Love and Logic Institute

What Love and Logic Institute does

Love and Logic Institute, Inc. is a privately held educational content company founded in 1977 and headquartered in Grant, Colorado. The company develops and distributes a research-driven parenting and teaching methodology under the registered Love and Logic® trademark, serving two primary customer segments: parents seeking behavior management and child-rearing resources, and K–12 educators and school administrators seeking classroom management and professional development materials. Its product portfolio spans hardcover and paperback books, streaming audio and ebooks, on-demand webinars, and digital/physical trainer curricula priced from approximately $15.95 to $930 per product, with bundle offerings around $45 and a $119 six-hour parenting webinar.

The company monetizes through three primary streams: direct-to-consumer e-commerce on loveandlogic.com, one-time sales of trainer curricula to a global network of over 15,000 independent trainers who deliver community-based classes, and — via a partnership with University of Massachusetts Global — graduate-level professional development credits (up to 3 credits) attached to select webinar products at a maximum price of $195. Schools can also submit purchase orders for institutional curriculum purchases. The core "technology" is the methodology itself rather than proprietary software; delivery relies on standard e-commerce (Shopify), streaming webinar infrastructure, and physical media. Recent product activity in 2024 includes refreshed 2nd and 3rd editions of major parenting and educator titles (fully digital for the educator curriculum), and a pre-order for a faith-based parenting book scheduled for October 2026.

Operating with 1–10 employees and founder-led ownership concentrated among co-founders Jim Fay, Dr. Charles Fay (President), and Dr. Foster W. Cline, the company functions as a lean, brand-anchored content business rather than a venture-backed growth entity. There is no disclosed outside funding, parent company, or institutional ownership. Distribution is augmented by an active content marketing footprint including a blog dating to 2019, a weekly email newsletter, free parenting articles in English and Spanish, and presence across X, Facebook, Pinterest, Instagram, TikTok, and YouTube. The business model is high-margin recurring-content with decentralized community-based distribution via the trainer network.

Name

Love and Logic Institute

Legal name

Love and Logic Institute, Inc.

Website

https://loveandlogic.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Love and Logic Institute is a privately held educational content company founded in 1977 that sells parenting and teacher training resources — books, audio, webinars, and curricula — direct-to-consumer and through a global network of over 15,000 certified trainers, with graduate-level credit options via a University of Massachusetts Global partnership.

Ownership category

akta.pro rank

Product category

Parenting and Educator Training

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)

Keywords

• Parenting education
• Classroom management
• Professional development
• Educator training
• Parenting resources

Headquarters

HQ city

Coushatta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Product Sales: The company sells a wide range of educational products including books, audio products (MP3, streaming audio), ebooks (streaming ebook), webinars, and training curricula (DVD/USB formats) for parents and educators. Products are sold individually at various price points ranging from approximately $10 to $930.
2. Graduate-Level Credits: The company offers graduate-level professional development credits through a partnership with University of Massachusetts Global. Customers can earn up to 3 credits by completing course requirements for select webinar products.
3. Trainer Curricula Sales: Sale of training curricula to the global network of 15,000+ trainers who teach Love and Logic classes in their local communities. Trainer curricula include parent training programs and educator training programs available in DVD, USB, and digital formats.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Love and Logic Institute develops and sells a research-driven parenting and classroom management methodology through books, audio programs, streaming webinars, and trainer curricula. The company serves parents seeking practical child-rearing tools, K-12 educators needing classroom management and professional development resources, and a global network of 15,000+ independent trainers who deliver Love and Logic classes in their local communities. Offerings span single parenting guides ($15.95–$19.95), multi-product bundles ($45), educator classroom curricula ($930), and graduate-level credit-eligible webinars priced up to $195.

