Active Parenting Publishers

What Active Parenting Publishers does

Active Parenting Publishers, Inc. is a privately held, founder-owned educational publishing company headquartered in Marietta, Georgia, that develops and distributes video-based parenting education curricula. Founded by Dr. Michael H. Popkin in 1980 and incorporated in June 1983, the company pioneered the world's first video-based parenting education program (Active Parenting Discussion Program) and later the first video-based online parenting class (Active Parenting Today Online Groups, 2000). Its core product portfolio covers age-specific curricula from birth through teens (First Five Years, Active Parenting 4th Edition for ages 5-12, Active Parenting of Teens for ages 11-16), plus specialized programs for coparenting after divorce, stepfamilies, Christian families, and youth life-skills. Programs are available in English and Spanish (Paternidad Activa), grounded in Adlerian psychology and cognitive-behavioral approaches, and have been listed as Evidence Based with Scientific Rating by the California Evidence-Based Clearinghouse (CEBC).

The company monetizes through a hybrid model: one-time sales of physical and digital program kits (including Video Libraries, Program Kits, and Virtual Classroom Packages), recurring online parenting class enrollment at $79.95 per course, streaming subscriptions, paid Leader Training Workshops and Training of Trainers (TOT) certification programs, and international licensing royalties through exclusive regional partners in Canada, Japan, Korea, Sweden, and the Middle East & North Africa. Distribution combines direct e-commerce, inside sales via a toll-free call center, a three-person field sales force of educational consultants covering US territories, and a class-locator referral network of certified community leaders. Institutional buyers include K-12 schools, hospitals, social services agencies, courts, religious organizations, and corporate work-life programs, while individual parents purchase directly through the website. The company operates with 11-50 employees and has remained under founder ownership without disclosed institutional investment.

Name

Active Parenting Publishers

Legal name

Active Parenting Publishers, Inc.

Website

https://activeparenting.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Parenting Publishers is a privately held, Marietta, Georgia-based publisher of video-based parenting education curricula for children from birth through teens. It sells program kits, online classes, leader training, and streaming subscriptions to parent educators, schools, hospitals, social services, courts, churches, and individual parents across six-plus countries.

Ownership category

akta.pro rank

Product category

Parenting Education

NAICS

Educational Services (61), Educational Support Services (6117), Educational Support Services (611710)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Family Engagement & Parent-Facing Early Learning Content (EDAGACAJ)

akta.pro secondary industries

Early Learning & Preschool Trade (Ages 0–5) (EDAGAIAA), Children’s Educational & Curriculum Publishing (MPAJAFAF), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)

Keywords

• Parenting education programs
• Video-based curriculum
• Parent educator training
• Coparenting courses
• Online parenting classes

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Program Materials Sales: Sale of physical and digital program kits including video libraries, program kits, virtual classroom packages, and supplementary materials for parent educators and leaders. Materials are sold in both English and Spanish versions.
2. Online Parenting Classes: Individual online parenting class enrollment at $79.95 per course, providing 24-hour access to video lessons, parent guide materials, certified leader guidance, and certificate upon completion. Organizations can purchase in bulk at quantity discounts.
3. Leader Training Workshops: Live and webinar-based training workshops for parent educators to become certified Active Parenting leaders. Includes Training of Trainers (TOT) programs. Cancellation fees and refund policies apply.
4. Streaming Subscriptions: Streaming access to video libraries and programs for educators who have purchased program kits. Ongoing subscription access to online video content.
5. International Licensing: Licensing arrangements with international distributors in Canada, Japan, Korea, Sweden, and Middle East for regional distribution of programs in local markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Active Parenting Publishers develops and sells video-based parenting education curricula and training programs for parents, parent educators, and organizations. Core products include age-specific programs (birth to 5, 5-12, teens), specialized curricula for coparenting after divorce, stepfamilies, Christian families, and high-risk youth, delivered via Program Kits, Video Libraries, Virtual Classroom Packages, Online Classes, and Streaming. The company also delivers Leader Training Workshops and certification for parent educators.

Product overview

Active Parenting Publishers offers a comprehensive suite of video-based parenting education programs and online learning solutions. The core portfolio includes age-specific curricula: Active Parenting: First Five Years (birth to 5), Active Parenting 4th Edition (ages 5-12), and Active Parenting of Teens (ages 11-16), alongside specialized programs for coparenting after divorce, stepfamilies, and Christian families. Programs are available in both English and Spanish as 'Paternidad Activa' variants. Delivery formats include in-person Program Kits with Video Libraries, Virtual Classroom Packages for remote instruction, and fully Online Parenting Classes with streaming access. The company also provides Leader Training Workshops, measurement and assessment tools, and interactive resources like the Parenting Quiz. All programs are based on Adlerian psychology principles and emphasize mutual respect, cognitive-behavioral approaches, and authoritative parenting techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Parenting: First Five Years A comprehensive video-based discussion program for parents, early childhood staff, and caregivers of children ages birth to 5 that addresses basic skills, stages of development, and nonviolent discipline.
• Active Parenting 4th Edition A comprehensive parenting program helping parents of children ages 5 to 12 raise responsible, cooperative children who can resist negative peer pressure and thrive.
• Active Parenting of Teens A comprehensive program to help parents through the tumultuous years of 11-16, addressing sensitive issues such as drugs, sexuality, and violence.
• Cooperative Coparenting through Separation or Divorce An 8-session comprehensive course (16 to 20 hours) helping coparents shield children from parental conflict and establish cooperative long-term relationships.
• Crossroads of Coparenting A 4- to 6-hour seminar designed to help parents face coparenting challenges while protecting children from harmful conflict and developing cooperative, child-focused relationships.
• Active Parenting for Stepfamilies A program helping couples work together to raise children in blended families using powerful communication and negotiation skills.
• Christian Active Parenting A course combining biblical wisdom with evidence-based approach to give parents strength and skills to raise strong children.
• Teens in Action A high-energy program for youth aged 11 to 16 teaching important life skills while helping them understand dangers of risky behaviors such as alcohol and drug abuse.
• Active Parenting of Teens: Families in Action A program allowing parents and teens to learn together, helping them find common ground for conversation and problem-solving.
• Paternidad Activa: Los Primeros Cinco Años Spanish translation of Active Parenting: First Five Years for Spanish-speaking parents, caregivers, and early childhood staff.
• Paternidad Activa 4a Edición Spanish translation of Active Parenting 4th Edition for Spanish-speaking parents of children ages 5 to 12.
• Paternidad Activa de Adolescentes Spanish translation of Active Parenting of Teens for Spanish-speaking parents.
• Padres Cooperando en Medio de un Divorcio Spanish translation of Cooperative Coparenting through Separation or Divorce program.
• Online Parenting Classes Video-based, online parenting classes with 24-hour access to lessons, activities, video content, and certified leader guidance. Certificate available upon completion.
• Leader Training Workshops Intensive workshops teaching professionals and volunteers how to lead Active Parenting programs effectively; includes Leader Training Workshop (LTW), webinar-based LTW, and Training of Trainers (TOT) certification programs.

