Wysiwyg 3D

What Wysiwyg 3D does

Wysiwyg 3D Pty Ltd is an Australian privately-held precision measurement and advanced manufacturing services firm headquartered in Peakhurst, New South Wales, with a second operation in Melbourne. Founded in 2003 by engineer Shane Rolton, the company delivers 3D laser scanning, LiDAR scanning, photogrammetry, 3D modelling, 3D printing / additive manufacturing, and scan-based quality inspection. Services are performed on-site using portable equipment or at the Sydney facility, which accommodates objects up to 10m x 4m and 2 tonnes.

The firm's equipment portfolio is the widest publicly claimed in Australia and spans six hardware platforms: the Kreon arm-mounted laser scanner (0.03mm accuracy, 3m reach), Surphaser LiDAR scanner (360° FOV, 0.2mm accuracy), Faro Focus terrestrial scanner (130m range, 2mm accuracy), Artec Eva and Space Spider structured-light handheld scanners (0.05-0.25mm accuracy), an 85-camera HDR photogrammetry rig, and the Solutionix scanner for sub-millimeter dental and small-object work (0.01mm accuracy). Output is delivered in industry-standard CAD formats (STL, IGES, STEP, OBJ) compatible with SolidWorks, Inventor, Rhino, Catia, Maya, ZBrush, 3DS Max, and Blender. The firm is also the Asia-Pacific master distributor for Geomagic software (Design X, Control X, Wrap) by Hexagon/Oqton and provides certified training.

Revenue is generated through professional-services fees on a custom-quoted, project-by-project basis across five primary verticals: Architecture, Engineering and Construction; Arts, Entertainment and Advertising; Manufacturing; Aerospace; and Defence. Customer evidence includes work for RAAF, the HMAS Choules naval refit, Tooheys Brewery, Maton Guitars, Bangarra Dance Theatre, Baz Luhrmann's The Great Gatsby, and Pirates of the Caribbean 5 (an 8-month scanning engagement). The firm is bootstrapped, founder-owned, and operates with 1-10 employees.

Name

Wysiwyg 3D

Legal name

Wysiwyg 3D Pty Ltd

Website

https://wysiwyg3d.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Wysiwyg 3D is an Australian privately-held firm founded in 2003 that delivers on-site 3D laser scanning, LiDAR, photogrammetry, 3D modelling, and additive manufacturing services to aerospace, defence, manufacturing, AEC, and entertainment clients.

Ownership category

akta.pro rank

Product category

3D Scanning and Additive Manufacturing Services

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Geophysical Surveying and Mapping Services (54136)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Metrology & Scanning Services (Inspection Labs, On-Site Measurement) (IMAAAHAJ)

akta.pro secondary industries

Scan-to-CAD & Reverse Engineering Software (IMAAAHAE), Large-Format 3D Printing & Tooling Services (BAAM/LSAM, molds, patterns, jigs/fixtures) (IMAAADAE), LiDAR & 3D Sensing Modules (HDAHALAG)

Keywords

• 3D laser scanning services
• LiDAR scanning solutions
• 3D modelling reverse engineering
• Additive manufacturing services
• Photogrammetry scanning

Headquarters

HQ city

Peakhurst

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. 3D Scanning Services: Professional 3D laser scanning and LiDAR scanning services for capturing digital records of real-world objects, buildings, and locations. Services are delivered on-site or at their Sydney premises with turnaround times measured in days.
2. 3D Modelling Services: Conversion of scan data into precise 3D digital models, including reverse engineering and CAD model generation. Files delivered in industry-standard formats (STL, IGES, STEP).
3. 3D Printing / Additive Manufacturing: Precise 3D printing for rapid prototyping, low-volume manufacturing and special projects using various technologies including SLA, SLS, FDM, polyjet, MJF, and DMLM.
4. Geomagic Software Distribution: Sale and distribution of Geomagic software by Hexagon, including Geomagic Design X, Control X, and Wrap. Also provides certified training services.
5. Quality Control and Inspection Services: 3D scan-based inspection and quality control services comparing manufactured items against CAD specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Wysiwyg 3D provides on-site and in-house 3D laser scanning, LiDAR scanning, photogrammetry, 3D modelling and reverse engineering, and additive manufacturing services for clients across Australia and internationally. The company also serves as the master distributor for Geomagic software (Design X, Control X, Wrap) in the Asia-Pacific region and delivers certified Geomagic training. Services are delivered by experienced scanning specialists using the widest range of portable scanners in Australia, with output in industry-standard CAD-compatible formats.