Product overview

Love and Logic Institute is an educational content company offering a comprehensive portfolio of parenting and educator training resources founded in 1977. The product ecosystem includes books (hardcover and paperback), streaming audio/Mp3 programs, webinars, and digital/physical curricula available in multiple formats. Core bundles like Parenting Essentials for Every Age Bundle and Early Childhood Essentials Bundle provide foundational resources, while individual products serve specific needs: Love and Logic Magic for Early Childhood addresses toddler and preschool challenges; Raising Mentally Strong Kids covers child mental development; Teaching with Love and Logic serves educators; Quick and Easy Classroom Interventions provides classroom management strategies; and specialized curricula cover Trauma Informed Care and Supporting Youth with Special Needs. The company also offers graduate-level professional development credits through University of Massachusetts Global partnership, and operates a global network of over 15,000 certified trainers who deliver Love and Logic classes worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Love and Logic Parenting Online (Webinar) A comprehensive 6-hour streaming online parenting webinar that teaches practical solutions for ending power struggles, fostering responsibility, and setting loving limits without conflict, sold to parents for $119 with a 6-week access period.
• Parenting Essentials for Every Age Bundle A curated bundle of books and audio resources for parents covering emotional resilience, ownership of choices, and handling parenting moments from toddler through teen years, priced at $45.
• Early Childhood Essentials Bundle A bundle of book, audio, and webinar resources focused on guiding toddlers and preschoolers with empathy, consistency, and calm during challenging behaviors, priced at $45.
• Love and Logic Magic for Early Childhood (Book/Audio) An award-winning book (with streaming audio and e-book formats available) providing loving yet effective strategies for responding to tantrums, setting firm limits, and empowering young children to make responsible decisions, priced from $19.95 with bulk discounts on 15+ copies.
• Raising Mentally Strong Kids (Book) A 368-page hardcover book combining neuroscience research with the Love and Logic approach to help parents build resilience, responsibility, and kindness in children through brain-based strategies, priced at $19.95.
• Teaching with Love and Logic (Book and Streaming Audio) A 278-page book plus 5-hour 21-minute streaming audio for educators seeking effective classroom management and intervention strategies that can be used immediately; 10% bulk discount available for 15+ copies.
• Parenting the Love and Logic Way Curriculum (Trainer Program, DVD/USB) A trainer program for teaching parents Love and Logic techniques through step-by-step instructions with storytelling and humor for community-based parenting classes, priced at $700 (DVD), $730 (USB), or $750 (Spanish version).
• 9 Essential Skills for the Love and Logic Classroom - 3rd Edition (Digital Curriculum) A completely digital teacher training program with 9 modules providing low-stress strategies for classroom management, student engagement, and professional development; includes Trainer Dashboard and Guidebook, 9 video modules (nearly 6 hours), 10 digital participant workbooks, and exclusive facilitator content. Priced at $930.
• Love and Logic: Adults Supporting Youth with Challenging Pasts (Trauma Informed Care Curriculum) A curriculum designed to help foster and adoptive parents reach children who have experienced trauma by providing real solutions that can be applied immediately, priced from $700 in DVD or USB formats.
• Love and Logic: Supporting Youth with Special Needs (Curriculum) A curriculum teaching how Love and Logic techniques apply to children with special needs, providing powerful strategies for parents and educators working with children with autism, ADHD, and other developmental differences, priced from $350.
• Quick and Easy Classroom Interventions (Audio) A three-hour audio program teaching teachers 23 subtle strategies to manage classroom disruptions without derailing lessons and reduce office referrals.
• Love and Logic Magic When Kids Drain Your Energy (Audio) A one-hour audio program teaching the 'Energy Drain' technique to help exhausted parents restore calm, neutralize arguing, and rediscover joy in parenting, priced at $15.95.
• How Do I Get These Kids to Behave? (Webinar) A four-hour webinar by Dr. Charles Fay for educators and parents seeking effective strategies to manage challenging behaviors in children.
• Love and Logic for the Classroom and School Online (Webinar) An online webinar for educators covering classroom and school-wide implementation of Love and Logic strategies with the option to earn up to 3 graduate-level credits through the University of Massachusetts Global partnership (max $195 add-on).
• Love and Logic Trauma Informed Care Online (Webinar) A webinar focused on trauma-informed care approaches for educators and professionals working with youth who have challenging backgrounds, with optional graduate-level credit.
• Success with Strong-Willed, Stubborn or Downright Defiant Kids (Webinar) A webinar providing strategies for managing and engaging with strong-willed children and adolescents using Love and Logic techniques, with optional graduate-level credit.
• Home and School Strategies for Creating Respectful, Responsible Kids (Webinar) A webinar bridging home and school strategies for educators and parents to develop respectful, responsible children, with optional graduate-level credit.
• Raising Spiritually Strong Kids (Book) An upcoming book (pre-order) combining biblical principles with Love and Logic parenting strategies to help children build a lasting foundation of faith, scheduled for release October 5, 2026.
• From Bad Grades to a Great Life! (Book) A book offering simple, effective tools for helping children develop responsibility, motivation, and a love of learning despite academic struggles.
• Keeping Cool When Parenting Heats Up (Audio) An audio program teaching parents to stay calm during heated parenting moments without yelling or giving in.
• Calming the Chaos (Audio) An audio resource designed for parents and caregivers to help children with special needs through practical Love and Logic techniques.
• Sibling Rivalry (Audio) An audio program helping parents manage sibling conflict using Love and Logic strategies.

