What Pluc.TV does

Pluc.TV (legally PLUC Network Private Limited) is an India-headquartered, privately held creator economy and storytelling platform founded in 2017. The company operates a multi-vertical engine spanning a core storytelling platform, a freelance gig marketplace (Pluc Studio), a publishing arm (Pluc Books), a creator upskilling vertical (Pluc Lab), original episodic content (Creator TV), and research insights (Pluc Inside). It claims a network of 350,000+ creators across 22+ countries and 15+ languages, with named enterprise and nonprofit clients including Snap Inc., CEEW, ClimateWorks Foundation, Leap Scholar, and onu.energy. Signature impact initiatives include Planet India (400 million+ reach via Jio Cinema), South Asian Business House at COP28, India's Heatwave Heroes, and the Snap-partnered fAR out AR program.

The platform's revenue model is diversified across five streams: branded content and campaign production (professional services), gig marketplace commissions (transaction fees), course sales (one-time licensing with a flagship paid course at 2500 rupees alongside mostly free courses), book publishing (licensing/royalties), and Creator TV original series (advertising potential). Pricing is highly accessible: most courses are free, stock footage sells at 500 rupees per clip, and gig budgets range from $2,000-$3,000 for documentary DP work. Go-to-market combines community-led growth through the creator network, direct sales for enterprise branded content, and event-driven awareness via global forums (COP, G20, WEF, NY Climate Week). The company's technology stack includes standard integrations (Google Analytics, Google/Apple Sign-In, OpenPlanet visual library) with no proprietary AI/ML systems disclosed beyond leveraging third-party tools.

Name

Pluc.TV

Legal name

PLUC Network Private Limited

Website

https://pluc.tv

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pluc.TV is an India-based creator economy platform operating a multi-vertical storytelling engine that connects 350,000+ creators, brands, and nonprofits across 22+ countries through gig work, branded content production, publishing, courses, and original series.

Ownership category

akta.pro rank

Product category

Creator Economy Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Industries (5121), Publishing Industries (513)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD), Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

Keywords

• Creator economy platform
• Video storytelling platform
• Creator marketplace
• Branded content production
• Digital content publishing

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Branded Content and Campaigns: Production of branded content, campaigns, and narrative-led films for brands and organizations. Full lifecycle from concept development to audience development.
2. Gig Marketplace Commission: Platform connects creators with freelance opportunities (gigs). Creators apply for gigs, complete work, and receive payment through the platform's invoice system.
3. Course Sales: Paid courses for creator education. Some courses are free while others have paid access (e.g., 'Ace the art of short form content' at 2500). Lifetime access granted upon purchase.
4. Book Publishing: Pluc Books publishing platform generates revenue through book sales and partnerships. 'Climate Underdogs: Chapter India' supported by ClimateWorks Foundation.
5. Creator TV Original Series: Original episodic content designed for digital-first audiences, potentially generating ad revenue or sponsorship income.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pluc.TV operates a multi-vertical storytelling engine that connects a global network of 350,000+ creators with brands, communities, and storytellers to produce, distribute, and monetize digital content. The platform bundles end-to-end production support, a stock-footage library, multi-channel syndication, an education/courses vertical, a publishing arm (Pluc Books), and a freelance gig marketplace where creators apply for paid work.

Product overview

Pluc.TV is a multi-genre, multi-vertical storytelling engine operating as a platform-plus-modules architecture. The core platform connects creators, creatives, and businesses to produce scalable content across multiple screens. Key modules include Pluc Books (publishing), Pluc Studio (high-value work opportunities), Pluc Lab (creator upskilling), Creator TV (original series), and an educational courses platform. The ecosystem encompasses 350,000+ creators across 22+ countries and 15+ languages, with flagship initiatives like Planet India and the South Asian Business House (SABH). The platform supports the full content lifecycle from concept development through production and multi-channel distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Pluc Books: Publishing platform for writers, creators, and storytellers to develop, publish, and own their intellectual property.
• Pluc Studio
• Pluc Inside
• Pluc Lab
• Creator TV
• Planet India
• South Asian Business House (SABH)
• fAR out
• India's Heatwave Heroes
• Kota Cares
• Creator Lab

