Lazer Safe
Lazer Safe Pty Ltd, founded in 1998 in Western Australia, designs optical safety, guarding, and performance technologies for OEM press brake manufacturers and retrofit customers in the global sheet metal working industry.
- Company typePrivate
- Founded1998
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lazer Safe does
Lazer Safe Pty Ltd is an Australian industrial safety technology company founded in 1998 and headquartered in Malaga, Western Australia. It designs and manufactures optical safety, guarding, and performance technologies specifically for press brakes and folding machines used in the sheet metal working industry. Its core offerings span hardware (laser-based optical protection systems such as the LZS, IRIS/IRIS Plus, and Sentinel families, plus safety controllers and mounting brackets) and software features (RapidBend productivity optimization, FlexSpeed dynamic speed control, AutoSense adaptive detection, SmartLink connectivity, BendShield protection logic, and BendVision monitoring), with the May 2023 Autonomous Guarding advance extending automation without manual intervention.
The company's go-to-market is dual-channel. OEM Embedded Solutions sell tailored safety controllers, optical protection, tandem coordination, optical imaging, and mounting solutions directly to press brake manufacturers for integration during machine production. Retrofit Solutions, led by the Sentinel Plus Guarding System and Amada-specific variants, are sold through a global network of Retrofit Dealers and Technical Partners to operators of installed press brake fleets. A third pillar, FoldGuard, addresses folding machine safety.
Revenue mechanics are not publicly disclosed; pricing is not shared publicly and the company reports 11–50 employees. The business is founder- or independently-owned with no disclosed institutional capital, funding rounds, or M&A activity. Distribution is amplified by participation in major industry trade shows (EuroBLECH, FABTECH), a recurring Press Brake Buyer's Guide publication, and a registered global trademark and patent portfolio across multiple product families and jurisdictions. Customer concentration risk centers on a relatively narrow industrial OEM channel with limited named customer disclosure, partially offset by a wide retrofit dealer network.
Lazer Safe firmographics
Firmographics- Name
- Lazer Safe
- Legal name
- Lazer Safe Pty Ltd
- Website
- https://lazersafe.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lazer Safe Pty Ltd, founded in 1998 in Western Australia, designs optical safety, guarding, and performance technologies for OEM press brake manufacturers and retrofit customers in the global sheet metal working industry.
- Ownership category
- akta.pro rank
Lazer Safe industry classification
Industry- Product category
- Industrial Safety Systems
- NAICS
- Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays) (IMAGABAF)
Keywords
Where Lazer Safe is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Lazer Safe business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Lazer Safe product offering
Product offeringCore offering
Lazer Safe manufactures hardware and software safety, guarding and performance technologies for press brake and folding machine applications. Its core offering spans OEM-embedded safety controllers and optical protection systems, the Sentinel Plus retrofit guarding system, and the FoldGuard system for folding machines. The technology is sold both to press brake manufacturers for integration during machine production and to end-user operators via a global retrofit dealer network.
Product overview
Lazer Safe is a global leader in press brake safety and performance technology, operating since 1998. The company offers a comprehensive portfolio of hardware and software solutions for both OEM press brake manufacturers and retrofit applications. The product portfolio is organized around three main pillars: OEM Embedded Solutions (Safety Controllers, Optical Protection systems including Tandem Solution and Optical Imaging, and Mounting Brackets), Retrofit Guarding Solutions (Sentinel Plus Guarding System with Amada-specific variants), and Folding Machine solutions (FoldGuard). The ecosystem is complemented by multiple product variants and model numbers (LZS-1, LZS-2, LZS-XL, IRIS/IRIS Plus, Sentinel family) and software features including performance optimization tools (RapidBend, RapidBend Plus, RapidBend Ultimate), speed control (FlexSpeed, FlexSpeed Plus), intelligent sensing (AutoSense family), connectivity (SmartLink), protection (BendShield), and monitoring (BendVision). The company is headquartered in Malaga, Western Australia and serves the global sheet metal working industry.
