The Fonseca Group
The Fonseca Group is a privately held, multi-unit McDonald's franchisee operating quick-service restaurants across New York and New Jersey. Founded by PJ Fonseca and headquartered in New Brunswick, NJ, the company serves individual consumers through dine-in, takeout, and drive-through locations.
- Company typePrivate
- Founded-
- HeadquartersNew Brunswick, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
The Fonseca Group firmographics
Firmographics- Name
- The Fonseca Group
- Legal name
- The Fonseca Group
- Website
- https://fonseca-group.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Fonseca Group is a privately held, multi-unit McDonald's franchisee operating quick-service restaurants across New York and New Jersey. Founded by PJ Fonseca and headquartered in New Brunswick, NJ, the company serves individual consumers through dine-in, takeout, and drive-through locations.
- Ownership category
- akta.pro rank
The Fonseca Group industry classification
Industry- Product category
- Quick-Service Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812), Retail-Food Stores (5400)
- akta.pro primary industry
- Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)
- akta.pro secondary industry
- Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB)
Keywords
Where The Fonseca Group is headquartered
LocationHeadquarters
- HQ city
- New Brunswick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Fonseca Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
The Fonseca Group product offering
Product offeringCore offering
The Fonseca Group operates as a McDonald's franchisee organization, running multiple McDonald's-branded quick-service restaurants throughout New York and New Jersey. The company delivers the standard McDonald's menu through dine-in, takeout, and drive-through service to local consumers, leveraging McDonald's brand, supply chain, and operational systems under a franchise agreement.
Differentiator
Problem solved
Functional benefit
Companies that use The Fonseca Group
Customer profileSegments1 record
Ideal customer profiles1 record
The Fonseca Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Fonseca Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- McDonald's CorporationcoreThe Fonseca Group operates as a McDonald's franchisee under McDonald's Corporation's brand, operational systems, and supply chain. This is a franchise agreement relationship where The Fonseca Group operates McDonald's branded restaurants in NY and NJ markets.
Scale indicators1 record
The Fonseca Group competitors and assessment
Company assessmentBroad incumbents
- McDonald's Corporation: The franchisor and brand owner of all McDonald's restaurants globally. Comparable because it defines the operating system, menu, and economics that drive The Fonseca Group's entire business model.
- Restaurant Brands International: Multi-brand QSR parent of Burger King, Tim Hortons, and Popeyes. Comparable as a broader incumbent QSR operator whose brands compete head-to-head with McDonald's in the same consumer segment.
- Yum! Brands: Multi-brand QSR parent of KFC, Taco Bell, Pizza Hut, and Habit Burger. Comparable as a major QSR portfolio operator whose brands compete with McDonald's for share of stomach in overlapping geographies.
- Jack in the Box: Publicly traded QSR chain operating company-owned and franchised burger restaurants. Comparable as a QSR operator with similar unit economics profile and franchise-heavy business mix.
- Inspire Brands: Multi-brand QSR parent of Arby's, Buffalo Wild Wings, Sonic, Dunkin', Baskin-Robbins, and Jimmy John's. Comparable as a multi-brand QSR portfolio operator with franchisee-driven unit growth.
- Chick-fil-A: Privately held QSR chain with strong unit economics and expanding presence in the Northeast US. Comparable as a directly competing QSR brand with significant overlap in the same consumer occasions.
- Domino's Pizza: Publicly traded QSR chain operating predominantly franchised pizza restaurants. Comparable as a QSR operator with a heavily franchised model and similar labor and unit-economic dynamics.
Direct peers
- The Wendy's Company: Publicly traded burger-focused QSR chain competing in the same consumer occasion and overlapping NY/NJ trade areas. Comparable as a directly competitive QSR concept with similar dine-in, takeout, and drive-through service.
Market position
Customer concentration
The Fonseca Group social profiles
Digital presenceThe Fonseca Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fonseca Group leadership team
Management profileNumber of profiles
Profiles1 record
The Fonseca Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fonseca Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fonseca Group
What does The Fonseca Group do?
The Fonseca Group operates as a McDonald's franchisee organization, running multiple McDonald's-branded quick-service restaurants throughout New York and New Jersey. The company delivers the standard McDonald's menu through dine-in, takeout, and drive-through service to local consumers, leveraging McDonald's brand, supply chain, and operational systems under a franchise agreement.
Is The Fonseca Group a public or private company?
The Fonseca Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fonseca Group founded?
The Fonseca Group was founded in -1. It employs 501 to 1,000 people.
Where is The Fonseca Group based?
The Fonseca Group is headquartered in New Brunswick, United States, in the North America region.
Who are The Fonseca Group's main competitors?
Broad incumbents on record are McDonald's Corporation, Restaurant Brands International, Yum! Brands, Jack in the Box, Inspire Brands, Chick-fil-A and Domino's Pizza. The Wendy's Company is listed as a direct peer.
Does The Fonseca Group have an API?
No public API is recorded for The Fonseca Group.
What industry is The Fonseca Group in?
The Fonseca Group's product category is Quick-Service Restaurants. Its primary akta.pro industry code is CRAHABAH, Foodservice-Led Convenience Stores (QSR/Hot Food Focus), with a secondary code of CRAHAKAB, Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées). Its NAICS code is 722513 and its SIC code is 5812.