Grupo T21

What Grupo T21 does

Grupo T21 is a privately held Mexican media and business intelligence company focused exclusively on the transportation and logistics sector. Founded in 1999 as a print magazine (Revista T21) and relaunched as an online portal on July 3, 2001, the company is led by founder and Director General Osiel Cruz and operates from Mexico City, with an English-language site (t21.us) signaling intent to reach Latin American and international audiences. Its core product is T21.com.mx, a digital news portal covering air, automotive, ground, rail, maritime, logistics, and ESG topics, complemented by a free monthly digital magazine, a daily email newsletter, an audio platform (T21 Player), and a YouTube channel (T21TV). The company reports approximately 160,000 monthly readers and 150,000+ combined social media followers.

The business model is freemium B2B media with revenue generated primarily through digital advertising (banner, sponsored content, partnerships with enterprises such as Hutchison Ports/ICAVE, Grupo CICE, BMW, Kenworth, and DAF), event registrations and sponsorships across a portfolio that includes ETYL (Encuentro de Transporte y Logística) in Monterrey and Cali-Baja editions, Transportation Awards, Freight Forwarder Awards, and Conexión 21, plus free newsletter and digital magazine circulation. T21 monetizes its 25-year editorial archive and proprietary rankings — Top 100 del Autotransporte (since 2007), 100+ Influyentes (since 2007), 21 Jóvenes de T21 (since 2009), and Top Agentes de Carga (since 2026) — as community-anchored products that drive both audience engagement and advertiser demand. Under the T21 Business Intelligence sub-brand, the company publishes proprietary indicators including the ICTyL quarterly confidence index (base 2018=100) and ITPAP, an average trucking-time indicator at major Mexican ports.

The technology stack is primarily a content management and distribution platform with multimedia delivery (text, audio, video). A SOLVIA-powered AI chatbot (launched November 2025) provides conversational content discovery, but there is no evidence of deeper in-house AI/ML capability. Headcount is described qualitatively as a team of journalists and content creators but is not disclosed numerically. The company holds no patents and reports no external funding rounds, operating as a bootstrapped founder-led private media business with a diversified but moderately concentrated enterprise advertiser base.

Name

Grupo T21

Legal name

Grupo T21

Website

https://t21.com.mx

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo T21 is a privately held Mexican B2B media company specializing in transportation and logistics news, serving fleet operators, port operators, OEMs, and industry professionals through its T21.com.mx portal, monthly digital magazine, proprietary rankings and events, and business intelligence indices.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital advertising: The primary revenue stream comes from digital advertising on t21.com.mx, including banner ads, sponsored content, and advertising partnerships with industry companies such as Hutchison Ports, Grupo CICE, Kenworth, DAF, and others.
2. Print and digital magazine circulation: Revenue from the monthly T21 magazine, available in both digital and print editions. The July 2026 edition was available for free viewing online.
3. Events and conferences: Revenue generated from industry events including ETYL (Encuentro de Transporte y Logística), Transportation Awards, Freight Forwarder Awards, and Conexión 21. These events bring together industry leaders and generate registration and sponsorship revenue.
4. Newsletter subscription: Email newsletter service providing daily sector news, available for free with subscription option. The newsletter is described as 'gratis en tu correo' (free in your email).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Grupo T21 is a Mexican B2B trade-media company that publishes specialized editorial content, rankings, and events for the road transportation, logistics, and freight forwarding industry. Its core sellable offerings are the digital news portal T21.com.mx, the print magazine Revista T21, flagship rankings such as Top 100 del Autotransporte, Top Agentes de Carga, 100+ Influyentes and 21 Jóvenes de T21, the T21 Player video platform, and live industry events including ICTyL, ITPAP, ETYL and Conexión 21.

Product overview

Grupo T21 operates as a specialized media and business intelligence company serving the transportation and logistics industry in Mexico and Latin America. The core product is T21.com.mx, an online news portal covering air, automotive, ground, rail, maritime, and logistics sectors. The company complements its editorial coverage with proprietary business intelligence products including the ICTyL (Business Confidence Index for Transportation and Logistics) and ITPAP (Port Trucking Average Times Indicator). T21 maintains multiple recognition programs (Top 100 del Autotransporte, Top Agentes de Carga, 100+ Influyentes, 21 Jóvenes) and industry events (ETYL, Conexión 21, Freight Forwarder Awards, Transportation Awards). The digital magazine (Revista T21) provides in-depth analysis, while T21 Player enables audio consumption of news content. An AI-powered virtual assistant (T21 AI Assistant) facilitates content discovery. The portfolio operates across digital, print-equivalent, and event platforms.

