What Akavia does

Akavia is a Swedish trade union (fackförbund) for academically trained professionals, formed in 2020 through the merger of Jusek and Civilekonomerna. It is the third largest member union within Saco (Sveriges Akademikers Centralorganisation) and serves approximately 145,000 members, including 35,000 students, across six professional disciplines: economists, lawyers, social scientists, IT professionals, HR professionals, and communicators. Akavia is politically independent and operates from a Stockholm headquarters with a 51-100 employee secretariat, supported by a network of elected workplace representatives (förtroendevalda) across Sweden. The organization engages in collective bargaining through AkademikerAlliansen, publishes policy positions, and participates in Almedalen and government consultations.

Akavia's core service offering is delivered through a digital and human-assisted member stack. Members access salary benchmarking against a database of 370,000 professionals, salary advisory services, legal support from day one of membership, an income insurance product (80% of salary up to 100,000 SEK/month for 100 days, then 70% for an additional 50 days), career advisory, competency development, pension planning, and parental-leave guidance. The digital product surface includes the akavia.se website, the 'Mina sidor' member portal, and Studio Akavia, a streaming platform for webinars and on-demand educational content including a dedicated AI content series. Member benefits are extended through partnerships with Danske Bank (mortgage rates), Skandia and Folksam (insurance), and AI Sweden (AI policy and applied AI research). Member service responds to 90% of inquiries within three minutes, indicating an operationally responsive but member-funded service model.

Revenue is generated almost entirely from recurring membership fees, with pricing not publicly disclosed. Akavia acquires members through a direct-to-consumer model combining content marketing (Akavia Redaktionellt), social media (Facebook, Instagram, LinkedIn, X), events (Studio Akavia, Akavia dagen, Almedalen), a dedicated switching program targeting members of competing unions, and university partnerships for student recruitment. Distribution is primarily self-service online supplemented by a phone-based contact center and on-site workplace representation.

Name

Akavia

Legal name

Akavia

Website

https://akavia.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Akavia is a Swedish trade union for academically trained professionals, formed in 2020, serving 145,000 members across economics, law, social science, IT, HR, and communications with salary advice, legal support, income insurance, career development, and AI-focused member services.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership fees: Akavia generates revenue almost entirely from membership fees paid by its 145,000 members. The fees fund union activities including collective bargaining, legal advice, salary negotiation support, income insurance administration, and member benefits programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Akavia is a Swedish trade union (fackförbund) for academically trained professionals, providing collective bargaining, legal advice, salary negotiation support, income insurance, career development, pension guidance, and member benefits to its 145,000 members across economics, law, social sciences, IT, HR, and communications disciplines. The union was formed in 2020 through the merger of Jusek and Civilekonomerna and operates as a member-owned organization under the Saco confederation.

Product overview

Akavia is a Swedish trade union for academics formed in 2020 through the merger of Jusek and Civilekonomerna. The organization offers a unified membership platform providing services across salary advice, legal support, career guidance, income insurance, and professional development. Key offerings include Studio Akavia (streaming platform with AI courses), salary statistics tools, career advisory services, legal support, income insurance (80% coverage up to 100,000 SEK/month), AI-powered job application tools, and bank/insurance benefits through partners like Danske Bank, Skandia, and Folksam. The organization serves 145,000 members including 35,000 students across economics, law, IT, HR, communications, and social sciences professions.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Akavia Streaming platform offering on-demand webcasts, lectures, and webinars on career planning, job searching, networking, and professional development, including AI-related courses, available free to Akavia members.
• Studio Akavia AI Specialized AI content series within Studio Akavia, featuring AI strategist Paulina Modlitba exploring the latest AI trends and their applications across different professions for academically trained members.
• Salary Statistics Tool (Lönestatistik) Salary comparison tool that allows Akavia members to benchmark their pay against 370,000 other academic professionals, supporting salary discussions and career decisions.
• Salary Advisory Service (Lönerådgivning) Professional salary consultation service helping members prepare for salary discussions and negotiations, including annual salary reviews, variable pay considerations, and job-change pay negotiations.
• Income Insurance (Inkomstförsäkring) Income insurance product that pays 80% of salary up to 100,000 SEK per month for 100 days if the member is laid off, then 70% for an additional 50 days, supplementing Sweden's A-kassa.
• Legal Support and Advice (Rättshjälp) Legal assistance for members covering contract review, negotiation support, and legal expense insurance for employment-related matters, provided by Akavia's professional negotiators starting from day one of membership.
• Career Advisory (Karriärrådgivning) Career guidance service for members including mentorship programs, job-search assistance, CV and cover letter review, and LinkedIn profile optimization.
• AI Tools for Job Applications AI-powered tools that help members draft CVs and cover letters for job applications.
• Bank and Insurance Benefits Discounted banking and insurance offerings for members including favorable mortgage rates with Danske Bank and insurance products through Skandia and Folksam.
• Competency Development (Kompetensutveckling) Training and professional development programs for members including AI courses for leaders, aptitude tests, and EU career opportunities, supporting ongoing competency and career development.
• Membership Portal (Mina sidor) Online member portal providing authenticated members with access to personalized services, advice, and personal account management.