Product overview

WYSIWYG 3D is an Australian 3D scanning and advanced manufacturing services company offering a portfolio of interrelated services rather than a unified software platform. The core offerings are 3D Laser Scanning (portable laser scanning for objects, people, buildings, and LiDAR for locations), Photogrammetry (360-degree 85-camera array for entertainment and heritage), 3D Modelling (converting scan data to precise CAD geometry with reverse engineering capabilities), and 3D Printing/Additive Manufacturing (SLA, SLS, FDM, PJP, MJF, DMLM across plastics, metals, sands, and rubber). The company also resells and provides certified training for Geomagic software (Design X, Control X, Wrap, and entry-level Go/Plus) by Hexagon, which serves as the scan-to-CAD and inspection platform complementing their scanning services. Additional services include 3D Presentation Modelling for high-finish prototypes and specialized LiDAR scanning solutions. Their equipment portfolio includes Kreon, Surphaser, Faro Focus, Artec Eva/Space Spider, an 85-camera HDR array, and Solutionix scanners for various accuracy and scale requirements. Output files are delivered in industry-standard formats (STL, IGES, STEP, OBJ) compatible with SolidWorks, Inventor, Rhino, Catia, Maya, ZBrush, 3DS Max, LightWave, and Blender.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Laser Scanning Portable, state-of-the-art laser scanning to rapidly capture digital records of real objects, people (cyber scanning), buildings, sets and locations (LiDAR), producing accurate 3D computer models. Supports on-site or in-house scanning of objects up to 10m x 4m and 2 tonnes.
• 3D LiDAR Scanning Solutions
• Photogrammetry
• 3D Modelling
• 3D Printing / Additive Manufacturing
• 3D Presentation Modelling Services
• Geomagic Software Distribution and Certified Training

Quantifiable outcome

• Reduced aircraft on ground time through digital shape sampling and processing for RAAF
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Geomagic (by Hexagon)coreTechnology or IntegrationWYSIWYG 3D is a master distributor for Geomagic software in the Asia-Pacific Region. They sell, train, and provide certified Geomagic training on the full suite including Design X, Control X, and Wrap. They are the longest-ever users of Geomagic and apply deep product knowledge to help clients choose the right software.
• GoProtominorStrategic or Co-development PartnerPartnership for accessing additional 3D printing capabilities. GoProto provides national 3D printing network including SLA, SLS, FDM, polyjet, MJF and DMLM technologies for rapid prototyping and manufacturing.
• Australian Production Design Guild (APDG)coreGTM or Marketing PartnerWYSIWYG 3D sponsors the APDG Awards with a dedicated category for production and costume design in screen productions, demonstrating commitment to the entertainment industry and brand visibility among creative professionals.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Creaform: Canada-based provider of portable 3D scanning hardware (HandySCAN, MetraSCAN) and metrology services. Directly comparable to WYSIWYG 3D in offering on-site, high-accuracy 3D measurement and inspection services across aerospace, automotive, and manufacturing.
• Artec 3D: Luxembourg-based developer of structured-light and laser handheld 3D scanners (Eva, Space Spider, Leo) used in reverse engineering, heritage, and VFX. Directly comparable: WYSIWYG uses Artec scanners and competes in the same professional-services value chain around those tools.
• 3D Engineering Solutions: Australia-based 3D scanning and reverse engineering service bureau serving manufacturing, mining, and heritage clients. Direct regional peer offering similar portable 3D laser scanning, inspection, and modelling services to WYSIWYG's Australian AEC/manufacturing customers.

Broad incumbents

• FARO Technologies: US-listed maker of terrestrial laser scanners (Focus series), used by WYSIWYG, and provider of 3D metrology software. A broader incumbent that overlaps in scanning hardware and adjacent software, but operates globally at far greater scale and via a hardware-led model rather than pure services.
• Leica Geosystems (Hexagon): Parent Hexagon owns Geomagic and offers Leica RTC360 / BLK series scanners used in surveying, AEC, and forensic capture. Broad incumbent in the same equipment ecosystem that WYSIWYG depends on, and a potential channel partner or competitor via Hexagon's Geomagic distribution.
• Trimble: Global surveying, geospatial, and construction technology vendor offering 3D laser scanning hardware (e.g., TX8, X7) and Trimble RealWorks software. Operates upstream in the value chain WYSIWYG serves, and is a comparable go-to for AEC-grade 3D capture projects.

Emerging players

• Materialise: Belgium-headquartered provider of on-demand 3D printing services and software with industrial customers in aerospace, automotive, and healthcare. Comparable through its 3D printing / additive manufacturing service bureau offering, which overlaps with WYSIWYG's prototyping line.
• Protolabs: Global digital manufacturing service bureau offering CNC, injection moulding, sheet metal, and 3D printing with automated quoting. Comparable to WYSIWYG's low-volume, fast-turn 3D printing offering for manufacturing customers, though at much greater scale and software-led.
• Shapeways: Online 3D printing service bureau serving designers, engineers, and enterprises with on-demand production. Adjacent to WYSIWYG's 3D printing line and the broader scan-to-print workflow, although positioned more towards consumer and SMB than defence/aerospace.

Others

• Polycam: US-based photogrammetry and LiDAR scanning software platform enabling users to capture 3D models from phones and browsers. Not a direct competitor at the high-accuracy end, but represents the software-led democratisation trend that compresses the lower end of WYSIWYG's scanning market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hashtag/wysiwyg3d
• YouTubeyoutube.com/user/wysi3d
• Facebookfacebook.com/Wysiwyg3Dau
• LinkedInlinkedin.com/company/wysiwyg3dau
• Instagraminstagram.com/wysiwyg3dau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wysiwyg 3D