What Jigsaw Education Group does

Jigsaw Education Group is a privately held UK-based education company founded by Jan Lever MBE in 2013 and headquartered in Leatherhead. It provides fully resourced PSHE (Personal, Social, Health and Economic education) and RE (Religious Education) programmes for children aged 3–16, plus complementary offerings for parents (Families), outdoor learning (Outdoors) and pupils with special educational needs (SEND/ALN). Content is delivered through a cloud-based online portal (jigsawpshe.online) containing lesson plans, interactive slides, assemblies, songs, video content and assessments, structured around a proprietary five-part lesson model and a spiral curriculum that revisits themes (identity, relationships, health, change) progressively year-on-year, with mindfulness practices ("Calm Me", "Connect Us") integrated into every lesson.

The company's product portfolio spans Jigsaw PSHE 3-11 (whole-school spiral curriculum for Early Years through Year 6), Jigsaw PSHE 11-16 (flexible secondary programme for Years 7–11 covering statutory RSHE), Jigsaw RE 3-11 (enquiry-based RE with 80+ units), Jigsaw Families, Jigsaw Outdoors, the SEND/ALN programme, and Jigsaw International (aligned with English National Curriculum, IB and IPC). Content is differentiated by pioneering mindfulness integration, age-appropriate pedagogical design, and branded IP such as Jigsaw Friends plush characters and Jigsaw Owls classroom companions.

Jigsaw monetizes via bespoke annual or multi-year school subscriptions priced per pupil roll, programme selection, school type and geography, with 80% of schools opting for 3-year partnership terms. The go-to-market is sales-led and direct: regional Partnership Managers and a dedicated MAT Sales Director (Lewis Still) handle demos, tailored pricing and trust-wide rollouts, while an International Partnerships Manager (Jo Dunbar) serves the 65+ country footprint. The company serves over 6,500 schools across the UK and internationally, reaches more than 2 million children per week, adds 1,000+ new schools annually and reports an 85% school renewal rate.

Name

Jigsaw Education Group

Legal name

Jigsaw Education Group

Website

https://jigsaweducationgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Jigsaw Education Group provides fully resourced PSHE, RE and related curricula (ages 3–16) to over 6,500 schools across 65+ countries, delivered via a cloud portal with subscription-based, multi-year contracts sold through regional field sales and MAT-level accounts.

Ownership category

akta.pro rank

Product category

K-12 PSHE and Wellbeing Curriculum Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• PSHE curriculum resources
• Religious Education programmes
• Whole-school wellbeing
• Primary PSHE materials
• Character education curriculum

Headquarters

HQ city

Leatherhead

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. School Subscription: Annual or multi-year subscription model for schools accessing Jigsaw PSHE and RE programmes. Pricing is tailored based on school size (pupil numbers), school type, and programme selection. Schools can choose 1, 2, or 3-year partnership terms, with 80% choosing 3-year partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Jigsaw Education Group provides the Jigsaw PSHE curriculum (Personal, Social, Health and Economic education) for children aged 3-16, alongside a Religious Education programme, an outdoor learning offer, a SEND/ALN-adapted programme, a family engagement programme, and an international distribution programme. The company sells annual licences and curriculum packages to schools, multi-academy trusts and international partners, with delivery through printed teaching materials, an online digital teaching hub, and structured training and consultancy.

Product overview

Jigsaw Education Group offers a suite of educational programmes centered around PSHE (Personal, Social, Health & Economic Education) and RE (Religious Education) for schools. The core product portfolio includes Jigsaw PSHE 3-11 (for ages 3-11), Jigsaw PSHE 11-16 (for secondary schools ages 11-16), Jigsaw RE 3-11 (enquiry-based religious education), Jigsaw Families (parent/carer engagement programme), Jigsaw Outdoors (outdoor learning), and a dedicated SEND/ALN Programme for inclusive education. All programmes feature mindfulness integration, spiral curricula, and are delivered through an online portal with fully resourced lesson plans, slides, and assessments. The company also offers an International programme aligned with IB and IPC for global schools.

Differentiator

Problem solved

Functional benefit

Brands

• Jigsaw PSHE: Personal, Social, Health and Economic education programmes for schools
• Jigsaw RE
• Jigsaw Families
• Jigsaw Outdoors
• Jigsaw Owls
• Jigsaw Friends
• Calm Me

Products and services

• Jigsaw PSHE 3-11 Whole-school, spiral PSHE curriculum programme covering Personal, Social, Health and Economic education for children aged 3-11, including lesson plans, teaching resources and the Jigsaw Hub digital support, sold on annual licence to UK and international primary schools.
• Jigsaw PSHE 11-16 Secondary-age PSHE programme for pupils aged 11-16, providing sequenced lesson plans and resources covering Relationships, Sex and Health Education and broader PSHE themes, sold as an annual licence to secondary schools.
• Jigsaw RE 3-11 Religious Education curriculum programme for primary schools aged 3-11, designed to sit alongside Jigsaw PSHE and address statutory RE requirements.
• Jigsaw Outdoors Outdoor learning programme that delivers Jigsaw PSHE content in outdoor settings, providing schools with structured lesson plans for off-site learning and holding the Council for Learning Outside the Classroom Quality Badge.
• Jigsaw Families Parent and family engagement programme, including online resources and a digital portal/app, that allows families to extend Jigsaw PSHE learning into the home environment.
• SEND/ALN Programme Adapted version of the Jigsaw PSHE curriculum tailored for pupils with Special Educational Needs and Disabilities (SEND) / Additional Learning Needs (ALN), enabling inclusive delivery across mainstream and specialist settings.
• Jigsaw International International edition of the Jigsaw PSHE programme, licensed to schools, school groups and partner distributors in 65+ countries via the company's International Partnerships Manager and partner network.

