ShareChat
ShareChat (Mohalla Tech) is India's largest homegrown vernacular social media platform, serving ~200 million monthly active users across 15-20 regional languages via its core app, the Moj short-video platform, and the QuickTV microdrama service launched in February 2025.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What ShareChat does
ShareChat, operated by parent company Mohalla Tech Pvt. Ltd., is an India-based vernacular social media platform founded in 2015 and headquartered in Bangalore. The platform serves approximately 200 million monthly active users across tier-1 to tier-3 Indian cities in 15-20 regional languages, positioning it as the largest homegrown social network targeting non-English speaking users. Its product portfolio includes the core ShareChat social app (for shayari, quotes, and short videos), the Moj short-video platform (acquired via the $700M MX TakaTak deal in 2022), and QuickTV — a microdrama platform launched February 2025 that reached 60-70 million users consuming 300 million episodes daily by March 2026.
The underlying technology stack is AI-native: proprietary recommendation systems built in-house since 2018, with a 2022 deep-learning model delivering a 40% lift in time spent and an additional 50% lift for microdrama content. ML infrastructure has been optimized to scale from 1 million to 1 billion features per second at 10x lower cost via ScyllaDB migration, Kubernetes optimization, and lazy protobuf deserialization. The company also runs an AI hub in Singapore and has shipped India's first fully AI-generated mythology series using ElevenLabs voice synthesis, which cuts content production costs by up to 90%.
The business model is a hybrid freemium + advertising platform. Free users (98% of base) generate roughly INR 100/user/year at approximately 90% ad margins, while premium microdrama subscribers (2%) pay INR 200/month. FY25 reported revenue was INR 723.4 crore (essentially flat YoY at +0.7%), though the company crossed INR 1,000 crore in annual recurring revenue and is targeting 30% growth in FY26. Adjusted EBITDA losses were cut from INR 800 crore to INR 219 crore in FY25, and ShareChat achieved first cash flow breakeven in February 2025 — positioning it for a targeted IPO within 12-18 months. The company has raised over $1 billion in total funding, with a peak valuation of $5 billion achieved during the Google-led round in May 2022.
ShareChat firmographics
Firmographics- Name
- ShareChat
- Legal name
- Mohalla Tech Pvt. Ltd.
- Website
- https://sharechat.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ShareChat (Mohalla Tech) is India's largest homegrown vernacular social media platform, serving ~200 million monthly active users across 15-20 regional languages via its core app, the Moj short-video platform, and the QuickTV microdrama service launched in February 2025.
- Ownership category
- akta.pro rank
ShareChat industry classification
Industry- Product category
- Vernacular Social Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- General-Purpose Social Networks (BPAMABAA)
- akta.pro secondary industries
- Generalist Short-Form Video Social Platforms (MPACAHAA), Short-Form User-Generated Video Platforms (MPACABAB)
Keywords
Where ShareChat is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
ShareChat business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Advertising: Primary revenue stream from advertising, with ad margins at approximately 90% for free users generating roughly ₹100 per user per year. ShareChat enables advertisers to access premium storytelling format.
- Subscription/Microdrama: Freemium microdrama model with 2% paying subscribers generating ₹200/month and 98% free users earning through advertising. QuickTV platform launched in February 2025 with rapid adoption.
- QuickTV Microdrama Platform: Microdrama platform generating revenue through both subscription (premium content) and advertising formats. Reached about 60-70 million users consuming 300 million episodes daily.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with advertising (98% of users) |
| Subscription | Monthly | Premium subscription for microdrama content (2% of users) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ShareChat product offering
Product offeringCore offering
ShareChat operates a vernacular social media and content platform serving non-English speaking Indian users across 15-20 regional languages, with approximately 200 million monthly active users. The core platform enables sharing of videos, shayari, and quotes, augmented by proprietary AI/ML recommendation systems. The ecosystem is extended through Moj (short-video platform) and QuickTV (microdrama platform launched February 2025), monetized primarily through advertising and a subscription tier for premium microdrama content.
Product overview
ShareChat is a platform-plus-modules architecture operated by parent company Mohalla Tech. The core product is ShareChat, a vernacular social media platform in 15 Indian languages. Secondary products include Moj (short video app) and Quick TV (microdrama platform), which collectively serve over 200 million monthly active users. The products share infrastructure, user base, and AI capabilities while targeting different content formats: general social sharing, short-form video, and serialized microdrama respectively.
Differentiator
Problem solved
Functional benefit
Brands
- Moj: Short video platform that became India's leading short video app following TikTok's ban in India. Moj competes with TikTok and is part of Mohalla Tech's portfolio alongside ShareChat.
- Quick TV
Products and services
- ShareChat Vernacular social media mobile application supporting 15 Indian languages, enabling users to share and discover funny and romantic videos, shayari, and quotes. The platform uses AI-driven recommendations and serves approximately 200 million monthly active users across tier-1 to tier-3 cities in India.
- Moj Short-video mobile application operated by Mohalla Tech that became India's leading short-video platform following TikTok's ban. Moj features AI-powered editing tools and creator monetization, and is integrated with the ShareChat ecosystem to collectively serve 20 crore monetizable active users.