Quantifiable outcome

• Programs certified as Evidence Based with Scientific Rating by California Evidence-Based Clearinghouse (CEBC)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Active Parenting CanadacoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Canada. Located at 5409 50th Avenue, Red Deer, AB T4B 4N7, Canada. Managed by Ms. Judy Scott and Ms. Sharolyn Sanchez. Toll-free: 800-668-5131. Handles all Canadian distribution, sales, and customer support for Active Parenting programs.
• Active Parenting Japan (AP Japan)coreChannel Partner/ Reseller/ DistributorRegional distribution partner for Japan. Two contact persons: Ms. Toshiko Nonaka (Japanese language) at 2-2-5 Chayama Jonan-ku, Fukuoka City 814-0111, and Ms. Noriko Noguchi (English) at 4-8-3 Futsukaichi Minami, Chikushino City. Handles Japanese market distribution and localization.
• Active Parenting KoreacoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Korea. Located at K. Hong Counseling Center, 1621-17 Seochodong, Seochogu, Seoul 137-070, Korea. Managed by Ms. Youngshin (Elisia) Kim. Handles Korean market distribution.
• Active Parenting SwedencoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Sweden. Located at Viksbergs Säteri, 152 95 Södertälje, Sweden. Managed by Ms. Agnetha Birgersson. Handles Scandinavian market distribution.
• Active Parenting Middle East & North AfricacoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Middle East and North Africa. Located in Hawalli, Kuwait. Managed by Dr. Hend Al-Roubah, MD. Handles MENA region distribution including Kuwait and surrounding markets.
• North American Society of Adlerian Psychology (NASAP)minorStrategic or Co-development PartnerReferenced as the professional organization for Adlerian psychology, the theoretical foundation of Active Parenting programs. The website links to NASAP for parents wanting more information about Adlerian Psychology.
• California Evidence-Based Clearinghouse for Child Welfare (CEBC)coreStrategic or Co-development PartnerRegistry organization that evaluated and listed Active Parenting 4th Edition, Active Parenting of Teens, and Families in Action as Evidence Based programs with Scientific Ratings, confirming the research-validated effectiveness of the programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ParentMagic (1-2-3 Magic): Publishes the 1-2-3 Magic parenting program with video-based, leader-led training and direct-to-parent curriculum sales. Closest direct competitor to Active Parenting in evidence-based, group-facilitated parenting education.
• The Incredible Years: Evidence-based parenting and teacher training programs with group-based video curricula targeting parents of young children and teens. Highly comparable in delivery model, age-spanning content, and institutional buyer base.
• Strengthening Families Program: Evidence-based family skills training program delivered through group sessions with facilitator guides and parent/child components. Competes for the same social-services and school-based funding pools.
• Triple P (Positive Parenting Program): Global evidence-based parenting program with multiple formats (group, online, self-directed) and strong institutional/government adoption. Competes head-to-head in court-mandated and school-based parenting education procurement.
• Love and Logic Institute: Provides parenting education curricula, instructor training workshops, and books aimed at parents and educators. Overlaps directly with Active Parenting in leader-training, facilitator certification, and parent-class delivery.
• Nurturing Parenting Programs (Family Development Resources): Publishes a comprehensive, evidence-informed parenting curriculum used in social services, schools, and treatment settings. Direct competitor in the family-services and court-mandated program market.

Emerging players

• Peace at Home Parenting Solutions: Online parenting classes and live/webinar-based parent education with certified instructor delivery. Closely comparable online-class format and per-course pricing model to APP's $79.95 online offering.
• The Gottman Institute: Relationship and parenting education provider with workshops, books, and online training for parents and couples. Comparable in audience (parents seeking structured guidance) and leader-training model, though more couples-focused.
• Empowering Parents: Online parenting advice and program provider targeting parents of difficult or defiant children. Adjacent in content and audience but lighter on evidence-based certification and institutional sales.

Broad incumbents

• Boys Town: Large nonprofit operating Common Sense Parenting and other parenting education programs via training, video, and curricula. Broader incumbent with overlapping institutional and at-risk family segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/activeparenting
• YouTubeyoutube.com/ActiveParenting
• Facebookfacebook.com/ActiveParentingPublishers
• LinkedInlinkedin.com/company/active-parenting-publishers
• Instagraminstagram.com/activeparenting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Parenting Publishers