Differentiator

Problem solved

Functional benefit

Brands

• T21 Business Intelligence: Business intelligence division providing industry indicators such as ICTyL (Índice de confianza empresarial del transporte y logística) and ITPAP (Indicador de Tiempos Promedio de Autotransporte en Puertos)
• T21 Player
• T21TV
• Conexión 21
• Transportation Awards
• Freight Forwarder Awards
• ETYL (Encuentro de Transporte y Logística)

Products and services

• T21.com.mx Daily digital news portal covering Mexican road transportation, logistics, and freight forwarding industries; the company's flagship editorial channel for industry professionals.
• Revista T21 Print magazine version of the T21 brand distributed to logistics and transportation professionals, complementing the digital portal with longer-form coverage.
• Top 100 del Autotransporte Flagship annual industry ranking recognizing the leading road-transport carriers in Mexico, used as an authoritative industry benchmark and sponsorship platform.
• Top Agentes de Carga Industry ranking recognizing the leading freight agents and cargo intermediaries in Mexico, complementing the Top 100 del Autotransporte.
• 100+ Influyentes Recognition program identifying the most influential leaders in Mexico's transportation and logistics sector.
• 21 Jóvenes de T21 Annual recognition program highlighting emerging young leaders in Mexico's transportation and logistics industry.
• ICTyL (Industry Conference on Transport and Logistics) Live industry conference gathering transportation and logistics professionals, with sponsorship packages available to companies seeking industry visibility.
• ITPAP Live industry event associated with the Grupo T21 portfolio of transportation and logistics conferences.
• ETYL Live industry event in the Grupo T21 conference portfolio serving Mexican transportation and logistics professionals.
• Conexión 21 Networking event in the Grupo T21 portfolio connecting transportation and logistics industry professionals and sponsors.
• T21 Player Video platform for on-demand industry coverage, interviews, and event content from Grupo T21's transportation and logistics programming.
• SOLVIA Digital product within the Grupo T21 portfolio associated with the transportation and logistics information ecosystem.

Quantifiable outcome

• 160,000 monthly readers
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• CenevalminorStrategic or Co-development Partner · 1 January 2025T21 covered the partnership between Mexico's Ministry of Economy and Ceneval to develop micro-credentials for logistics professionals under the Ruta Logística MX program.
• SOLVIAcoreTechnology or IntegrationSOLVIA provides the AI chatbot technology (api21.com.mx) that powers T21's virtual assistant on their website. The chatbot helps users search and classify information on the platform, enhancing user experience and engagement.
• KearneyminorStrategic or Co-development PartnerT21 covered Kearney's State of Logistics Report 2026 presented by Penske Logistics at CSCMP conference, with T21 reporting on the findings related to global logistics trends.
• Penske LogisticsminorStrategic or Co-development PartnerT21 covered Penske Logistics' presentation of Kearney's State of Logistics Report 2026 at the CSCMP annual conference, highlighting logistics cost trends and industry insights.
• CSCMP (Council of Supply Chain Management Professionals)minorStrategic or Co-development PartnerT21 covered CSCMP's annual conference where industry insights were shared, positioning itself as a media partner for industry knowledge distribution.
• BanregiominorGTM or Marketing PartnerT21 covered CAINTRA's alliance with Banregio to provide financing solutions for SMEs in Nuevo León, part of industry support initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FreightWaves: US-based digital freight and logistics media company combining a news site, SONAR data platform, podcasts (Freightwaves Classic, etc.), and live events like Future of Supply Chain. Closest direct peer to T21: comparable B2B trade media with proprietary data products, audio/multimedia expansion, and event-led monetization in the freight/logistics space.
• Transport Topics: Long-established US trucking industry trade publication covering trucking news, rankings, and industry events. Highly comparable to T21 in being a specialized transport trade title with an editorial focus on freight operators, rankings (e.g., Top 100 carriers), and a digital-plus-events business model.
• Journal of Commerce (JOC): Trade media brand covering container shipping, ports, intermodal, and global logistics, with rankings (e.g., Top 100 Importers/Exporters), events, and proprietary data. Directly comparable to T21 in covering the same maritime/port/trucking ecosystem T21 serves in Mexico and Latin America.
• The Loadstar: Independent digital news site specializing in container shipping, freight, and supply-chain logistics. Comparable to T21 as a niche digital-first trade title with deep sector focus, premium content, and recurring engagement from industry professionals.
• Automotive Logistics: Trade media brand covering automotive supply chains, finished vehicle logistics, and parts movement globally. Comparable to T21's automotive section: same vertical-industry trade model with rankings, events, and digital magazine formats aimed at OEM and Tier-1 readers.
• Supply Chain Management Review (SCMR): Long-running US trade magazine and digital media property for supply chain and logistics professionals. Comparable to T21 in being a print-originated B2B trade title that has transitioned to digital, events, and multimedia while maintaining a sector-specialist editorial voice.
• Air Cargo News: Trade media brand covering the global air freight industry with news, rankings, and features. Directly comparable to T21's air cargo section in serving air freight professionals through a specialized editorial product with similar advertiser base (airlines, handlers, forwarders).

Regional players

• BNamericas: Subscription-based business intelligence and news platform focused on Latin America, covering infrastructure, mining, energy, and logistics. Comparable to T21 in serving LatAm B2B decision-makers with sector intelligence and an events/news hybrid model, though T21 is more specialized while BNamericas is broader.
• Mexico Business News: English-language B2B news and intelligence platform covering Mexican industries including logistics, automotive, and trade. Comparable to T21 in serving Mexico-focused business readers with logistics/trade coverage, though T21 is more sector-specialist and Spanish-first.

Broad incumbents

• Expansion (Revista Expansión): Leading Mexican business magazine and digital media brand covering broader business, finance, and industry verticals. Comparable to T21 as a Mexico-based B2B media brand with events and awards, but operates as a broad business incumbent rather than a transport/logistics specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoT21
• YouTubeyoutube.com/c/T21TV
• LinkedInlinkedin.com/company/t21-grupo-comunicai-n-y-medios
• Facebookfacebook.com/GrupoT21

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo T21