Differentiator
Problem solved
Functional benefit
Brands
- Sentinel Plus: Advanced optical guarding system for press brakes delivering advanced optical protection with safety controllers
- FoldGuard
Products and services
- Sentinel Plus Guarding System
Companies that use Lazer Safe
Customer profileSegments3 records
Ideal customer profiles3 records
Lazer Safe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Lazer Safe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- OEM Partner ProgramcorePartnership program for press brake manufacturers to embed Lazer Safe safety technology into their machines during manufacture
- Retrofit DealerscoreGlobal network of dealers providing installation and service for Lazer Safe retrofit guarding solutions on existing press brakes
- Technical PartnerscoreTechnical partners providing localized expertise and service support for Lazer Safe products
- AmadaminorSpecific retrofit solutions partnership for Amada press brake machines
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Lazer Safe competitors and assessment
Company assessmentBroad incumbents
- Rockwell Automation: Rockwell Automation provides safety PLCs (GuardLogix), safety I/O, and machine safety solutions within its broader automation ecosystem. Comparable to Lazer Safe on safety controllers and functional safety, though serving a much wider industrial automation footprint.
- Omron: Omron is a broad industrial automation incumbent offering safety controllers, light curtains, and machine safety solutions alongside a much wider automation portfolio. Overlaps with Lazer Safe in safety controller and machine guarding categories but as part of a much larger offering.
Direct peers
- SICK AG: SICK is a leading manufacturer of optical safety sensors, laser scanners, and machine safety systems used in industrial automation. Highly comparable to Lazer Safe's laser-based optical protection and Sentinel Plus guarding systems.
- IDEC: IDEC manufactures machine safety products including safety relays, safety controllers, and emergency stop devices. Comparable to Lazer Safe's OEM Safety Controllers (LZS-1, LZS-2, LZS-XL) and machine safeguarding solutions.
- Pilz: Pilz is a global leader in safe automation, including safety controllers (PNOZ), safety relays, and machine safeguarding products. Directly comparable to Lazer Safe's OEM Safety Controllers and optical protection offerings, with broader portfolio and deeper R&D budget.
- Banner Engineering: Banner Engineering produces safety light curtains, laser scanners, and machine safety controllers for industrial machinery. Comparable to Lazer Safe's optical guarding and safety controller offerings, particularly in retrofit guarding applications.
- Keyence: Keyence provides industrial sensors, machine vision systems, and safety-related optical devices used in factory automation. Comparable to Lazer Safe in optical detection and sensing for press brake safety and process monitoring.
- Leuze: Leuze specializes in optoelectronic safety devices, safety light curtains, and machine safety sensors for industrial automation. Comparable to Lazer Safe's laser-based optical protection and press brake guarding systems.
- Schmersal: Schmersal is a major machine safety specialist offering safety controllers, optoelectronic safety devices, and guarding systems for metalworking and press applications. Directly comparable to Lazer Safe's press brake safety and folding machine safety portfolio.
Emerging players
- Datalogic: Datalogic provides machine vision, optical sensors, and safety/inspection devices for industrial automation. Comparable to Lazer Safe's optical imaging and BendVision-style monitoring capabilities, with broader industrial focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lazer Safe social profiles
Digital presenceLazer Safe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lazer Safe leadership team
Management profileNumber of profiles
Lazer Safe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lazer Safe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lazer Safe
What does Lazer Safe do?
Lazer Safe manufactures hardware and software safety, guarding and performance technologies for press brake and folding machine applications. Its core offering spans OEM-embedded safety controllers and optical protection systems, the Sentinel Plus retrofit guarding system, and the FoldGuard system for folding machines. The technology is sold both to press brake manufacturers for integration during machine production and to end-user operators via a global retrofit dealer network.
Is Lazer Safe a public or private company?
Lazer Safe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lazer Safe founded?
Lazer Safe was founded in 1998. It employs 11 to 50 people.
Where is Lazer Safe based?
Lazer Safe is headquartered in Perth, Australia, in the Oceania region.
Who are Lazer Safe's main competitors?
Broad incumbents on record are Rockwell Automation and Omron. Direct peers are SICK AG, IDEC, Pilz, Banner Engineering, Keyence, Leuze and Schmersal. Datalogic is listed as an emerging player.
Does Lazer Safe have an API?
No public API is recorded for Lazer Safe.
What industry is Lazer Safe in?
Lazer Safe's product category is Industrial Safety Systems. Its primary akta.pro industry code is IMAGABAF, Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays). Its NAICS code is 335314 and its SIC code is 3823.