Quantifiable outcome

• 145,000 members including 35,000 students
• +4 more outcomes

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• AI SwedencoreStrategic or Co-development Partner · 1 May 2025In May 2025, Akavia became the first trade union to enter a partnership with AI Sweden, Sweden's national center for applied AI. Through this partnership, Akavia gains access to leading AI research, innovation, and cutting-edge technology. The partnership positions Akavia as a thought leader on AI's impact on the labor market and enables the union to influence AI policy development in Sweden. Akavia also participates in Arbetsmarknadens AI-råd (Labor Market AI Council), a forum co-led by AI Sweden that brings together trade unions, employer organizations, and AI experts to produce insights and recommendations for Sweden's AI readiness.
• Arbetsmarknadens AI-råd (Labor Market AI Council)coreStrategic or Co-development Partner · 1 May 2025Arbetsmarknadens AI-råd is an initiative by AI Sweden that brings together trade unions, employer organizations, and transition organizations in a joint forum. The council's purpose is to create a common situational picture and develop concrete recommendations that strengthen Sweden's transition capacity and long-term skills supply. Akavia is the first trade union to join this council. The council produces insight reports on AI's impact on the labor market. Members include Akavia, Almega, Ciko, DIK, Fremia, Svensk Handel, and Unionen.
• Danske BankminorOthersAkavia members receive preferential interest rates on mortgages (bättre ränta på bolån) through a partnership with Danske Bank, as part of the union's member benefits program.
• SkandiaminorOthersAkavia members have access to insurance products (personförsäkringar) through Skandia as part of the union's member benefits program.
• FolksamminorOthersAkavia members receive insurance offerings through Folksam as part of the union's member benefits program.
• Saco (Sveriges Akademikers Centralorganisation)coreOthersAkavia is the third largest member union within Saco, Sweden's central organization for academic professionals. Saco represents over 20 affiliated unions for academically trained workers. Akavia participates in Saco's collective bargaining, research, and policy activities.
• AkademikerAlliansencoreStrategic or Co-development PartnerAkavia collaborates with other unions within AkademikerAlliansen on collective bargaining and policy matters, particularly in negotiations with SKR (Sveriges Kommuner och Regioner) and Sobona for municipal and regional sector employees.
• PTK (Försäkringsbolaget Pensions- och forsäkringsaktiebolaget)minorOthersAkavia provides members with access to PTK's checklist for salary conversion (löneväxling) and other PTK resources related to occupational pension and insurance matters.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Unionen: The largest union within Saco, covering private-sector white-collar professionals in similar academic disciplines. Direct substitute for many of Akavia's members and the union from which Akavia most actively poaches members.
• SRAT: Saco union covering multiple academic professional groups. Comparable multi-segment union model with overlapping member services (salary data, legal advice, A-kassa access), competing for some of the same professional personas.
• Naturvetarna: Saco union for natural scientists. Operates an analogous academic-professional union model with collective bargaining, salary data and career services, and shares target members within the broader Swedish academic workforce.
• Sveriges Ingenjörer: Saco union representing engineering professionals. Operates a similar collective-bargaining, salary-data and career-support model for academically trained professionals, overlapping with Akavia's IT-akademiker segment. Former employer of Akavia's incoming private-sector negotiation chief.
• Finansförbundet: Saco union for finance-sector professionals. Comparable in operating model, member services and bargaining focus, and directly overlaps with Akavia's 'Ekonomi / Civilekonomer' segment in Swedish banks and financial employers.
• Ledarna: Saco union for managers and leaders. Comparable membership-based service model with salary benchmarking, legal advice and career support, and a direct overlap with Akavia's 'Chefer' segment. Former employer of Daniel Falk before he joined Akavia.
• Tjänstemannaförbundet HTF: Saco union for service-sector professionals including parts of communications, HR and IT, with a similar subscription-based union model and overlapping target personas to Akavia.

Emerging players

• Civilekonomerna: Predecessor organization of Akavia (merged in 2020). Still relevant as a historical identity and as the primary brand associated with the economist member base that anchors Akavia's value proposition.
• Jusek: Predecessor organization of Akavia (merged in 2020) covering lawyers, HR professionals and communicators. Provides historical continuity for three of Akavia's six core professional segments.

Regional players

• Vision: Swedish union for white-collar public-sector professionals. Operates a similar subscription-based union model with salary tools and legal support in the same domestic market, with stronger overlap in municipal and regional sectors where Akavia also negotiates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/akaviasverige
• Facebookfacebook.com/akademikerna
• LinkedInlinkedin.com/company/akavia
• Instagraminstagram.com/akaviasverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akavia