Quantifiable outcome

• 95% of teachers say Jigsaw saves them planning time
• +9 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered supporting, core and minor.

• BISIA (British International Schools Association)supportingGTM or Marketing PartnerPartnership supporting international schools with PSHE and RE provision, helping extend Jigsaw's reach to British international schools worldwide.
• COBIS (Council of British International Schools)supportingGTM or Marketing PartnerCollaboration with COBIS to support British international schools in delivering quality PSHE education.
• BESA (British Educational Suppliers Association)supportingChannel Partner/ Reseller/ DistributorBESA membership provides access to UK educational supplier networks and credibility within the British education sector.
• Sex Education ForumcoreStrategic or Co-development PartnerCollaborative partnership focused on supporting sex and relationships education, providing expert guidance and resources for RSHE delivery.
• World Book DaysupportingGTM or Marketing PartnerJoint initiatives to support literacy and learning, creating resources that combine PSHE with literature and reading.
• Play InternationalsupportingStrategic or Co-development PartnerPartnership focused on play-based learning approaches to support children's wellbeing and development.
• Never Such InnocencesupportingGTM or Marketing PartnerPartnership supporting educational initiatives around conflict, peace, and historical understanding for children.
• CAPH (Children and Allied Health Professionals)supportingStrategic or Co-development PartnerCollaboration supporting child health and wellbeing through educational programmes aligned with health sector guidance.
• BIM (British Institute of Innervation)minorOthersPartnership supporting educational initiatives in mindfulness and emotional learning approaches.
• BSM (British School of Motoring)minorOthersProfessional association partnership relationship.
• UST (Unlimited Tomorrow)supportingStrategic or Co-development PartnerPartnership supporting technology-enhanced educational approaches and resources.
• HeadteacherssupportingGTM or Marketing PartnerPartnership with headteacher networks to support school leadership in implementing PSHE and RE programmes.
• Forestry EnglandsupportingStrategic or Co-development PartnerJoint initiative to support Mental Health Awareness Week with nature-based wellbeing activities for schools.

Scale indicators11 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Kapow Primary: UK-based publisher of primary PSHE, RE, and other curriculum programmes; now part of Pearson. Directly competes with Jigsaw PSHE 3-11 and Jigsaw RE 3-11 in UK primary schools and is the closest category competitor.
• SCARF (Coram Life Education): Coram's SCARF is one of the most widely used PSHE programmes in UK primary schools. Directly competes with Jigsaw PSHE in the same schools, with overlapping statutory RSHE content and similar whole-school positioning.
• RE Today Services: RE Today is a leading UK Religious Education curriculum provider serving primary and secondary schools. Directly comparable to Jigsaw RE 3-11 in the same statutory RE category and competes for the same RE budget lines.
• GLUU (formerly INEQE Safeguarding Group): GLUU provides digital PSHE and safeguarding curriculum for UK primary and secondary schools. Directly competes with Jigsaw PSHE for the same school buyers with overlapping statutory RSHE and safeguarding content.

Broad incumbents

• Twinkl: Twinkl is the UK's largest educational publisher with a very broad catalogue covering PSHE, RE, and almost every other primary/secondary subject. It competes with Jigsaw on PSHE/RE resources but as part of a much wider portfolio rather than specialising in PSHE/RE.
• Discovery Education: Discovery Education is a broad K-12 digital curriculum and content platform with PSHE/Wellbeing offerings. Compares as a broader incumbent with overlapping curriculum content distribution, especially in international schools where Jigsaw International also operates.
• Oxford Owl (Oxford University Press): Oxford Owl is Oxford University Press's free educational platform with broad curriculum resources including PSHE. Comparable as a broad incumbent publisher with adjacent PSHE resources and significant UK school reach.

Emerging players

• Equals (Multilingual Matters): Equals provides SEND/ALN-focused curriculum and wellbeing resources for schools. Comparable as a partial overlap with Jigsaw's SEND/ALN programme, addressing inclusive provision for pupils with additional learning needs.
• Seneca Learning: Seneca is a UK online learning platform covering multiple subjects with strong secondary school adoption. Comparable as an emerging player in digital curriculum delivery, with partial overlap in PSHE-adjacent content for secondary schools.
• Outset Education: Outset Education provides PSHE and RSE curriculum specifically for UK secondary schools. Directly comparable to Jigsaw PSHE 11-16, serving the same secondary buyer and addressing the same statutory RSHE requirements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jigsaw Education Group