Quantifiable outcome

• Over 15,000 trainers worldwide teaching Love and Logic classes in local communities

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• University of Massachusetts GlobalcoreStrategic or Co-development PartnerPartnership for offering graduate-level professional development credits. Customers who complete select Love and Logic webinar courses can earn up to 3 graduate-level credits through University of Massachusetts Global by completing additional requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple P (Positive Parenting Program): Evidence-based parenting and family support program offering tiered interventions for parents and practitioners. Comparable in delivering structured, philosophy-driven parenting education through trained practitioners worldwide.
• Positive Parenting Solutions: Online parenting education company offering online courses, books, and coaching for parents. Direct competitor in the parent-facing online parenting education space, with overlapping format (webinars/courses) and customer segment.
• ParentMagic (1-2-3 Magic): Publisher and trainer of the 1-2-3 Magic behavior management methodology for parents and educators. Direct competitor offering books, instructor training, and curricula in the same parenting-philosophy and educator-training niche.
• Conscious Discipline: Educator and parent training program built around a named methodology (Becky Bailey) with books, live events, and instructor certification. Direct competitor in the educator professional development and parent-training category.
• Empowering Parents: Online parenting resource offering articles, courses, and coaching content aimed at parents managing child behavior. Comparable direct-to-consumer parenting education brand competing for the same parent audience.

Broad incumbents

• Boys Town: Established national nonprofit operating parenting, education, and youth-care programs including widely adopted behavior-management training for schools and families. Comparable as a broader incumbent in parenting and educator training with institutional scale.
• Teaching Strategies: Major provider of early childhood education curriculum, assessment, and family engagement tools. Comparable in the parent-facing family engagement and early-childhood educator space, with stronger digital infrastructure.
• ASCD: Large established educator professional development organization offering books, conferences, and PD programs for K-12 educators. Comparable in serving the educator professional development and curriculum space, but at much broader scale.

Emerging players

• Lives in the Balance (Ross Greene): Organization promoting the Collaborative & Proactive Solutions approach for parents and educators of behaviorally challenging children. Comparable niche parenting methodology with books, training, and a smaller practitioner network.
• Center for Parenting Education: Regional parenting education provider offering structured parenting classes and facilitator training. Smaller-scale comparable operating model combining parenting classes with a facilitator/trainer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/loveandlogic
• YouTubeyoutube.com/user/LoveandLogic1
• Facebookfacebook.com/loveandlogicinstitute
• Instagraminstagram.com/love_and_logic_institute
• Pinterestpinterest.com/loveandlogicinc
• TikToktiktok.com/@love_and_logic_institute
• LinkedInlinkedin.com/company/love-and-logic-institute-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love and Logic Institute