Framed & Matted

What Framed & Matted does

Framed & Matted is a San Francisco Bay Area–based art consulting and custom framing service founded by Christine (Chrissy), an industry practitioner with over 20 years of art and design experience spanning blue-chip galleries, art advisory, and auction houses, including 13 years leading a custom framing company. The company operates as a private, founder-owned, bootstrapped local business with no external investors, no parent entity, and no proprietary technology platform; its assets are concentrated in the founder's domain expertise and personal brand. It does not maintain disclosed headcount, has no app or API surface, and runs no paid digital advertising, relying instead on a minimal email newsletter and word-of-mouth alongside a dedicated trade program for interior designers.

The company sells four integrated, professionally delivered services — Gallery Wall Design, Art and Photo Selection, Custom Framing, and Installation and Coordination — packaged so that a single engagement covers consultation, curation, framing with gallery-quality and archival materials, and hands-on installation. Specialty framing for oversized, 3D, and non-traditional items is offered within the custom framing line. Revenue is generated entirely through project-based professional services fees with flexible, per-project pricing and a pay-as-you-go billing cadence; no subscription, retainer, or technology-licensing component exists.

Go-to-market is sales-led and consultative, with direct engagement from inquiry through on-site measurement and installation. The customer base is segmented across residential homeowners (primary), trade and design professionals served through a dedicated Trade Program (primary), and commercial/business clients such as offices (secondary). Marketing is minimal: an email newsletter signup functions as the principal digital channel, supplemented by trade professional relationships and referral-based demand. All delivery and revenue generation are confined to the San Francisco Bay Area, and the company is in active operating status accepting new engagements.

Name

Framed & Matted

Legal name

Framed & Matted

Website

https://framedandmatted.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Framed & Matted is a San Francisco Bay Area art consulting and custom framing service offering gallery wall design, art curation, and professional installation to residential homeowners and interior designers through flexible, project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Art Consultation and Design Services: Project-based fees for gallery wall design consultation, art and photo selection, and framing recommendations. Services are priced flexibly based on project size and scope, ranging from single-frame assistance to comprehensive gallery wall design and installation.
2. Custom Framing Services: Custom framing services coordinated by the company, including gallery-quality and archival materials for art, photos, and specialty items. Pricing based on frame type, matting, and item specifications.
3. Installation and Coordination Services: Professional on-site installation services for gallery walls, including hands-on installation and project coordination with framing vendors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Framed & Matted is an art consulting and custom framing firm based in the San Francisco Bay Area. It sells an integrated suite of four core services — gallery wall design, art and photo selection, custom framing, and installation and coordination — delivered to residential homeowners, trade and design professionals, and commercial and business clients across the region.

Product overview

Framed & Matted is a local art consulting and custom framing service offering a unified suite of four integrated services: Gallery Wall Design, Art and Photo Selection, Custom Framing, and Installation and Coordination. The company serves both residential homeowners and trade/design professionals (interior designers), operating across the San Francisco Bay Area. Services are tailored to project size and scope, ranging from single-frame consultations to complete gallery wall installations for homes, offices, and commercial environments. The founder, Chrissy, brings over 20 years of art and design experience, including 13 years leading a custom framing company.

Differentiator

Problem solved

Functional benefit

Products and services

• Gallery Wall Design Consulting and design service that plans the layout, composition, and arrangement of a gallery wall of art and framed pieces for a client space.
• Art and Photo Selection Curation service that helps clients select artwork and photographs for framing and display, drawing on the founder's art and design background.
• Custom Framing Bespoke framing service for artwork and photographs, leveraging the founder's 13 years of custom framing experience to deliver premium craft.
• Installation and Coordination Professional installation of framed art and coordinated handoff of finished projects at the client site, completing the end-to-end service.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Havenly: Havenly is an online interior design service that connects clients with designers for home décor projects, including wall art and gallery wall planning. It is comparable to Framed & Matted's design consultation layer and serves overlapping residential customer needs, though framing is provided externally.
• Mpix: Mpix is a professional photo printing and custom framing service that serves photographers and consumers. It addresses a portion of the custom framing market with self-service and online tools, partially overlapping with Framed & Matted's framing service but without the in-home consultation and installation.
• Modsy: Modsy is an online interior design service that produces 3D room renderings and designs, including wall art and gallery wall arrangements. It targets the same residential décor customer but through a virtual-first model rather than in-person consultation.

Broad incumbents

• Pottery Barn: Pottery Barn offers custom framing, gallery wall solutions, and home décor as part of a broader retail assortment. It overlaps with Framed & Matted on framing and wall display purchases, but within a much larger catalog-driven retail operation.
• West Elm: West Elm is a national home furnishings retailer that offers custom framing, wall décor, and interior design services. It competes for the same gallery-wall and art-curation spend, but as a broad incumbent with a much wider product portfolio rather than a specialized framing service.
• IKEA (Custom Framing Services): IKEA offers affordable custom framing both in-store and online, competing for the same framing spend at the opposite end of the price spectrum. While IKEA targets price-conscious, self-directed consumers, it pulls budget-conscious framing demand away from premium providers like Framed & Matted.

Direct peers

• Framebridge: Framebridge is a direct competitor in custom framing, offering an online-first model for custom framing and art installation. While Framed & Matted emphasizes a high-touch, in-person concierge service in the SF Bay Area, Framebridge addresses the same core customer need of custom framing, just through a different delivery model.
• ArtStar: ArtStar is an online art curation and framing service that helps consumers discover, frame, and install artwork. It overlaps directly with Framed & Matted's combination of art curation, custom framing, and installation, though it operates nationally and online rather than locally.

Regional players

• Local Custom Framing Shops: Independent custom framing shops throughout the SF Bay Area compete for the same local framing demand. Framed & Matted differentiates through end-to-end consultation, design, and installation, but competes on local customer relationships and framing quality.
• 20x200: 20x200 is an online art retailer specializing in limited-edition prints and custom framing. It overlaps with Framed & Matted's art curation and custom framing focus but sells art nationally rather than offering personalized in-home design and installation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/framedandmatted
• Facebookfacebook.com/framedandmatted

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Framed & Matted