Products and services

• Pluc.TV Platform A global storytelling platform where creators, creatives, and businesses discover each other, collaborate on content projects, and manage end-to-end workflows from development through production, post-production, and multi-channel delivery.
• Pluc Books A publishing platform for writers, creators, and storytellers to develop, publish, and own intellectual property, curating contemporary literature that amplifies new voices.
• Pluc.TV Courses Educational platform offering courses taught by top creators covering industry-demanded skills, with personalized feedback, live sessions, and exclusive creator inbox access. Most courses are free; one-time paid course offered at 2,500 rupees.
• Pluc Library Stock video library providing high-quality footage assets at 500 rupees per clip (10-65 seconds duration) for creators, filmmakers, and partners to enhance their storytelling.
• Gigs / Freelance Marketplace Marketplace connecting creators with paid freelance gigs ranging from 2 days to 3-4 months, covering video editing, cinematography, translation, voiceover, music composition, and production crew work; budget ranges such as $2,000-$3,000 for documentary DP work.

Quantifiable outcome

• 400 million+ viewership reached through Planet India campaign
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• EarthwoodminorStrategic or Co-development Partner · 1 January 2023Earthwood leads a credible national study of climate themes in Bollywood (1975-2024) as part of Pluc Inside initiative, engaging 200 youth reviewers across India.
• Snap Inc.flagshipStrategic or Co-development PartnerPlucTV partnership with Snap for fAR out program bringing together AR Creators and Land Artists at South Asia's highest contemporary art exhibitions. Five selected creators collaborated with land artists to build digital AR experiences for Land Art Festival in Ladakh.
• ClimateWorks FoundationcoreStrategic or Co-development PartnerSupported the 'Climate Underdogs: Chapter India' book publication through South Asian Business House (SABH) initiative launched at COP28. Features 12 stories of climate innovators from small businesses across South Asia.
• CEEW (Council on Energy, Environment and Water)coreStrategic or Co-development PartnerPartnership for 'India's Heatwave Heroes: Local Solutions in a Hotter World' series - a five-part series showcasing affordable and scalable heat resilience solutions from across India.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Instagram (Meta): Global short-form video and creator platform with built-in monetization tools and brand-partnership features. Competes with Pluc.TV for creator attention and brand-sponsored content budgets across the same Indian and global creator base.
• YouTube: Global video platform with massive creator monetization, ad revenue share, and original content programs. Competes broadly with Pluc.TV's Creator TV and creator-network model, but does not focus on niche impact/climate storytelling.
• TikTok (ByteDance): Global short-video creator platform with one of the largest creator-economy ecosystems. Competes for the same creator audience and brand content dollars Pluc.TV targets, but at vastly larger scale and with stronger algorithmic distribution.

Direct peers

• Pepper Content: India-based content marketplace connecting brands with freelance creators, writers, and editors. Directly comparable to Pluc.TV's Pluc Studio and gig marketplace in targeting the same enterprise-branded-content workflow with vetted creator networks.
• Pratilipi: India's largest user-generated storytelling and publishing platform across languages. Comparable to Pluc.TV's Pluc Books publishing vertical and creator-led storytelling approach targeting regional Indian language audiences.
• ShareChat: India-based regional social content platform with creator monetization and short-video (Moj) offerings. Comparable to Pluc.TV's distribution across Sharechat, Dailyhunt, and Moj and its focus on Indian-language creator communities.
• Pocket Aces: Indian digital entertainment company producing branded content, original video, and creator-driven shows for brands. Comparable to Pluc.TV's branded-content production model and Creator TV original series across Indian audiences.
• Kuku FM: India-based creator audio platform monetizing regional audio storytelling and courses. Comparable to Pluc.TV's creator-economy model applied to a different content format, with overlapping Indian-language audience and creator monetization focus.
• VerSe Innovation (Dailyhunt / Josh): Indian local-language content and short-video platform with a large creator base and brand monetization. Comparable to Pluc.TV's multi-channel distribution strategy and creator-economy ambitions in regional Indian languages.

Emerging players

• Wattpad (Naver): Global user-generated storytelling and publishing platform with IP development into film/TV. Comparable to Pluc.TV's Pluc Books publishing vertical and the broader creator-to-IP pipeline, though Wattpad's core is text-based rather than video-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pluc_tv
• Facebookfacebook.com/pluctv
• LinkedInlinkedin.com/company/pluc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pluc.TV