- Quick TV (Microdrama Platform) Dedicated microdrama streaming platform offering serialized short-form video content (1-5 minute episodes), launched within the ShareChat ecosystem. Reached approximately 60-70 million users consuming 300 million episodes daily as of March 2026. Monetized through a freemium model: ~98% free ad-supported users and ~2% paying subscribers at INR 200/month, with an ad-supported tier being introduced to expand monetization.
Quantifiable outcome
- 40% increase in user time spent after 2022 deep-learning model launch
- +7 more outcomes
Companies that use ShareChat
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
ShareChat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
ShareChat partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- The TradeDeskminorThe TradeDesk served as Gold Partner at Pitch CMO Summit 2026 alongside ShareChat & Moj, participating in discussions on AI-driven personalization and brand building.
- Snap Inc.minorSnap Inc. co-presented the Pitch CMO Summit 2026 in Delhi, with ShareChat & Moj and The TradeDesk serving as Gold Partners for the marketing industry event.
- VertozminorVertoz served as Gold Partner at the Pitch CMO Summit 2026, an advertising and marketing industry event featuring ShareChat & Moj alongside other major platforms.
- ElevenLabscoreElevenLabs provides voice AI technology to ShareChat for multilingual content production, helping reduce production costs by up to 90%. ShareChat is among key Indian content platforms leveraging ElevenLabs' voice synthesis technology.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
ShareChat competitors and assessment
Company assessmentDirect peers
- MX Player (Times Internet): India's largest on-device video streaming and short-video platform; directly overlaps with Moj on short video and ShareChat on vernacular entertainment, especially after the Times Group's investment in ShareChat.
- Glance (InMobi Group): India's leading lock-screen and vernacular content discovery platform; competes with ShareChat for user attention and ad dollars among non-English speaking mobile-first Indian users.
- VerSe Innovation (Josh + Dailyhunt): Parent of Josh (short video) and Dailyhunt (vernacular news/content aggregator); directly competes with ShareChat and Moj in India's vernacular short-video and content space with similar AI-recommended feeds and advertiser-supported monetization.
Emerging players
- Chingari: Indian short-video and creator-token platform that emerged after the TikTok ban; competes with Moj for the same creator economy and vernacular audience.
- Loco (PW-backed live/social): Indian live-streaming and creator community platform; overlaps with ShareChat's community and short-video use cases for vernacular Indian audiences, particularly in gaming and entertainment.
- Roposo (by Glance/InMobi): Vernacular short-video and social commerce platform from the Glance/InMobi ecosystem; partially overlaps with ShareChat and Moj in regional Indian content.
Broad incumbents
- Kuaishou: Global short-form video and live-streaming platform with AI-driven vernacular feeds; a broader incumbent whose product mechanics and AI-recommendation approach closely mirror Moj and QuickTV.
- YouTube (Google/YouTube Shorts): Dominant global video platform whose YouTube Shorts product directly competes with Moj in India for short-form video consumption and the same digital ad budgets.
- Meta (Facebook + Instagram + Reels): Global social networking and short-video incumbent whose Reels product and Facebook vernacular push directly compete with ShareChat and Moj for users, time spent, and Indian ad spend.
- ByteDance (TikTok predecessor presence in India): Parent of TikTok, the platform whose 2020 India ban created the market opportunity that Moj filled; the benchmark for ShareChat's AI-recommendation and short-video playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
ShareChat social profiles
Digital presenceShareChat financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShareChat leadership team
Management profileNumber of profiles
Profiles1 record
ShareChat subsidiaries and ownership
Company hierarchySubsidiaries3 records
ShareChat funding detail
Funding detailFunding overview
Funding rounds18 records
Investors32 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShareChat M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShareChat
What does ShareChat do?
ShareChat operates a vernacular social media and content platform serving non-English speaking Indian users across 15-20 regional languages, with approximately 200 million monthly active users. The core platform enables sharing of videos, shayari, and quotes, augmented by proprietary AI/ML recommendation systems. The ecosystem is extended through Moj (short-video platform) and QuickTV (microdrama platform launched February 2025), monetized primarily through advertising and a subscription tier for premium microdrama content.
Is ShareChat a public or private company?
ShareChat is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShareChat founded?
ShareChat was founded in 2015. It employs 501 to 1,000 people.
Where is ShareChat based?
ShareChat is headquartered in Bangalore, India, in the Asia region.
How does ShareChat make money?
Three revenue lines are on record. Advertising is the primary driver. The others are subscription/Microdrama and quickTV Microdrama Platform.
Who are ShareChat's main competitors?
Direct peers on record are MX Player (Times Internet), Glance (InMobi Group) and VerSe Innovation (Josh + Dailyhunt). Emerging players are Chingari, Loco (PW-backed live/social) and Roposo (by Glance/InMobi). Broad incumbents are Kuaishou, YouTube (Google/YouTube Shorts), Meta (Facebook + Instagram + Reels) and ByteDance (TikTok predecessor presence in India).
Does ShareChat have an API?
No public API is recorded for ShareChat.
What industry is ShareChat in?
ShareChat's product category is Vernacular Social Media. Its primary akta.pro industry code is BPAMABAA, General-Purpose Social Networks, with a secondary code of MPACAHAA, Generalist Short-Form Video Social Platforms. Its NAICS code is 51621 and its SIC code is 7370.