contact person Tony Galaxis for advertising queries.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

10 Magazine is a London-based fashion, contemporary art, and beauty publication that produces two print magazine titles—10 Magazine (womenswear, jewellery, beauty, arts) and 10 Men Magazine (menswear). The publication sells collectible print issues with multiple cover variants, limited-edition boxazine collector's editions, branded merchandise, and a signature 10 EAU DE PARFUM fragrance through its 10curates e-commerce storefront and third-party subscription partners.

Product overview

10 Magazine operates as a multi-title fashion and lifestyle publication with two core magazines (10 Magazine covering womenswear, beauty, jewellery, and arts; and 10 Men Magazine covering menswear), complemented by a 10 Curates e-commerce platform that sells magazine issues, collectable 10+ boxazine editions, and the brand's own 10 EAU DE PARFUM fragrance. The products are sold as individual magazine issues with various cover editions featuring luxury fashion brands.

Differentiator

Problem solved

Functional benefit

Products and services

• 10 Magazine A print and digital fashion, contemporary art, and beauty publication covering womenswear, jewellery, arts, and cultural content with multiple cover variants per issue. Sold at £15 per standard cover, £20 for premium covers, and distributed worldwide.
• 10 Men Magazine A men's fashion publication covering menswear trends, accessories, and luxury brands with various cover editions featuring models and celebrities. Available via print subscriptions through third-party partners Boutique Mags and Unique Magazines.
• 10 Curates E-commerce Storefront An e-commerce platform selling carefully selected art, prints, objects, curiosities, magazine issues, and the 10 EAU DE PARFUM fragrance to consumers worldwide with UK delivery pricing.
• 10+ Boxazine Collector's Editions Limited-edition collectible boxazines containing the main magazine, a jewellery and watches supplement, and 5 A1-sized posters, priced at £50 each.
• 10 EAU DE PARFUM Signature 10 Magazine branded eau de parfum fragrance sold through the 10 Curates shop at £70 per unit.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dazed Magazine: Dazed is a London-based independent fashion and culture publication covering womenswear, menswear, beauty, and arts. Directly comparable to 10 Magazine in target audience, editorial categories (Fashion, Arts, Beauty, News), and independent UK publishing positioning.
• System Magazine: System is an independent biannual fashion magazine focused on the fashion industry, designers, and models, with premium print editions. Comparable to 10 Magazine as an independent luxury fashion publication with high-end positioning and limited-edition collectible format.
• i-D Magazine: i-D is an independent fashion and culture magazine covering womenswear, menswear, beauty, and contemporary culture with similar collector-style positioning and a strong digital presence. Closely comparable to 10 Magazine in editorial scope, audience (fashion-forward luxury readers), and dual-platform print/digital publishing model.
• LOVE Magazine: LOVE is a biannual British fashion and culture magazine featuring luxury fashion editorials, beauty content, and celebrity covers. Comparable to 10 Magazine as an independent UK luxury fashion publication with collectible cover variants and premium price positioning.
• Schön! Magazine: Schön! is an independent fashion and culture magazine covering womenswear, menswear, beauty, and arts with collectible cover variants. Comparable to 10 Magazine as a smaller independent luxury fashion publication with similar editorial positioning and premium pricing.
• AnOther Magazine: AnOther is a bi-annual fashion and culture magazine published in print and digital, covering womenswear, menswear, beauty, and contemporary art. Highly comparable to 10 Magazine in editorial scope and the premium print-and-digital collector format.

Emerging players

• Business of Fashion: Business of Fashion is a digital-first fashion industry publication covering news, analysis, and business intelligence for the fashion sector. Comparable to 10 Magazine's digital content and news coverage of the fashion industry but focused on industry B2B audiences rather than consumer luxury.

Broad incumbents

• Harper's Bazaar: Harper's Bazaar is a long-established global fashion and beauty magazine owned by Hearst, covering womenswear, beauty, jewellery, and culture. Comparable to 10 Magazine in editorial focus on luxury fashion and beauty but at significantly greater scale and distribution.
• Vogue (British Vogue / Condé Nast): Vogue, particularly British Vogue, is the dominant incumbent in luxury fashion publishing with a much larger editorial team, global editions, and deep fashion house advertising relationships. Competes with 10 Magazine for the same affluent readership and luxury advertising spend but at vastly greater scale.
• Elle Magazine: Elle is a globally distributed fashion, beauty, and lifestyle magazine with international editions covering womenswear, beauty, and culture. Overlaps with 10 Magazine's editorial categories but operates at significantly larger scale with broader mass-luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/10magazine_
• YouTubeyoutube.com/user/10magazineblog
• Facebookfacebook.com/10and10MenMagazine
• Instagraminstagram.com/10magazine
• LinkedInlinkedin.com/company/10-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10 Magazine